Θέρμη Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Macedonia and Thrace, Greece
Is Airbnb profitable in Θέρμη in 2025? Explore comprehensive Airbnb analytics for Θέρμη, Macedonia and Thrace, Greece to uncover income potential. This 2025 STR market report for Θέρμη, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 115 active listings.
Whether you're considering an Airbnb investment in Θέρμη, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Θέρμη Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Θέρμη Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Θέρμη (2025)
Understanding the monthly revenue variations for Airbnb listings in Θέρμη is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Θέρμη is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Θέρμη across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,325+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,716 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,071 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $552, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Θέρμη
Θέρμη Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Θέρμη STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Θέρμη:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Θέρμη
Average Daily Rate (ADR) Airbnb Trends in Θέρμη (2025)
Effective short term rental pricing strategy in Θέρμη involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Θέρμη typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $127+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $98 or more.
- Typical properties (Median) charge around $73 per night.
- Entry-level properties (Bottom 25%) earn around $58 per night.
Average Daily Rate (ADR) Trend by Month in Θέρμη
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Airbnb Seasonality Analysis & Trends in Θέρμη (2025)
Peak Season (July, August, April)
- Revenue averages $1,479 per month
- Occupancy rates average 52.0%
- Daily rates average $85
Shoulder Season
- Revenue averages $1,270 per month
- Occupancy maintains around 44.5%
- Daily rates hold near $86
Low Season (January, February, March)
- Revenue drops to average $867 per month
- Occupancy decreases to average 34.7%
- Daily rates adjust to average $85
Seasonality Insights for Θέρμη
- The Airbnb seasonality in Θέρμη shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Θέρμη's highest earning potential, with monthly revenues capable of climbing to $1,504, occupancy reaching a high of 56.8%, and ADRs peaking at $90.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $806, occupancy could drop to 31.8%, and ADRs may adjust down to $83.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Θέρμη.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Θέρμη seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Θέρμη (2025)
Exploring the top neighborhoods for short-term rentals in Θέρμη? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Θέρμη (Thermi) | A suburban area close to Thessaloniki, known for its quiet atmosphere and family-friendly environment. Ideal for travelers who want a peaceful stay while being just a short drive from the city center. | Thermi Hot Springs, Agia Paraskevi, Cultural Center of Thermi, Local tavernas, Parks and green spaces, Easy access to Thessaloniki |
| Σουρωτή (Sourpi) | A charming village known for its natural beauty and traditional Greek lifestyle. Perfect for those looking to experience rural Greece while being near urban amenities. | Sourpi Village, Local vineyards, Hiking trails, Traditional Greek festivals, Cultural heritage sites, Nearby mountain ranges |
| Νέα Μηχανιώνα (Nea Michaniona) | A coastal town popular for its seafood and proximity to the sea. Great for tourists looking for a beach experience with local charm. | Beaches of Nea Michaniona, Fresh seafood markets, Local cafes, Seaside promenades, Cultural events, Historic churches |
| Πυλαία (Pilea) | An affluent suburb of Thessaloniki with excellent amenities and close community vibes. Attracts families and business travelers alike. | Shopping centers, Cafes and restaurants, Local parks, Cultural events, Easy public transport to Thessaloniki, Art galleries |
| Καλοχώρι (Kalochori) | A picturesque town near Thessaloniki with beautiful landscapes. Offers a peaceful retreat for visitors looking to avoid the city's hustle. | Scenic views, Natural reserves, Local markets, Cultural landmarks, Outdoor activities, Traditional festivals |
| Αγγελοχώρι (Angelohori) | A small village near the coast known for its friendly locals and natural beauty. Ideal for those seeking authentic Greek experiences. | Local beaches, Traditional taverns, Nature walks, Fishing spots, Village festivals, Cultural heritage |
| Βασιλικά (Vasilika) | An up-and-coming area with a mix of urban development and rural charm. Attractive for both tourists and investors looking for growth. | Local parks, Emerging dining scene, Cultural events, Proximity to Thessaloniki, Outdoor activities, Traditional crafts |
| Κορδελιό (Kordelio) | A vibrant neighborhood with a strong local community and proximity to Thessaloniki's urban center. Great for budget travelers. | Local shops, Affordable dining, Public parks, Access to public transport, Community events, Cultural diversity |
Understanding Airbnb License Requirements & STR Laws in Θέρμη (2025)
Yes, Θέρμη, Macedonia and Thrace, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Θέρμη to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 89% licensed listings)
Top Performing Airbnb Properties in Θέρμη (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Θέρμηbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
F & B Collection - Seaview 2 Bedroom Flat
Entire Place • 2 bedrooms
Seafront family αpartment + parking the Cruiseflat
Entire Place • 2 bedrooms
Seafront Luxury President Suite Olympus View
Entire Place • 2 bedrooms
Thess1home Grand Mistral
Entire Place • 3 bedrooms
F & B Collection - Flat for 4
Entire Place • 2 bedrooms
53 Central Luxury Apartment Kalamaria Thessaloniki
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Θέρμη (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Θέρμη based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dimitris | 8 | $127,525 | 408 | 4.79/5.0 |
| Thess1home Apartments | 4 | $57,498 | 645 | 4.82/5.0 |
| Σπυριδων | 4 | $53,496 | 321 | 4.94/5.0 |
| Patroklos | 2 | $47,308 | 38 | 5.00/5.0 |
| Katerina | 2 | $34,939 | 179 | 5.00/5.0 |
| Ελευθερία | 3 | $31,943 | 249 | 4.85/5.0 |
| Αναστασία | 1 | $31,563 | 77 | 4.92/5.0 |
| Vladimir | 1 | $30,758 | 57 | 4.82/5.0 |
| Achilleas | 1 | $26,439 | 21 | 4.95/5.0 |
| Vesta Philoxenia | 2 | $24,735 | 33 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Θέρμη.
Dive Deeper: Advanced Θέρμη STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Θέρμη. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsΘέρμη Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Θέρμη
- The Θέρμη Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.4% of the 115 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Θέρμη, Apartment/Condo properties are the most common (93%), reflecting the local real estate landscape.
- Smaller segments like house, outdoor/unique (combined 6.9%) offer potential for unique stay experiences.
Θέρμη Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Θέρμη
- The dominant room capacity in Θέρμη is 1 bedroom listings, making up 47.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 83.5% of the active Airbnb listings in Θέρμη, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Θέρμη.
Θέρμη Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Θέρμη
- The most common guest capacity trend in Θέρμη vacation rentals is listings accommodating 4 guests (33%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Θέρμη STR market, accounting for 53.9% of listings.
- 20.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Θέρμη.
- On average, properties in Θέρμη are equipped to host 4.1 guests.
Θέρμη Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Θέρμη
- The most common availability pattern in Θέρμη falls within the 271-366 days range, representing 38.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Θέρμη (32.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Θέρμη Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
20.8% of total
2 Nights
31 listings
29.2% of total
3 Nights
22 listings
20.8% of total
4-6 Nights
11 listings
10.4% of total
7-29 Nights
2 listings
1.9% of total
30+ Nights
18 listings
17% of total
Key Insights
- The most prevalent minimum stay requirement in Θέρμη is 2 Nights, adopted by 29.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17%) caters to monthly stays (30+ nights) in Θέρμη, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29.2% of Θέρμη hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Θέρμη.
Θέρμη Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
7 listings
6.8% of total
Flexible
16 listings
15.5% of total
Moderate
27 listings
26.2% of total
Firm
18 listings
17.5% of total
Strict
35 listings
34% of total
Cancellation Policy Insights for Θέρμη
- The prevailing Airbnb cancellation policy trend in Θέρμη is Strict, used by 34% of listings.
- A majority (51.5%) of hosts in Θέρμη utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 34% market standard in Θέρμη.
- With 34% using Strict terms, this is a viable option in Θέρμη, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Θέρμη.
Θέρμη STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Θέρμη
- The overall average booking lead time for vacation rentals in Θέρμη is 39 days.
- Guests book furthest in advance for stays during July (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Θέρμη.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Θέρμη averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Θέρμη (2025)
Amenity Prevalence
Amenity Insights for Θέρμη
- Essential amenities in Θέρμη that guests expect include: Air conditioning, TV, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Θέρμη: Air conditioning, TV, Wifi, Kitchen.
- Prioritize adding missing essentials: Air conditioning, TV, Wifi, Kitchen.
- Consider adding popular differentiators like Heating or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Θέρμη to stay competitive.
Θέρμη Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Θέρμη
- The typical guest profile for Airbnb in Θέρμη consists of a mix of domestic (36%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Greek.
- Domestic travelers account for 35.6% of guests.
- Key international markets include Greece (35.6%) and Germany (10.1%).
- Top languages spoken are English (40.6%) followed by Greek (18.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Θέρμη Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Skiathos Municipality | 66 | $2,093 | $351.17 | 50% |
| Achladias | 101 | $1,982 | $316.83 | 51% |
| Klima | 17 | $1,717 | $278.63 | 46% |
| Myli | 48 | $1,513 | $217.73 | 45% |
| Thermaikos Municipality | 25 | $1,486 | $174.88 | 46% |
| Loutraki | 26 | $1,433 | $153.68 | 46% |
| Kalyvia | 28 | $1,424 | $219.21 | 48% |
| Municipality of Nea Propontida | 47 | $1,347 | $193.17 | 53% |
| Νέα Μουδανιά | 24 | $1,327 | $183.08 | 47% |
| Skiathos | 351 | $1,276 | $174.46 | 52% |