Inverness Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Inverness in 2025? Explore comprehensive Airbnb analytics for Inverness, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Inverness, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 789 active listings.
Whether you're considering an Airbnb investment in Inverness, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Inverness Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Inverness Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Inverness (2025)
Understanding the monthly revenue variations for Airbnb listings in Inverness is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Inverness is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Inverness across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,762+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,613 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,915 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,736, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Inverness
Inverness Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Inverness STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Inverness:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 57%.
- Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Inverness
Average Daily Rate (ADR) Airbnb Trends in Inverness (2025)
Effective short term rental pricing strategy in Inverness involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Inverness typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $345+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $231 or more.
- Typical properties (Median) charge around $158 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Inverness
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Airbnb Seasonality Analysis & Trends in Inverness (2025)
Peak Season (August, July, May)
- Revenue averages $5,391 per month
- Occupancy rates average 72.6%
- Daily rates average $210
Shoulder Season
- Revenue averages $3,527 per month
- Occupancy maintains around 53.3%
- Daily rates hold near $199
Low Season (January, February, March)
- Revenue drops to average $1,870 per month
- Occupancy decreases to average 35.2%
- Daily rates adjust to average $180
Seasonality Insights for Inverness
- The Airbnb seasonality in Inverness shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Inverness's highest earning potential, with monthly revenues capable of climbing to $5,711, occupancy reaching a high of 75.1%, and ADRs peaking at $215.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,791, occupancy could drop to 34.3%, and ADRs may adjust down to $176.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Inverness.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Inverness seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Inverness (2025)
Exploring the top neighborhoods for short-term rentals in Inverness? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The heart of Inverness, offering easy access to local shops, restaurants, and attractions. Ideal for visitors wanting to experience the culture and ambiance of the city. | Inverness Castle, St. Andrews Cathedral, Inverness Museum and Art Gallery, River Ness, Victorian Market |
| Loch Ness | Famous for the legendary Loch Ness Monster, this area draws tourists from all over the world. Perfect for outdoor activities and nature lovers seeking a scenic retreat. | Loch Ness, Urquhart Castle, The Loch Ness Centre and Exhibition, Fort Augustus, Caledonian Canal |
| Culloden | Historic site of the Battle of Culloden, rich in Scottish history and heritage. Attracts history enthusiasts and those interested in the Jacobite era. | Culloden Battlefield, Clava Cairns, Culloden Visitor Centre |
| Inverness East | A quiet residential area with close proximity to nature and parks. Suitable for families and those looking for a peaceful stay while being near the city center. | Bught Park, Inverness Botanic Gardens, Great Glen Way |
| Dores | Charming village located on the shores of Loch Ness, known for its beautiful views and local community feel. Great for guests looking for a serene getaway. | Dores Beach, The Dores Inn, Local walking trails |
| Clachnaharry | A picturesque town with well-preserved infrastructure. Ideal for those interested in local culture and heritage while being close to the waterways of the area. | Caledonian Canal, Clachnaharry Lighthouse |
| Merkinch | Located near the famous Ness Islands and a community rich in diversity. Popular for visitors looking for unique local experiences and cultural immersion. | Ness Islands, Merkinch Local Nature Reserve, Whin Park |
| Drumnadrochit | A village known for its historical significance and proximity to Loch Ness. Attracts tourists with a taste for adventure and nature. | Urquhart Castle, The Loch Ness Exhibition Centre, Local hiking trails |
Understanding Airbnb License Requirements & STR Laws in Inverness (2025)
Yes, Inverness, Scotland, United Kingdom enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Inverness to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 33% licensed listings)
Top Performing Airbnb Properties in Inverness (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Invernessbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Fern View: Luxury over Loch Ness
Entire Place • 5 bedrooms
Laird’s Lodge, Inverness (Luxury 8 bedroom villa)
Entire Place • 8 bedrooms
MacKenzie House, In the hills above Loch Ness
Entire Place • 5 bedrooms
Gorgeous City Centre Mansion
Entire Place • 5 bedrooms
Ness on the Lane: Hot Tub, S.King Beds, EV Charger
Entire Place • 5 bedrooms
West of the Ness - Hot Tub & EV Charger
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Inverness (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Inverness based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jill | 26 | $2,139,212 | 2191 | 4.97/5.0 |
| Cottages | 28 | $1,524,746 | 243 | 4.39/5.0 |
| George | 8 | $565,312 | 1403 | 4.95/5.0 |
| Sandy | 7 | $424,125 | 1110 | 4.84/5.0 |
| James | 2 | $391,557 | 139 | 4.98/5.0 |
| Gigina | 5 | $349,715 | 598 | 4.98/5.0 |
| Sandra | 6 | $325,064 | 752 | 4.82/5.0 |
| Fiona | 5 | $324,773 | 358 | 4.97/5.0 |
| Stefan | 4 | $297,108 | 655 | 4.94/5.0 |
| Norman | 13 | $293,599 | 409 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Inverness.
Dive Deeper: Advanced Inverness STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Inverness. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsInverness Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Inverness
- The Inverness Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.7% of the 789 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Inverness, Apartment/Condo properties are the most common (43.7%), reflecting the local real estate landscape.
- Houses represent a significant 42.7% portion, catering likely to families or larger groups.
- The presence of 7.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 6.4%) offer potential for unique stay experiences.
Inverness Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Inverness
- The dominant room capacity in Inverness is 1 bedroom listings, making up 37.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.7% of the active Airbnb listings in Inverness, indicating a high concentration in these sizes.
Inverness Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Inverness
- The most common guest capacity trend in Inverness vacation rentals is listings accommodating 4 guests (31.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Inverness STR market, accounting for 60.8% of listings.
- 17.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Inverness.
- On average, properties in Inverness are equipped to host 3.4 guests.
Inverness Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Inverness
- The most common availability pattern in Inverness falls within the 91-180 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Inverness (40.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 53.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Inverness Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
228 listings
30.3% of total
2 Nights
256 listings
34% of total
3 Nights
90 listings
12% of total
4-6 Nights
35 listings
4.7% of total
7-29 Nights
23 listings
3.1% of total
30+ Nights
120 listings
16% of total
Key Insights
- The most prevalent minimum stay requirement in Inverness is 2 Nights, adopted by 34% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.3%) of the Inverness Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16%) caters to monthly stays (30+ nights) in Inverness, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34% of Inverness hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Inverness.
Inverness Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
34 listings
4.7% of total
Non-refundable
7 listings
1% of total
Super Strict 30 Days
18 listings
2.5% of total
Refundable
9 listings
1.3% of total
Flexible
173 listings
24% of total
Moderate
217 listings
30.1% of total
Firm
143 listings
19.9% of total
Strict
119 listings
16.5% of total
Cancellation Policy Insights for Inverness
- The prevailing Airbnb cancellation policy trend in Inverness is Moderate, used by 30.1% of listings.
- There's a relatively balanced mix between guest-friendly (54.1%) and stricter (36.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.1% market standard in Inverness.
- Regularly review your cancellation policy against competitors and market demand shifts in Inverness.
Inverness STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Inverness
- The overall average booking lead time for vacation rentals in Inverness is 68 days.
- Guests book furthest in advance for stays during July (average 106 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (97 days avg.) sees the longest lead times, while Winter (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Inverness.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 97 days) to capture early planners.
- Monitor your own booking lead times against these Inverness averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Inverness (2025)
Amenity Prevalence
Amenity Insights for Inverness
- Essential amenities in Inverness that guests expect include: Smoke alarm, Wifi, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Inverness: Smoke alarm, Wifi, Heating, TV.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Heating, TV.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Inverness to stay competitive.
Inverness Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Inverness
- The typical guest profile for Airbnb in Inverness consists of predominantly international visitors (70%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 29.6% of guests.
- Key international markets include United States (32.6%) and United Kingdom (29.6%).
- Top languages spoken are English (58.1%) followed by French (8.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Inverness Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fearnan | 19 | $6,440 | $421.92 | 53% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Kirkhill | 10 | $5,719 | $700.26 | 44% |
| Glenachulish | 33 | $5,609 | $424.51 | 46% |
| North Kessock | 10 | $5,421 | $380.62 | 58% |
| Foyers | 14 | $5,076 | $274.52 | 64% |
| Arrochar | 33 | $5,045 | $339.11 | 56% |
| Whitebridge | 10 | $4,907 | $417.35 | 42% |
| Acharn | 10 | $4,813 | $278.43 | 57% |
| Camuscross | 11 | $4,649 | $300.59 | 61% |