Horsham Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Horsham in 2025? Explore comprehensive Airbnb analytics for Horsham, England, United Kingdom to uncover income potential. This 2025 STR market report for Horsham, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 421 active listings.
Whether you're considering an Airbnb investment in Horsham, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Horsham Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Horsham Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Horsham (2025)
Understanding the monthly revenue variations for Airbnb listings in Horsham is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Horsham is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Horsham across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,096+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,458 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,099 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,096, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Horsham
Horsham Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Horsham STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Horsham:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Horsham
Average Daily Rate (ADR) Airbnb Trends in Horsham (2025)
Effective short term rental pricing strategy in Horsham involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Horsham typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $382+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $218 or more.
- Typical properties (Median) charge around $149 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Horsham
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Airbnb Seasonality Analysis & Trends in Horsham (2025)
Peak Season (August, July, May)
- Revenue averages $3,933 per month
- Occupancy rates average 52.0%
- Daily rates average $217
Shoulder Season
- Revenue averages $3,212 per month
- Occupancy maintains around 44.6%
- Daily rates hold near $222
Low Season (January, February, March)
- Revenue drops to average $2,382 per month
- Occupancy decreases to average 35.3%
- Daily rates adjust to average $228
Seasonality Insights for Horsham
- The Airbnb seasonality in Horsham shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Horsham's highest earning potential, with monthly revenues capable of climbing to $4,220, occupancy reaching a high of 57.0%, and ADRs peaking at $238.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,273, occupancy could drop to 32.5%, and ADRs may adjust down to $215.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Horsham.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Horsham seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Horsham (2025)
Exploring the top neighborhoods for short-term rentals in Horsham? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Horsham Town Centre | The heart of Horsham with a vibrant mix of shops, restaurants, and cultural attractions. Ideal for tourists looking for convenience and local flavor, making it a great spot for short-term rentals. | Horsham Park, The Capitol Theatre, Horsham Museum, Pound Hill, St. Mary’s Church |
| Southwater | A family-friendly area with new developments and easy access to Horsham. Close to amenities and natural spaces, popular with families and nature lovers. | Southwater Country Park, Southwater Leisure Centre, The Sussex Guild Craft Show |
| Rudgwick | A charming village with a rural feel, attracting those who prefer a quieter stay. Perfect for countryside getaways, appealing to families and couples alike. | Rudgwick Brickworks, St. John the Baptist Church, local walking trails |
| Broadbridge Heath | A suburban area close to Horsham, appealing for its accessibility and local amenities. It’s great for short-term family stays and business travelers. | Broadbridge Heath Cemetery, local parks and green spaces, easy access to A264 |
| Warnham | A picturesque village with scenic views, ideal for visitors looking to escape the hustle and bustle. It offers a unique countryside experience. | Warnham Local Nature Reserve, St. Margaret's Church, scenic walking routes |
| Kingsfold | Quaint village atmosphere with a close-knit community feel. Attracts those looking for a peaceful retreat and beautiful countryside. | local pubs, walking trails, atchington Wildlife Reserve |
| Henfield | A charming village with a community spirit, perfect for tourists seeking local experiences. It's close to natural beauty and historical sites. | Henfield Museum, The Henfield Common, local shops and cafes |
| Slinfold | A small village near Horsham, surrounded by beautiful scenery. Fantastic for visitors enjoying nature and countryside walks. | Slinfold Golf Club, local orchards, walking paths along the River Arun |
Understanding Airbnb License Requirements & STR Laws in Horsham (2025)
While Horsham, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Horsham to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Horsham (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Horshambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning Estate in private grounds a large lake
Entire Place • 7 bedrooms
Wonderland
Entire Place • 8 bedrooms
The Rook Retreat
Entire Place • 5 bedrooms
Holme Street House and Dove Cote Lodge
Entire Place • 5 bedrooms
South Downs Rural Retreat
Entire Place • 6 bedrooms
Broomy Cottage
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Horsham (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Horsham based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Henry Adams Holiday Cottages | 7 | $587,175 | 24 | 1.78/5.0 |
| Katherine | 7 | $552,332 | 333 | 4.81/5.0 |
| Cottages | 15 | $511,611 | 133 | 3.59/5.0 |
| Claire | 1 | $327,765 | 50 | 4.76/5.0 |
| Westbeach | 3 | $303,469 | 106 | 4.88/5.0 |
| Jemma | 1 | $269,293 | 67 | 4.85/5.0 |
| The Butler Getaway Group | 3 | $221,406 | 53 | 4.99/5.0 |
| Johnny | 7 | $213,318 | 72 | 4.22/5.0 |
| Shona | 1 | $186,940 | 64 | 5.00/5.0 |
| Lucy | 1 | $169,028 | 71 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Horsham.
Dive Deeper: Advanced Horsham STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Horsham. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHorsham Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Horsham
- The Horsham Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.9% of the 421 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Horsham, House properties are the most common (50.4%), reflecting the local real estate landscape.
- Houses represent a significant 50.4% portion, catering likely to families or larger groups.
- The presence of 14.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Horsham Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Horsham
- The dominant room capacity in Horsham is 1 bedroom listings, making up 48.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.7% of the active Airbnb listings in Horsham, indicating a high concentration in these sizes.
Horsham Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Horsham
- The most common guest capacity trend in Horsham vacation rentals is listings accommodating 2 guests (39.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Horsham STR market, accounting for 61.3% of listings.
- A significant 40.7% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Horsham.
- 16.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Horsham.
- On average, properties in Horsham are equipped to host 3.3 guests.
Horsham Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Horsham
- The most common availability pattern in Horsham falls within the 181-270 days range, representing 37.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Horsham (37.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Horsham Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
142 listings
36.8% of total
2 Nights
139 listings
36% of total
3 Nights
47 listings
12.2% of total
4-6 Nights
18 listings
4.7% of total
7-29 Nights
7 listings
1.8% of total
30+ Nights
33 listings
8.5% of total
Key Insights
- The most prevalent minimum stay requirement in Horsham is 1 Night, adopted by 36.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.8%) of the Horsham Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.8% of Horsham hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Horsham.
Horsham Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
1.3% of total
Refundable
3 listings
0.8% of total
Super Strict 60 Days
22 listings
5.9% of total
Non-refundable
1 listings
0.3% of total
Flexible
95 listings
25.5% of total
Moderate
106 listings
28.5% of total
Firm
57 listings
15.3% of total
Strict
83 listings
22.3% of total
Cancellation Policy Insights for Horsham
- The prevailing Airbnb cancellation policy trend in Horsham is Moderate, used by 28.5% of listings.
- There's a relatively balanced mix between guest-friendly (54.0%) and stricter (37.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28.5% market standard in Horsham.
- Regularly review your cancellation policy against competitors and market demand shifts in Horsham.
Horsham STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Horsham
- The overall average booking lead time for vacation rentals in Horsham is 58 days.
- Guests book furthest in advance for stays during July (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (85 days avg.) sees the longest lead times, while Winter (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Horsham.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Horsham averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Horsham (2025)
Amenity Prevalence
Amenity Insights for Horsham
- Popular amenities like Smoke alarm, Heating, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Horsham to stay competitive.
Horsham Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Horsham
- The typical guest profile for Airbnb in Horsham consists of primarily domestic travelers (88%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 87.7% of guests.
- Key international markets include United Kingdom (87.7%) and United States (2.3%).
- Top languages spoken are English (65.8%) followed by French (9.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Horsham Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| La Poterie-Cap-d'Antifer | 11 | $5,076 | $293.95 | 55% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Old Windsor | 22 | $4,655 | $347.12 | 54% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Kintbury | 12 | $4,015 | $250.13 | 54% |
| Nettlestone | 26 | $3,980 | $391.99 | 42% |
| Cotswold District | 1,829 | $3,905 | $362.83 | 44% |