Keswick Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Keswick in 2025? Explore comprehensive Airbnb analytics for Keswick, England, United Kingdom to uncover income potential. This 2025 STR market report for Keswick, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 397 active listings.
Whether you're considering an Airbnb investment in Keswick, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Keswick Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Keswick Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Keswick (2025)
Understanding the monthly revenue variations for Airbnb listings in Keswick is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Keswick is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Keswick across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,396+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,422 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,227 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,760, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Keswick
Keswick Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Keswick STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Keswick:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Keswick
Average Daily Rate (ADR) Airbnb Trends in Keswick (2025)
Effective short term rental pricing strategy in Keswick involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Keswick typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $799+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $389 or more.
- Typical properties (Median) charge around $251 per night.
- Entry-level properties (Bottom 25%) earn around $162 per night.
Average Daily Rate (ADR) Trend by Month in Keswick
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Airbnb Seasonality Analysis & Trends in Keswick (2025)
Peak Season (July, May, August)
- Revenue averages $5,488 per month
- Occupancy rates average 56.3%
- Daily rates average $383
Shoulder Season
- Revenue averages $4,270 per month
- Occupancy maintains around 48.3%
- Daily rates hold near $354
Low Season (January, February, March)
- Revenue drops to average $2,954 per month
- Occupancy decreases to average 38.3%
- Daily rates adjust to average $317
Seasonality Insights for Keswick
- The Airbnb seasonality in Keswick shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Keswick's highest earning potential, with monthly revenues capable of climbing to $5,638, occupancy reaching a high of 59.5%, and ADRs peaking at $391.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,897, occupancy could drop to 32.9%, and ADRs may adjust down to $311.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Keswick.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Keswick seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Keswick (2025)
Exploring the top neighborhoods for short-term rentals in Keswick? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Derwentwater | A stunning lake surrounded by mountains offering a picturesque setting for visitors. Popular for outdoor activities and scenic walks, making it a prime choice for nature lovers. | Derwentwater Lake, Catbells, Theatre by the Lake, Keswick Launch, Borrowdale Valley |
| Keswick Town Centre | The bustling heart of Keswick, filled with shops, restaurants, and local attractions. Ideal for tourists looking to explore the local culture and accessibility to various activities. | Keswick Market, Keswick Museum and Art Gallery, Cumbrian Pencil Museum, Shops and cafes, Derwent Pencil Museum |
| Castlerigg Stone Circle | An ancient stone circle offering historical significance and spectacular views of the surrounding hills. Attracts visitors interested in history and archeology. | Castlerigg Stone Circle, Scafell Pike views, Historic significance |
| Buttermere | Known for its breathtaking scenery and tranquil atmosphere, perfect for outdoor enthusiasts and those seeking relaxation in nature. | Buttermere Lake, Hay Stacks, Scenic walks, Wildlife watching |
| Whinlatter Forest Park | A beautiful forest park offering a range of outdoor activities including hiking and mountain biking. Popular with families and adventure seekers. | Whinlatter Forest Visitor Centre, Tree top adventure, Mountain biking trails, Walking trails |
| Skiddaw Mountain | A popular hiking destination for adventurers and nature enthusiasts, offering stunning views and a challenging trek. | Skiddaw Peak, Hiking trails, Views of the Lake District |
| The Old Watermill | A charming historic site that showcases Keswick's industrial heritage. Ideal for tourists interested in history and local culture. | Old Watermill, Historical exhibits, Riverside walks |
| Helvellyn | One of the most famous mountains in the Lake District, attracting hikers and adventure enthusiasts year-round due to its challenging trails and stunning views. | Helvellyn peak, Striding Edge, Scenic viewpoints |
Understanding Airbnb License Requirements & STR Laws in Keswick (2025)
While Keswick, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Keswick to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Keswick (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Keswickbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cumbria House Self Catering
Entire Place • 8 bedrooms
Greenbank countryhouse
Entire Place • 9 bedrooms
Fell House
Entire Place • 6 bedrooms
The Tall House - Sleeps 16
Entire Place • 8 bedrooms
Briarwood House - Keswick, Lake District.
Entire Place • 5 bedrooms
Greenbank
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Keswick (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Keswick based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 127 | $5,156,450 | 1381 | 4.14/5.0 |
| Keswick Cottages | 26 | $755,585 | 174 | 3.48/5.0 |
| Keswick Holiday Homes | 16 | $388,283 | 502 | 4.94/5.0 |
| Glenn | 4 | $371,259 | 160 | 4.91/5.0 |
| Ruth | 6 | $351,432 | 97 | 4.95/5.0 |
| Sykes Holiday Cottages | 36 | $335,041 | 39 | 0.86/5.0 |
| Ashley | 5 | $284,863 | 144 | 4.96/5.0 |
| Janet | 1 | $197,869 | 34 | 4.94/5.0 |
| Hannah | 2 | $193,708 | 31 | 4.96/5.0 |
| Heather | 4 | $190,970 | 218 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Keswick.
Dive Deeper: Advanced Keswick STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Keswick. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKeswick Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Keswick
- The Keswick Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.2% of the 397 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Keswick, House properties are the most common (68.8%), reflecting the local real estate landscape.
- Houses represent a significant 68.8% portion, catering likely to families or larger groups.
- The presence of 7.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays, outdoor/unique (combined 2.8%) offer potential for unique stay experiences.
Keswick Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Keswick
- The dominant room capacity in Keswick is 2 bedrooms listings, making up 39% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 60.2% of the active Airbnb listings in Keswick, indicating a high concentration in these sizes.
- A significant 31.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Keswick.
Keswick Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Keswick
- The most common guest capacity trend in Keswick vacation rentals is listings accommodating 4 guests (36.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Keswick STR market, accounting for 56.2% of listings.
- 28.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Keswick.
- On average, properties in Keswick are equipped to host 4.2 guests.
Keswick Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Keswick
- The most common availability pattern in Keswick falls within the 271-366 days range, representing 42.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Keswick (24.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Keswick Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
171 listings
44.5% of total
2 Nights
62 listings
16.1% of total
3 Nights
47 listings
12.2% of total
4-6 Nights
18 listings
4.7% of total
7-29 Nights
4 listings
1% of total
30+ Nights
82 listings
21.4% of total
Key Insights
- The most prevalent minimum stay requirement in Keswick is 1 Night, adopted by 44.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.6%) of the Keswick Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.4%) caters to monthly stays (30+ nights) in Keswick, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.5% of Keswick hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Keswick.
Keswick Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
161 listings
47.9% of total
Refundable
1 listings
0.3% of total
Flexible
9 listings
2.7% of total
Moderate
30 listings
8.9% of total
Firm
55 listings
16.4% of total
Strict
80 listings
23.8% of total
Cancellation Policy Insights for Keswick
- The prevailing Airbnb cancellation policy trend in Keswick is Super Strict 60 Days, used by 47.9% of listings.
- There's a relatively balanced mix between guest-friendly (11.6%) and stricter (40.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 47.9% market standard in Keswick.
- Regularly review your cancellation policy against competitors and market demand shifts in Keswick.
Keswick STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Keswick
- The overall average booking lead time for vacation rentals in Keswick is 75 days.
- Guests book furthest in advance for stays during July (average 133 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 56 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (120 days avg.) sees the longest lead times, while Winter (67 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (75 days) as a baseline for your pricing and availability strategy in Keswick.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 133 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 120 days) to capture early planners.
- Monitor your own booking lead times against these Keswick averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Keswick (2025)
Amenity Prevalence
Amenity Insights for Keswick
- Essential amenities in Keswick that guests expect include: Heating, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Bed linens, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Keswick: Heating, Wifi, Smoke alarm.
- Prioritize adding missing essentials: Heating, Wifi, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Keswick to stay competitive.
Keswick Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Keswick
- The typical guest profile for Airbnb in Keswick consists of primarily domestic travelers (84%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 83.9% of guests.
- Key international markets include United Kingdom (83.9%) and United States (6.9%).
- Top languages spoken are English (73%) followed by French (7.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Keswick Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 11 | $7,951 | $676.77 | 46% |
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| City of Edinburgh | 4,312 | $4,528 | $274.67 | 61% |
| Eglwys-bach | 16 | $4,413 | $315.23 | 52% |
| Waverton | 16 | $4,358 | $444.20 | 33% |
| Watermillock | 16 | $4,281 | $274.03 | 50% |
| Kielder | 12 | $4,215 | $329.21 | 53% |