Airbnb Market Analytics, Statistics and Data in Θέρμη, Macedonia and Thrace, Greece
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Θέρμη? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Θέρμη:
How much do Airbnb hosts make on average per month in Θέρμη?
The short-term rental market in Θέρμη shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,089 per month
- Strong performing properties (top 25%) make $1,790 or more
- Best-in-class properties (top 10%) achieve $2,461+ monthly
- Entry-level properties (bottom 25%) typically earn around $571
Revenue Variations by Month
Occupancy Rates Throughout the Year in Θέρμη
The market in Θέρμη shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Θέρμη
Daily rates in Θέρμη vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $72 per night
- Strong performing properties (top 25%) secure $96 or more
- Best-in-class properties (top 10%) pull in $127+ per night
- Entry-level properties (bottom 25%) earn around $57
Daily Rate Variations by Month
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Seasonality patterns in Θέρμη
Peak Season (September, August, July)
- Revenue peaks at $1529.91 per month
- Occupancy rates reach 57.06%
- Daily rates average $90.11
Shoulder Season
- Revenue averages $1266.27 per month
- Occupancy maintains 44.58%
- Daily rates hold at $84.39
Low Season (November, February, January)
- Revenue drops to $913.00 per month
- Occupancy decreases to 33.90%
- Daily rates adjust to $79.01
Is it still profitable to do Airbnb in Θέρμη in 2025?
Yes! Θέρμη demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 45% and monthly revenue averaging $1266 and The market's 112 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Θέρμη
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Θέρμη (Thermi) | A suburban area near Thessaloniki, Θέρμη is known for its friendly atmosphere and proximity to the city. It offers a mix of residential and commercial areas, making it attractive for both short-term and long-term stays. | Agios Paraskevi Church, Thermi Hot Springs, Local markets, Parks and green spaces, Close proximity to Thessaloniki |
| Θεσσαλονίκη (Thessaloniki) | The second-largest city in Greece, Thessaloniki is rich in history, culture, and vibrant nightlife. It is a major tourist destination with various attractions that appeal to international visitors. | White Tower, Rotunda of Galerius, Aristotelous Square, Ano Poli (Upper Town), Museum of Byzantine Culture |
| Πανόραμα (Panorama) | A prestigious suburb of Thessaloniki, Panorama offers stunning views and is a popular area among affluent families and professionals. The serene environment makes it suitable for tourists looking for a peaceful stay close to the city. | Panorama Park, Local cafes and restaurants, Residential green spaces, Historical architecture |
| Καλαμαριά (Kalamaria) | A coastal suburb of Thessaloniki, Kalamaria is known for its waterfront promenade and lively atmosphere. It's a great location for vacationers who enjoy beach access and local nightlife. | Kalamaria Beach, Mikra Asia Cultural Center, Local fish taverns, Waterfront cafes |
| Νέα Μηχανιώνα (Nea Michaniona) | A charming fishing village with a traditional vibe, Nea Michaniona attracts visitors looking for authentic Greek experiences. Ideal for those interested in seaside activities and local culture. | Fishing port, Local seafood restaurants, Traditional markets, Near beaches |
| Σταυρός (Stavros) | A small coastal village that is gaining popularity among tourists for its beautiful beaches and relaxed atmosphere. Perfect for families and those wanting a beach holiday. | Stavros Beach, Nearby mountainous landscapes, Traditional Greek taverns |
| Ανάβυσσος (Anavissos) | A serene destination known for its natural beauty and tranquility. A good choice for visitors seeking relaxation away from the hustle of the city, with access to beaches and outdoor activities. | Scenic views, Hiking trails, Beach access |
| Επανομή (Epanomi) | A lesser-known gem located near Thessaloniki, Epanomi offers beautiful landscapes and traditional life. It is close to natural parks and is ideal for those looking to explore Greece's countryside. | Epanomi Beach, Wine-producing areas, Natural parks |
Do you need a license for Airbnb in Θέρμη?
Yes, Θέρμη requires a license for operating an Airbnb. Current market data shows 90% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Θέρμη
F & B Collection - Seaview 2 Bedroom Flat
Entire Place • 2 bedrooms
Seafront Luxury President Suite Olympus View
Entire Place • 2 bedrooms
Thess1home Grand Mistral
Entire Place • 3 bedrooms
Newly built luxury apartment
Entire Place • 2 bedrooms
Seafront family αpartment + parking the Cruiseflat
Entire Place • 2 bedrooms
53 Central Luxury Apartment Kalamaria Thessaloniki
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Θέρμη
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dimitris | 8 | $125,973 | 408 | 4.79/5.0 |
| Thess1home Apartments | 4 | $60,076 | 645 | 4.82/5.0 |
| Σπυριδων | 4 | $52,388 | 321 | 4.94/5.0 |
| Patroklos | 2 | $44,719 | 38 | 5.00/5.0 |
| Katerina | 2 | $34,351 | 179 | 5.00/5.0 |
| Ελευθερία | 3 | $31,309 | 249 | 4.85/5.0 |
| Vladimir | 1 | $29,608 | 57 | 4.82/5.0 |
| Vesta Philoxenia | 2 | $29,044 | 33 | 4.70/5.0 |
| Αναστασία | 1 | $27,125 | 77 | 4.92/5.0 |
| Achilleas | 1 | $26,005 | 21 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Θέρμη
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.3%), with apartment & condo and house properties comprising 98.3% of inventory
- Untapped potential in house, outdoor & mobile segments (6.3% combined)
Room Capacity Distribution
Analysis of 112 properties in Θέρμη shows that 1 bedroom properties are most prevalent, making up 47.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 83.9% of all listings.
Key Insights
- Most common: 1 bedroom (47.3%)
- Least common: 4 bedrooms (1.8%)
- Market concentration: 83.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 112 properties in Θέρμη reveals that 4 guests properties dominate the market, representing 33% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 52.7% of the market.
Key Insights
- Most common capacity: 4 guests (33% of market)
- Least common capacity: 1 guest (0.9% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 52.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 112 properties in Θέρμη, the most common availability pattern is 271-366 days (34.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.1% of properties).
Key Insights
- Most common availability window: 271-366 days (34.8%)
- Most common booking duration: 91-180 days (32.1%)
- Properties with high availability (180+ days): 67.9%
- Properties with long-term bookings (180+ days): 33.9%
Minimum Stay Distributions
1 Night
21 listings
20.2% of total
2 Nights
33 listings
31.7% of total
3 Nights
25 listings
24% of total
4-6 Nights
12 listings
11.5% of total
7-29 Nights
5 listings
4.8% of total
30+ Nights
8 listings
7.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 51.9%
- Mid-length stays (4-6 nights) represent 11.5% of listings
- Monthly+ stays (7.7%) suggest a stable extended-stay market
- High market flexibility with 75.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
7 listings
6.8% of total
Flexible
14 listings
13.6% of total
Moderate
28 listings
27.2% of total
Firm
18 listings
17.5% of total
Strict
36 listings
35% of total
Key Insights
- Strict is the preferred policy at 35.0% of listings
- The market shows a balanced distribution between guest-friendly (40.8%) and strict (52.5%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 6.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 58 days
- Shortest booking windows are in Jan, Feb, Dec, averaging 24 days
- Summer shows the longest average booking window at 58 days, while Winter has the shortest at 24 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 58 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Dec when lead times are shortest
Popular Airbnb Amenities in Θέρμη
Below is the distribution of amenities across listings in Θέρμη:
Traveler Demographics
Key Insights
- Domestic travelers make up 37.4% of total guests, indicating a moderate local market presence.
- Primary international markets: Germany (16%) and United States (12.7%)
- English is the top language at 50%, followed by Greek (24.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.8%
Recommendations
- Target marketing campaigns for Athens and Thessaloniki markets
- Develop localized content for Germany and United States
- Prioritize English and Greek language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Θέρμη. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Skiathos Municipality | 68 | $2,158 | $361.64 | 46% |
| Achladias | 106 | $1,993 | $329.41 | 49% |
| Klima | 17 | $1,642 | $284.45 | 44% |
| Loutraki | 27 | $1,534 | $159.21 | 44% |
| Thermaikos Municipality | 27 | $1,383 | $262.94 | 42% |
| Myli | 54 | $1,369 | $202.66 | 43% |
| Municipality of Nea Propontida | 54 | $1,292 | $190.79 | 49% |
| Skiathos | 368 | $1,275 | $185.53 | 48% |
| Kalyvia | 33 | $1,269 | $262.38 | 43% |
| Mourtero | 17 | $1,259 | $195.02 | 41% |
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