Swansea Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wales, United Kingdom
Is Airbnb profitable in Swansea in 2025? Explore comprehensive Airbnb analytics for Swansea, Wales, United Kingdom to uncover income potential. This 2025 STR market report for Swansea, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 422 active listings.
Whether you're considering an Airbnb investment in Swansea, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Swansea Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Swansea Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Swansea (2025)
Understanding the monthly revenue variations for Airbnb listings in Swansea is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Swansea is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Swansea across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,114+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,719 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,444 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $602, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Swansea
Swansea Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Swansea STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Swansea:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Swansea
Average Daily Rate (ADR) Airbnb Trends in Swansea (2025)
Effective short term rental pricing strategy in Swansea involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Swansea typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $234+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $112 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Swansea
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Airbnb Seasonality Analysis & Trends in Swansea (2025)
Peak Season (August, June, July)
- Revenue averages $2,497 per month
- Occupancy rates average 51.6%
- Daily rates average $142
Shoulder Season
- Revenue averages $1,920 per month
- Occupancy maintains around 41.8%
- Daily rates hold near $135
Low Season (January, February, March)
- Revenue drops to average $1,367 per month
- Occupancy decreases to average 33.8%
- Daily rates adjust to average $130
Seasonality Insights for Swansea
- The Airbnb seasonality in Swansea shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Swansea's highest earning potential, with monthly revenues capable of climbing to $2,616, occupancy reaching a high of 57.2%, and ADRs peaking at $144.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,308, occupancy could drop to 31.6%, and ADRs may adjust down to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Swansea.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Swansea seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Swansea (2025)
Exploring the top neighborhoods for short-term rentals in Swansea? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mumbles | Charming coastal village known for its stunning views and sandy beaches. A popular spot for families and couples looking to enjoy a relaxing seaside getaway. | Mumbles Pier, Oystermouth Castle, Langland Bay, The Mumbles Lifeboat, Gower Coast Path |
| Swansea Marina | Vibrant area with a mix of leisure, residential, and commercial spaces. Ideal for guests interested in waterfront activities and dining options. | National Waterfront Museum, Swansea Marina, Haven Waterway, The Swansea Boat, Mumbles Road |
| City Centre | The heart of Swansea, bustling with shops, restaurants, and cultural attractions. A great location for business travelers and those wanting to experience city life. | Swansea Market, Swansea Grand Theatre, Swansea City AFC, The Dylan Thomas Centre, Oystermouth Castle |
| Oxwich Bay | Renowned for its breathtaking beach and natural beauty, Oxwich Bay is perfect for nature lovers and those looking to escape the hustle and bustle. | Oxwich Beach, Gower Peninsula, Oxwich Castle, Gower Walking Trails |
| Clyne Gardens | Famous for its scenic gardens and parkland, Clyne Gardens attracts visitors interested in nature and outdoor activities. | Clyne Gardens, Swansea Bay, Gower Peninsular, Clyne Valley |
| Pendine | Known for its wide sandy beach and historic racing past. Ideal for families and beach lovers. | Pendine Sands, Museum of Speed, Pendine Beach |
| Knedlington | A quaint village known for its scenic views and proximity to Pembrokeshire National Park, perfect for outdoor enthusiasts. | Knedlington Castle, Walking Trails, Local Wildlife Parks |
| Burry Port | Offering picturesque waterfront views and a working harbor, Burry Port is popular for those seeking tranquility and seaside charm. | Burry Port Harbour, Pembrey Country Park, Burry Port Lighthouse, Local Cafés |
Understanding Airbnb License Requirements & STR Laws in Swansea (2025)
While Swansea, Wales, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Swansea to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Swansea (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Swanseabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Impressive Beach View Duplex Penthouse
Entire Place • 3 bedrooms
The Pink House Mumbles
Entire Place • 3 bedrooms
Panoramic sea views - Luxury 5 Star Penthouse
Entire Place • 4 bedrooms
Sea view penthouse apartment
Entire Place • 2 bedrooms
Ship Cottage, Pwll Du Bay, Gower
Entire Place • 3 bedrooms
The Chaffhouse - 4 Bedroom - Llangennith
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Swansea (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Swansea based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| KG Short Stay | 69 | $684,129 | 1184 | 4.06/5.0 |
| Tailored Accommodation | 11 | $417,207 | 115 | 4.37/5.0 |
| Just Stay Wales | 7 | $337,661 | 286 | 4.80/5.0 |
| StayRight | 14 | $276,369 | 125 | 3.72/5.0 |
| Celine | 10 | $271,162 | 198 | 3.89/5.0 |
| Bay | 8 | $262,106 | 83 | 4.91/5.0 |
| Joe | 5 | $245,228 | 580 | 4.67/5.0 |
| Nicola | 41 | $191,263 | 3114 | 4.32/5.0 |
| Joseph | 3 | $159,067 | 71 | 4.88/5.0 |
| Katie | 3 | $124,417 | 216 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Swansea.
Dive Deeper: Advanced Swansea STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Swansea. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSwansea Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Swansea
- The Swansea Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.9% of the 422 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Swansea, House properties are the most common (52.1%), reflecting the local real estate landscape.
- Houses represent a significant 52.1% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique, hotel/boutique, unique stays (combined 7.7%) offer potential for unique stay experiences.
Swansea Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Swansea
- The dominant room capacity in Swansea is 1 bedroom listings, making up 31.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 54.8% of the active Airbnb listings in Swansea, indicating a high concentration in these sizes.
- A significant 27.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Swansea.
Swansea Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Swansea
- The most common guest capacity trend in Swansea vacation rentals is listings accommodating 2 guests (26.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Swansea STR market, accounting for 48.5% of listings.
- 27.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Swansea.
- On average, properties in Swansea are equipped to host 3.8 guests.
Swansea Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Swansea
- The most common availability pattern in Swansea falls within the 181-270 days range, representing 39.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Swansea (39.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Swansea Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
126 listings
33.1% of total
2 Nights
138 listings
36.2% of total
3 Nights
31 listings
8.1% of total
4-6 Nights
28 listings
7.3% of total
7-29 Nights
3 listings
0.8% of total
30+ Nights
55 listings
14.4% of total
Key Insights
- The most prevalent minimum stay requirement in Swansea is 2 Nights, adopted by 36.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.3%) of the Swansea Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.4%) caters to monthly stays (30+ nights) in Swansea, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.2% of Swansea hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Swansea.
Swansea Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
0.5% of total
Non-refundable
1 listings
0.3% of total
Super Strict 60 Days
3 listings
0.8% of total
Flexible
61 listings
16% of total
Moderate
110 listings
28.8% of total
Firm
47 listings
12.3% of total
Strict
158 listings
41.4% of total
Cancellation Policy Insights for Swansea
- The prevailing Airbnb cancellation policy trend in Swansea is Strict, used by 41.4% of listings.
- A majority (53.7%) of hosts in Swansea utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 41.4% market standard in Swansea.
- With 41.4% using Strict terms, this is a viable option in Swansea, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Swansea.
Swansea STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Swansea
- The overall average booking lead time for vacation rentals in Swansea is 38 days.
- Guests book furthest in advance for stays during July (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Swansea.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Swansea averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Swansea (2025)
Amenity Prevalence
Amenity Insights for Swansea
- Essential amenities in Swansea that guests expect include: Smoke alarm, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Swansea: Smoke alarm, Wifi, Heating.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Heating.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Swansea to stay competitive.
Swansea Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Swansea
- The typical guest profile for Airbnb in Swansea consists of primarily domestic travelers (84%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 84.0% of guests.
- Key international markets include United Kingdom (84%) and United States (3.2%).
- Top languages spoken are English (65.4%) followed by French (6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Swansea Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Llanrhidian | 15 | $4,842 | $386.18 | 53% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |
| Abbeycwmhir | 10 | $4,502 | $259.18 | 49% |