Canterbury Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Canterbury in 2025? Explore comprehensive Airbnb analytics for Canterbury, England, United Kingdom to uncover income potential. This 2025 STR market report for Canterbury, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,087 active listings.
Whether you're considering an Airbnb investment in Canterbury, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Canterbury Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Canterbury Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Canterbury (2025)
Understanding the monthly revenue variations for Airbnb listings in Canterbury is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Canterbury is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Canterbury across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,741+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,778 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,332 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,209, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Canterbury
Canterbury Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Canterbury STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Canterbury:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Canterbury
Average Daily Rate (ADR) Airbnb Trends in Canterbury (2025)
Effective short term rental pricing strategy in Canterbury involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Canterbury typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $364+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $232 or more.
- Typical properties (Median) charge around $160 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in Canterbury
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Airbnb Seasonality Analysis & Trends in Canterbury (2025)
Peak Season (August, July, May)
- Revenue averages $3,962 per month
- Occupancy rates average 57.1%
- Daily rates average $210
Shoulder Season
- Revenue averages $3,006 per month
- Occupancy maintains around 45.0%
- Daily rates hold near $206
Low Season (January, February, March)
- Revenue drops to average $2,125 per month
- Occupancy decreases to average 36.5%
- Daily rates adjust to average $202
Seasonality Insights for Canterbury
- The Airbnb seasonality in Canterbury shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Canterbury's highest earning potential, with monthly revenues capable of climbing to $4,357, occupancy reaching a high of 65.4%, and ADRs peaking at $211.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,015, occupancy could drop to 34.3%, and ADRs may adjust down to $202.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Canterbury.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Canterbury seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Canterbury (2025)
Exploring the top neighborhoods for short-term rentals in Canterbury? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Canterbury City Centre | The historic heart of Canterbury, known for its stunning cathedral and rich history. A prime location for tourists visiting the city and enjoying the local culture. | Canterbury Cathedral, St. Augustine's Abbey, Canterbury Roman Museum, Westgate Gardens, The Marlowe Theatre, Greyfriars Gardens |
| St. Dunstan | A charming area close to the city centre, featuring quaint shops, cafes, and beautiful architecture. Popular with both tourists and locals looking for a more laid-back atmosphere. | St. Dunstan's Church, Westgate Towers, Kitchener Hospital, Local eateries, River Stour walking paths |
| Wincheap | A residential area with a mix of local charm and quick access to the city. Offers a quieter alternative for visitors while still being near to attractions and amenities. | Local parks, Shopping district, St. Mildred's Church, Historical buildings, River Stour |
| South Canterbury | A quieter part of Canterbury ideal for families or those looking for a peaceful stay, with easy access to parks and nature. | Howletts Wild Animal Park, Blean Woods National Nature Reserve, Local farms and markets |
| Northgate | An up-and-coming area with emerging restaurants and cafes, appealing to younger visitors looking for a trendy atmosphere. | Kingsmead Field, Local art galleries, Restaurant Row, Northgate Church |
| Hales Place | A suburban area that offers good value for accommodation, making it appealing for budget-conscious travelers. Close to University of Kent. | University of Kent, Local parks, Woods and nature walks, Community centre |
| St. Martin's | A historic neighborhood that is part of the Canterbury UNESCO World Heritage site, popular for its charm and accessibility to key sights. | St. Martin's Church, Parks, Market Square, Local shops |
| Littlebourne | A picturesque village just outside Canterbury, offering a tranquil retreat but close enough for day trips into the city. | Littlebourne Mill, Local countryside walks, Village pubs, Historic buildings |
Understanding Airbnb License Requirements & STR Laws in Canterbury (2025)
While Canterbury, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Canterbury to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Canterbury (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Canterburybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Beachfront Villa with Spectacular Sea Views
Entire Place • 10 bedrooms
Canterbury Barn Sleeps 20 people
Entire Place • 7 bedrooms
Daweswood - Luxury countryside cottage, lake & tub
Entire Place • 5 bedrooms
Stunning Queen Anne House
Entire Place • 6 bedrooms
Luxury Hambrook House with Spa & Lake Activities
Entire Place • 6 bedrooms
NEW! Country home with heated pool. Sleeps 10+2
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Canterbury (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Canterbury based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Whitstable Seaside | 23 | $1,013,942 | 709 | 4.58/5.0 |
| Original Cottages Kent & Susse | 14 | $877,363 | 35 | 2.23/5.0 |
| Angela | 7 | $813,256 | 1169 | 4.96/5.0 |
| Cottages | 25 | $764,149 | 195 | 3.70/5.0 |
| Rockstone Holiday Homes | 9 | $571,589 | 113 | 3.81/5.0 |
| Allister | 3 | $514,884 | 451 | 4.93/5.0 |
| Sam | 7 | $502,693 | 1228 | 4.69/5.0 |
| Nicola | 1 | $370,606 | 196 | 4.90/5.0 |
| Keepers Cottages | 12 | $322,314 | 183 | 3.49/5.0 |
| Adelle & Sebastian | 5 | $314,227 | 374 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Canterbury.
Dive Deeper: Advanced Canterbury STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Canterbury. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCanterbury Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Canterbury
- The Canterbury Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.8% of the 1,087 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Canterbury, House properties are the most common (63.4%), reflecting the local real estate landscape.
- Houses represent a significant 63.4% portion, catering likely to families or larger groups.
- The presence of 6.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 10.9%) offer potential for unique stay experiences.
Canterbury Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Canterbury
- The dominant room capacity in Canterbury is 2 bedrooms listings, making up 30.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 59.9% of the active Airbnb listings in Canterbury, indicating a high concentration in these sizes.
- A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Canterbury.
Canterbury Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Canterbury
- The most common guest capacity trend in Canterbury vacation rentals is listings accommodating 4 guests (26.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Canterbury STR market, accounting for 47.9% of listings.
- 32.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Canterbury.
- On average, properties in Canterbury are equipped to host 4.1 guests.
Canterbury Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Canterbury
- The most common availability pattern in Canterbury falls within the 181-270 days range, representing 34.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Canterbury (33.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Canterbury Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
244 listings
24.4% of total
2 Nights
460 listings
46.1% of total
3 Nights
82 listings
8.2% of total
4-6 Nights
28 listings
2.8% of total
7-29 Nights
41 listings
4.1% of total
30+ Nights
143 listings
14.3% of total
Key Insights
- The most prevalent minimum stay requirement in Canterbury is 2 Nights, adopted by 46.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.5%) of the Canterbury Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.3%) caters to monthly stays (30+ nights) in Canterbury, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.1% of Canterbury hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Canterbury.
Canterbury Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
34 listings
3.6% of total
Refundable
8 listings
0.8% of total
Non-refundable
5 listings
0.5% of total
Super Strict 30 Days
23 listings
2.4% of total
Flexible
193 listings
20.3% of total
Moderate
276 listings
29.1% of total
Firm
212 listings
22.3% of total
Strict
198 listings
20.9% of total
Cancellation Policy Insights for Canterbury
- The prevailing Airbnb cancellation policy trend in Canterbury is Moderate, used by 29.1% of listings.
- There's a relatively balanced mix between guest-friendly (49.4%) and stricter (43.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29.1% market standard in Canterbury.
- Regularly review your cancellation policy against competitors and market demand shifts in Canterbury.
Canterbury STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Canterbury
- The overall average booking lead time for vacation rentals in Canterbury is 52 days.
- Guests book furthest in advance for stays during July (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Winter (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Canterbury.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Canterbury averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Canterbury (2025)
Amenity Prevalence
Amenity Insights for Canterbury
- Essential amenities in Canterbury that guests expect include: Smoke alarm, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Canterbury: Smoke alarm, Wifi, Heating.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Heating.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Canterbury to stay competitive.
Canterbury Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Canterbury
- The typical guest profile for Airbnb in Canterbury consists of primarily domestic travelers (82%), often arriving from nearby London, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 82.4% of guests.
- Key international markets include United Kingdom (82.4%) and United States (4%).
- Top languages spoken are English (60.8%) followed by French (10.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from London and England.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Canterbury Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 12 | $6,193 | $432.10 | 49% |
| Cliffe | 12 | $3,159 | $220.16 | 45% |
| Sevenoaks | 168 | $3,040 | $271.64 | 44% |
| Tardinghen | 12 | $3,021 | $261.55 | 40% |
| Langemark - Poelkapelle | 14 | $2,786 | $212.27 | 45% |
| Wealden | 666 | $2,755 | $245.94 | 44% |
| Koekelare | 11 | $2,721 | $249.99 | 37% |
| Miannay | 10 | $2,676 | $223.39 | 29% |
| Ypres | 92 | $2,643 | $240.77 | 41% |
| Rother | 966 | $2,576 | $245.57 | 42% |