Staffordshire Moorlands Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Staffordshire Moorlands in 2025? Explore comprehensive Airbnb analytics for Staffordshire Moorlands, England, United Kingdom to uncover income potential. This 2025 STR market report for Staffordshire Moorlands, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 553 active listings.
Whether you're considering an Airbnb investment in Staffordshire Moorlands, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Staffordshire Moorlands Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Staffordshire Moorlands Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Staffordshire Moorlands (2025)
Understanding the monthly revenue variations for Airbnb listings in Staffordshire Moorlands is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Staffordshire Moorlands is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Staffordshire Moorlands across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,041+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,250 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,442 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,318, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Staffordshire Moorlands
Staffordshire Moorlands Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Staffordshire Moorlands STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Staffordshire Moorlands:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Staffordshire Moorlands
Average Daily Rate (ADR) Airbnb Trends in Staffordshire Moorlands (2025)
Effective short term rental pricing strategy in Staffordshire Moorlands involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Staffordshire Moorlands typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $543+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $292 or more.
- Typical properties (Median) charge around $169 per night.
- Entry-level properties (Bottom 25%) earn around $121 per night.
Average Daily Rate (ADR) Trend by Month in Staffordshire Moorlands
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Airbnb Seasonality Analysis & Trends in Staffordshire Moorlands (2025)
Peak Season (August, April, May)
- Revenue averages $4,239 per month
- Occupancy rates average 50.6%
- Daily rates average $270
Shoulder Season
- Revenue averages $3,531 per month
- Occupancy maintains around 47.0%
- Daily rates hold near $266
Low Season (January, February, March)
- Revenue drops to average $2,681 per month
- Occupancy decreases to average 38.0%
- Daily rates adjust to average $256
Seasonality Insights for Staffordshire Moorlands
- The Airbnb seasonality in Staffordshire Moorlands shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Staffordshire Moorlands's highest earning potential, with monthly revenues capable of climbing to $4,422, occupancy reaching a high of 58.2%, and ADRs peaking at $281.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,666, occupancy could drop to 34.8%, and ADRs may adjust down to $255.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Staffordshire Moorlands.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Staffordshire Moorlands seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Staffordshire Moorlands (2025)
Exploring the top neighborhoods for short-term rentals in Staffordshire Moorlands? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Leek | A charming market town known as the 'Queen of the Moorlands'. It boasts beautiful countryside and attracts visitors looking for picturesque scenery and local festivals. | Leek Market, Harrison Park, Churnet Valley Railway, St Edward's Church, The Nicholson Institute |
| Buxworth | A picturesque village, ideal for those looking to escape city life. It's close to the Peak District National Park, making it popular for walkers and nature lovers. | Buxworth Basin, Peak District National Park, Trans-Pennine Trail, Lumb Brook, The Navigation Inn |
| Whaley Bridge | A small town along the edge of the High Peak, known for its canal and scenic walks, appealing to both tourists and outdoor enthusiasts. | Whaley Bridge Marina, The Peak Forest Canal, Bowden Golf Club, The Church of St. James |
| Cheadle | A historic market town with green parks and good transport links to larger cities, attracting urban visitors looking for country charm. | Cheadle Town Centre, Cheadle Heritage Centre, Heath End Park, St. Giles' Church |
| Flash | The highest village in England, located in the Peak District, it is perfect for eco-tourists and those wanting to explore natural beauty. | The Roaches, Doxey Pool, Local walking trails, St. Paul's Church |
| Froghall | Situated near the Churnet Valley, this village offers access to scenic countryside walks and is close to popular attractions like the steam railway. | Churnet Valley Railway, Froghall Wharf, Walking trails, Alton Towers nearby |
| Staffordshire Moorlands | A diverse district known for its historic market towns and deep-rooted culture, attracting visitors interested in exploring local heritage and outdoor activities. | Dovedale, Alton Towers, The Roaches, Dale Lane Nature Reserve |
| Buxton | Famous for its natural mineral waters and historic architecture, this spa town draws tourists looking for wellness and relaxation in a beautiful setting. | Buxton Opera House, Pavilion Gardens, Buxton Crescent, Poole's Cavern |
Understanding Airbnb License Requirements & STR Laws in Staffordshire Moorlands (2025)
While Staffordshire Moorlands, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Staffordshire Moorlands to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Staffordshire Moorlands (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Staffordshire Moorlandsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sleeps 16 | Converted former barn, nr Alton Towers
Entire Place • 8 bedrooms
The Farmhouse at Gradbach Mill
Entire Place • 7 bedrooms
Beresford; lodge with sauna hot tubs games for 18
Entire Place • 9 bedrooms
Dairy House Farm
Entire Place • 6 bedrooms
Luxury Accom with Amazing Views over Rudyard Lake
Entire Place • 5 bedrooms
Luxury Dovedale Farm Stay HotTub Alpaca Sanctuary
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Staffordshire Moorlands (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Staffordshire Moorlands based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 40 | $1,808,226 | 563 | 4.06/5.0 |
| Amos | 11 | $694,387 | 104 | 4.81/5.0 |
| Carolyn | 8 | $646,877 | 336 | 4.33/5.0 |
| Hoseasons | 18 | $628,937 | 224 | 4.23/5.0 |
| Peak Venues | 3 | $393,567 | 39 | 3.32/5.0 |
| Jason And Michelle | 5 | $390,381 | 444 | 4.90/5.0 |
| Richard | 2 | $387,231 | 292 | 4.94/5.0 |
| The Travel Fox | 5 | $324,548 | 238 | 4.90/5.0 |
| Julian | 5 | $317,328 | 814 | 4.97/5.0 |
| Andrea | 5 | $280,048 | 102 | 2.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Staffordshire Moorlands.
Dive Deeper: Advanced Staffordshire Moorlands STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Staffordshire Moorlands. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStaffordshire Moorlands Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Staffordshire Moorlands
- The Staffordshire Moorlands Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.7% of the 553 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Staffordshire Moorlands, House properties are the most common (55%), reflecting the local real estate landscape.
- Houses represent a significant 55% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 8.0%) offer potential for unique stay experiences.
Staffordshire Moorlands Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Staffordshire Moorlands
- The dominant room capacity in Staffordshire Moorlands is 1 bedroom listings, making up 34.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.3% of the active Airbnb listings in Staffordshire Moorlands, indicating a high concentration in these sizes.
- A significant 30.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Staffordshire Moorlands.
Staffordshire Moorlands Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Staffordshire Moorlands
- The most common guest capacity trend in Staffordshire Moorlands vacation rentals is listings accommodating 4 guests (28%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Staffordshire Moorlands STR market, accounting for 53.3% of listings.
- 33.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Staffordshire Moorlands.
- On average, properties in Staffordshire Moorlands are equipped to host 4.4 guests.
Staffordshire Moorlands Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Staffordshire Moorlands
- The most common availability pattern in Staffordshire Moorlands falls within the 271-366 days range, representing 32.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Staffordshire Moorlands (32.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Staffordshire Moorlands Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
163 listings
31.2% of total
2 Nights
195 listings
37.3% of total
3 Nights
50 listings
9.6% of total
4-6 Nights
6 listings
1.1% of total
7-29 Nights
2 listings
0.4% of total
30+ Nights
107 listings
20.5% of total
Key Insights
- The most prevalent minimum stay requirement in Staffordshire Moorlands is 2 Nights, adopted by 37.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.5%) of the Staffordshire Moorlands Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.5%) caters to monthly stays (30+ nights) in Staffordshire Moorlands, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.3% of Staffordshire Moorlands hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Staffordshire Moorlands.
Staffordshire Moorlands Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
0.8% of total
Super Strict 60 Days
55 listings
11% of total
Refundable
1 listings
0.2% of total
Non-refundable
1 listings
0.2% of total
Flexible
78 listings
15.6% of total
Moderate
108 listings
21.6% of total
Firm
100 listings
20% of total
Strict
153 listings
30.6% of total
Cancellation Policy Insights for Staffordshire Moorlands
- The prevailing Airbnb cancellation policy trend in Staffordshire Moorlands is Strict, used by 30.6% of listings.
- A majority (50.6%) of hosts in Staffordshire Moorlands utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.6% market standard in Staffordshire Moorlands.
- With 30.6% using Strict terms, this is a viable option in Staffordshire Moorlands, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Staffordshire Moorlands.
Staffordshire Moorlands STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Staffordshire Moorlands
- The overall average booking lead time for vacation rentals in Staffordshire Moorlands is 60 days.
- Guests book furthest in advance for stays during May (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 46 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (79 days avg.) sees the longest lead times, while Winter (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Staffordshire Moorlands.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Staffordshire Moorlands averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Staffordshire Moorlands (2025)
Amenity Prevalence
Amenity Insights for Staffordshire Moorlands
- Essential amenities in Staffordshire Moorlands that guests expect include: Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Staffordshire Moorlands: Heating, Smoke alarm.
- Prioritize adding missing essentials: Heating, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Staffordshire Moorlands to stay competitive.
Staffordshire Moorlands Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Staffordshire Moorlands
- The typical guest profile for Airbnb in Staffordshire Moorlands consists of primarily domestic travelers (95%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 94.8% of guests.
- Key international markets include United Kingdom (94.8%) and United States (1.2%).
- Top languages spoken are English (75.8%) followed by French (5.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Staffordshire Moorlands Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Stamford Bridge | 11 | $4,669 | $410.14 | 38% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Appleby | 10 | $4,577 | $332.39 | 44% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Craven Arms | 10 | $4,487 | $292.69 | 50% |
| Hayton | 13 | $4,333 | $239.53 | 60% |
| Watermillock | 16 | $4,281 | $274.03 | 50% |