Exeter Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Exeter in 2025? Explore comprehensive Airbnb analytics for Exeter, England, United Kingdom to uncover income potential. This 2025 STR market report for Exeter, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 435 active listings.
Whether you're considering an Airbnb investment in Exeter, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Exeter Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Exeter Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Exeter (2025)
Understanding the monthly revenue variations for Airbnb listings in Exeter is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Exeter is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Exeter across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,385+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,040 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,804 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $982, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Exeter
Exeter Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Exeter STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Exeter:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Exeter
Average Daily Rate (ADR) Airbnb Trends in Exeter (2025)
Effective short term rental pricing strategy in Exeter involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Exeter typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $249+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $179 or more.
- Typical properties (Median) charge around $119 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Exeter
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Airbnb Seasonality Analysis & Trends in Exeter (2025)
Peak Season (July, May, June)
- Revenue averages $2,667 per month
- Occupancy rates average 50.9%
- Daily rates average $140
Shoulder Season
- Revenue averages $2,307 per month
- Occupancy maintains around 52.4%
- Daily rates hold near $140
Low Season (January, February, March)
- Revenue drops to average $1,614 per month
- Occupancy decreases to average 41.4%
- Daily rates adjust to average $137
Seasonality Insights for Exeter
- The Airbnb seasonality in Exeter shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Exeter's highest earning potential, with monthly revenues capable of climbing to $2,732, occupancy reaching a high of 61.2%, and ADRs peaking at $143.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,566, occupancy could drop to 40.2%, and ADRs may adjust down to $136.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Exeter.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Exeter seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Exeter (2025)
Exploring the top neighborhoods for short-term rentals in Exeter? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Centre | The heart of Exeter with a vibrant mix of shops, restaurants, and cultural attractions. Perfect for visitors wanting to explore the historical sites and enjoy city life. | Exeter Cathedral, Royal Albert Memorial Museum, Princesshay Shopping Centre, Exeter Quay, The Underground Passages |
| St. Leonards | A sought-after residential area known for its beautiful architecture and close proximity to the city centre. Ideal for families and professionals alike, it offers a friendly neighbourhood vibe. | Exeter Golf and Country Club, St. Leonards Church, Sidwell Street shopping, Queen Street Dining, Canal Basin walks |
| St. Thomas | A charming suburb located along the River Exe, offering great local amenities and easy access to the city. Popular for its walking paths and riverside park. | Exeter Quay, Double Locks, The Ship Inn, St. Thomas Pleasure Ground, Darts Farm |
| Heavitree | A vibrant area with a mix of independent shops and local amenities. Known for its community spirit and active village feel, making it ideal for longer stays. | Heavitree Park, The Clock Tower, Independent shops and cafes, Local pubs, Close to the Royal Devon and Exeter Hospital |
| Magdalen Road | A trendy area with a mix of quirky shops, cafes, and restaurants. Attracts young professionals and students due to its proximity to the university and the city centre. | Magdalen Road shops, Exeter University, Cafes and bistros, Local art galleries, Nearby parks |
| Exwick | Located just outside the city centre, Exwick offers a peaceful residential atmosphere with easy commute options. Appeals to families and those seeking a quieter environment. | Exwick Cemetery, Exwick Meadows, Local parks, Exwick Village Hall, Close to the A377 |
| Topsham | A picturesque town on the River Exe estuary known for its historic buildings and delightful waterfront. Perfect for those seeking a quaint getaway close to Exeter. | Topsham Museum, Dart's Farm, The Goat Walk, Underground passages, Riverside walks |
| Pinhoe | A growing suburb on the outskirts of Exeter, Pinhoe combines local amenities with countryside appeal. It's becoming increasingly popular with families and commuters. | St. Michael's Church, Local schools, Pinhoe Village Hall, Nearby countryside walks, Good transport links to Exeter |
Understanding Airbnb License Requirements & STR Laws in Exeter (2025)
While Exeter, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Exeter to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Exeter (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Exeterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cosy Two-Bedroom Townhouse
Entire Place • 2 bedrooms
Chic Townhouse, Historic Exeter Getaway
Entire Place • 3 bedrooms
Large Georgian house in heart of Exeter
Entire Place • 5 bedrooms
Quay House Luxury Living for 10 & Private Parking
Entire Place • 5 bedrooms
Beautiful House Overlooking the Water with Parking
Entire Place • 3 bedrooms
Stylish townhouse by the Quay w/ parking
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Exeter (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Exeter based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| ShortStaysUK | 8 | $362,759 | 451 | 4.85/5.0 |
| Chris | 8 | $246,796 | 252 | 4.71/5.0 |
| Lifes2Short | 10 | $214,333 | 403 | 4.33/5.0 |
| Lucy | 8 | $211,751 | 433 | 4.06/5.0 |
| Lai | 11 | $194,993 | 241 | 4.83/5.0 |
| Georgie | 2 | $123,911 | 121 | 4.83/5.0 |
| Elliot | 3 | $119,922 | 118 | 4.89/5.0 |
| Naomi | 4 | $118,823 | 229 | 4.71/5.0 |
| On Point Properties | 6 | $117,706 | 203 | 4.36/5.0 |
| Host #18998725 | 9 | $114,923 | 13 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Exeter.
Dive Deeper: Advanced Exeter STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Exeter. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsExeter Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Exeter
- The Exeter Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 67.1% of the 435 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 32.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Exeter, House properties are the most common (58.9%), reflecting the local real estate landscape.
- Houses represent a significant 58.9% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique, unique stays (combined 10.1%) offer potential for unique stay experiences.
Exeter Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Exeter
- The dominant room capacity in Exeter is 1 bedroom listings, making up 37.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.5% of the active Airbnb listings in Exeter, indicating a high concentration in these sizes.
Exeter Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Exeter
- The most common guest capacity trend in Exeter vacation rentals is listings accommodating 2 guests (24.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Exeter STR market, accounting for 46.6% of listings.
- 16.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Exeter.
- On average, properties in Exeter are equipped to host 3.0 guests.
Exeter Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Exeter
- The most common availability pattern in Exeter falls within the 91-180 days range, representing 30.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Exeter (30.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Exeter Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
112 listings
29% of total
2 Nights
105 listings
27.2% of total
3 Nights
46 listings
11.9% of total
4-6 Nights
40 listings
10.4% of total
7-29 Nights
19 listings
4.9% of total
30+ Nights
64 listings
16.6% of total
Key Insights
- The most prevalent minimum stay requirement in Exeter is 1 Night, adopted by 29% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (16.6%) caters to monthly stays (30+ nights) in Exeter, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 29% of Exeter hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Exeter.
Exeter Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.3% of total
Non-refundable
6 listings
1.6% of total
Refundable
2 listings
0.5% of total
Flexible
96 listings
25.1% of total
Moderate
119 listings
31.2% of total
Firm
82 listings
21.5% of total
Strict
76 listings
19.9% of total
Cancellation Policy Insights for Exeter
- The prevailing Airbnb cancellation policy trend in Exeter is Moderate, used by 31.2% of listings.
- There's a relatively balanced mix between guest-friendly (56.3%) and stricter (41.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.2% market standard in Exeter.
- Regularly review your cancellation policy against competitors and market demand shifts in Exeter.
Exeter STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Exeter
- The overall average booking lead time for vacation rentals in Exeter is 44 days.
- Guests book furthest in advance for stays during July (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (64 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Exeter.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Exeter averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Exeter (2025)
Amenity Prevalence
Amenity Insights for Exeter
- Essential amenities in Exeter that guests expect include: Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Exeter: Wifi, Smoke alarm, Heating.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Exeter to stay competitive.
Exeter Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Exeter
- The typical guest profile for Airbnb in Exeter consists of primarily domestic travelers (81%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 80.8% of guests.
- Key international markets include United Kingdom (80.8%) and United States (3.1%).
- Top languages spoken are English (60.2%) followed by French (8.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Exeter Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Llanrhidian | 15 | $4,842 | $386.18 | 53% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |
| Ashley | 16 | $4,496 | $321.11 | 52% |