Malvern Hills Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Malvern Hills in 2025? Explore comprehensive Airbnb analytics for Malvern Hills, England, United Kingdom to uncover income potential. This 2025 STR market report for Malvern Hills, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 431 active listings.
Whether you're considering an Airbnb investment in Malvern Hills, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Malvern Hills Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Malvern Hills Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Malvern Hills (2025)
Understanding the monthly revenue variations for Airbnb listings in Malvern Hills is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Malvern Hills is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Malvern Hills across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,623+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,275 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,959 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $981, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Malvern Hills
Malvern Hills Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Malvern Hills STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Malvern Hills:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Malvern Hills
Average Daily Rate (ADR) Airbnb Trends in Malvern Hills (2025)
Effective short term rental pricing strategy in Malvern Hills involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Malvern Hills typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $360+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $215 or more.
- Typical properties (Median) charge around $137 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Malvern Hills
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Airbnb Seasonality Analysis & Trends in Malvern Hills (2025)
Peak Season (August, May, December)
- Revenue averages $3,352 per month
- Occupancy rates average 49.1%
- Daily rates average $220
Shoulder Season
- Revenue averages $2,824 per month
- Occupancy maintains around 45.1%
- Daily rates hold near $215
Low Season (January, February, March)
- Revenue drops to average $2,196 per month
- Occupancy decreases to average 35.2%
- Daily rates adjust to average $209
Seasonality Insights for Malvern Hills
- The Airbnb seasonality in Malvern Hills shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Malvern Hills's highest earning potential, with monthly revenues capable of climbing to $3,552, occupancy reaching a high of 56.6%, and ADRs peaking at $223.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,076, occupancy could drop to 33.2%, and ADRs may adjust down to $205.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Malvern Hills.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Malvern Hills seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Malvern Hills (2025)
Exploring the top neighborhoods for short-term rentals in Malvern Hills? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Malvern | The historic spa town known for its natural beauty, with stunning landscapes, hiking trails, and a rich cultural heritage. Popular among tourists seeking relaxation, wellness, and outdoor activities. | Malvern Hills, Great Malvern Priory, Malvern Theatres, Morgan Motor Company, Worcestershire Beacon, Malvern Spa |
| Barnards Green | A charming suburb of Malvern with excellent local amenities and access to the natural beauty of the Malvern Hills. Appeals to families and outdoor enthusiasts. | Barnards Green Park, Malvern Hills Science Park, local shops and cafes, easy access to hiking trails |
| West Malvern | A rural area on the edge of the Malvern Hills, offering stunning views and a tranquil setting. Ideal for visitors looking for peace and outdoor adventures. | St Ann's Well, West Malvern Common, Beautiful countryside walks, local pubs and eateries |
| Malvern Link | A vibrant community area of Malvern with good transport links. Great for families and tourists looking for convenient access to main attractions. | Malvern Link Common, local shops, easy access to Malvern town and hills, Malvern Hills GeoCentre |
| Worcester Road | A busy road through Malvern with various shops, eateries, and close proximity to transport links. Good for urban tourism and accessibility. | local shops and restaurants, proximity to Malvern Spa, transport links to Worcester and Birmingham |
| Ledbury | Nearby Ledbury is a historic market town with attractive architecture and a vibrant community. A great spot for visitors interested in culture and history. | Ledbury Heritage Centre, St. Katherine's Church, Butterfly Gardens, local markets, beautiful countryside |
| Upton-upon-Severn | A quaint riverside town near Malvern, Upton is popular for its festivals and scenic riverside walks, appealing to a diverse range of tourists. | Upton Marina, Upton Carnival, local pubs and restaurants, River Severn walks, historic buildings |
| Great Malvern | The central area of Malvern known for its Victorian architecture and cultural events. A hub for visitors seeking entertainment, dining, and shopping. | Malvern Theatres, Worcestershire Beacon, local art galleries, The Priory Park, shopping facilities |
Understanding Airbnb License Requirements & STR Laws in Malvern Hills (2025)
While Malvern Hills, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Malvern Hills to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Malvern Hills (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Malvern Hillsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Learpool Barn
Entire Place • 6 bedrooms
Hill House at The Eades -yours, exclusively-
Entire Place • 8 bedrooms
Luxury Private Estate w/ lake & hot tub sleeps 17+
Entire Place • 6 bedrooms
Upper house farmhouse
Entire Place • 5 bedrooms
Teme Valley Manor House
Entire Place • 8 bedrooms
Luxury holiday home sleeps 8-12 W/Hot Tub
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Malvern Hills (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Malvern Hills based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 22 | $980,283 | 210 | 4.30/5.0 |
| Neil & Caroline | 4 | $380,723 | 565 | 4.90/5.0 |
| Dan | 2 | $302,330 | 327 | 4.89/5.0 |
| Host & Stay | 10 | $266,793 | 280 | 4.10/5.0 |
| Sophie | 7 | $214,157 | 207 | 4.12/5.0 |
| Ellie | 1 | $204,549 | 66 | 4.97/5.0 |
| Louise | 4 | $162,206 | 206 | 4.98/5.0 |
| Elliot | 6 | $158,098 | 158 | 4.90/5.0 |
| Krystena | 3 | $149,244 | 613 | 4.93/5.0 |
| Host #401015758 | 2 | $145,306 | 21 | 2.48/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Malvern Hills.
Dive Deeper: Advanced Malvern Hills STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Malvern Hills. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMalvern Hills Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Malvern Hills
- The Malvern Hills Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.1% of the 431 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Malvern Hills, House properties are the most common (51%), reflecting the local real estate landscape.
- Houses represent a significant 51% portion, catering likely to families or larger groups.
- The presence of 6.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Malvern Hills Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Malvern Hills
- The dominant room capacity in Malvern Hills is 1 bedroom listings, making up 43.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.0% of the active Airbnb listings in Malvern Hills, indicating a high concentration in these sizes.
Malvern Hills Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Malvern Hills
- The most common guest capacity trend in Malvern Hills vacation rentals is listings accommodating 2 guests (32.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Malvern Hills STR market, accounting for 55.9% of listings.
- 24.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Malvern Hills.
- On average, properties in Malvern Hills are equipped to host 3.7 guests.
Malvern Hills Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Malvern Hills
- The most common availability pattern in Malvern Hills falls within the 181-270 days range, representing 35.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Malvern Hills (36.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Malvern Hills Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
116 listings
28.2% of total
2 Nights
176 listings
42.8% of total
3 Nights
43 listings
10.5% of total
4-6 Nights
7 listings
1.7% of total
7-29 Nights
5 listings
1.2% of total
30+ Nights
64 listings
15.6% of total
Key Insights
- The most prevalent minimum stay requirement in Malvern Hills is 2 Nights, adopted by 42.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.0%) of the Malvern Hills Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.6%) caters to monthly stays (30+ nights) in Malvern Hills, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.8% of Malvern Hills hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Malvern Hills.
Malvern Hills Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
24 listings
6.1% of total
Super Strict 30 Days
3 listings
0.8% of total
Flexible
85 listings
21.7% of total
Moderate
144 listings
36.8% of total
Firm
62 listings
15.9% of total
Strict
73 listings
18.7% of total
Cancellation Policy Insights for Malvern Hills
- The prevailing Airbnb cancellation policy trend in Malvern Hills is Moderate, used by 36.8% of listings.
- There's a relatively balanced mix between guest-friendly (58.5%) and stricter (34.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.8% market standard in Malvern Hills.
- Regularly review your cancellation policy against competitors and market demand shifts in Malvern Hills.
Malvern Hills STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Malvern Hills
- The overall average booking lead time for vacation rentals in Malvern Hills is 54 days.
- Guests book furthest in advance for stays during May (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 44 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (75 days avg.) sees the longest lead times, while Winter (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Malvern Hills.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Malvern Hills averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Malvern Hills (2025)
Amenity Prevalence
Amenity Insights for Malvern Hills
- Essential amenities in Malvern Hills that guests expect include: Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Malvern Hills: Heating, Smoke alarm.
- Prioritize adding missing essentials: Heating, Smoke alarm.
- Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Malvern Hills to stay competitive.
Malvern Hills Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Malvern Hills
- The typical guest profile for Airbnb in Malvern Hills consists of primarily domestic travelers (93%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 93.4% of guests.
- Key international markets include United Kingdom (93.4%) and United States (1.6%).
- Top languages spoken are English (72.5%) followed by French (8.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Malvern Hills Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |
| Flore | 10 | $4,534 | $347.03 | 40% |