Folkestone and Hythe District Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Folkestone and Hythe District in 2025? Explore comprehensive Airbnb analytics for Folkestone and Hythe District, England, United Kingdom to uncover income potential. This 2025 STR market report for Folkestone and Hythe District, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 567 active listings.
Whether you're considering an Airbnb investment in Folkestone and Hythe District, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Folkestone and Hythe District Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Folkestone and Hythe District Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Folkestone and Hythe District (2025)
Understanding the monthly revenue variations for Airbnb listings in Folkestone and Hythe District is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Folkestone and Hythe District is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Folkestone and Hythe District across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,100+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,669 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,161 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,107, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Folkestone and Hythe District
Folkestone and Hythe District Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Folkestone and Hythe District STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Folkestone and Hythe District:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Folkestone and Hythe District
Average Daily Rate (ADR) Airbnb Trends in Folkestone and Hythe District (2025)
Effective short term rental pricing strategy in Folkestone and Hythe District involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Folkestone and Hythe District typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $478+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $245 or more.
- Typical properties (Median) charge around $154 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Folkestone and Hythe District
Get Live Folkestone and Hythe District Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Folkestone and Hythe District (2025)
Peak Season (August, July, May)
- Revenue averages $3,899 per month
- Occupancy rates average 54.3%
- Daily rates average $243
Shoulder Season
- Revenue averages $2,917 per month
- Occupancy maintains around 41.3%
- Daily rates hold near $235
Low Season (February, March, November)
- Revenue drops to average $2,039 per month
- Occupancy decreases to average 34.1%
- Daily rates adjust to average $225
Seasonality Insights for Folkestone and Hythe District
- The Airbnb seasonality in Folkestone and Hythe District shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Folkestone and Hythe District's highest earning potential, with monthly revenues capable of climbing to $4,219, occupancy reaching a high of 60.4%, and ADRs peaking at $247.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,910, occupancy could drop to 30.8%, and ADRs may adjust down to $221.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Folkestone and Hythe District.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Folkestone and Hythe District seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Folkestone and Hythe District (2025)
Exploring the top neighborhoods for short-term rentals in Folkestone and Hythe District? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Folkestone Beach | Popular seaside destination known for its beautiful sandy beaches and family-friendly atmosphere. Great for vacationers looking to enjoy the coastal views and local attractions. | Folkestone Harbour Arm, Sandgate Beach, Sunny Sands Beach, Folkestone Creative Quarter, Lower Leas Coastal Park |
| Hythe | Charming historic town with picturesque streets, perfect for visitors interested in exploring both history and the coast. Ideal for tourists seeking a more tranquil environment with local shops and restaurants. | Hythe Beach, Royal Military Canal, St Leonard's Church, Hythe Town Centre, Elham Valley Railway |
| Sandgate | Quaint coastal village offering a relaxing retreat with access to beautiful beaches and scenic walks. Attracts both locals and tourists looking for a peaceful escape by the sea. | Sandgate Beach, Sandgate Castle, The Hangleburys, Local cafes and boutiques, The Folkestone Golf Club |
| Cheriton | Residential area close to Folkestone, offering budget-friendly accommodation options and easy access to local attractions and transport links. | Cheriton High Street, Local parks, Nearby Folkestone attractions, Cheriton Mine, Historical sites |
| Dover | Although slightly outside Folkestone, Dover is a key tourist destination known for its iconic white cliffs and rich history, making it an attractive option for Airbnb hosts. | White Cliffs of Dover, Dover Castle, Dover Museum, Port of Dover, South Foreland Lighthouse |
| Lyminge | A quaint village with beautiful countryside, appealing to those who enjoy nature and hiking. Great for guests wanting a peaceful countryside retreat. | Lyminge Country Park, St Mary’s Church, Local walking trails, Lyminge village shops, Historical sites |
| New Romney | Close to the beaches and historic sites, New Romney attracts visitors interested in both outdoor activities and heritage tourism. | Romney Marsh, Dungeness Beach, The Old Station, Local nature reserves, New Romney Town Centre |
| Brocade Gardens | A developing area with new housing and amenities, attracting young professionals and families. Ideal for longer stays and modern living experiences. | Local parks, Shopping facilities, Family-friendly environment, Nearby schools and childcare, Community events |
Understanding Airbnb License Requirements & STR Laws in Folkestone and Hythe District (2025)
While Folkestone and Hythe District, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Folkestone and Hythe District to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Folkestone and Hythe District (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Folkestone and Hythe Districtbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern, luxurious barn with hot tub
Entire Place • 6 bedrooms
Seaside House, Hythe Luxury 6 bedroom (4 ensuite)
Entire Place • 4 bedrooms
Luxury 5* Beach House for 15, Sunroom & Sauna
Entire Place • 9 bedrooms
Lovely Beach House at Greatstone, Dungeness, Kent
Entire Place • 4 bedrooms
Seaside home close to Camber sands with hot tub
Entire Place • 7 bedrooms
The Officers House - Contact 4 Huge Discounts
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Folkestone and Hythe District (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Folkestone and Hythe District based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 31 | $1,350,891 | 331 | 3.65/5.0 |
| Bloom Stays | 36 | $994,535 | 664 | 4.48/5.0 |
| Joanne | 5 | $246,428 | 261 | 4.86/5.0 |
| Ruth | 1 | $231,458 | 42 | 4.88/5.0 |
| Marie Odile | 6 | $206,312 | 539 | 4.76/5.0 |
| Louise | 2 | $186,382 | 48 | 2.38/5.0 |
| Adam | 4 | $172,962 | 297 | 4.96/5.0 |
| Original Cottages Kent & Susse | 4 | $164,502 | 10 | 3.54/5.0 |
| Simon | 1 | $154,311 | 59 | 4.93/5.0 |
| Blaxland Breaks Ltd | 3 | $153,317 | 49 | 4.69/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Folkestone and Hythe District.
Dive Deeper: Advanced Folkestone and Hythe District STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Folkestone and Hythe District. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFolkestone and Hythe District Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Folkestone and Hythe District
- The Folkestone and Hythe District Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.2% of the 567 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Folkestone and Hythe District, House properties are the most common (53.4%), reflecting the local real estate landscape.
- Houses represent a significant 53.4% portion, catering likely to families or larger groups.
- The presence of 9.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 2.3%) offer potential for unique stay experiences.
Folkestone and Hythe District Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Folkestone and Hythe District
- The dominant room capacity in Folkestone and Hythe District is 2 bedrooms listings, making up 30.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 57.1% of the active Airbnb listings in Folkestone and Hythe District, indicating a high concentration in these sizes.
- A significant 30.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Folkestone and Hythe District.
Folkestone and Hythe District Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Folkestone and Hythe District
- The most common guest capacity trend in Folkestone and Hythe District vacation rentals is listings accommodating 4 guests (22.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Folkestone and Hythe District STR market, accounting for 43.4% of listings.
- 34.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Folkestone and Hythe District.
- On average, properties in Folkestone and Hythe District are equipped to host 4.1 guests.
Folkestone and Hythe District Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Folkestone and Hythe District
- The most common availability pattern in Folkestone and Hythe District falls within the 271-366 days range, representing 36.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Folkestone and Hythe District (35.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Folkestone and Hythe District Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
188 listings
36.7% of total
2 Nights
164 listings
32% of total
3 Nights
61 listings
11.9% of total
4-6 Nights
11 listings
2.1% of total
7-29 Nights
5 listings
1% of total
30+ Nights
83 listings
16.2% of total
Key Insights
- The most prevalent minimum stay requirement in Folkestone and Hythe District is 1 Night, adopted by 36.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.7%) of the Folkestone and Hythe District Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.2%) caters to monthly stays (30+ nights) in Folkestone and Hythe District, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.7% of Folkestone and Hythe District hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Folkestone and Hythe District.
Folkestone and Hythe District Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
3 listings
0.6% of total
Super Strict 60 Days
41 listings
8.5% of total
Super Strict 30 Days
18 listings
3.8% of total
Non-refundable
4 listings
0.8% of total
Flexible
108 listings
22.5% of total
Moderate
134 listings
27.9% of total
Firm
82 listings
17.1% of total
Strict
90 listings
18.8% of total
Cancellation Policy Insights for Folkestone and Hythe District
- The prevailing Airbnb cancellation policy trend in Folkestone and Hythe District is Moderate, used by 27.9% of listings.
- There's a relatively balanced mix between guest-friendly (50.4%) and stricter (35.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 27.9% market standard in Folkestone and Hythe District.
- Regularly review your cancellation policy against competitors and market demand shifts in Folkestone and Hythe District.
Folkestone and Hythe District STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Folkestone and Hythe District
- The overall average booking lead time for vacation rentals in Folkestone and Hythe District is 52 days.
- Guests book furthest in advance for stays during July (average 88 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Fall (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Folkestone and Hythe District.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Folkestone and Hythe District averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Folkestone and Hythe District (2025)
Amenity Prevalence
Amenity Insights for Folkestone and Hythe District
- Essential amenities in Folkestone and Hythe District that guests expect include: Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Folkestone and Hythe District: Smoke alarm, Heating.
- Prioritize adding missing essentials: Smoke alarm, Heating.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Folkestone and Hythe District to stay competitive.
Folkestone and Hythe District Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Folkestone and Hythe District
- The typical guest profile for Airbnb in Folkestone and Hythe District consists of primarily domestic travelers (84%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 83.5% of guests.
- Key international markets include United Kingdom (83.5%) and Germany (3.5%).
- Top languages spoken are English (58.8%) followed by French (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Folkestone and Hythe District Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 12 | $6,193 | $432.10 | 49% |
| Cliffe | 12 | $3,159 | $220.16 | 45% |
| Sevenoaks | 168 | $3,040 | $271.64 | 44% |
| Tardinghen | 12 | $3,021 | $261.55 | 40% |
| Langemark - Poelkapelle | 14 | $2,786 | $212.27 | 45% |
| Wealden | 666 | $2,755 | $245.94 | 44% |
| Koekelare | 11 | $2,721 | $249.99 | 37% |
| Miannay | 10 | $2,676 | $223.39 | 29% |
| Ypres | 92 | $2,643 | $240.77 | 41% |
| Rother | 966 | $2,576 | $245.57 | 42% |