West Oxfordshire Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in West Oxfordshire in 2025? Explore comprehensive Airbnb analytics for West Oxfordshire, England, United Kingdom to uncover income potential. This 2025 STR market report for West Oxfordshire, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 739 active listings.
Whether you're considering an Airbnb investment in West Oxfordshire, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the West Oxfordshire Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key West Oxfordshire Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in West Oxfordshire (2025)
Understanding the monthly revenue variations for Airbnb listings in West Oxfordshire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in West Oxfordshire is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in West Oxfordshire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,241+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,077 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,049 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,631, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in West Oxfordshire
West Oxfordshire Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the West Oxfordshire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in West Oxfordshire:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in West Oxfordshire
Average Daily Rate (ADR) Airbnb Trends in West Oxfordshire (2025)
Effective short term rental pricing strategy in West Oxfordshire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in West Oxfordshire typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $714+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $362 or more.
- Typical properties (Median) charge around $203 per night.
- Entry-level properties (Bottom 25%) earn around $133 per night.
Average Daily Rate (ADR) Trend by Month in West Oxfordshire
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Airbnb Seasonality Analysis & Trends in West Oxfordshire (2025)
Peak Season (June, July, May)
- Revenue averages $5,134 per month
- Occupancy rates average 51.7%
- Daily rates average $345
Shoulder Season
- Revenue averages $4,388 per month
- Occupancy maintains around 49.8%
- Daily rates hold near $339
Low Season (January, February, March)
- Revenue drops to average $3,001 per month
- Occupancy decreases to average 36.8%
- Daily rates adjust to average $325
Seasonality Insights for West Oxfordshire
- The Airbnb seasonality in West Oxfordshire shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases West Oxfordshire's highest earning potential, with monthly revenues capable of climbing to $5,141, occupancy reaching a high of 58.2%, and ADRs peaking at $349.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,818, occupancy could drop to 35.4%, and ADRs may adjust down to $324.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in West Oxfordshire.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these West Oxfordshire seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in West Oxfordshire (2025)
Exploring the top neighborhoods for short-term rentals in West Oxfordshire? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Burford | Known as the 'Gateway to the Cotswolds', Burford is a picturesque town with stunning scenery and historic charm. It attracts tourists seeking a quintessential English village experience. | Burford Priory, Cotswold Wildlife Park, St. John the Baptist Church, The Tolsey Museum, Cotswold Woollen Weavers |
| Chipping Norton | A market town with rich history and a vibrant community. Popular for its lively markets and proximity to the Cotswolds, making it ideal for tourists looking for local experiences. | Chipping Norton Museum, The Theatre Chipping Norton, Daylesford Organic Farm, St. Mary's Church, Cotswold Lavender |
| Witney | A larger town with good amenities and a cozy atmosphere. Close to picturesque countryside, it appeals to families and tourists who want a mix of town and nature. | Witney Lake and Country Park, The Cogges Heritage Centre, Witney Church of England Primary School, The Blanket Hall, Witney Museum |
| Woodstock | Famous for Blenheim Palace, this charming town is rich in history and culture, attracting visitors for its royal connections and beautiful architecture. | Blenheim Palace, The Duchess's Walk, The Oxfordshire Museum, St. Mary's Church, Woodstock Market |
| Stow-on-the-Wold | A bustling market town known for its antique shops and beautiful countryside. It's a popular base for exploring the northern Cotswolds. | St. Edward's Church, The Market Square, Sherborne Park, The Old Stocks Inn, Cotswold Motoring Museum |
| Charlbury | Set in the beautiful Oxfordshire countryside, Charlbury offers a quiet retreat for those wanting a rural experience, yet it's still accessible to Oxford. | Charlbury Museum, The Wychwood Wild Garden, St. Mary’s Church, The Crown Inn, Wild Garden |
| Long Hanborough | A small village that serves as a tranquil spot for tourists looking to visit nearby attractions while enjoying a peaceful environment. | Hanborough Railway Station, The Old Mill, Village Green, St. Hugh's Church, Local Nature Reserve |
| Eynsham | A charming village that boasts accessibility to Oxford while providing a quieter, village atmosphere. Great for visitors looking for a mix of culture and community life. | Eynsham Abbey, St. Leonard’s Church, Eynsham Village Hall, The Queen’s Eynsham, Cogges Manor Farm |
Understanding Airbnb License Requirements & STR Laws in West Oxfordshire (2025)
While West Oxfordshire, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for West Oxfordshire to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in West Oxfordshire (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in West Oxfordshirebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Exclusive use 12 Bedroom Property - Sleeps 24
Entire Place • 12 bedrooms
Fabulous, spacious house in the heart of Kingham
Entire Place • 4 bedrooms
Woodstock Manor- Grade 2 Listed Nr Blenheim Palace
Entire Place • 7 bedrooms
Cotswold's Hidden Gem
Entire Place • 8 bedrooms
The Island in Oxfordshire
Entire Place • 8 bedrooms
Stylish, spacious Kingham home on Daylesford track
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in West Oxfordshire (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in West Oxfordshire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| StayCotswold | 34 | $1,901,565 | 783 | 4.80/5.0 |
| Cottages | 18 | $1,039,274 | 297 | 4.57/5.0 |
| Bolthole Retreats | 21 | $642,299 | 481 | 4.63/5.0 |
| The Churchill Court | 5 | $549,068 | 70 | 4.79/5.0 |
| Worton | 3 | $524,503 | 30 | 3.20/5.0 |
| Stephen | 6 | $520,746 | 90 | 4.64/5.0 |
| Pauline | 11 | $465,138 | 685 | 4.36/5.0 |
| Steve | 14 | $463,760 | 233 | 4.45/5.0 |
| Red Kite Stays Team | 8 | $456,912 | 292 | 4.69/5.0 |
| Mandy And Andrew | 1 | $378,539 | 74 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in West Oxfordshire.
Dive Deeper: Advanced West Oxfordshire STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for West Oxfordshire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWest Oxfordshire Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for West Oxfordshire
- The West Oxfordshire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.4% of the 739 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in West Oxfordshire, House properties are the most common (65.6%), reflecting the local real estate landscape.
- Houses represent a significant 65.6% portion, catering likely to families or larger groups.
- The presence of 9.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 7.3%) offer potential for unique stay experiences.
West Oxfordshire Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for West Oxfordshire
- The dominant room capacity in West Oxfordshire is 1 bedroom listings, making up 34.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.9% of the active Airbnb listings in West Oxfordshire, indicating a high concentration in these sizes.
- A significant 29.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in West Oxfordshire.
West Oxfordshire Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for West Oxfordshire
- The most common guest capacity trend in West Oxfordshire vacation rentals is listings accommodating 2 guests (29.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the West Oxfordshire STR market, accounting for 54.1% of listings.
- 27.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in West Oxfordshire.
- On average, properties in West Oxfordshire are equipped to host 3.9 guests.
West Oxfordshire Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for West Oxfordshire
- The most common availability pattern in West Oxfordshire falls within the 181-270 days range, representing 34% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in West Oxfordshire (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
West Oxfordshire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
167 listings
23.8% of total
2 Nights
308 listings
43.9% of total
3 Nights
66 listings
9.4% of total
4-6 Nights
29 listings
4.1% of total
7-29 Nights
13 listings
1.9% of total
30+ Nights
119 listings
17% of total
Key Insights
- The most prevalent minimum stay requirement in West Oxfordshire is 2 Nights, adopted by 43.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.7%) of the West Oxfordshire Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17%) caters to monthly stays (30+ nights) in West Oxfordshire, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.9% of West Oxfordshire hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in West Oxfordshire.
West Oxfordshire Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
4 listings
0.6% of total
Non-refundable
2 listings
0.3% of total
Super Strict 30 Days
7 listings
1% of total
Super Strict 60 Days
33 listings
4.9% of total
Flexible
133 listings
19.6% of total
Moderate
185 listings
27.3% of total
Firm
139 listings
20.5% of total
Strict
174 listings
25.7% of total
Cancellation Policy Insights for West Oxfordshire
- The prevailing Airbnb cancellation policy trend in West Oxfordshire is Moderate, used by 27.3% of listings.
- There's a relatively balanced mix between guest-friendly (46.9%) and stricter (46.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 27.3% market standard in West Oxfordshire.
- Regularly review your cancellation policy against competitors and market demand shifts in West Oxfordshire.
West Oxfordshire STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for West Oxfordshire
- The overall average booking lead time for vacation rentals in West Oxfordshire is 57 days.
- Guests book furthest in advance for stays during July (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (85 days avg.) sees the longest lead times, while Winter (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in West Oxfordshire.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these West Oxfordshire averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in West Oxfordshire (2025)
Amenity Prevalence
Amenity Insights for West Oxfordshire
- Essential amenities in West Oxfordshire that guests expect include: Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for West Oxfordshire: Wifi, Smoke alarm, Heating.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in West Oxfordshire to stay competitive.
West Oxfordshire Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for West Oxfordshire
- The typical guest profile for Airbnb in West Oxfordshire consists of primarily domestic travelers (81%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 81.0% of guests.
- Key international markets include United Kingdom (81%) and United States (6.6%).
- Top languages spoken are English (67%) followed by French (8.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the West Oxfordshire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |