West Devon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in West Devon in 2025? Explore comprehensive Airbnb analytics for West Devon, England, United Kingdom to uncover income potential. This 2025 STR market report for West Devon, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 531 active listings.

Whether you're considering an Airbnb investment in West Devon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the West Devon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key West Devon Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$196
The average rental revenue earned for an occupied room per day in West Devon.
Occupancy Rate(?)
39.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$22,000
Typical annual income for an Airbnb listing in West Devon. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
8.6%
Positive growth (8.6%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in West Devon.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in West Devon.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
531
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in West Devon (2025)

Understanding the monthly revenue variations for Airbnb listings in West Devon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in West Devon is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in West Devon across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,943+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,955 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,727 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $847, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in West Devon

West Devon Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the West Devon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in West Devon:

  • Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 36%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in West Devon

Average Daily Rate (ADR) Airbnb Trends in West Devon (2025)

Effective short term rental pricing strategy in West Devon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in West Devon typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $349+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $215 or more.
  • Typical properties (Median) charge around $142 per night.
  • Entry-level properties (Bottom 25%) earn around $108 per night.

Average Daily Rate (ADR) Trend by Month in West Devon

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Airbnb Seasonality Analysis & Trends in West Devon (2025)

Peak Season (August, July, May)
  • Revenue averages $3,276 per month
  • Occupancy rates average 49.1%
  • Daily rates average $214
Shoulder Season
  • Revenue averages $2,371 per month
  • Occupancy maintains around 38.8%
  • Daily rates hold near $205
Low Season (January, February, March)
  • Revenue drops to average $1,597 per month
  • Occupancy decreases to average 29.5%
  • Daily rates adjust to average $192

Seasonality Insights for West Devon

  • The Airbnb seasonality in West Devon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases West Devon's highest earning potential, with monthly revenues capable of climbing to $3,644, occupancy reaching a high of 56.4%, and ADRs peaking at $216.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,565, occupancy could drop to 27.4%, and ADRs may adjust down to $191.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in West Devon.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these West Devon seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in West Devon (2025)

Exploring the top neighborhoods for short-term rentals in West Devon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Okehampton
A historic market town surrounded by the stunning Dartmoor National Park. Ideal for nature lovers and hikers, making it a great spot for short-term rentals.
Dartmoor National Park, Okehampton Castle, Museum of Dartmoor Life, Okehampton Railway Station, Huntingdon Chapel
Tavistock
Known for its charming market and proximity to Dartmoor, Tavistock offers a blend of history and outdoor activities, appealing to both tourists and locals.
Tavistock Pannier Market, Tavistock Canal, The Wharf, Morwellham Quay, Tavistock Abbey
Buckfastleigh
A quaint town close to the River Dart and Buckfast Abbey, attracting visitors interested in history and nature.
Buckfast Abbey, South Devon Railway, River Dart, Buckfast Butterflies, Dartmoor Otter Sanctuary
Yelverton
A picturesque village at the gateway to Dartmoor, ideal for outdoor enthusiasts and those seeking tranquility in nature.
Dartmoor National Park, Yelverton Golf Club, Burrator Reservoir, Believers Park
Lifton
A delightful village known for its apple orchards and nearby attractions, perfect for visitors looking for a peaceful rural retreat.
Lifton Farm Shop, Ashperton Park, Dingles Fairground Heritage Centre, Tavistock Canal
Horrabridge
A small village with stunning scenery and access to Dartmoor, appealing for countryside retreats and outdoor activities.
Dartmoor National Park, The Drake Manor Inn, Horrabridge River Walk, Horrabridge Church
Princetown
Situated within Dartmoor National Park, Princetown attracts hikers and tourists looking for a genuine moorland experience.
Princetown Museum, Dartmoor Prison Museum, Walks around Dartmoor, Higher Torrs
Bere Alston
A charming village in the heart of Devon with access to scenic walks and local amenities, a peaceful spot for visitors.
The Tamar Valley, Local walking trails, The Queen's Head pub, St. John the Baptist Church

Understanding Airbnb License Requirements & STR Laws in West Devon (2025)

While West Devon, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for West Devon to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 0% licensed listings)

Top Performing Airbnb Properties in West Devon (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in West Devonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Redrock House

Redrock House

Entire Place • 8 bedrooms

$171,485
Revenue
48.4%
Occupancy
$1104.28
Daily Rate
Archerton Manor

Archerton Manor

Entire Place • 7 bedrooms

$163,155
Revenue
70.6%
Occupancy
$657.46
Daily Rate
Private Escape Exclusive country resort (pool/spa)

Private Escape Exclusive country resort (pool/spa)

Entire Place • 8 bedrooms

$159,303
Revenue
34.8%
Occupancy
$2075.73
Daily Rate
Sleeps 14-16/Hot Tubs/Play Area/Games Room/Dogs

Sleeps 14-16/Hot Tubs/Play Area/Games Room/Dogs

Entire Place • 5 bedrooms

$155,940
Revenue
54.5%
Occupancy
$719.04
Daily Rate
Sleeps 20-24/Hot Tubs/Play Area/Games Room/Dogs

Sleeps 20-24/Hot Tubs/Play Area/Games Room/Dogs

Entire Place • 7 bedrooms

$153,642
Revenue
36.5%
Occupancy
$1138.48
Daily Rate
Elegant and peaceful Grade II House near Dartmoor

Elegant and peaceful Grade II House near Dartmoor

Entire Place • 8 bedrooms

$138,240
Revenue
41.7%
Occupancy
$1059.47
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in West Devon (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in West Devon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Cottages39$1,250,0262142.74/5.0
Lisa4$340,592233.71/5.0
Marsdens Devon Cottages4$220,60151.15/5.0
Iain And Jack9$208,6711313.24/5.0
Janet5$197,0574594.89/5.0
Duncan1$171,48554.80/5.0
Holls2$165,4525384.87/5.0
Charles1$163,155125.00/5.0
Li1$159,303334.73/5.0
Jane1$138,240364.94/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in West Devon.

Dive Deeper: Advanced West Devon STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for West Devon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

West Devon Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for West Devon

  • The West Devon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.9% of the 531 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in West Devon, House properties are the most common (54.4%), reflecting the local real estate landscape.
  • Houses represent a significant 54.4% portion, catering likely to families or larger groups.
  • The presence of 9.6% Hotel/Boutique listings indicates integration with traditional hospitality.

West Devon Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for West Devon

  • The dominant room capacity in West Devon is 1 bedroom listings, making up 43.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 67.4% of the active Airbnb listings in West Devon, indicating a high concentration in these sizes.
  • A significant 22.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in West Devon.

West Devon Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for West Devon

  • The most common guest capacity trend in West Devon vacation rentals is listings accommodating 2 guests (34.1%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the West Devon STR market, accounting for 57.3% of listings.
  • 21.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in West Devon.
  • On average, properties in West Devon are equipped to host 3.6 guests.

West Devon Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for West Devon

  • The most common availability pattern in West Devon falls within the 271-366 days range, representing 44.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 75.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in West Devon (32%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 25.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

West Devon Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (25.4%)

1 Night

125 listings

25.4% of total

2 Nights (32.7%)

2 Nights

161 listings

32.7% of total

3 Nights (21.3%)

3 Nights

105 listings

21.3% of total

4-6 Nights (4.1%)

4-6 Nights

20 listings

4.1% of total

7-29 Nights (2.4%)

7-29 Nights

12 listings

2.4% of total

30+ Nights (14.2%)

30+ Nights

70 listings

14.2% of total

Key Insights

  • The most prevalent minimum stay requirement in West Devon is 2 Nights, adopted by 32.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (14.2%) caters to monthly stays (30+ nights) in West Devon, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 32.7% of West Devon hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.4% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 14.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in West Devon.

West Devon Airbnb Cancellation Policy Trends Analysis (2025)

Non-refundable

2 listings

0.4% of total

Super Strict 60 Days (6.7%)

Super Strict 60 Days

31 listings

6.7% of total

Refundable

2 listings

0.4% of total

Super Strict 30 Days

1 listings

0.2% of total

Flexible (22%)

Flexible

101 listings

22% of total

Moderate (29.1%)

Moderate

134 listings

29.1% of total

Firm (17.2%)

Firm

79 listings

17.2% of total

Strict (23.9%)

Strict

110 listings

23.9% of total

Cancellation Policy Insights for West Devon

  • The prevailing Airbnb cancellation policy trend in West Devon is Moderate, used by 29.1% of listings.
  • There's a relatively balanced mix between guest-friendly (51.1%) and stricter (41.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 29.1% market standard in West Devon.
  • Regularly review your cancellation policy against competitors and market demand shifts in West Devon.

West Devon STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for West Devon

  • The overall average booking lead time for vacation rentals in West Devon is 62 days.
  • Guests book furthest in advance for stays during May (average 96 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 48 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (86 days avg.) sees the longest lead times, while Winter (56 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in West Devon.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 86 days) to capture early planners.
  • Monitor your own booking lead times against these West Devon averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in West Devon (2025)

Amenity Prevalence

Amenity Insights for West Devon

  • Essential amenities in West Devon that guests expect include: Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Wifi, Free parking on premises, Essentials are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for West Devon: Heating, Smoke alarm.
  • Prioritize adding missing essentials: Heating, Smoke alarm.
  • Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in West Devon to stay competitive.

West Devon Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for West Devon

  • The typical guest profile for Airbnb in West Devon consists of primarily domestic travelers (88%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 87.7% of guests.
  • Key international markets include United Kingdom (87.7%) and United States (2.2%).
  • Top languages spoken are English (67.1%) followed by French (9.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from England and London.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the West Devon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Llanrhidian15$4,842$386.1853%
Crai20$4,799$371.8546%
Trenance19$4,795$428.6343%
Angle13$4,602$384.8142%
Ludchurch15$4,354$291.8743%
Redberth29$4,103$223.3759%
Higher Crackington17$3,731$340.7437%
Milverton11$3,675$393.8937%
Pennorth13$3,595$417.6937%
Gilwern22$3,505$193.5653%

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