City of Edinburgh Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in City of Edinburgh in 2025? Explore comprehensive Airbnb analytics for City of Edinburgh, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for City of Edinburgh, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 4,312 active listings.
Whether you're considering an Airbnb investment in City of Edinburgh, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the City of Edinburgh Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key City of Edinburgh Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in City of Edinburgh (2025)
Understanding the monthly revenue variations for Airbnb listings in City of Edinburgh is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in City of Edinburgh is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in City of Edinburgh across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,238+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,897 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,371 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,360, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in City of Edinburgh
City of Edinburgh Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the City of Edinburgh STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in City of Edinburgh:
- Best-in-class properties (Top 10%) achieve 92%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 84% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 68%.
- Entry-level properties (Bottom 25%) average 43% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in City of Edinburgh
Average Daily Rate (ADR) Airbnb Trends in City of Edinburgh (2025)
Effective short term rental pricing strategy in City of Edinburgh involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in City of Edinburgh typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $464+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $297 or more.
- Typical properties (Median) charge around $185 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in City of Edinburgh
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Airbnb Seasonality Analysis & Trends in City of Edinburgh (2025)
Peak Season (August, July, June)
- Revenue averages $7,255 per month
- Occupancy rates average 70.8%
- Daily rates average $253
Shoulder Season
- Revenue averages $5,445 per month
- Occupancy maintains around 66.1%
- Daily rates hold near $245
Low Season (January, February, March)
- Revenue drops to average $2,975 per month
- Occupancy decreases to average 43.6%
- Daily rates adjust to average $248
Seasonality Insights for City of Edinburgh
- The Airbnb seasonality in City of Edinburgh shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases City of Edinburgh's highest earning potential, with monthly revenues capable of climbing to $7,846, occupancy reaching a high of 73.4%, and ADRs peaking at $283.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,903, occupancy could drop to 40.7%, and ADRs may adjust down to $223.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in City of Edinburgh.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these City of Edinburgh seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in City of Edinburgh (2025)
Exploring the top neighborhoods for short-term rentals in City of Edinburgh? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town | Historic heart of Edinburgh, known for its medieval architecture and vibrant atmosphere. A prime location for tourists, near major attractions and festivals. | Edinburgh Castle, Royal Mile, St Giles' Cathedral, National Museum of Scotland, Scott Monument |
| New Town | Georgian architecture and modern amenities make it a desirable area for both tourists and business travelers. Close to shopping and cultural sites. | Princes Street, Scottish National Gallery, Charlotte Square, George Street, Calton Hill |
| Leith | Trendy waterfront area with a rich maritime history. Known for its dining scene and cultural events, attracting both locals and visitors. | Royal Yacht Britannia, Leith Walk, Ocean Terminal, Shore, Leith Theatre |
| Stockbridge | Charming neighborhood known for its village feel, boutiques, and local markets. Popular among families and tourists seeking authenticity. | Stockbridge Market, Dean Village, Water of Leith Walkway, St Bernard's Well, Botanic Garden |
| West End | Popular for its theaters and nightlife, as well as proximity to the city center. Attracts visitors looking for entertainment and cultural experiences. | Usher Hall, Edinburgh International Conference Centre, Kings Theatre, Scottish National Gallery of Modern Art, Victoria Street |
| Morningside | Family-friendly suburb with a relaxed vibe, known for its cafes and independent shops. Attracts a mix of tourists and locals. | Morningside Place, Camera Obscura and World of Illusions, Braid Hills, Morningside Library, The Braid Hills Golf Course |
| Portobello | Known for its beach and promenade, it offers a unique seaside experience in Edinburgh. Popular among families and those looking for leisure activities. | Portobello Beach, The Promenade, Portobello Market, Figgate Park, Ice Cream Shops |
| Craiglockhart | A quieter suburb with parks and outdoor activities, appealing to families and travelers seeking tranquility close to the city. | Harrison Park, Craiglockhart Hill, Napier University, Spylaw Park, Water of Leith |
Understanding Airbnb License Requirements & STR Laws in City of Edinburgh (2025)
With 25% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in City of Edinburgh. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for City of Edinburgh to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 25% licensed listings)
Top Performing Airbnb Properties in City of Edinburgh (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in City of Edinburghbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stately Georgian Family Townhouse with Castle Views
Entire Place • 6 bedrooms
King, Private Bathroom & Breakfast
Private Room • N/A
Historic Rock House with Edinburgh Views
Entire Place • 4 bedrooms
Observatory House & Apartment
Entire Place • 3 bedrooms
York Place City Centre 5 bedroom deluxe Apartment
Entire Place • 5 bedrooms
5 star Castle View Apartment Edinburgh City Centre
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in City of Edinburgh (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in City of Edinburgh based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joivy Scotland | 96 | $7,904,822 | 6312 | 4.41/5.0 |
| Rebecca | 51 | $3,739,657 | 8330 | 4.67/5.0 |
| Reserve | 42 | $3,458,582 | 1385 | 4.47/5.0 |
| Rentir | 41 | $3,392,607 | 2349 | 4.76/5.0 |
| Eddie | 25 | $3,218,437 | 4191 | 4.84/5.0 |
| Craig | 25 | $2,934,298 | 2084 | 4.68/5.0 |
| EHA Ltd | 24 | $2,516,305 | 3036 | 4.76/5.0 |
| Suzanne | 17 | $2,371,035 | 738 | 4.32/5.0 |
| Denise | 31 | $2,248,441 | 4920 | 4.76/5.0 |
| Host-Ed | 22 | $2,061,858 | 1071 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in City of Edinburgh.
Dive Deeper: Advanced City of Edinburgh STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for City of Edinburgh. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCity of Edinburgh Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for City of Edinburgh
- The City of Edinburgh Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.8% of the 4,312 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in City of Edinburgh, Apartment/Condo properties are the most common (79.7%), reflecting the local real estate landscape.
- Houses represent a significant 15.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 4.9%) offer potential for unique stay experiences.
City of Edinburgh Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for City of Edinburgh
- The dominant room capacity in City of Edinburgh is 1 bedroom listings, making up 34.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.1% of the active Airbnb listings in City of Edinburgh, indicating a high concentration in these sizes.
City of Edinburgh Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for City of Edinburgh
- The most common guest capacity trend in City of Edinburgh vacation rentals is listings accommodating 4 guests (26.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the City of Edinburgh STR market, accounting for 51.6% of listings.
- 15.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in City of Edinburgh.
- On average, properties in City of Edinburgh are equipped to host 3.0 guests.
City of Edinburgh Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for City of Edinburgh
- The most common availability pattern in City of Edinburgh falls within the 91-180 days range, representing 34.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 38.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in City of Edinburgh (33.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 63.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
City of Edinburgh Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
750 listings
18.8% of total
2 Nights
1366 listings
34.2% of total
3 Nights
509 listings
12.7% of total
4-6 Nights
231 listings
5.8% of total
7-29 Nights
129 listings
3.2% of total
30+ Nights
1014 listings
25.4% of total
Key Insights
- The most prevalent minimum stay requirement in City of Edinburgh is 2 Nights, adopted by 34.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (25.4%) caters to monthly stays (30+ nights) in City of Edinburgh, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.2% of City of Edinburgh hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.8% currently do.
- A 2-night minimum appears standard (34.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 25.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in City of Edinburgh.
City of Edinburgh Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
103 listings
2.6% of total
Refundable
12 listings
0.3% of total
Non-refundable
14 listings
0.4% of total
Super Strict 30 Days
31 listings
0.8% of total
Flexible
481 listings
12.3% of total
Moderate
1066 listings
27.3% of total
Firm
1063 listings
27.2% of total
Strict
1133 listings
29% of total
Cancellation Policy Insights for City of Edinburgh
- The prevailing Airbnb cancellation policy trend in City of Edinburgh is Strict, used by 29% of listings.
- A majority (56.2%) of hosts in City of Edinburgh utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 29% market standard in City of Edinburgh.
- Regularly review your cancellation policy against competitors and market demand shifts in City of Edinburgh.
City of Edinburgh STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for City of Edinburgh
- The overall average booking lead time for vacation rentals in City of Edinburgh is 65 days.
- Guests book furthest in advance for stays during June (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 47 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (95 days avg.) sees the longest lead times, while Winter (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in City of Edinburgh.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these City of Edinburgh averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in City of Edinburgh (2025)
Amenity Prevalence
Amenity Insights for City of Edinburgh
- Essential amenities in City of Edinburgh that guests expect include: Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for City of Edinburgh: Wifi, Smoke alarm, Heating.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in City of Edinburgh to stay competitive.
City of Edinburgh Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for City of Edinburgh
- The typical guest profile for Airbnb in City of Edinburgh consists of predominantly international visitors (67%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 32.6% of guests.
- Key international markets include United Kingdom (32.6%) and United States (27.2%).
- Top languages spoken are English (54.3%) followed by French (8.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the City of Edinburgh Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 11 | $7,951 | $676.77 | 46% |
| Fearnan | 19 | $6,440 | $421.92 | 53% |
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Arrochar | 33 | $5,045 | $339.11 | 56% |
| Acharn | 10 | $4,813 | $278.43 | 57% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Croftamie | 19 | $4,609 | $267.39 | 52% |
| Carrick Castle | 11 | $4,591 | $586.01 | 42% |
| Casterton | 11 | $4,578 | $300.82 | 51% |