Best Places in United Kingdom to Invest in Airbnbs, Short-Term Rentals in 2025

Last updated: March 31, 2025

Discover the most lucrative short-term rental markets in United Kingdom with AirROI's comprehensive investment guide. Whether you’re an experienced property investor or just starting your Airbnb journey, through detailed analysis of key metrics across premier global, our data-driven insights reveal where smart money is flowing in the short-term rental space. Using advanced market analytics and real performance data, we’ve identified investment hotspots that combine strong rental demand, favorable regulations, and optimal revenue potential.

Read on to explore the top-performing short-term rental markets that should be on every investor’s radar in 2025.

Top Short-Term Rental Cities in United Kingdom

Rank:#1Market:LondonCountry:United KingdomProperties:39,641Monthly Revenue:$2471.84Daily Rate:$231.91Occupancy:47.06%Regulation:Low
Rank:#2Market:City of EdinburghCountry:United KingdomProperties:4,312Monthly Revenue:$4528.03Daily Rate:$274.67Occupancy:61.16%Regulation:Moderate
Rank:#3Market:North NorfolkCountry:United KingdomProperties:2,204Monthly Revenue:$2291.81Daily Rate:$273.13Occupancy:40.81%Regulation:Low
Rank:#4Market:East SuffolkCountry:United KingdomProperties:2,159Monthly Revenue:$2244.09Daily Rate:$330.64Occupancy:38.00%Regulation:Low
Rank:#5Market:North DevonCountry:United KingdomProperties:2,058Monthly Revenue:$2165.11Daily Rate:$265.48Occupancy:38.90%Regulation:Low
Rank:#6Market:LiverpoolCountry:United KingdomProperties:2,048Monthly Revenue:$1841.38Daily Rate:$183.50Occupancy:40.61%Regulation:Low
Rank:#7Market:BrightonCountry:United KingdomProperties:1,967Monthly Revenue:$2381.73Daily Rate:$219.57Occupancy:46.34%Regulation:Low
Rank:#8Market:South HamsCountry:United KingdomProperties:1,957Monthly Revenue:$2177.14Daily Rate:$262.00Occupancy:40.10%Regulation:Low
Rank:#9Market:Cotswold DistrictCountry:United KingdomProperties:1,829Monthly Revenue:$3904.91Daily Rate:$362.83Occupancy:44.10%Regulation:Low
Rank:#10Market:ManchesterCountry:United KingdomProperties:1,744Monthly Revenue:$1945.83Daily Rate:$157.12Occupancy:46.71%Regulation:Low
Rank:#11Market:BirminghamCountry:United KingdomProperties:1,734Monthly Revenue:$1292.21Daily Rate:$128.01Occupancy:41.44%Regulation:Low
Rank:#12Market:BristolCountry:United KingdomProperties:1,678Monthly Revenue:$2184.69Daily Rate:$171.14Occupancy:49.87%Regulation:Low
Rank:#13Market:ChichesterCountry:United KingdomProperties:1,560Monthly Revenue:$2657.45Daily Rate:$295.15Occupancy:39.79%Regulation:Low
Rank:#14Market:Derbyshire DalesCountry:United KingdomProperties:1,466Monthly Revenue:$2929.20Daily Rate:$263.44Occupancy:46.82%Regulation:Low
Rank:#15Market:YorkCountry:United KingdomProperties:1,406Monthly Revenue:$2734.44Daily Rate:$224.26Occupancy:47.35%Regulation:Low
Rank:#16Market:CardiffCountry:United KingdomProperties:1,347Monthly Revenue:$2248.03Daily Rate:$195.83Occupancy:43.20%Regulation:Low
Rank:#17Market:BelfastCountry:United KingdomProperties:1,341Monthly Revenue:$2070.57Daily Rate:$160.51Occupancy:47.44%Regulation:Low
Rank:#18Market:GlasgowCountry:United KingdomProperties:1,340Monthly Revenue:$2352.58Daily Rate:$178.06Occupancy:52.21%Regulation:Moderate
Rank:#19Market:East DevonCountry:United KingdomProperties:1,332Monthly Revenue:$1971.78Daily Rate:$218.97Occupancy:42.45%Regulation:Low
Rank:#20Market:City of WestminsterCountry:United KingdomProperties:1,327Monthly Revenue:$6043.31Daily Rate:$486.66Occupancy:51.76%Regulation:Low
Rank:#21Market:LeedsCountry:United KingdomProperties:1,245Monthly Revenue:$1530.58Daily Rate:$144.39Occupancy:42.25%Regulation:Low
Rank:#22Market:BournemouthCountry:United KingdomProperties:1,232Monthly Revenue:$2076.52Daily Rate:$210.43Occupancy:44.42%Regulation:Low
Rank:#23Market:ThanetCountry:United KingdomProperties:1,231Monthly Revenue:$2194.72Daily Rate:$213.77Occupancy:41.89%Regulation:Low
Rank:#24Market:New ForestCountry:United KingdomProperties:1,202Monthly Revenue:$2752.59Daily Rate:$242.32Occupancy:46.38%Regulation:Low
Rank:#25Market:East LindseyCountry:United KingdomProperties:1,140Monthly Revenue:$1716.73Daily Rate:$190.58Occupancy:38.43%Regulation:Low
Rank:#26Market:King's Lynn and West NorfolkCountry:United KingdomProperties:1,134Monthly Revenue:$2308.60Daily Rate:$257.03Occupancy:41.23%Regulation:Low
Rank:#27Market:BathCountry:United KingdomProperties:1,123Monthly Revenue:$3353.04Daily Rate:$258.69Occupancy:50.60%Regulation:Low
Rank:#28Market:CanterburyCountry:United KingdomProperties:1,087Monthly Revenue:$2383.00Daily Rate:$208.33Occupancy:45.69%Regulation:Low
Rank:#29Market:OxfordCountry:United KingdomProperties:1,070Monthly Revenue:$2164.15Daily Rate:$168.15Occupancy:51.74%Regulation:Low
Rank:#30Market:NewquayCountry:United KingdomProperties:1,062Monthly Revenue:$2116.71Daily Rate:$232.23Occupancy:44.40%Regulation:Low
Rank:#31Market:Torridge DistrictCountry:United KingdomProperties:1,055Monthly Revenue:$1789.61Daily Rate:$211.39Occupancy:38.42%Regulation:Low
Rank:#32Market:St. IvesCountry:United KingdomProperties:1,028Monthly Revenue:$2413.33Daily Rate:$265.20Occupancy:41.40%Regulation:Low
Rank:#33Market:BlackpoolCountry:United KingdomProperties:990Monthly Revenue:$1410.12Daily Rate:$164.35Occupancy:32.48%Regulation:Low
Rank:#34Market:RotherCountry:United KingdomProperties:966Monthly Revenue:$2576.38Daily Rate:$245.57Occupancy:42.22%Regulation:Low
Rank:#35Market:TeignbridgeCountry:United KingdomProperties:886Monthly Revenue:$2041.19Daily Rate:$197.39Occupancy:42.14%Regulation:Low
Rank:#36Market:CambridgeCountry:United KingdomProperties:876Monthly Revenue:$1952.35Daily Rate:$154.42Occupancy:51.01%Regulation:Low
Rank:#37Market:SheffieldCountry:United KingdomProperties:872Monthly Revenue:$1477.50Daily Rate:$137.08Occupancy:42.59%Regulation:Low
Rank:#38Market:NottinghamCountry:United KingdomProperties:814Monthly Revenue:$1259.29Daily Rate:$130.09Occupancy:39.95%Regulation:Low
Rank:#39Market:InvernessCountry:United KingdomProperties:789Monthly Revenue:$2990.98Daily Rate:$207.05Occupancy:54.69%Regulation:High
Rank:#40Market:SalfordCountry:United KingdomProperties:756Monthly Revenue:$1590.67Daily Rate:$142.34Occupancy:44.15%Regulation:Low
Rank:#41Market:CheltenhamCountry:United KingdomProperties:747Monthly Revenue:$2160.85Daily Rate:$217.08Occupancy:43.82%Regulation:Low
Rank:#42Market:Stratford-on-AvonCountry:United KingdomProperties:742Monthly Revenue:$2579.05Daily Rate:$235.97Occupancy:45.77%Regulation:Low
Rank:#43Market:WhitbyCountry:United KingdomProperties:741Monthly Revenue:$2451.57Daily Rate:$226.79Occupancy:42.30%Regulation:Low
Rank:#44Market:West OxfordshireCountry:United KingdomProperties:739Monthly Revenue:$3423.65Daily Rate:$332.07Occupancy:45.84%Regulation:Low
Rank:#45Market:Great YarmouthCountry:United KingdomProperties:736Monthly Revenue:$1469.77Daily Rate:$171.91Occupancy:37.59%Regulation:Low
Rank:#46Market:DoverCountry:United KingdomProperties:677Monthly Revenue:$2220.75Daily Rate:$264.95Occupancy:40.85%Regulation:Low
Rank:#47Market:WealdenCountry:United KingdomProperties:666Monthly Revenue:$2755.28Daily Rate:$245.94Occupancy:44.42%Regulation:Low
Rank:#48Market:PlymouthCountry:United KingdomProperties:659Monthly Revenue:$1640.89Daily Rate:$158.22Occupancy:43.53%Regulation:Low
Rank:#49Market:StroudCountry:United KingdomProperties:651Monthly Revenue:$2583.24Daily Rate:$221.76Occupancy:45.15%Regulation:Low
Rank:#50Market:LancasterCountry:United KingdomProperties:649Monthly Revenue:$1907.87Daily Rate:$172.20Occupancy:42.48%Regulation:Low
Rank:#51Market:HastingsCountry:United KingdomProperties:644Monthly Revenue:$1737.93Daily Rate:$169.28Occupancy:42.51%Regulation:Low
Rank:#52Market:ArunCountry:United KingdomProperties:627Monthly Revenue:$2375.68Daily Rate:$233.17Occupancy:42.41%Regulation:Low
Rank:#53Market:Newcastle upon TyneCountry:United KingdomProperties:601Monthly Revenue:$1713.20Daily Rate:$160.43Occupancy:41.19%Regulation:Low
Rank:#54Market:High PeakCountry:United KingdomProperties:590Monthly Revenue:$2729.90Daily Rate:$198.96Occupancy:51.34%Regulation:Low
Rank:#55Market:SouthamptonCountry:United KingdomProperties:589Monthly Revenue:$1493.38Daily Rate:$137.70Occupancy:44.77%Regulation:Low
Rank:#56Market:CoventryCountry:United KingdomProperties:581Monthly Revenue:$1042.54Daily Rate:$113.55Occupancy:38.59%Regulation:Low
Rank:#57Market:PooleCountry:United KingdomProperties:579Monthly Revenue:$2378.35Daily Rate:$248.20Occupancy:45.47%Regulation:Low
Rank:#58Market:South OxfordshireCountry:United KingdomProperties:579Monthly Revenue:$2306.24Daily Rate:$226.56Occupancy:44.46%Regulation:Low
Rank:#59Market:BradfordCountry:United KingdomProperties:577Monthly Revenue:$1778.11Daily Rate:$150.62Occupancy:44.43%Regulation:Low
Rank:#60Market:PortsmouthCountry:United KingdomProperties:571Monthly Revenue:$1585.91Daily Rate:$155.36Occupancy:43.60%Regulation:Low
Rank:#61Market:Folkestone and Hythe DistrictCountry:United KingdomProperties:567Monthly Revenue:$2251.29Daily Rate:$245.40Occupancy:42.92%Regulation:Low
Rank:#62Market:Milton KeynesCountry:United KingdomProperties:560Monthly Revenue:$1200.08Daily Rate:$146.41Occupancy:36.83%Regulation:Low
Rank:#63Market:Staffordshire MoorlandsCountry:United KingdomProperties:553Monthly Revenue:$2799.82Daily Rate:$259.87Occupancy:44.62%Regulation:Low
Rank:#64Market:ChesterCountry:United KingdomProperties:545Monthly Revenue:$2436.16Daily Rate:$190.00Occupancy:49.72%Regulation:Low
Rank:#65Market:West DevonCountry:United KingdomProperties:531Monthly Revenue:$1833.32Daily Rate:$196.41Occupancy:39.69%Regulation:Low
Rank:#66Market:WeymouthCountry:United KingdomProperties:530Monthly Revenue:$2104.74Daily Rate:$205.25Occupancy:43.79%Regulation:Low
Rank:#67Market:ScarboroughCountry:United KingdomProperties:523Monthly Revenue:$1908.85Daily Rate:$193.71Occupancy:39.74%Regulation:Low
Rank:#68Market:Forest of DeanCountry:United KingdomProperties:522Monthly Revenue:$2595.02Daily Rate:$218.99Occupancy:45.07%Regulation:Low
Rank:#69Market:PenzanceCountry:United KingdomProperties:521Monthly Revenue:$2112.91Daily Rate:$187.76Occupancy:47.02%Regulation:Low
Rank:#70Market:TendringCountry:United KingdomProperties:521Monthly Revenue:$1484.76Daily Rate:$160.21Occupancy:38.16%Regulation:Low
Rank:#71Market:Aberdeen CityCountry:United KingdomProperties:517Monthly Revenue:$1510.18Daily Rate:$141.52Occupancy:43.95%Regulation:Moderate
Rank:#72Market:NorwichCountry:United KingdomProperties:507Monthly Revenue:$1489.48Daily Rate:$136.91Occupancy:45.63%Regulation:Low
Rank:#73Market:Cherwell DistrictCountry:United KingdomProperties:502Monthly Revenue:$2561.02Daily Rate:$225.34Occupancy:44.61%Regulation:Low
Rank:#74Market:LewesCountry:United KingdomProperties:498Monthly Revenue:$2115.40Daily Rate:$196.56Occupancy:45.63%Regulation:Low
Rank:#75Market:TorquayCountry:United KingdomProperties:484Monthly Revenue:$1682.23Daily Rate:$207.65Occupancy:36.42%Regulation:Low
Rank:#76Market:CalderdaleCountry:United KingdomProperties:477Monthly Revenue:$1959.94Daily Rate:$162.57Occupancy:46.15%Regulation:Low
Rank:#77Market:BroadlandCountry:United KingdomProperties:469Monthly Revenue:$2043.37Daily Rate:$222.47Occupancy:41.94%Regulation:Low
Rank:#78Market:South NorfolkCountry:United KingdomProperties:454Monthly Revenue:$2270.82Daily Rate:$224.73Occupancy:41.73%Regulation:Low
Rank:#79Market:WinchesterCountry:United KingdomProperties:454Monthly Revenue:$2496.94Daily Rate:$222.67Occupancy:46.22%Regulation:Low
Rank:#80Market:AshfordCountry:United KingdomProperties:449Monthly Revenue:$2095.44Daily Rate:$220.80Occupancy:42.90%Regulation:Low
Rank:#81Market:ReadingCountry:United KingdomProperties:447Monthly Revenue:$1448.50Daily Rate:$144.19Occupancy:44.40%Regulation:Low
Rank:#82Market:West SuffolkCountry:United KingdomProperties:447Monthly Revenue:$1930.05Daily Rate:$180.88Occupancy:43.97%Regulation:Low
Rank:#83Market:FalmouthCountry:United KingdomProperties:441Monthly Revenue:$2251.03Daily Rate:$197.86Occupancy:49.74%Regulation:Low
Rank:#84Market:WychavonCountry:United KingdomProperties:439Monthly Revenue:$2677.26Daily Rate:$246.63Occupancy:44.98%Regulation:Low
Rank:#85Market:KirkleesCountry:United KingdomProperties:437Monthly Revenue:$1672.60Daily Rate:$151.53Occupancy:41.67%Regulation:Low
Rank:#86Market:ExeterCountry:United KingdomProperties:435Monthly Revenue:$1688.87Daily Rate:$139.68Occupancy:49.83%Regulation:Low
Rank:#87Market:HoveCountry:United KingdomProperties:434Monthly Revenue:$2164.02Daily Rate:$211.91Occupancy:46.96%Regulation:Low
Rank:#88Market:Malvern HillsCountry:United KingdomProperties:431Monthly Revenue:$2255.89Daily Rate:$208.00Occupancy:44.64%Regulation:Low
Rank:#89Market:Vale of White HorseCountry:United KingdomProperties:423Monthly Revenue:$2074.25Daily Rate:$196.24Occupancy:48.10%Regulation:Low
Rank:#90Market:SwanseaCountry:United KingdomProperties:422Monthly Revenue:$1471.47Daily Rate:$124.61Occupancy:44.05%Regulation:Low
Rank:#91Market:HorshamCountry:United KingdomProperties:421Monthly Revenue:$2435.34Daily Rate:$232.46Occupancy:44.82%Regulation:Low
Rank:#92Market:Breckland DistrictCountry:United KingdomProperties:419Monthly Revenue:$2198.42Daily Rate:$213.65Occupancy:41.65%Regulation:Low
Rank:#93Market:Mid DevonCountry:United KingdomProperties:418Monthly Revenue:$2201.28Daily Rate:$227.42Occupancy:40.18%Regulation:Low
Rank:#94Market:TraffordCountry:United KingdomProperties:410Monthly Revenue:$1733.52Daily Rate:$145.94Occupancy:48.50%Regulation:Low
Rank:#95Market:HarrogateCountry:United KingdomProperties:398Monthly Revenue:$2294.99Daily Rate:$207.30Occupancy:44.56%Regulation:Low
Rank:#96Market:TewkesburyCountry:United KingdomProperties:398Monthly Revenue:$2662.40Daily Rate:$267.85Occupancy:44.94%Regulation:Low
Rank:#97Market:KeswickCountry:United KingdomProperties:397Monthly Revenue:$2869.31Daily Rate:$329.11Occupancy:43.45%Regulation:Low
Rank:#98Market:South CambridgeshireCountry:United KingdomProperties:392Monthly Revenue:$2104.56Daily Rate:$160.27Occupancy:49.28%Regulation:Low
Rank:#99Market:WarwickCountry:United KingdomProperties:383Monthly Revenue:$1917.28Daily Rate:$180.77Occupancy:44.69%Regulation:Low
Rank:#100Market:ColchesterCountry:United KingdomProperties:370Monthly Revenue:$1914.11Daily Rate:$169.00Occupancy:45.68%Regulation:Low

Our Methodology

At AirROI, we leverage advanced technology to process and analyze the world’s most comprehensive short-term rental dataset, helping investors make data-driven decisions.

Data Collection

  • Real-time data aggregation from tens of millions of listings globally
  • Comprehensive tracking of market-specific performance metrics
  • Local regulatory tracking

Data Processing

  • AI-powered analysis of booking patterns
  • Advanced machine learning for trend identification
  • Forward-looking market forecasting
  • Cross-market performance benchmarking

Key Metrics We Track

  • Occupancy rates and seasonal patterns
  • Revenue performance (ADR, RevPAR)
  • Market demand indicators
  • Investment metrics (ROI, operating costs)
  • Regulatory compliance requirements

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