Broadland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Broadland in 2025? Explore comprehensive Airbnb analytics for Broadland, England, United Kingdom to uncover income potential. This 2025 STR market report for Broadland, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 469 active listings.
Whether you're considering an Airbnb investment in Broadland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Broadland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Broadland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Broadland (2025)
Understanding the monthly revenue variations for Airbnb listings in Broadland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Broadland is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Broadland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,948+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,538 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,045 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,021, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Broadland
Broadland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Broadland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Broadland:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Broadland
Average Daily Rate (ADR) Airbnb Trends in Broadland (2025)
Effective short term rental pricing strategy in Broadland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Broadland typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $464+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $253 or more.
- Typical properties (Median) charge around $166 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in Broadland
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Airbnb Seasonality Analysis & Trends in Broadland (2025)
Peak Season (August, May, July)
- Revenue averages $3,576 per month
- Occupancy rates average 50.1%
- Daily rates average $243
Shoulder Season
- Revenue averages $2,926 per month
- Occupancy maintains around 42.0%
- Daily rates hold near $235
Low Season (January, February, March)
- Revenue drops to average $2,098 per month
- Occupancy decreases to average 35.3%
- Daily rates adjust to average $216
Seasonality Insights for Broadland
- The Airbnb seasonality in Broadland shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Broadland's highest earning potential, with monthly revenues capable of climbing to $4,044, occupancy reaching a high of 59.1%, and ADRs peaking at $246.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,990, occupancy could drop to 32.6%, and ADRs may adjust down to $214.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Broadland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Broadland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Broadland (2025)
Exploring the top neighborhoods for short-term rentals in Broadland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Norwich City Centre | The vibrant heart of Norfolk, hosting a range of cultural attractions and a bustling food scene. Perfect for tourists who want to explore history and modern amenities together. | Norwich Cathedral, Norwich Castle, Great Yarmouth, The Forum, Breckland, Chapelfield Shopping Centre |
| Salhouse | A quaint village close to the Broads National Park, ideal for nature lovers and families looking for a peaceful getaway amidst beautiful landscapes. | Salhouse Broad, The Broads National Park, St. Mary's Church, Local nature trails, Wildlife watching |
| Wroxham | Known as the 'Capital of the Broads', it attracts visitors for its boat trips and scenic views, making it a favorite for those looking to unwind by the water. | Wroxham Broads, Riverside Park, Hoveton Hall Gardens, Bure Valley Railway, Local shops and eateries |
| Holt | A charming Georgian town filled with independent shops, galleries, and local eateries, attracts visitors looking for a unique shopping and dining experience. | Holt Country Park, The Muckleburgh Collection, The Gallery Norfolk, Local markets, Nearby beaches |
| Great Yarmouth | A popular seaside resort known for its sandy beaches and family-friendly attractions. Ideal for summer visitors and weekend getaways. | Great Yarmouth Beach, The Pleasure Beach, Sea Life Great Yarmouth, Time and Tide Museum, Market Gates Shopping Centre |
| Acle | A small market town with a friendly atmosphere, close to the scenic trails of the Broads, ideal for those seeking a rural retreat or outdoor activities. | Acle Bridge, The Broads National Park, Local markets, Scenic cycling routes, Historic pubs |
| Cromer | A picturesque coastal town famous for its crabs and beautiful beaches, attracting tourists year-round, especially during the summer holidays. | Cromer Pier, Cromer Beach, The RNLI Henry Blogg Museum, North Norfolk Coast Path, Cromer Carnival |
| Brundall | A riverside village offering easy access to the Broads, making it popular with boaters and those looking for tranquility near the water. | Brundall Gardens, The Broads Network, Local boat yards, Nature reserves, Scenic river walks |
Understanding Airbnb License Requirements & STR Laws in Broadland (2025)
While Broadland, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Broadland to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Broadland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Broadlandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
5* Dec Jan Late Deal Group XL Hydro Pool Sauna
Entire Place • 6 bedrooms
Old School meets Contemporary (sleeps 16 to 20)
Entire Place • 8 bedrooms
Wroxham holiday home with boat & hot tub sleeps 10
Entire Place • 5 bedrooms
The Plough Inn Farmhouse-Private Holiday House
Entire Place • 6 bedrooms
Catton Old Hall
Entire Place • 8 bedrooms
Georgian manor house with pool
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Broadland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Broadland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 50 | $1,451,273 | 244 | 2.77/5.0 |
| Hannah | 5 | $495,570 | 289 | 3.91/5.0 |
| Lucie | 10 | $480,725 | 221 | 4.30/5.0 |
| Host & Stay | 10 | $431,038 | 165 | 3.28/5.0 |
| Norfolk Cottages | 22 | $355,420 | 16 | 0.45/5.0 |
| Norfolk Holiday Rentals | 2 | $165,836 | 28 | 4.98/5.0 |
| Jacqueline | 1 | $164,580 | 172 | 4.97/5.0 |
| Riverside | 6 | $156,605 | 3 | 0.78/5.0 |
| Hoseasons | 9 | $156,053 | 17 | 1.67/5.0 |
| Robert | 1 | $154,247 | 98 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Broadland.
Dive Deeper: Advanced Broadland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Broadland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBroadland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Broadland
- The Broadland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.1% of the 469 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Broadland, House properties are the most common (67.4%), reflecting the local real estate landscape.
- Houses represent a significant 67.4% portion, catering likely to families or larger groups.
- The presence of 8.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.1%) offer potential for unique stay experiences.
Broadland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Broadland
- The dominant room capacity in Broadland is 1 bedroom listings, making up 39.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.6% of the active Airbnb listings in Broadland, indicating a high concentration in these sizes.
- A significant 27.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Broadland.
Broadland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Broadland
- The most common guest capacity trend in Broadland vacation rentals is listings accommodating 2 guests (29.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Broadland STR market, accounting for 51.3% of listings.
- 28.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Broadland.
- On average, properties in Broadland are equipped to host 4.0 guests.
Broadland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Broadland
- The most common availability pattern in Broadland falls within the 271-366 days range, representing 43.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Broadland (30.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Broadland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
133 listings
30.7% of total
2 Nights
151 listings
34.9% of total
3 Nights
67 listings
15.5% of total
4-6 Nights
19 listings
4.4% of total
7-29 Nights
5 listings
1.2% of total
30+ Nights
58 listings
13.4% of total
Key Insights
- The most prevalent minimum stay requirement in Broadland is 2 Nights, adopted by 34.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.6%) of the Broadland Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.4%) caters to monthly stays (30+ nights) in Broadland, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.9% of Broadland hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Broadland.
Broadland Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
2 listings
0.5% of total
Super Strict 60 Days
45 listings
12.1% of total
Super Strict 30 Days
16 listings
4.3% of total
Flexible
88 listings
23.6% of total
Moderate
103 listings
27.6% of total
Firm
63 listings
16.9% of total
Strict
56 listings
15% of total
Cancellation Policy Insights for Broadland
- The prevailing Airbnb cancellation policy trend in Broadland is Moderate, used by 27.6% of listings.
- There's a relatively balanced mix between guest-friendly (51.2%) and stricter (31.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 27.6% market standard in Broadland.
- Regularly review your cancellation policy against competitors and market demand shifts in Broadland.
Broadland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Broadland
- The overall average booking lead time for vacation rentals in Broadland is 57 days.
- Guests book furthest in advance for stays during June (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (83 days avg.) sees the longest lead times, while Winter (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Broadland.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Broadland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Broadland (2025)
Amenity Prevalence
Amenity Insights for Broadland
- Essential amenities in Broadland that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Wifi, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Broadland: Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Broadland to stay competitive.
Broadland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Broadland
- The typical guest profile for Airbnb in Broadland consists of primarily domestic travelers (95%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 94.8% of guests.
- Key international markets include United Kingdom (94.8%) and United States (1.1%).
- Top languages spoken are English (73.6%) followed by French (6.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Broadland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cliffe | 12 | $3,159 | $220.16 | 45% |
| Sevenoaks | 168 | $3,040 | $271.64 | 44% |
| Koekelare | 11 | $2,721 | $249.99 | 37% |
| Diksmuide | 40 | $2,481 | $282.32 | 38% |
| Braintree | 172 | $2,477 | $247.46 | 39% |
| Uttlesford | 224 | $2,473 | $215.84 | 46% |
| Canterbury | 1,087 | $2,383 | $208.33 | 46% |
| Tunbridge Wells | 348 | $2,373 | $237.84 | 45% |
| Gistel | 11 | $2,337 | $203.00 | 40% |
| King's Lynn and West Norfolk | 1,134 | $2,309 | $257.03 | 41% |