York Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in York in 2025? Explore comprehensive Airbnb analytics for York, England, United Kingdom to uncover income potential. This 2025 STR market report for York, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,406 active listings.
Whether you're considering an Airbnb investment in York, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the York Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key York Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in York (2025)
Understanding the monthly revenue variations for Airbnb listings in York is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in York is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in York across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,384+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,381 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,872 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,540, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in York
York Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the York STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in York:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in York
Average Daily Rate (ADR) Airbnb Trends in York (2025)
Effective short term rental pricing strategy in York involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in York typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $359+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $263 or more.
- Typical properties (Median) charge around $190 per night.
- Entry-level properties (Bottom 25%) earn around $130 per night.
Average Daily Rate (ADR) Trend by Month in York
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Airbnb Seasonality Analysis & Trends in York (2025)
Peak Season (May, July, August)
- Revenue averages $4,002 per month
- Occupancy rates average 56.1%
- Daily rates average $220
Shoulder Season
- Revenue averages $3,561 per month
- Occupancy maintains around 52.0%
- Daily rates hold near $221
Low Season (January, February, March)
- Revenue drops to average $2,266 per month
- Occupancy decreases to average 38.8%
- Daily rates adjust to average $218
Seasonality Insights for York
- The Airbnb seasonality in York shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases York's highest earning potential, with monthly revenues capable of climbing to $4,108, occupancy reaching a high of 59.0%, and ADRs peaking at $241.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,132, occupancy could drop to 34.9%, and ADRs may adjust down to $212.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in York.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these York seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in York (2025)
Exploring the top neighborhoods for short-term rentals in York? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| York City Centre | The heart of York, known for its medieval architecture and vibrant cultural scene. Ideal for tourists exploring iconic landmarks and historical sites. | York Minster, Shambles, York Castle Museum, National Railway Museum, Jorvik Viking Centre, Clifford's Tower |
| The Bishy Road | A trendy area known for its independent shops and cafes. Appeals to guests looking for a more local experience while being close to the city centre. | Bishy Road shops, Bishy Road Market, Local cafes, Parks and green spaces, Yorkshire Terrier Café |
| The Knavesmire | This green space offers a peaceful atmosphere with proximity to the city centre. Ideal for families and groups seeking outdoor activities. | Knavesmire Park, York Racecourse, Walking trails, Cycling paths, Picnic areas |
| Fulford | A desirable residential area close to York with access to the River Ouse and scenic parks, attracting visitors looking for retreats in a quieter locale. | Fulford Ings, Rowntree Park, Local pubs, River Ouse |
| Heworth | Another charming neighborhood with a mix of history and modern amenities. Great for families and those looking for residential comfort while near attractions. | Heworth Green, Local history, Heworth village pubs, Heworth Golf Club |
| Acomb | A suburban area with a community feel, offering reasonable prices and accessibility to the city. Suitable for budget travelers and longer stays. | Local shops, Acomb Green, Parks, Community events |
| South Bank | Located across the river from the city centre, South Bank is popular with those seeking riverside views and a relaxed atmosphere, yet within walking distance to attractions. | Rowntree Park, River Ouse paths, Local cafes, York City Walls |
| Bootham | Close to the city centre yet more residential, Bootham is known for its historical buildings and a quieter environment. Ideal for tourists wanting a balance of city life and peace. | Bootham Bar, Museums, Local eateries, Museum Gardens |
Understanding Airbnb License Requirements & STR Laws in York (2025)
While York, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for York to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in York (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Yorkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartment 5 - 4 bedroom party apartment sleeps 15
Entire Place • 4 bedrooms
'Maison Parfaite YO1' - Exquisite City Townhouse
Entire Place • 4 bedrooms
Deighton Lodge York - Luxury Farmhouse Sleeps 26
Entire Place • 9 bedrooms
The Workshop, Luxury City Stay
Entire Place • 2 bedrooms
York Luxury Apt, Bishopthorpe Rd, Sleeps 12
Entire Place • 4 bedrooms
Jorvik VIllas
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in York (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in York based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| York Boutique | 64 | $2,154,143 | 3030 | 4.54/5.0 |
| WelcomeLets | 81 | $1,543,148 | 1186 | 4.36/5.0 |
| Stays | 138 | $1,425,531 | 3663 | 4.52/5.0 |
| Cottages | 25 | $1,311,907 | 632 | 4.38/5.0 |
| Goodramgate | 24 | $1,251,799 | 1257 | 4.70/5.0 |
| Violet Homes | 18 | $1,156,196 | 2080 | 4.88/5.0 |
| Jerry | 19 | $1,040,489 | 1215 | 4.78/5.0 |
| Yorcation | 23 | $1,003,978 | 252 | 3.88/5.0 |
| Nick | 16 | $694,792 | 368 | 4.86/5.0 |
| York | 11 | $642,558 | 230 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in York.
Dive Deeper: Advanced York STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for York. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsYork Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for York
- The York Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.4% of the 1,406 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in York, Apartment/Condo properties are the most common (53.5%), reflecting the local real estate landscape.
- Houses represent a significant 40.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 6.1%) offer potential for unique stay experiences.
York Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for York
- The dominant room capacity in York is 2 bedrooms listings, making up 36.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 69.7% of the active Airbnb listings in York, indicating a high concentration in these sizes.
York Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for York
- The most common guest capacity trend in York vacation rentals is listings accommodating 4 guests (34.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the York STR market, accounting for 59.9% of listings.
- 22.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in York.
- On average, properties in York are equipped to host 3.7 guests.
York Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for York
- The most common availability pattern in York falls within the 91-180 days range, representing 30.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 56.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in York (30.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 45.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
York Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
373 listings
27.7% of total
2 Nights
505 listings
37.5% of total
3 Nights
61 listings
4.5% of total
4-6 Nights
17 listings
1.3% of total
7-29 Nights
18 listings
1.3% of total
30+ Nights
374 listings
27.7% of total
Key Insights
- The most prevalent minimum stay requirement in York is 2 Nights, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.2%) of the York Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (27.7%) caters to monthly stays (30+ nights) in York, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.5% of York hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in York.
York Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
33 listings
2.5% of total
Refundable
18 listings
1.4% of total
Super Strict 30 Days
7 listings
0.5% of total
Non-refundable
16 listings
1.2% of total
Flexible
171 listings
13.1% of total
Moderate
371 listings
28.5% of total
Firm
275 listings
21.1% of total
Strict
410 listings
31.5% of total
Cancellation Policy Insights for York
- The prevailing Airbnb cancellation policy trend in York is Strict, used by 31.5% of listings.
- A majority (52.6%) of hosts in York utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.5% market standard in York.
- With 31.5% using Strict terms, this is a viable option in York, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in York.
York STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for York
- The overall average booking lead time for vacation rentals in York is 56 days.
- Guests book furthest in advance for stays during July (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (76 days avg.) sees the longest lead times, while Winter (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in York.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these York averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in York (2025)
Amenity Prevalence
Amenity Insights for York
- Essential amenities in York that guests expect include: Wifi, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hangers, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for York: Wifi, Heating, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Heating, Smoke alarm.
- Consider adding popular differentiators like TV or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in York to stay competitive.
York Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for York
- The typical guest profile for Airbnb in York consists of primarily domestic travelers (73%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 73.1% of guests.
- Key international markets include United Kingdom (73.1%) and United States (10.3%).
- Top languages spoken are English (66.2%) followed by French (6.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the York Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Stamford Bridge | 11 | $4,669 | $410.14 | 38% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Appleby | 10 | $4,577 | $332.39 | 44% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Craven Arms | 10 | $4,487 | $292.69 | 50% |
| Hayton | 13 | $4,333 | $239.53 | 60% |
| Watermillock | 16 | $4,281 | $274.03 | 50% |