East Suffolk Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in East Suffolk in 2025? Explore comprehensive Airbnb analytics for East Suffolk, England, United Kingdom to uncover income potential. This 2025 STR market report for East Suffolk, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 2,159 active listings.
Whether you're considering an Airbnb investment in East Suffolk, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the East Suffolk Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key East Suffolk Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in East Suffolk (2025)
Understanding the monthly revenue variations for Airbnb listings in East Suffolk is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in East Suffolk is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in East Suffolk across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,600+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,855 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,241 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,165, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in East Suffolk
East Suffolk Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the East Suffolk STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in East Suffolk:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in East Suffolk
Average Daily Rate (ADR) Airbnb Trends in East Suffolk (2025)
Effective short term rental pricing strategy in East Suffolk involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in East Suffolk typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $749+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $393 or more.
- Typical properties (Median) charge around $199 per night.
- Entry-level properties (Bottom 25%) earn around $123 per night.
Average Daily Rate (ADR) Trend by Month in East Suffolk
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Airbnb Seasonality Analysis & Trends in East Suffolk (2025)
Peak Season (August, July, May)
- Revenue averages $4,165 per month
- Occupancy rates average 47.6%
- Daily rates average $343
Shoulder Season
- Revenue averages $3,325 per month
- Occupancy maintains around 38.4%
- Daily rates hold near $332
Low Season (January, February, March)
- Revenue drops to average $2,316 per month
- Occupancy decreases to average 30.3%
- Daily rates adjust to average $330
Seasonality Insights for East Suffolk
- The Airbnb seasonality in East Suffolk shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases East Suffolk's highest earning potential, with monthly revenues capable of climbing to $4,541, occupancy reaching a high of 56.5%, and ADRs peaking at $352.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,254, occupancy could drop to 27.9%, and ADRs may adjust down to $322.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in East Suffolk.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these East Suffolk seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in East Suffolk (2025)
Exploring the top neighborhoods for short-term rentals in East Suffolk? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Southwold | Charming coastal town famous for its picturesque beach, iconic lighthouse, and vibrant cultural scene. Popular with families, beachgoers, and those seeking a relaxing getaway by the sea. | Southwold Pier, Adnams Brewery, Southwold Beach, Sole Bay Inn, Southwold Lighthouse |
| Aldeburgh | Famous for its artistic heritage and stunning coastal scenery, Aldeburgh attracts visitors for its seafood, galleries, and literary connections. A favorite for those looking for a serene seaside escape. | Aldeburgh Beach, Fish and Chips Shop, Snape Maltings Concert Hall, Aldeburgh Museum, The Red House |
| Orford | A historic village with a rich maritime history, Orford is known for its quiet charm, scenic views, and proximity to the coastal paths. Ideal for nature lovers and those seeking tranquility. | Orford Castle, Orford Ness, St. Bartholomew's Church, Quay House, Orford Oyster Company |
| Framlingham | Known for its beautiful castle and vibrant arts scene, Framlingham is a delightful market town that appeals to history buffs and families seeking outdoor activities and local events. | Framlingham Castle, Framlingham Mere, Market Square, St. Michael's Church, Framlingham Town Trail |
| Woodbridge | A historic town on the River Deben, Woodbridge is attractive for its riverside walks, independent shops, and rich heritage. A perfect spot for visitors looking to explore East Suffolk's countryside. | Woodbridge Tide Mill, The Riverside Theatre, Woodbridge Museum, Riverside walks, Elmhurst Park |
| Blythburgh | A small village known for its stunning landscapes and proximity to the River Blyth, Blythburgh is a peaceful retreat that attracts those interested in nature and wildlife. | St. Peter's Church, Blythburgh Marshes, The Anchor Inn, River Blyth walks |
| Kessingland | Popular for its beach and proximity to wildlife parks, Kessingland is a growing area for families looking for a beach holiday with activities nearby, including nature walks and wildlife experiences. | Kessingland Beach, Africa Alive!, Kessingland Nature Reserve, The Beach Cafe |
| Walberswick | A quaint village known for its beautiful beach and traditional charm, Walberswick is favored by visitors for a peaceful holiday experience, ideal for beach lovers and birdwatchers. | Walberswick Beach, Walberswick Common, The Bell Inn, Walking paths along the River Blyth, Local art galleries |
Understanding Airbnb License Requirements & STR Laws in East Suffolk (2025)
While East Suffolk, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for East Suffolk to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in East Suffolk (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in East Suffolkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The most beautiful house in Suffolk
Entire Place • 15 bedrooms
Alde Bay Farm - Barn Owl Sanctuary
Entire Place • 5 bedrooms
Southwold Seafront sleeps 14, Five Star sea view
Entire Place • 6 bedrooms
Kingsfield House, Aldeburgh
Entire Place • 6 bedrooms
8 Sanctuary
Entire Place • 6 bedrooms
The House in the Clouds
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in East Suffolk (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in East Suffolk based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stay In Suffolk | 193 | $8,760,689 | 5379 | 4.32/5.0 |
| Suffolk Secrets | 285 | $8,501,158 | 719 | 2.00/5.0 |
| Emma | 137 | $4,912,446 | 2738 | 4.34/5.0 |
| Cottages | 108 | $2,671,224 | 470 | 2.59/5.0 |
| 2cHolidays | 97 | $1,587,453 | 1173 | 4.13/5.0 |
| Durrants Holiday Cottages | 46 | $1,169,637 | 161 | 2.61/5.0 |
| Worlingham Hall | 1 | $501,177 | 88 | 4.97/5.0 |
| Suffolk Hideaways | 22 | $416,935 | 29 | 1.27/5.0 |
| Katie And Sam | 2 | $392,229 | 242 | 4.83/5.0 |
| Joni | 4 | $366,807 | 375 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in East Suffolk.
Dive Deeper: Advanced East Suffolk STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for East Suffolk. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEast Suffolk Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for East Suffolk
- The East Suffolk Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.9% of the 2,159 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in East Suffolk, House properties are the most common (68.7%), reflecting the local real estate landscape.
- Houses represent a significant 68.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays (combined 7.9%) offer potential for unique stay experiences.
East Suffolk Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for East Suffolk
- The dominant room capacity in East Suffolk is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 58.4% of the active Airbnb listings in East Suffolk, indicating a high concentration in these sizes.
- A significant 36.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in East Suffolk.
East Suffolk Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for East Suffolk
- The most common guest capacity trend in East Suffolk vacation rentals is listings accommodating 4 guests (28.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the East Suffolk STR market, accounting for 48.3% of listings.
- 35.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in East Suffolk.
- On average, properties in East Suffolk are equipped to host 4.5 guests.
East Suffolk Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for East Suffolk
- The most common availability pattern in East Suffolk falls within the 271-366 days range, representing 50.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in East Suffolk (28.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
East Suffolk Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
653 listings
32.6% of total
2 Nights
594 listings
29.7% of total
3 Nights
325 listings
16.2% of total
4-6 Nights
56 listings
2.8% of total
7-29 Nights
21 listings
1% of total
30+ Nights
354 listings
17.7% of total
Key Insights
- The most prevalent minimum stay requirement in East Suffolk is 1 Night, adopted by 32.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.3%) of the East Suffolk Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.7%) caters to monthly stays (30+ nights) in East Suffolk, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 32.6% of East Suffolk hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in East Suffolk.
East Suffolk Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
247 listings
14.1% of total
Refundable
4 listings
0.2% of total
Non-refundable
7 listings
0.4% of total
Super Strict 30 Days
103 listings
5.9% of total
Flexible
259 listings
14.8% of total
Moderate
336 listings
19.2% of total
Firm
347 listings
19.9% of total
Strict
443 listings
25.4% of total
Cancellation Policy Insights for East Suffolk
- The prevailing Airbnb cancellation policy trend in East Suffolk is Strict, used by 25.4% of listings.
- There's a relatively balanced mix between guest-friendly (34.0%) and stricter (45.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 25.4% market standard in East Suffolk.
- Regularly review your cancellation policy against competitors and market demand shifts in East Suffolk.
East Suffolk STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for East Suffolk
- The overall average booking lead time for vacation rentals in East Suffolk is 63 days.
- Guests book furthest in advance for stays during May (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 51 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (92 days avg.) sees the longest lead times, while Winter (59 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in East Suffolk.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these East Suffolk averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in East Suffolk (2025)
Amenity Prevalence
Amenity Insights for East Suffolk
- Essential amenities in East Suffolk that guests expect include: Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for East Suffolk: Smoke alarm, Heating.
- Prioritize adding missing essentials: Smoke alarm, Heating.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in East Suffolk to stay competitive.
East Suffolk Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for East Suffolk
- The typical guest profile for Airbnb in East Suffolk consists of primarily domestic travelers (95%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 95.2% of guests.
- Key international markets include United Kingdom (95.2%) and United States (1.3%).
- Top languages spoken are English (72.7%) followed by French (9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the East Suffolk Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cliffe | 12 | $3,159 | $220.16 | 45% |
| Sevenoaks | 168 | $3,040 | $271.64 | 44% |
| Koekelare | 11 | $2,721 | $249.99 | 37% |
| Diksmuide | 40 | $2,481 | $282.32 | 38% |
| Braintree | 172 | $2,477 | $247.46 | 39% |
| Uttlesford | 224 | $2,473 | $215.84 | 46% |
| Canterbury | 1,087 | $2,383 | $208.33 | 46% |
| Tunbridge Wells | 348 | $2,373 | $237.84 | 45% |
| Gistel | 11 | $2,337 | $203.00 | 40% |
| King's Lynn and West Norfolk | 1,134 | $2,309 | $257.03 | 41% |