Thassos Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Macedonia and Thrace, Greece
Is Airbnb profitable in Thassos in 2025? Explore comprehensive Airbnb analytics for Thassos, Macedonia and Thrace, Greece to uncover income potential. This 2025 STR market report for Thassos, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 61 active listings.
Whether you're considering an Airbnb investment in Thassos, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Thassos Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Thassos Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Thassos (2025)
Understanding the monthly revenue variations for Airbnb listings in Thassos is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Thassos is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Thassos across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,236+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,241 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,295 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $785, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Thassos
Thassos Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Thassos STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Thassos:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Thassos
Average Daily Rate (ADR) Airbnb Trends in Thassos (2025)
Effective short term rental pricing strategy in Thassos involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Thassos typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $252+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $159 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Thassos
Get Live Thassos Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Thassos (2025)
Peak Season (August, July, June)
- Revenue averages $2,908 per month
- Occupancy rates average 57.9%
- Daily rates average $152
Shoulder Season
- Revenue averages $1,489 per month
- Occupancy maintains around 34.1%
- Daily rates hold near $139
Low Season (January, November, December)
- Revenue drops to average $926 per month
- Occupancy decreases to average 28.2%
- Daily rates adjust to average $138
Seasonality Insights for Thassos
- The Airbnb seasonality in Thassos shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Thassos's highest earning potential, with monthly revenues capable of climbing to $3,519, occupancy reaching a high of 74.0%, and ADRs peaking at $155.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $857, occupancy could drop to 22.2%, and ADRs may adjust down to $136.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Thassos.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Thassos seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Thassos (2025)
Exploring the top neighborhoods for short-term rentals in Thassos? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Limenaria | Popular tourist destination known for its beautiful beaches and vibrant atmosphere, Limenaria offers a range of activities from swimming to dining, making it ideal for Airbnb hosting. | Limenaria Beach, Paralia Pefkari, Limenaria Square, Cavallo Beach, Local tavernas and restaurants |
| Loutro | A charming village that is less commercialized, Loutro is perfect for those seeking a quiet retreat. It attracts guests who want to explore the natural beauty of Thassos. | Loutro Beach, Hiking trails, Local cafes, Strolling along the waterfront |
| Pefkari | Known for its stunning beaches and crystal-clear waters, Pefkari is a favorite among families and couples looking for a peaceful getaway. | Pefkari Beach, Beach bars and restaurants, Scenic views, Water sports rentals |
| Skala Potamia | A picturesque beach village with a vibrant community, Skala Potamia is perfect for families and young travelers for its family-friendly atmosphere and nightlife options. | Skala Potamia Beach, Mount Ypsarion trails, Local shops, Tavernas and bars |
| Thassos Town (Limenas) | The capital of the island, Thassos Town offers historical sites, shopping, and easy access to beaches. Ideal for tourists wanting both culture and leisure. | Archaeological Museum of Thassos, Old Port, Ancient Agora, Local markets, Beaches nearby |
| Aliki | A serene beach destination known for its stunning landscapes, Aliki attracts those looking for a tranquil environment and natural beauty. | Aliki Beach, Historical ruins, Scenic viewpoints, Quiet tavernas |
| Saliara Beach (Marble Beach) | Famous for its unique white marble pebbles, Saliara Beach is a must-visit spot, attracting tourists seeking Instagram-worthy views and relaxation. | Saliara Beach, Beach bars, Photography opportunities, Hiking trails nearby |
| Kalamitsi | A quaint and picturesque village offering an authentic Greek experience, Kalamitsi is perfect for those wanting a blend of culture and nature. | Kalamitsi Beach, Local festivals, Traditional architecture, Hiking paths |
Understanding Airbnb License Requirements & STR Laws in Thassos (2025)
Yes, Thassos, Macedonia and Thrace, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Thassos to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 75% licensed listings)
Top Performing Airbnb Properties in Thassos (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Thassosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Elxis
Entire Place • 3 bedrooms
green and blue villa
Entire Place • 7 bedrooms
JO-ANNA Villa
Entire Place • 4 bedrooms
Olia Thassos - Luxury Apartments (Pool View)
Entire Place • 1 bedroom
Olia Thassos - Luxury Apartments (Studio)
Entire Place • 1 bedroom
green and blue villa apartment
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Thassos (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Thassos based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Thodoris | 4 | $68,904 | 12 | 3.75/5.0 |
| Georgia | 2 | $57,952 | 31 | 4.89/5.0 |
| Stelina Maria | 1 | $43,371 | 4 | 5.00/5.0 |
| Vasiliki | 3 | $41,028 | 71 | 4.99/5.0 |
| Host #193449493 | 1 | $35,000 | 1 | 0.00/5.0 |
| Marios | 2 | $33,651 | 37 | 4.98/5.0 |
| Xenofon | 2 | $29,919 | 65 | 5.00/5.0 |
| Ρουλα | 4 | $26,223 | 31 | 4.88/5.0 |
| George | 2 | $25,046 | 58 | 4.95/5.0 |
| Antzela | 2 | $24,468 | 22 | 4.62/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Thassos.
Dive Deeper: Advanced Thassos STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Thassos. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsThassos Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Thassos
- The Thassos Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.4% of the 61 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Thassos, Apartment/Condo properties are the most common (73.8%), reflecting the local real estate landscape.
- Houses represent a significant 24.6% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 1.6%) offer potential for unique stay experiences.
Thassos Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Thassos
- The dominant room capacity in Thassos is 1 bedroom listings, making up 49.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 85.3% of the active Airbnb listings in Thassos, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (8.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Thassos.
Thassos Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Thassos
- The most common guest capacity trend in Thassos vacation rentals is listings accommodating 4 guests (39.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Thassos STR market, accounting for 57.3% of listings.
- 26.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Thassos.
- On average, properties in Thassos are equipped to host 4.4 guests.
Thassos Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Thassos
- The most common availability pattern in Thassos falls within the 271-366 days range, representing 50.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Thassos (49.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Thassos Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
23.2% of total
2 Nights
12 listings
21.4% of total
3 Nights
11 listings
19.6% of total
4-6 Nights
9 listings
16.1% of total
7-29 Nights
2 listings
3.6% of total
30+ Nights
9 listings
16.1% of total
Key Insights
- The most prevalent minimum stay requirement in Thassos is 1 Night, adopted by 23.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (16.1%) caters to monthly stays (30+ nights) in Thassos, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 23.2% of Thassos hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Thassos.
Thassos Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
6.4% of total
Moderate
7 listings
14.9% of total
Firm
15 listings
31.9% of total
Strict
22 listings
46.8% of total
Cancellation Policy Insights for Thassos
- The prevailing Airbnb cancellation policy trend in Thassos is Strict, used by 46.8% of listings.
- A majority (78.7%) of hosts in Thassos utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 46.8% market standard in Thassos.
- With 46.8% using Strict terms, this is a viable option in Thassos, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Thassos.
Thassos STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Thassos
- The overall average booking lead time for vacation rentals in Thassos is 65 days.
- Guests book furthest in advance for stays during April (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (2 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Thassos.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Thassos averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Thassos (2025)
Amenity Prevalence
Amenity Insights for Thassos
- Essential amenities in Thassos that guests expect include: Air conditioning, TV, Kitchen, Hot water, Wifi, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Heating, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Thassos: Air conditioning, TV, Kitchen, Hot water, Wifi, Essentials.
- Prioritize adding missing essentials: TV, Kitchen, Hot water, Wifi, Essentials.
- Consider adding popular differentiators like Hair dryer or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Thassos to stay competitive.
Thassos Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Thassos
- The typical guest profile for Airbnb in Thassos consists of predominantly international visitors (92%), with top international origins including Turkey, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Turkish.
- Domestic travelers account for 8.4% of guests.
- Key international markets include Türkiye (17.4%) and Turkey (15.2%).
- Top languages spoken are English (41.7%) followed by Turkish (15.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Turkey.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Thassos Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Skiathos Municipality | 66 | $2,093 | $351.17 | 50% |
| Achladias | 101 | $1,982 | $316.83 | 51% |
| Klima | 17 | $1,717 | $278.63 | 46% |
| Myli | 48 | $1,513 | $217.73 | 45% |
| Loutraki | 26 | $1,433 | $153.68 | 46% |
| Kalyvia | 28 | $1,424 | $219.21 | 48% |
| Municipality of Nea Propontida | 47 | $1,347 | $193.17 | 53% |
| Νέα Μουδανιά | 24 | $1,327 | $183.08 | 47% |
| Dikella | 16 | $1,321 | $182.09 | 43% |
| Skiathos | 351 | $1,276 | $174.46 | 52% |