Salford Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Salford in 2025? Explore comprehensive Airbnb analytics for Salford, England, United Kingdom to uncover income potential. This 2025 STR market report for Salford, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 756 active listings.
Whether you're considering an Airbnb investment in Salford, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Salford Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Salford Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Salford (2025)
Understanding the monthly revenue variations for Airbnb listings in Salford is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salford is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salford across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,638+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,075 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,701 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $800, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Salford
Salford Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Salford STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salford:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Salford
Average Daily Rate (ADR) Airbnb Trends in Salford (2025)
Effective short term rental pricing strategy in Salford involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salford typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $258+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $184 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in Salford
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Airbnb Seasonality Analysis & Trends in Salford (2025)
Peak Season (May, June, April)
- Revenue averages $2,882 per month
- Occupancy rates average 43.4%
- Daily rates average $148
Shoulder Season
- Revenue averages $2,155 per month
- Occupancy maintains around 48.3%
- Daily rates hold near $151
Low Season (January, February, March)
- Revenue drops to average $1,624 per month
- Occupancy decreases to average 39.9%
- Daily rates adjust to average $142
Seasonality Insights for Salford
- The Airbnb seasonality in Salford shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Salford's highest earning potential, with monthly revenues capable of climbing to $3,013, occupancy reaching a high of 52.3%, and ADRs peaking at $158.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,552, occupancy could drop to 37.1%, and ADRs may adjust down to $141.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Salford.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Salford seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Salford (2025)
Exploring the top neighborhoods for short-term rentals in Salford? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Salford Quays | A redevelopment area featuring waterside apartments and cultural attractions. It's close to MediaCityUK, which hosts BBC and ITV, making it popular with professionals and tourists. | The Lowry Theatre, Imperial War Museum North, MediaCityUK, Salford Quays waterfront, Ordsall Hall |
| City Centre | The bustling heart of Salford with easy access to Manchester. Attracts both leisure and business travelers due to its vibrant nightlife and shopping options. | Salford Museum and Art Gallery, The Peel Park, Manchester Cathedral, Deansgate, Shopping on Market Street |
| University Area | Home to the University of Salford, this area attracts students, visitors, and academics. Ideal for short-term lets during the university term. | The University of Salford, Ellen Wilson Park, Salford City Stadium, Broughton Park |
| Broughton | A residential area close to the city centre with good transport links. Ideal for families looking for a suburban feel near urban amenities. | Broughton Park, Buile Hill Park, Salford Cemetery, Local shops and cafes |
| Eccles | A suburban town with good travel links to Manchester, Eccles is family-friendly with a local community vibe, making it appealing for longer stays. | Eccles Town Centre, The Manchester Ship Canal, Winton Park, Local markets |
| Pendleton | An up-and-coming area with ongoing regeneration. It offers affordable lodging and is close to the city centre, ideal for budget-conscious travelers. | Pendleton Park, Local shops, Good public transport access |
| Langworthy | A residential area that is experiencing growth due to proximity to Salford's regeneration projects. Great for longer-term stays with local amenities. | Langworthy Park, Local pubs and cafés, Transport links to Salford and Manchester |
| Claremont | A quieter area with parks and residential options. It’s perfect for families or those looking for a peaceful stay while being close to the city. | Claremont Park, Local shops, Salford Market |
Understanding Airbnb License Requirements & STR Laws in Salford (2025)
While Salford, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Salford to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Salford (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Salfordbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful 'Mayfield' Villa with private pool!
Entire Place • 7 bedrooms
Manchesters Ultimate House - Hot tub - Sleeps 23!
Entire Place • 6 bedrooms
8 Bed, sleeps 10, 3 Bath house, 5 Mins Manc Centre
Entire Place • 4 bedrooms
Character Victorian 4Bedroom Home w Free Parking
Entire Place • 4 bedrooms
5⭐ Lakeside Family Home, near M60 and Station
Entire Place • 4 bedrooms
Superhost - Luxury townhouse, central Manchester.
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Salford (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Salford based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Helen & Ally | 46 | $1,285,318 | 1485 | 4.45/5.0 |
| Adam (Beehosting Property Mgmt | 41 | $336,495 | 270 | 2.95/5.0 |
| Robert | 24 | $325,821 | 162 | 4.23/5.0 |
| Ceri | 8 | $292,436 | 491 | 4.94/5.0 |
| Holly | 6 | $280,325 | 271 | 4.65/5.0 |
| Phil | 13 | $251,723 | 1116 | 4.56/5.0 |
| Khrissie & Rafael | 10 | $251,298 | 165 | 3.75/5.0 |
| Tom | 5 | $250,828 | 192 | 4.63/5.0 |
| Book My Place | 6 | $248,735 | 616 | 4.75/5.0 |
| Danny | 4 | $240,552 | 123 | 4.57/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salford.
Dive Deeper: Advanced Salford STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salford. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSalford Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Salford
- The Salford Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64.3% of the 756 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 32.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Salford, Apartment/Condo properties are the most common (56%), reflecting the local real estate landscape.
- Houses represent a significant 40.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 3.8%) offer potential for unique stay experiences.
Salford Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Salford
- The dominant room capacity in Salford is 1 bedroom listings, making up 31% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.5% of the active Airbnb listings in Salford, indicating a high concentration in these sizes.
Salford Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Salford
- The most common guest capacity trend in Salford vacation rentals is listings accommodating 2 guests (21.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Salford STR market, accounting for 42.2% of listings.
- 21.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salford.
- On average, properties in Salford are equipped to host 3.2 guests.
Salford Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Salford
- The most common availability pattern in Salford falls within the 271-366 days range, representing 37% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Salford (28.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Salford Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
192 listings
28.4% of total
2 Nights
215 listings
31.8% of total
3 Nights
43 listings
6.4% of total
4-6 Nights
69 listings
10.2% of total
7-29 Nights
69 listings
10.2% of total
30+ Nights
89 listings
13.1% of total
Key Insights
- The most prevalent minimum stay requirement in Salford is 2 Nights, adopted by 31.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.2%) of the Salford Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.1%) caters to monthly stays (30+ nights) in Salford, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.8% of Salford hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salford.
Salford Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
2 listings
0.3% of total
Super Strict 30 Days
6 listings
1% of total
Non-refundable
4 listings
0.7% of total
Flexible
123 listings
20.6% of total
Moderate
206 listings
34.6% of total
Firm
114 listings
19.1% of total
Strict
141 listings
23.7% of total
Cancellation Policy Insights for Salford
- The prevailing Airbnb cancellation policy trend in Salford is Moderate, used by 34.6% of listings.
- There's a relatively balanced mix between guest-friendly (55.2%) and stricter (42.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.6% market standard in Salford.
- Regularly review your cancellation policy against competitors and market demand shifts in Salford.
Salford STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Salford
- The overall average booking lead time for vacation rentals in Salford is 35 days.
- Guests book furthest in advance for stays during June (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (53 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Salford.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Salford averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Salford (2025)
Amenity Prevalence
Amenity Insights for Salford
- Essential amenities in Salford that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Salford: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Salford to stay competitive.
Salford Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Salford
- The typical guest profile for Airbnb in Salford consists of primarily domestic travelers (71%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 70.9% of guests.
- Key international markets include United Kingdom (70.9%) and United States (3.6%).
- Top languages spoken are English (57.6%) followed by French (5.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Salford Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Abbeycwmhir | 10 | $4,502 | $259.18 | 49% |
| Craven Arms | 10 | $4,487 | $292.69 | 50% |
| Eglwys-bach | 16 | $4,413 | $315.23 | 52% |
| Waverton | 16 | $4,358 | $444.20 | 33% |
| Hayton | 13 | $4,333 | $239.53 | 60% |