Great Yarmouth Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Great Yarmouth in 2025? Explore comprehensive Airbnb analytics for Great Yarmouth, England, United Kingdom to uncover income potential. This 2025 STR market report for Great Yarmouth, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 736 active listings.
Whether you're considering an Airbnb investment in Great Yarmouth, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Great Yarmouth Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Great Yarmouth Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Great Yarmouth (2025)
Understanding the monthly revenue variations for Airbnb listings in Great Yarmouth is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Great Yarmouth is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Great Yarmouth across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,771+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,828 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,563 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $723, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Great Yarmouth
Great Yarmouth Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Great Yarmouth STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Great Yarmouth:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Great Yarmouth
Average Daily Rate (ADR) Airbnb Trends in Great Yarmouth (2025)
Effective short term rental pricing strategy in Great Yarmouth involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Great Yarmouth typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $289+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $185 or more.
- Typical properties (Median) charge around $122 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Great Yarmouth
Get Live Great Yarmouth Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Great Yarmouth (2025)
Peak Season (August, July, May)
- Revenue averages $2,971 per month
- Occupancy rates average 48.4%
- Daily rates average $178
Shoulder Season
- Revenue averages $2,109 per month
- Occupancy maintains around 35.0%
- Daily rates hold near $167
Low Season (February, March, October)
- Revenue drops to average $1,671 per month
- Occupancy decreases to average 30.7%
- Daily rates adjust to average $163
Seasonality Insights for Great Yarmouth
- The Airbnb seasonality in Great Yarmouth shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Great Yarmouth's highest earning potential, with monthly revenues capable of climbing to $3,720, occupancy reaching a high of 62.4%, and ADRs peaking at $183.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,402, occupancy could drop to 25.4%, and ADRs may adjust down to $159.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Great Yarmouth.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Great Yarmouth seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Great Yarmouth (2025)
Exploring the top neighborhoods for short-term rentals in Great Yarmouth? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Great Yarmouth Seafront | A vibrant area popular with tourists seeking beach access, amusements, and traditional seaside activities. Ideal for families and seaside holidaymakers. | Great Yarmouth Pier, Joyland Amusements, Britannia Pier, Sea Life Great Yarmouth, The Time and Tide Museum |
| The Square | The heart of Great Yarmouth, known for its lively atmosphere, shops, and restaurants. Ideal for urban explorers and those wanting to be in the center of activity. | Market Gates Shopping Centre, Great Yarmouth Market, The Minster Church of St Nicholas, The Drill House, Local dining options |
| Gorleston-on-Sea | A quieter beach area slightly away from the main tourist crowds, known for its beautiful beach and relaxed atmosphere. Appeals to couples and families looking for a calm retreat. | Gorleston Beach, Gorleston Pavilion, The Esplanade, The Gorleston Golf Club |
| Burgh Castle | Known for its historical Roman ruins and scenic countryside, Burgh Castle attracts history buffs and those looking for unique rural experiences. | Burgh Castle Roman Fort, The Broads National Park, Local walking trails, Historic pubs |
| Nelson Road Central | Close to the seafront and filled with attractions, restaurants, and entertainment options. A hotspot for nightlife and entertainment. | Scarborough Beach, Local pubs and bars, The Hippodrome Circus, Live music venues, Seafront events |
| North Denes | A quieter residential area near the beach, perfect for families and those seeking a peaceful holiday experience with excellent beach access. | The beach, Quiet parks, Walking paths along the coast |
| Southtown | A residential area that offers a more local experience with easy access to Great Yarmouth's attractions. Ideal for longer stays or those who want to explore away from tourist spots. | Local shops, Community parks, Close to the River Yare |
| Caister-on-Sea | A neighboring resort town with a lovely beach and family attractions, known for its friendly atmosphere and traditional seaside charm. | Caister Beach, Caister Castle, Local amusement parks, Water sports activities |
Understanding Airbnb License Requirements & STR Laws in Great Yarmouth (2025)
While Great Yarmouth, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Great Yarmouth to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Great Yarmouth (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Great Yarmouthbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Logan Lodge, Great Yarmouth: for your large group!
Entire Place • 4 bedrooms
Broad Reach - 28121
Entire Place • 4 bedrooms
Amber House - Stunning 8 Bedroom House
Entire Place • 8 bedrooms
Living in a Lighthouse
Entire Place • 3 bedrooms
Coral House - Exquisite 7 Bedroom Property
Entire Place • 7 bedrooms
Stylish 6-Bed Cottage, Near The Norfolk Broads
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Great Yarmouth (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Great Yarmouth based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 61 | $1,634,305 | 149 | 1.74/5.0 |
| 2cHolidays | 90 | $1,033,594 | 736 | 3.52/5.0 |
| Jamie | 11 | $619,260 | 329 | 2.99/5.0 |
| Stef | 12 | $359,417 | 656 | 4.79/5.0 |
| Winterton Cottages | 26 | $282,566 | 376 | 4.51/5.0 |
| Lindanna Properties | 8 | $257,411 | 503 | 4.55/5.0 |
| Stephen | 9 | $255,495 | 54 | 4.81/5.0 |
| Sophie | 2 | $202,835 | 11 | 4.88/5.0 |
| Laura | 13 | $197,171 | 750 | 4.68/5.0 |
| Mike | 4 | $182,094 | 432 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Great Yarmouth.
Dive Deeper: Advanced Great Yarmouth STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Great Yarmouth. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGreat Yarmouth Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Great Yarmouth
- The Great Yarmouth Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.8% of the 736 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Great Yarmouth, House properties are the most common (56.8%), reflecting the local real estate landscape.
- Houses represent a significant 56.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays (combined 6.4%) offer potential for unique stay experiences.
Great Yarmouth Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Great Yarmouth
- The dominant room capacity in Great Yarmouth is 2 bedrooms listings, making up 46.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 70.8% of the active Airbnb listings in Great Yarmouth, indicating a high concentration in these sizes.
- A significant 32.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Great Yarmouth.
Great Yarmouth Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Great Yarmouth
- The most common guest capacity trend in Great Yarmouth vacation rentals is listings accommodating 4 guests (27.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Great Yarmouth STR market, accounting for 50.1% of listings.
- 42.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Great Yarmouth.
- On average, properties in Great Yarmouth are equipped to host 5.0 guests.
Great Yarmouth Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Great Yarmouth
- The most common availability pattern in Great Yarmouth falls within the 271-366 days range, representing 51.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Great Yarmouth (34.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Great Yarmouth Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
128 listings
18.9% of total
2 Nights
245 listings
36.2% of total
3 Nights
170 listings
25.1% of total
4-6 Nights
28 listings
4.1% of total
7-29 Nights
8 listings
1.2% of total
30+ Nights
97 listings
14.3% of total
Key Insights
- The most prevalent minimum stay requirement in Great Yarmouth is 2 Nights, adopted by 36.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.3%) caters to monthly stays (30+ nights) in Great Yarmouth, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.2% of Great Yarmouth hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.9% currently do.
- A 2-night minimum appears standard (36.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Great Yarmouth.
Great Yarmouth Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
3 listings
0.5% of total
Super Strict 60 Days
65 listings
10.8% of total
Super Strict 30 Days
10 listings
1.7% of total
Flexible
96 listings
15.9% of total
Moderate
110 listings
18.2% of total
Firm
187 listings
31% of total
Strict
132 listings
21.9% of total
Cancellation Policy Insights for Great Yarmouth
- The prevailing Airbnb cancellation policy trend in Great Yarmouth is Firm, used by 31% of listings.
- A majority (52.9%) of hosts in Great Yarmouth utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31% market standard in Great Yarmouth.
- Regularly review your cancellation policy against competitors and market demand shifts in Great Yarmouth.
Great Yarmouth STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Great Yarmouth
- The overall average booking lead time for vacation rentals in Great Yarmouth is 62 days.
- Guests book furthest in advance for stays during July (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 47 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (90 days avg.) sees the longest lead times, while Winter (64 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Great Yarmouth.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Great Yarmouth averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Great Yarmouth (2025)
Amenity Prevalence
Amenity Insights for Great Yarmouth
- Essential amenities in Great Yarmouth that guests expect include: TV, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Great Yarmouth: TV, Smoke alarm, Kitchen.
- Prioritize adding missing essentials: TV, Smoke alarm, Kitchen.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Great Yarmouth to stay competitive.
Great Yarmouth Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Great Yarmouth
- The typical guest profile for Airbnb in Great Yarmouth consists of primarily domestic travelers (96%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 96.4% of guests.
- Key international markets include United Kingdom (96.4%) and United States (0.7%).
- Top languages spoken are English (77.4%) followed by French (5.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Great Yarmouth Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cliffe | 12 | $3,159 | $220.16 | 45% |
| Sevenoaks | 168 | $3,040 | $271.64 | 44% |
| Koekelare | 11 | $2,721 | $249.99 | 37% |
| Diksmuide | 40 | $2,481 | $282.32 | 38% |
| Braintree | 172 | $2,477 | $247.46 | 39% |
| Uttlesford | 224 | $2,473 | $215.84 | 46% |
| Canterbury | 1,087 | $2,383 | $208.33 | 46% |
| Tunbridge Wells | 348 | $2,373 | $237.84 | 45% |
| Gistel | 11 | $2,337 | $203.00 | 40% |
| King's Lynn and West Norfolk | 1,134 | $2,309 | $257.03 | 41% |