Stratford-on-Avon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Stratford-on-Avon in 2025? Explore comprehensive Airbnb analytics for Stratford-on-Avon, England, United Kingdom to uncover income potential. This 2025 STR market report for Stratford-on-Avon, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 742 active listings.
Whether you're considering an Airbnb investment in Stratford-on-Avon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Stratford-on-Avon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Stratford-on-Avon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Stratford-on-Avon (2025)
Understanding the monthly revenue variations for Airbnb listings in Stratford-on-Avon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Stratford-on-Avon is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Stratford-on-Avon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,161+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,901 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,314 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,248, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Stratford-on-Avon
Stratford-on-Avon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Stratford-on-Avon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Stratford-on-Avon:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Stratford-on-Avon
Average Daily Rate (ADR) Airbnb Trends in Stratford-on-Avon (2025)
Effective short term rental pricing strategy in Stratford-on-Avon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Stratford-on-Avon typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $453+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $241 or more.
- Typical properties (Median) charge around $154 per night.
- Entry-level properties (Bottom 25%) earn around $108 per night.
Average Daily Rate (ADR) Trend by Month in Stratford-on-Avon
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Airbnb Seasonality Analysis & Trends in Stratford-on-Avon (2025)
Peak Season (May, June, August)
- Revenue averages $3,975 per month
- Occupancy rates average 50.8%
- Daily rates average $237
Shoulder Season
- Revenue averages $3,252 per month
- Occupancy maintains around 47.7%
- Daily rates hold near $238
Low Season (January, February, March)
- Revenue drops to average $2,375 per month
- Occupancy decreases to average 38.3%
- Daily rates adjust to average $237
Seasonality Insights for Stratford-on-Avon
- The Airbnb seasonality in Stratford-on-Avon shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Stratford-on-Avon's highest earning potential, with monthly revenues capable of climbing to $4,032, occupancy reaching a high of 57.6%, and ADRs peaking at $249.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,302, occupancy could drop to 34.2%, and ADRs may adjust down to $233.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Stratford-on-Avon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Stratford-on-Avon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Stratford-on-Avon (2025)
Exploring the top neighborhoods for short-term rentals in Stratford-on-Avon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shakespeare's Birthplace | Historic site where William Shakespeare was born, attracting tourists interested in English literature and history. Ideal for visitors seeking to explore the roots of the Bard in a quaint setting. | Shakespeare's Birthplace, Shakespeare's New Place, Church of the Holy Trinity, Shakespeare's Schoolroom and Guildhall |
| Royal Shakespeare Theatre | Home of the famous Royal Shakespeare Company, this area attracts theater-goers and cultural enthusiasts. Renting out accommodations here caters well to visitors attending performances and events. | Royal Shakespeare Theatre, The Other Place, Waterside Theatre, Stratford-upon-Avon Canal |
| Anne Hathaway's Cottage | A beautiful cottage and gardens that were the childhood home of Shakespeare's wife. Draws fans of Shakespeare and history buffs, perfect for those looking for a romantic getaway. | Anne Hathaway's Cottage, Anne Hathaway's Gardens, Statford Butterfly Farm |
| Stratford Town Centre | The vibrant hub of Stratford with shops, restaurants, and cafes. Great for visitors who want to experience local culture and convenience, appealing to all types of travelers. | Stratford Shopping Centre, The Bell, The Old Thatch Tavern, Stratford-upon-Avon Market |
| Clopton Bridge | Historic bridge and scenic area, ideal for tourists wanting picturesque views and leisurely walks. Attracts photographers and nature lovers. | Clopton Bridge, River Avon, Hathaway's Cottage Gardens |
| Holy Trinity Church | Famous for being the burial place of William Shakespeare, attracting literary tourists and history enthusiasts to this tranquil site of reflection. | Holy Trinity Church, Shakespeare's Grave, Churchyard Walks |
| Stratford Riverside | A picturesque stretch along the River Avon, known for leisure activities such as boat trips and riverside walks. Ideal for visitors seeking relaxation and nature. | River Avon, Stratford Waterways, Riverside Walk, Boat Tours |
| Stratford Racecourse | A popular venue for horse racing and events, attracting both locals and visitors for a day of excitement and entertainment, ideal for event-related accommodations. | Stratford Racecourse, National Hunt Racing, Various Events and Festivals |
Understanding Airbnb License Requirements & STR Laws in Stratford-on-Avon (2025)
While Stratford-on-Avon, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Stratford-on-Avon to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Stratford-on-Avon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Stratford-on-Avonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
New Lakeside ‘Barn’ Hot-Tub & Cinema Retreat/12
Entire Place • 6 bedrooms
Countryside Escape With Natural Swimming Pool
Entire Place • 7 bedrooms
Ashleigh House - Snooker Table and Hot Tub
Entire Place • 10 bedrooms
Dutch Barn, Cotswolds - Minutes to Soho Farmhouse
Entire Place • 7 bedrooms
Charming, character home in tranquil rural village
Entire Place • 5 bedrooms
Cotswolds Luxury Country Estate - stunning views.
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Stratford-on-Avon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Stratford-on-Avon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 28 | $1,407,621 | 429 | 4.55/5.0 |
| Jane | 9 | $923,443 | 458 | 4.82/5.0 |
| Helen | 3 | $435,711 | 98 | 4.95/5.0 |
| Thom | 4 | $426,517 | 662 | 4.92/5.0 |
| StayCotswold | 9 | $405,004 | 237 | 4.86/5.0 |
| Bolthole Retreats | 19 | $337,222 | 291 | 3.78/5.0 |
| Tess | 1 | $330,766 | 14 | 5.00/5.0 |
| Gemma | 7 | $324,269 | 497 | 4.81/5.0 |
| Emily | 11 | $236,388 | 373 | 4.66/5.0 |
| Oracle | 14 | $235,177 | 171 | 3.19/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Stratford-on-Avon.
Dive Deeper: Advanced Stratford-on-Avon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Stratford-on-Avon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStratford-on-Avon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Stratford-on-Avon
- The Stratford-on-Avon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.1% of the 742 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Stratford-on-Avon, House properties are the most common (54.9%), reflecting the local real estate landscape.
- Houses represent a significant 54.9% portion, catering likely to families or larger groups.
- The presence of 8.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.4%) offer potential for unique stay experiences.
Stratford-on-Avon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Stratford-on-Avon
- The dominant room capacity in Stratford-on-Avon is 1 bedroom listings, making up 41% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.3% of the active Airbnb listings in Stratford-on-Avon, indicating a high concentration in these sizes.
- A significant 20.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Stratford-on-Avon.
Stratford-on-Avon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Stratford-on-Avon
- The most common guest capacity trend in Stratford-on-Avon vacation rentals is listings accommodating 2 guests (34.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Stratford-on-Avon STR market, accounting for 60.0% of listings.
- 20.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Stratford-on-Avon.
- On average, properties in Stratford-on-Avon are equipped to host 3.5 guests.
Stratford-on-Avon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Stratford-on-Avon
- The most common availability pattern in Stratford-on-Avon falls within the 181-270 days range, representing 31.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Stratford-on-Avon (29.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Stratford-on-Avon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
205 listings
29.3% of total
2 Nights
306 listings
43.7% of total
3 Nights
65 listings
9.3% of total
4-6 Nights
13 listings
1.9% of total
7-29 Nights
12 listings
1.7% of total
30+ Nights
99 listings
14.1% of total
Key Insights
- The most prevalent minimum stay requirement in Stratford-on-Avon is 2 Nights, adopted by 43.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.0%) of the Stratford-on-Avon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.1%) caters to monthly stays (30+ nights) in Stratford-on-Avon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.7% of Stratford-on-Avon hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Stratford-on-Avon.
Stratford-on-Avon Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
9 listings
1.3% of total
Super Strict 60 Days
43 listings
6.2% of total
Refundable
2 listings
0.3% of total
Flexible
180 listings
26.1% of total
Moderate
196 listings
28.4% of total
Firm
95 listings
13.8% of total
Strict
165 listings
23.9% of total
Cancellation Policy Insights for Stratford-on-Avon
- The prevailing Airbnb cancellation policy trend in Stratford-on-Avon is Moderate, used by 28.4% of listings.
- There's a relatively balanced mix between guest-friendly (54.5%) and stricter (37.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28.4% market standard in Stratford-on-Avon.
- Regularly review your cancellation policy against competitors and market demand shifts in Stratford-on-Avon.
Stratford-on-Avon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Stratford-on-Avon
- The overall average booking lead time for vacation rentals in Stratford-on-Avon is 58 days.
- Guests book furthest in advance for stays during July (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Winter (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Stratford-on-Avon.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Stratford-on-Avon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Stratford-on-Avon (2025)
Amenity Prevalence
Amenity Insights for Stratford-on-Avon
- Essential amenities in Stratford-on-Avon that guests expect include: Heating, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Stratford-on-Avon: Heating, Wifi, Smoke alarm.
- Prioritize adding missing essentials: Heating, Wifi, Smoke alarm.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Stratford-on-Avon to stay competitive.
Stratford-on-Avon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Stratford-on-Avon
- The typical guest profile for Airbnb in Stratford-on-Avon consists of primarily domestic travelers (85%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 84.7% of guests.
- Key international markets include United Kingdom (84.7%) and United States (5.3%).
- Top languages spoken are English (71.1%) followed by French (7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Stratford-on-Avon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Stamford Bridge | 11 | $4,669 | $410.14 | 38% |