Glasgow Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Glasgow in 2025? Explore comprehensive Airbnb analytics for Glasgow, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Glasgow, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,340 active listings.
Whether you're considering an Airbnb investment in Glasgow, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Glasgow Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Glasgow Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Glasgow (2025)
Understanding the monthly revenue variations for Airbnb listings in Glasgow is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Glasgow is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Glasgow across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,854+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,953 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,322 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,190, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Glasgow
Glasgow Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Glasgow STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Glasgow:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Glasgow
Average Daily Rate (ADR) Airbnb Trends in Glasgow (2025)
Effective short term rental pricing strategy in Glasgow involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Glasgow typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $407+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $237 or more.
- Typical properties (Median) charge around $149 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Glasgow
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Airbnb Seasonality Analysis & Trends in Glasgow (2025)
Peak Season (August, July, May)
- Revenue averages $3,780 per month
- Occupancy rates average 61.6%
- Daily rates average $242
Shoulder Season
- Revenue averages $2,995 per month
- Occupancy maintains around 53.2%
- Daily rates hold near $219
Low Season (January, February, March)
- Revenue drops to average $1,939 per month
- Occupancy decreases to average 40.3%
- Daily rates adjust to average $170
Seasonality Insights for Glasgow
- The Airbnb seasonality in Glasgow shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Glasgow's highest earning potential, with monthly revenues capable of climbing to $3,927, occupancy reaching a high of 65.7%, and ADRs peaking at $245.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,881, occupancy could drop to 37.8%, and ADRs may adjust down to $168.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Glasgow.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Glasgow seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Glasgow (2025)
Exploring the top neighborhoods for short-term rentals in Glasgow? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Centre | The bustling heart of Glasgow, filled with shops, restaurants, and cultural attractions. A prime location for tourists wanting to explore the city’s attractions and nightlife. | Buchanan Street, George Square, Kelvingrove Art Gallery and Museum, The Hydro, Sauchiehall Street |
| West End | Known for its bohemian vibe, leafy streets, and vibrant cultural scene. Popular with students and tourists, offering a unique mix of cafes, bars, and parks. | Kelvingrove Park, University of Glasgow, Ashton Lane, Botanic Gardens, The Hillhead Bookclub |
| Merchant City | A trendy neighborhood with a rich history, known for its stylish restaurants, bars, and boutiques. Attracts visitors looking for upscale dining and shopping experiences. | Merchant Square, Sharmanka Kinetic Gallery, St. Andrew’s Cathedral, Glasgow Green, People’s Palace and Winter Gardens |
| Southside | A residential area that offers a more local experience, with parks, cafes, and affordable food options. Ideal for families and longer stays. | Pollok Country Park, Burrell Collection, Queens Park, Tollcross Park, The Tramway |
| Finnieston | A vibrant district with a lively food scene and proximity to the SECC. Attracts young professionals and tourists looking for trendy bars and restaurants. | The Hydro, Kelvinhall Park, Finnieston Crane, Barras Market, The SSE Hydro |
| Shawlands | A suburban area known for its friendly community feel, with a variety of independent shops and cafes. Great for families and those looking for a quieter stay. | Shawlands Shopping Centre, Queens Park, Ruthven Park, Shawlands Arcade, The Glad Cafe |
| East End | Known for its cultural heritage and iconic sights, including the renowned Glasgow Cathedral. Offers a mix of history and modern attractions for visitors. | Glasgow Cathedral, St. Mungo Museum of Religious Life and Art, People’s Palace, The Barras, The Hidden Gardens |
| Glasgow Green | One of the oldest parks in Glasgow, offering a scenic place for relaxation and events. Attracts tourists wanting to enjoy green spaces in the city. | Glasgow Green, People’s Palace, The Doulton Fountain, St. Andrew’s Cathedral, The River Clyde |
Understanding Airbnb License Requirements & STR Laws in Glasgow (2025)
With 19% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Glasgow. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Glasgow to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 19% licensed listings)
Top Performing Airbnb Properties in Glasgow (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Glasgowbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
10 Bedrooms | Pool Table | Garden | Piano
Entire Place • 10 bedrooms
Luxury 5 bedroom stay in the heart of the West End
Entire Place • 5 bedrooms
Arty West End Townhouse 6 bdrm, 6 bthrm, Sleeps 10
Entire Place • 6 bedrooms
Home of Joy - 3 bedroom home with private garden
Entire Place • 3 bedrooms
Spacious Townhouse West End 4 Bedrooms Sleeps 6
Entire Place • 4 bedrooms
Hidden mews home next door to Kelvingrove Park
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Glasgow (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Glasgow based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vik | 13 | $983,334 | 364 | 4.82/5.0 |
| Suzy | 18 | $781,010 | 799 | 4.55/5.0 |
| Laurie | 4 | $518,544 | 96 | 3.75/5.0 |
| William | 12 | $499,498 | 238 | 3.90/5.0 |
| Alexandra | 5 | $494,520 | 429 | 4.94/5.0 |
| Tommy | 8 | $467,211 | 1656 | 4.76/5.0 |
| Kevin | 8 | $457,556 | 1493 | 4.88/5.0 |
| Eric | 12 | $395,457 | 241 | 4.79/5.0 |
| Jo | 8 | $389,562 | 1490 | 4.80/5.0 |
| Huntly Residences | 8 | $350,290 | 532 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Glasgow.
Dive Deeper: Advanced Glasgow STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Glasgow. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGlasgow Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Glasgow
- The Glasgow Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.6% of the 1,340 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Glasgow, Apartment/Condo properties are the most common (77.9%), reflecting the local real estate landscape.
- Houses represent a significant 16.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 5.8%) offer potential for unique stay experiences.
Glasgow Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Glasgow
- The dominant room capacity in Glasgow is 1 bedroom listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.8% of the active Airbnb listings in Glasgow, indicating a high concentration in these sizes.
Glasgow Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Glasgow
- The most common guest capacity trend in Glasgow vacation rentals is listings accommodating 4 guests (26.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Glasgow STR market, accounting for 52.0% of listings.
- 13.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Glasgow.
- On average, properties in Glasgow are equipped to host 3.0 guests.
Glasgow Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Glasgow
- The most common availability pattern in Glasgow falls within the 91-180 days range, representing 34.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 53.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Glasgow (34.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Glasgow Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
346 listings
28.7% of total
2 Nights
368 listings
30.5% of total
3 Nights
149 listings
12.3% of total
4-6 Nights
68 listings
5.6% of total
7-29 Nights
124 listings
10.3% of total
30+ Nights
152 listings
12.6% of total
Key Insights
- The most prevalent minimum stay requirement in Glasgow is 2 Nights, adopted by 30.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12.6%) caters to monthly stays (30+ nights) in Glasgow, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30.5% of Glasgow hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Glasgow.
Glasgow Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
6 listings
0.5% of total
Refundable
5 listings
0.4% of total
Super Strict 30 Days
13 listings
1.1% of total
Non-refundable
6 listings
0.5% of total
Flexible
269 listings
22.6% of total
Moderate
345 listings
29% of total
Firm
206 listings
17.3% of total
Strict
339 listings
28.5% of total
Cancellation Policy Insights for Glasgow
- The prevailing Airbnb cancellation policy trend in Glasgow is Moderate, used by 29% of listings.
- There's a relatively balanced mix between guest-friendly (51.6%) and stricter (45.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29% market standard in Glasgow.
- Regularly review your cancellation policy against competitors and market demand shifts in Glasgow.
Glasgow STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Glasgow
- The overall average booking lead time for vacation rentals in Glasgow is 56 days.
- Guests book furthest in advance for stays during July (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (86 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Glasgow.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Glasgow averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Glasgow (2025)
Amenity Prevalence
Amenity Insights for Glasgow
- Essential amenities in Glasgow that guests expect include: Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Glasgow: Wifi, Smoke alarm, Heating.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Glasgow to stay competitive.
Glasgow Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Glasgow
- The typical guest profile for Airbnb in Glasgow consists of a mix of domestic (49%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 48.9% of guests.
- Key international markets include United Kingdom (48.9%) and United States (18.8%).
- Top languages spoken are English (56.3%) followed by French (9.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Glasgow Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 11 | $7,951 | $676.77 | 46% |
| Fearnan | 19 | $6,440 | $421.92 | 53% |
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Glenachulish | 33 | $5,609 | $424.51 | 46% |
| Arrochar | 33 | $5,045 | $339.11 | 56% |
| Acharn | 10 | $4,813 | $278.43 | 57% |
| Croftamie | 19 | $4,609 | $267.39 | 52% |
| Carrick Castle | 11 | $4,591 | $586.01 | 42% |
| Corran | 24 | $4,576 | $370.68 | 45% |