Kavala Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Macedonia and Thrace, Greece

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Kavala in 2025? Explore comprehensive Airbnb analytics for Kavala, Macedonia and Thrace, Greece to uncover income potential. This 2025 STR market report for Kavala, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 333 active listings.

Whether you're considering an Airbnb investment in Kavala, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kavala Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Kavala Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$102
The average rental revenue earned for an occupied room per day in Kavala.
Occupancy Rate(?)
34.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$7,240
Typical annual income for an Airbnb listing in Kavala. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
5.0%
Positive growth (5.0%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Kavala.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Kavala.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
333
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Kavala (2025)

Understanding the monthly revenue variations for Airbnb listings in Kavala is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kavala is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kavala across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,059+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,355 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $787 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $396, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Kavala

Kavala Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Kavala STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kavala:

  • Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 29%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Kavala

Average Daily Rate (ADR) Airbnb Trends in Kavala (2025)

Effective short term rental pricing strategy in Kavala involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kavala typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $154+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $119 or more.
  • Typical properties (Median) charge around $89 per night.
  • Entry-level properties (Bottom 25%) earn around $68 per night.

Average Daily Rate (ADR) Trend by Month in Kavala

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Airbnb Seasonality Analysis & Trends in Kavala (2025)

Peak Season (August, July, June)
  • Revenue averages $1,605 per month
  • Occupancy rates average 45.8%
  • Daily rates average $111
Shoulder Season
  • Revenue averages $880 per month
  • Occupancy maintains around 31.0%
  • Daily rates hold near $98
Low Season (January, February, November)
  • Revenue drops to average $649 per month
  • Occupancy decreases to average 25.8%
  • Daily rates adjust to average $91

Seasonality Insights for Kavala

  • The Airbnb seasonality in Kavala shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Kavala's highest earning potential, with monthly revenues capable of climbing to $2,127, occupancy reaching a high of 64.7%, and ADRs peaking at $118.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $572, occupancy could drop to 25.5%, and ADRs may adjust down to $91.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kavala.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Kavala seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Kavala (2025)

Exploring the top neighborhoods for short-term rentals in Kavala? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Kavala City Center
The historical heart of Kavala with beautiful architecture, bustling streets, and proximity to the waterfront. It's a prime location for tourists due to its rich history and cultural significance.
Kavala Fortress, Aqueduct of Kavala, Kavala Archaeological Museum, Old Town (Panagia), Imaret, Basilica of the Presentation of Christ
Toska Beach
A beautiful sandy beach area known for its clear waters and family-friendly environment. It attracts both locals and tourists looking for a beach getaway close to the city.
Toska Beach, Sun beds and umbrellas, Water sports, Beach bars, Restaurants with seaside views
Nea Peramos
A popular beach resort area ideal for families and beach lovers. Offers a mixture of relaxation and scenic beauty, with opportunities for water activities.
Nea Peramos Beach, Kavala's seaside restaurants, Private beaches, Caves of Alistrati, Day trips to Thassos
Kalamitsi
A picturesque village known for its stunning sea views and relaxing atmosphere. Perfect for travelers looking to escape the hustle and bustle.
Kalamitsi Beach, Traditional taverns, Scenic hiking trails, Local markets
Ammolofoi Beach
Famous for its stunning sandy shores and vibrant beach life, Ammolofoi Beach attracts crowds of sun-seekers, making it a top destination for Airbnb hosts.
Ammolofoi Beach, Nearby beach bars, Water sports rentals, Shallow waters suitable for families
Philippi
A UNESCO World Heritage site with deep historical significance, attracting history buffs and educational tourists. Close to nature and rich in archaeological sites.
Ancient Theatre of Philippi, Basilica of Saint John, Philippi Archaeological Site, Walking trails in the area
Krini
A charming seaside village offering a more authentic Greek experience. It is popular among those looking for tranquility and beautiful landscapes.
Krini Beach, Local seafood taverns, Seaside promenades, Nature walks
Thassos Island (accessible from Kavala)
A beautiful island accessible by ferry, known for its pristine beaches and lush landscapes. Ideal for tourists seeking an island experience without large crowds.
Golden Beach, Limenaria, Theologos village, Ancient Agora of Thassos, Stavros Beach

Understanding Airbnb License Requirements & STR Laws in Kavala (2025)

While Kavala, Macedonia and Thrace, Greece currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kavala to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 5% licensed listings)

Top Performing Airbnb Properties in Kavala (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Kavalabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

iKu Urban Apartment

iKu Urban Apartment

Entire Place • 3 bedrooms

$38,091
Revenue
43.5%
Occupancy
$234.68
Daily Rate
Adell Miramare Loft

Adell Miramare Loft

Entire Place • 3 bedrooms

$32,492
Revenue
57.2%
Occupancy
$233.21
Daily Rate
Roof Loft Luxury Apartment - 360 Kavala View

Roof Loft Luxury Apartment - 360 Kavala View

Entire Place • 2 bedrooms

$30,672
Revenue
55.9%
Occupancy
$143.93
Daily Rate
Sea and Castle Panoramic View

Sea and Castle Panoramic View

Entire Place • 3 bedrooms

$26,244
Revenue
26.8%
Occupancy
$198.58
Daily Rate
Under the Aqueduct boutique house *big balcony*

Under the Aqueduct boutique house *big balcony*

Entire Place • 1 bedroom

$25,573
Revenue
79.2%
Occupancy
$85.18
Daily Rate
FZin Suite

FZin Suite

Entire Place • 2 bedrooms

$24,670
Revenue
64.2%
Occupancy
$101.55
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Kavala (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Kavala based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Δέσποινα12$63,5851894.69/5.0
Pelagia2$42,589925.00/5.0
Stylianos8$40,5736244.79/5.0
Alexander3$40,0282074.89/5.0
Jenny1$38,091275.00/5.0
Giorgos2$36,5412254.84/5.0
Nelly3$34,0402685.00/5.0
Κωνσταντίνος Πανταζής1$32,49244.75/5.0
George1$30,672584.98/5.0
Haris2$28,9442164.98/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kavala.

Dive Deeper: Advanced Kavala STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kavala. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Kavala Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Kavala

  • The Kavala Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.8% of the 333 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Kavala, Apartment/Condo properties are the most common (72.7%), reflecting the local real estate landscape.
  • Houses represent a significant 25.2% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others, outdoor/unique (combined 2.1%) offer potential for unique stay experiences.

Kavala Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Kavala

  • The dominant room capacity in Kavala is 1 bedroom listings, making up 50.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 81.1% of the active Airbnb listings in Kavala, indicating a high concentration in these sizes.
  • With over half the market (50.5%) consisting of studios or 1-bedroom units, Kavala is particularly well-suited for individuals or couples.

Kavala Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Kavala

  • The most common guest capacity trend in Kavala vacation rentals is listings accommodating 4 guests (42%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 3 guests dominate the Kavala STR market, accounting for 54.9% of listings.
  • 20.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kavala.
  • On average, properties in Kavala are equipped to host 4.2 guests.

Kavala Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Kavala

  • The most common availability pattern in Kavala falls within the 271-366 days range, representing 70% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 94.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Kavala (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 6.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Kavala Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (14.7%)

1 Night

48 listings

14.7% of total

2 Nights (33.7%)

2 Nights

110 listings

33.7% of total

3 Nights (15.3%)

3 Nights

50 listings

15.3% of total

4-6 Nights (8.6%)

4-6 Nights

28 listings

8.6% of total

7-29 Nights (0.9%)

7-29 Nights

3 listings

0.9% of total

30+ Nights (26.7%)

30+ Nights

87 listings

26.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Kavala is 2 Nights, adopted by 33.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (26.7%) caters to monthly stays (30+ nights) in Kavala, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 33.7% of Kavala hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.7% currently do.
  • A 2-night minimum appears standard (33.7%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 26.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kavala.

Kavala Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (12.9%)

Flexible

42 listings

12.9% of total

Moderate (30.4%)

Moderate

99 listings

30.4% of total

Firm (32.5%)

Firm

106 listings

32.5% of total

Strict (24.2%)

Strict

79 listings

24.2% of total

Cancellation Policy Insights for Kavala

  • The prevailing Airbnb cancellation policy trend in Kavala is Firm, used by 32.5% of listings.
  • A majority (56.7%) of hosts in Kavala utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 32.5% market standard in Kavala.
  • Regularly review your cancellation policy against competitors and market demand shifts in Kavala.

Kavala STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Kavala

  • The overall average booking lead time for vacation rentals in Kavala is 39 days.
  • Guests book furthest in advance for stays during July (average 55 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 19 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (47 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Kavala.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
  • Monitor your own booking lead times against these Kavala averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Kavala (2025)

Amenity Prevalence

Amenity Insights for Kavala

  • Essential amenities in Kavala that guests expect include: Wifi, Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Hangers, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Kavala: Wifi, Air conditioning, Kitchen.
  • Prioritize adding missing essentials: Wifi, Air conditioning, Kitchen.
  • Consider adding popular differentiators like TV or Hangers to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Kavala to stay competitive.

Kavala Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Kavala

  • The typical guest profile for Airbnb in Kavala consists of predominantly international visitors (86%), with top international origins including Greece, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Turkish.
  • Domestic travelers account for 14.2% of guests.
  • Key international markets include Bulgaria (17%) and Greece (14.2%).
  • Top languages spoken are English (40.6%) followed by Turkish (12.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Greece.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Kavala Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Achladias98$1,943$329.7948%
Skiathos Municipality69$1,760$378.8543%
Klima20$1,565$335.2039%
Νέα Μουδανιά22$1,449$192.7748%
Loutraki23$1,408$164.1247%
Myli55$1,388$231.1240%
Kalyvia27$1,308$238.3644%
Panorama Municipal Unit16$1,144$211.3727%
Skiathos362$1,135$178.4145%
Mourtero20$1,072$225.4333%

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