Blackpool Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Blackpool in 2025? Explore comprehensive Airbnb analytics for Blackpool, England, United Kingdom to uncover income potential. This 2025 STR market report for Blackpool, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 990 active listings.
Whether you're considering an Airbnb investment in Blackpool, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Blackpool Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Blackpool Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Blackpool (2025)
Understanding the monthly revenue variations for Airbnb listings in Blackpool is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Blackpool is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Blackpool across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,646+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,232 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,127 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $520, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Blackpool
Blackpool Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Blackpool STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Blackpool:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Blackpool
Average Daily Rate (ADR) Airbnb Trends in Blackpool (2025)
Effective short term rental pricing strategy in Blackpool involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Blackpool typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $299+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $190 or more.
- Typical properties (Median) charge around $131 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Blackpool
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Airbnb Seasonality Analysis & Trends in Blackpool (2025)
Peak Season (August, May, July)
- Revenue averages $2,249 per month
- Occupancy rates average 38.1%
- Daily rates average $173
Shoulder Season
- Revenue averages $1,674 per month
- Occupancy maintains around 29.2%
- Daily rates hold near $165
Low Season (January, February, March)
- Revenue drops to average $1,167 per month
- Occupancy decreases to average 24.2%
- Daily rates adjust to average $160
Seasonality Insights for Blackpool
- The Airbnb seasonality in Blackpool shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Blackpool's highest earning potential, with monthly revenues capable of climbing to $2,473, occupancy reaching a high of 44.2%, and ADRs peaking at $174.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,112, occupancy could drop to 22.3%, and ADRs may adjust down to $157.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Blackpool.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Blackpool seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Blackpool (2025)
Exploring the top neighborhoods for short-term rentals in Blackpool? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Central Blackpool | The heart of Blackpool, known for its vibrant atmosphere and close proximity to key attractions. Ideal for tourists looking to enjoy entertainment and nightlife activities. | Blackpool Pleasure Beach, Madame Tussauds, The Blackpool Tower, Coral Island, Winter Gardens |
| South Shore | A popular area close to the beach and known for its entertainment options. Favoured by families and seaside visitors. | Sandcastle Waterpark, Blackpool Promenade, South Pier, Pleasure Beach Arena, Funtopia |
| North Shore | Quieter than Central and South, this area is great for those seeking a more relaxed atmosphere with scenic views. | Gynn Square, North Pier, St. Anne's Pier, Blackpool Illuminations, Historic hotels |
| Bispham | A charming suburban area that offers a more residential feel, yet still close to the major attractions of Blackpool. | Cliffs and promenade walks, Bispham Beach, The Grand Theatre, Local parks, Traditional pubs |
| The Golden Mile | Renowned for its stretch of attractions along the seafront, perfect for visitors who want to experience Blackpool's lively seaside culture. | Blackpool beachfront, The Sea Life Centre, Promenade amusements, North and South piers, Beachfront shops |
| Cleveleys | Just a short travel from Blackpool, it's a lovely seaside town attracting visitors seeking a more tranquil experience. | Cleveleys Beach, The Promenade, Local cafes, Artworks on the promenade, Parks and gardens |
| St Anne's | A quaint and quieter town known for its beautiful beaches, perfect for those looking for a more relaxed stay while still being near Blackpool attractions. | St Anne's Pier, Lytham St Annes beach, Local parks, Shopping areas, Dining options |
| Fleetwood | Another town close to Blackpool, Fleetwood offers a unique charm and great access to seaside attractions and nature reserves. | Fleetwood Market, Memorial Park, Marine Hall, Freeport Fleetwood Shopping Outlet, Nature reserves |
Understanding Airbnb License Requirements & STR Laws in Blackpool (2025)
While Blackpool, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Blackpool to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Blackpool (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Blackpoolbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ocean View House
Entire Place • 10 bedrooms
Empress Hall 10 bedrooms - sleeps 20 guests
Entire Place • 10 bedrooms
The Ascot
Entire Place • 6 bedrooms
BREEZE SUITES - LUXURY GROUP ACCOM - SLEEPS 19
Entire Place • 8 bedrooms
*Arnside - Spacious 10-Bedroom Seaside Cottage!*
Entire Place • 10 bedrooms
54 Central 6 bedroom apt - Sea view! Coral Island
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Blackpool (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Blackpool based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sasco | 56 | $1,267,590 | 964 | 3.90/5.0 |
| Amelia | 29 | $727,254 | 453 | 4.34/5.0 |
| Rene | 32 | $630,315 | 411 | 3.97/5.0 |
| Cottages | 10 | $538,722 | 91 | 2.57/5.0 |
| Charles Alexander Short Stay | 26 | $485,854 | 341 | 4.19/5.0 |
| Peter | 38 | $483,486 | 799 | 4.20/5.0 |
| Andy | 8 | $327,040 | 680 | 4.89/5.0 |
| Dava | 14 | $295,861 | 864 | 4.96/5.0 |
| Maria | 6 | $287,756 | 386 | 4.89/5.0 |
| Host #99292681 | 18 | $278,737 | 222 | 2.61/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Blackpool.
Dive Deeper: Advanced Blackpool STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Blackpool. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBlackpool Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Blackpool
- The Blackpool Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.9% of the 990 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Blackpool, Apartment/Condo properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 19.7% portion, catering likely to families or larger groups.
- The presence of 19.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 1.0%) offer potential for unique stay experiences.
Blackpool Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Blackpool
- The dominant room capacity in Blackpool is 1 bedroom listings, making up 44% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.4% of the active Airbnb listings in Blackpool, indicating a high concentration in these sizes.
- A significant 23.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Blackpool.
Blackpool Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Blackpool
- The most common guest capacity trend in Blackpool vacation rentals is listings accommodating 4 guests (24.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Blackpool STR market, accounting for 42.7% of listings.
- 36.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Blackpool.
- On average, properties in Blackpool are equipped to host 4.6 guests.
Blackpool Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Blackpool
- The most common availability pattern in Blackpool falls within the 271-366 days range, representing 53.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Blackpool (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Blackpool Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
442 listings
50.1% of total
2 Nights
311 listings
35.2% of total
3 Nights
20 listings
2.3% of total
4-6 Nights
9 listings
1% of total
7-29 Nights
14 listings
1.6% of total
30+ Nights
87 listings
9.9% of total
Key Insights
- The most prevalent minimum stay requirement in Blackpool is 1 Night, adopted by 50.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.3%) of the Blackpool Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50.1% of Blackpool hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Blackpool.
Blackpool Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
36 listings
4.6% of total
Non-refundable
29 listings
3.7% of total
Super Strict 60 Days
8 listings
1% of total
Super Strict 30 Days
2 listings
0.3% of total
Flexible
123 listings
15.5% of total
Moderate
258 listings
32.6% of total
Firm
143 listings
18.1% of total
Strict
192 listings
24.3% of total
Cancellation Policy Insights for Blackpool
- The prevailing Airbnb cancellation policy trend in Blackpool is Moderate, used by 32.6% of listings.
- There's a relatively balanced mix between guest-friendly (48.1%) and stricter (42.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.6% market standard in Blackpool.
- Regularly review your cancellation policy against competitors and market demand shifts in Blackpool.
Blackpool STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Blackpool
- The overall average booking lead time for vacation rentals in Blackpool is 60 days.
- Guests book furthest in advance for stays during May (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 50 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (94 days avg.) sees the longest lead times, while Winter (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Blackpool.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 94 days) to capture early planners.
- Monitor your own booking lead times against these Blackpool averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Blackpool (2025)
Amenity Prevalence
Amenity Insights for Blackpool
- Essential amenities in Blackpool that guests expect include: Wifi, TV, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Blackpool: Wifi, TV, Smoke alarm, Heating.
- Prioritize adding missing essentials: Wifi, TV, Smoke alarm, Heating.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Blackpool to stay competitive.
Blackpool Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Blackpool
- The typical guest profile for Airbnb in Blackpool consists of primarily domestic travelers (92%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 92.1% of guests.
- Key international markets include United Kingdom (92.1%) and United States (1.4%).
- Top languages spoken are English (75.3%) followed by French (3.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Blackpool Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| Abbeycwmhir | 10 | $4,502 | $259.18 | 49% |
| Craven Arms | 10 | $4,487 | $292.69 | 50% |
| Eglwys-bach | 16 | $4,413 | $315.23 | 52% |
| Waverton | 16 | $4,358 | $444.20 | 33% |
| Watermillock | 16 | $4,281 | $274.03 | 50% |
| Chirbury | 14 | $4,233 | $702.20 | 41% |
| Cradley | 14 | $4,192 | $443.36 | 42% |