Brighton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Brighton in 2025? Explore comprehensive Airbnb analytics for Brighton, England, United Kingdom to uncover income potential. This 2025 STR market report for Brighton, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,967 active listings.
Whether you're considering an Airbnb investment in Brighton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brighton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brighton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brighton (2025)
Understanding the monthly revenue variations for Airbnb listings in Brighton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brighton is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brighton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,131+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,996 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,381 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,148, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brighton
Brighton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brighton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brighton:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brighton
Average Daily Rate (ADR) Airbnb Trends in Brighton (2025)
Effective short term rental pricing strategy in Brighton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brighton typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $387+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $247 or more.
- Typical properties (Median) charge around $159 per night.
- Entry-level properties (Bottom 25%) earn around $105 per night.
Average Daily Rate (ADR) Trend by Month in Brighton
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Airbnb Seasonality Analysis & Trends in Brighton (2025)
Peak Season (July, May, August)
- Revenue averages $4,153 per month
- Occupancy rates average 55.9%
- Daily rates average $229
Shoulder Season
- Revenue averages $3,014 per month
- Occupancy maintains around 44.6%
- Daily rates hold near $221
Low Season (January, February, March)
- Revenue drops to average $1,985 per month
- Occupancy decreases to average 36.4%
- Daily rates adjust to average $206
Seasonality Insights for Brighton
- The Airbnb seasonality in Brighton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brighton's highest earning potential, with monthly revenues capable of climbing to $4,318, occupancy reaching a high of 60.3%, and ADRs peaking at $232.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,966, occupancy could drop to 34.4%, and ADRs may adjust down to $205.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brighton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brighton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brighton (2025)
Exploring the top neighborhoods for short-term rentals in Brighton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
---|---|---|
The Lanes | Historic area with narrow, winding streets full of quirky shops, cafes, and restaurants. Popular with tourists for its charming atmosphere and unique shopping experience. | The Lanes, Brighton Royal Pavilion, Brighton Dome, Brighton Museum and Art Gallery, The North Laine |
Brighton Marina | A vibrant waterfront area with restaurants, shops, and entertainment options. Attracts guests looking for a marina experience with easy access to the beach and water activities. | Brighton Marina, Great Escape Boat Trips, The Brighton Fishing Museum, Cinema, Restaurants and Bars |
Kemptown | Known for its diverse community and vibrant LGBTQ+ scene. Offers a variety of guesthouses, bars, and clubs, making it a great area for nightlife enthusiasts. | Kemptown Market, Royal Sussex County Hospital, Brighton Naturist Beach, The Brighton Pier |
Hove | Charming coastal area with a more relaxed vibe compared to central Brighton. Known for its elegant Regency architecture and seafront gardens, appealing to families and couples. | Hove Lawns, Hove Museum and Art Gallery, Western Lawns, Hove Beach |
North Laine | A bohemian area filled with independent shops, cafes, and markets. It's a cultural hotspot popular with artsy travelers and those seeking an offbeat experience. | North Laine, Brighton Open Market, The Brighton Toy and Model Museum, Theatre Royal Brighton |
Brighton Beach | The iconic pebble beach famous for its lively atmosphere, pier, and beach activities. Ideal for guests looking to enjoy sun, sea, and entertainment. | Brighton Palace Pier, British Airways i360, Brighton Beach, Sea Life Brighton, Beachfront Bars |
Seven Dials | A trendy residential area with a mix of boutiques, cafes, and parks. Popular with young professionals and families, it offers a more local experience. | Seven Dials Roundabout, Montpelier Gardens, The Secret Garden, Cafes and local shops |
Churchill Square | Main shopping area in Brighton with a large shopping center and numerous retail options. Attracts shoppers and visitors looking for convenience and accessibility. | Churchill Square Shopping Centre, Grand Parade, Brighton Dome, The Clock Tower |
Understanding Airbnb License Requirements & STR Laws in Brighton (2025)
While Brighton, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brighton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Brighton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brightonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Birch South Lanes - Super 2bed apart & terrace
Entire Place • 2 bedrooms

Fabulous huge house with hot tub and free parking
Entire Place • 5 bedrooms

Georgian Retreat by Brighton Pier, Sea Views
Entire Place • 5 bedrooms

Luxury Townhouse with Private Cinema
Entire Place • 5 bedrooms

Seaview on Bloomsbury
Entire Place • 5 bedrooms

Lovely House + garden. Free Parking for 2 cars
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brighton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brighton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
---|---|---|---|---|
My Getaways | 70 | $3,025,770 | 2122 | 4.08/5.0 |
Dale | 58 | $2,203,266 | 3200 | 4.65/5.0 |
Airhost Agency | 23 | $1,058,927 | 1218 | 4.43/5.0 |
Stephen | 28 | $944,629 | 917 | 3.97/5.0 |
Fusion Holiday Homes | 18 | $726,781 | 628 | 4.77/5.0 |
Catherine | 8 | $681,866 | 1295 | 4.84/5.0 |
Blok-Brighton | 21 | $559,279 | 2191 | 4.66/5.0 |
Sisley | 37 | $461,963 | 489 | 2.74/5.0 |
Ricky | 6 | $456,141 | 1639 | 4.96/5.0 |
Charlie | 8 | $450,447 | 2575 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brighton.
Dive Deeper: Advanced Brighton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brighton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrighton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brighton
- The Brighton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.1% of the 1,967 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brighton, Apartment/Condo properties are the most common (55.1%), reflecting the local real estate landscape.
- Houses represent a significant 35.3% portion, catering likely to families or larger groups.
- The presence of 7.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 2.3%) offer potential for unique stay experiences.
Brighton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brighton
- The dominant room capacity in Brighton is 1 bedroom listings, making up 41.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.1% of the active Airbnb listings in Brighton, indicating a high concentration in these sizes.
Brighton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brighton
- The most common guest capacity trend in Brighton vacation rentals is listings accommodating 2 guests (26.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Brighton STR market, accounting for 46.6% of listings.
- 26.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brighton.
- On average, properties in Brighton are equipped to host 3.6 guests.
Brighton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brighton
- The most common availability pattern in Brighton falls within the 181-270 days range, representing 35.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Brighton (35.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brighton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
542 listings
31.3% of total
2 Nights
638 listings
36.9% of total
3 Nights
120 listings
6.9% of total
4-6 Nights
78 listings
4.5% of total
7-29 Nights
66 listings
3.8% of total
30+ Nights
287 listings
16.6% of total
Key Insights
- The most prevalent minimum stay requirement in Brighton is 2 Nights, adopted by 36.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.2%) of the Brighton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.6%) caters to monthly stays (30+ nights) in Brighton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.9% of Brighton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brighton.
Brighton Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
0.1% of total
Non-refundable
1 listings
0.1% of total
Super Strict 30 Days
13 listings
0.8% of total
Super Strict 60 Days
31 listings
1.9% of total
Flexible
262 listings
15.7% of total
Moderate
668 listings
40% of total
Firm
255 listings
15.3% of total
Strict
439 listings
26.3% of total
Cancellation Policy Insights for Brighton
- The prevailing Airbnb cancellation policy trend in Brighton is Moderate, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (55.7%) and stricter (41.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40% market standard in Brighton.
- Regularly review your cancellation policy against competitors and market demand shifts in Brighton.
Brighton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brighton
- The overall average booking lead time for vacation rentals in Brighton is 50 days.
- Guests book furthest in advance for stays during July (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Brighton.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Brighton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brighton (2025)
Amenity Prevalence
Amenity Insights for Brighton
- Essential amenities in Brighton that guests expect include: Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brighton: Wifi, Smoke alarm, Heating.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brighton to stay competitive.
Brighton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brighton
- The typical guest profile for Airbnb in Brighton consists of primarily domestic travelers (77%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 77.2% of guests.
- Key international markets include United Kingdom (77.2%) and United States (4.2%).
- Top languages spoken are English (59.6%) followed by French (9.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brighton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
---|---|---|---|---|
Dorney | 12 | $8,335 | $622.48 | 45% |
Lambourn | 11 | $6,081 | $669.47 | 28% |
City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
La Poterie-Cap-d'Antifer | 11 | $5,076 | $293.95 | 55% |
Wraysbury | 14 | $4,719 | $396.18 | 46% |
Old Windsor | 22 | $4,655 | $347.12 | 54% |
Dinton | 11 | $4,637 | $242.16 | 58% |
Kintbury | 12 | $4,015 | $250.13 | 54% |
Nettlestone | 26 | $3,980 | $391.99 | 42% |
Cotswold District | 1,829 | $3,905 | $362.83 | 44% |