East Devon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in East Devon in 2025? Explore comprehensive Airbnb analytics for East Devon, England, United Kingdom to uncover income potential. This 2025 STR market report for East Devon, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,332 active listings.
Whether you're considering an Airbnb investment in East Devon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the East Devon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key East Devon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in East Devon (2025)
Understanding the monthly revenue variations for Airbnb listings in East Devon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in East Devon is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in East Devon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,420+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,393 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,027 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,045, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in East Devon
East Devon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the East Devon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in East Devon:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in East Devon
Average Daily Rate (ADR) Airbnb Trends in East Devon (2025)
Effective short term rental pricing strategy in East Devon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in East Devon typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $408+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $256 or more.
- Typical properties (Median) charge around $163 per night.
- Entry-level properties (Bottom 25%) earn around $114 per night.
Average Daily Rate (ADR) Trend by Month in East Devon
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Airbnb Seasonality Analysis & Trends in East Devon (2025)
Peak Season (August, July, May)
- Revenue averages $3,757 per month
- Occupancy rates average 52.8%
- Daily rates average $237
Shoulder Season
- Revenue averages $2,710 per month
- Occupancy maintains around 40.6%
- Daily rates hold near $225
Low Season (January, February, March)
- Revenue drops to average $1,809 per month
- Occupancy decreases to average 30.6%
- Daily rates adjust to average $213
Seasonality Insights for East Devon
- The Airbnb seasonality in East Devon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases East Devon's highest earning potential, with monthly revenues capable of climbing to $4,259, occupancy reaching a high of 61.2%, and ADRs peaking at $241.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,742, occupancy could drop to 29.3%, and ADRs may adjust down to $211.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in East Devon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these East Devon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in East Devon (2025)
Exploring the top neighborhoods for short-term rentals in East Devon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Exmouth | A coastal town known for its beautiful sandy beaches and vibrant atmosphere. It's a popular destination for families and tourists, offering a range of outdoor activities and water sports. | Exmouth Beach, Exmouth Pavilion, Coastal Path, LED Climbing Centre, Powderham Castle |
| Sidmouth | A picturesque seaside town famous for its regency architecture and stunning cliffs. It attracts visitors looking for a tranquil coastal retreat and offers a relaxing atmosphere. | Sidmouth Beach, The Byes, Connaught Gardens, Donkey Sanctuary, Sidmouth Folk Festival |
| Budleigh Salterton | Known for its charming pebble beach and colorful beach huts. This quaint town attracts couples and nature lovers seeking a peaceful getaway. | Budleigh Salterton Beach, Sandy Cove, Otter Estuary Nature Reserve, Woodbury Common, Devon Wildlife Trust |
| Colyton | A historic market town with narrow streets and a traditional feel. It's a great base for exploring the Jurassic Coast and its stunning landscapes. | Colyton Botanical Gardens, Seaton Tramway, Colyton Church, The Old Glasshouse, Axe Valley Wildlife Park |
| Lyme Regis | Famous for its fossil-rich coast and charming seaside atmosphere. This vibrant town draws in holidaymakers interested in marine life and history. | Lyme Regis Beach, The Cobb, Lyme Regis Museum, Dinosaurland Fossil Museum, Lyme Regis Marine Aquarium |
| Seaton | A popular seaside resort known for its beautiful beach and nearby nature reserves. Ideal for those wanting to enjoy the coast and nature walks. | Seaton Beach, Seaton Jurassic, The Undercliff, Colyford Common Nature Reserve, Seaton Tramway |
| Axminster | A quaint market town known for its proximity to the Jurassic Coast and rich history. It's an excellent location for tourists exploring the area. | Axminster Heritage Centre, River Cottage HQ, The Axe Valley, Charmouth Heritage Coast Centre, The Old Bell Inn |
| Ottery St Mary | A historic town with a vibrant community and unique charm. Popular with families and travelers interested in local culture and history. | Ottery St Mary Parish Church, Wildwood Escot, Ottery St Mary Town Museum, The River Otter, The Fairmile |
Understanding Airbnb License Requirements & STR Laws in East Devon (2025)
While East Devon, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for East Devon to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in East Devon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in East Devonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Watch Hill Huge Manor House on the coast, slps 21
Entire Place • 9 bedrooms
The Coast House, sea views and hot tub, sleeps 14
Entire Place • 5 bedrooms
The Beach House-Devon- On the beach- sleeps 20
Entire Place • 10 bedrooms
The Renard - 18-22 Guests
Entire Place • 9 bedrooms
Entire Gothic Mansion in rural Dorset sleeps 37
Entire Place • 13 bedrooms
Mulberry Cottage, a luxury retreat by the coast
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in East Devon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in East Devon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 60 | $1,818,924 | 316 | 3.03/5.0 |
| Emilie | 17 | $1,475,618 | 459 | 4.55/5.0 |
| Sweetcombe | 59 | $1,154,195 | 256 | 2.51/5.0 |
| Marsdens Devon Cottages | 39 | $954,266 | 126 | 2.02/5.0 |
| Exmouth Holidays | 20 | $321,131 | 227 | 3.55/5.0 |
| Finest Retreats | 2 | $305,717 | 12 | 4.93/5.0 |
| Claudia | 3 | $282,118 | 77 | 4.91/5.0 |
| Hoseasons | 17 | $270,878 | 54 | 3.28/5.0 |
| Monkton Wyld Court | 5 | $253,961 | 143 | 3.74/5.0 |
| Peter | 8 | $247,033 | 124 | 3.10/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in East Devon.
Dive Deeper: Advanced East Devon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for East Devon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEast Devon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for East Devon
- The East Devon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.8% of the 1,332 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in East Devon, House properties are the most common (57.4%), reflecting the local real estate landscape.
- Houses represent a significant 57.4% portion, catering likely to families or larger groups.
- The presence of 6.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 3.3%) offer potential for unique stay experiences.
East Devon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for East Devon
- The dominant room capacity in East Devon is 2 bedrooms listings, making up 31.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 62.1% of the active Airbnb listings in East Devon, indicating a high concentration in these sizes.
- A significant 30.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in East Devon.
East Devon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for East Devon
- The most common guest capacity trend in East Devon vacation rentals is listings accommodating 4 guests (27.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the East Devon STR market, accounting for 53.3% of listings.
- 29.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in East Devon.
- On average, properties in East Devon are equipped to host 4.1 guests.
East Devon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for East Devon
- The most common availability pattern in East Devon falls within the 271-366 days range, representing 41.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in East Devon (36.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
East Devon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
265 listings
21.8% of total
2 Nights
338 listings
27.9% of total
3 Nights
300 listings
24.7% of total
4-6 Nights
96 listings
7.9% of total
7-29 Nights
20 listings
1.6% of total
30+ Nights
194 listings
16% of total
Key Insights
- The most prevalent minimum stay requirement in East Devon is 2 Nights, adopted by 27.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (16%) caters to monthly stays (30+ nights) in East Devon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 27.9% of East Devon hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in East Devon.
East Devon Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
143 listings
12.7% of total
Refundable
5 listings
0.4% of total
Non-refundable
8 listings
0.7% of total
Super Strict 30 Days
3 listings
0.3% of total
Flexible
216 listings
19.2% of total
Moderate
255 listings
22.6% of total
Firm
240 listings
21.3% of total
Strict
257 listings
22.8% of total
Cancellation Policy Insights for East Devon
- The prevailing Airbnb cancellation policy trend in East Devon is Strict, used by 22.8% of listings.
- There's a relatively balanced mix between guest-friendly (41.8%) and stricter (44.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 22.8% market standard in East Devon.
- Regularly review your cancellation policy against competitors and market demand shifts in East Devon.
East Devon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for East Devon
- The overall average booking lead time for vacation rentals in East Devon is 61 days.
- Guests book furthest in advance for stays during May (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 44 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (92 days avg.) sees the longest lead times, while Winter (55 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in East Devon.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these East Devon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in East Devon (2025)
Amenity Prevalence
Amenity Insights for East Devon
- Essential amenities in East Devon that guests expect include: Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for East Devon: Smoke alarm, Heating.
- Prioritize adding missing essentials: Smoke alarm, Heating.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in East Devon to stay competitive.
East Devon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for East Devon
- The typical guest profile for Airbnb in East Devon consists of primarily domestic travelers (91%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 91.4% of guests.
- Key international markets include United Kingdom (91.4%) and United States (1.5%).
- Top languages spoken are English (69%) followed by French (8.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the East Devon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Llanrhidian | 15 | $4,842 | $386.18 | 53% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |
| Ashley | 16 | $4,496 | $321.11 | 52% |