Cheltenham Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Cheltenham in 2025? Explore comprehensive Airbnb analytics for Cheltenham, England, United Kingdom to uncover income potential. This 2025 STR market report for Cheltenham, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 747 active listings.
Whether you're considering an Airbnb investment in Cheltenham, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cheltenham Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cheltenham Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cheltenham (2025)
Understanding the monthly revenue variations for Airbnb listings in Cheltenham is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cheltenham is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cheltenham across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,868+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,745 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,184 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,060, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cheltenham
Cheltenham Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cheltenham STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cheltenham:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cheltenham
Average Daily Rate (ADR) Airbnb Trends in Cheltenham (2025)
Effective short term rental pricing strategy in Cheltenham involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cheltenham typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $463+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $246 or more.
- Typical properties (Median) charge around $157 per night.
- Entry-level properties (Bottom 25%) earn around $105 per night.
Average Daily Rate (ADR) Trend by Month in Cheltenham
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Airbnb Seasonality Analysis & Trends in Cheltenham (2025)
Peak Season (May, April, June)
- Revenue averages $3,307 per month
- Occupancy rates average 41.6%
- Daily rates average $229
Shoulder Season
- Revenue averages $3,023 per month
- Occupancy maintains around 48.5%
- Daily rates hold near $237
Low Season (January, February, September)
- Revenue drops to average $2,532 per month
- Occupancy decreases to average 43.2%
- Daily rates adjust to average $228
Seasonality Insights for Cheltenham
- The Airbnb seasonality in Cheltenham shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cheltenham's highest earning potential, with monthly revenues capable of climbing to $3,423, occupancy reaching a high of 55.1%, and ADRs peaking at $266.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,271, occupancy could drop to 35.1%, and ADRs may adjust down to $227.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cheltenham.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cheltenham seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cheltenham (2025)
Exploring the top neighborhoods for short-term rentals in Cheltenham? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Montpelier | A vibrant, bohemian area of Cheltenham known for its independent shops, cafes, and beautiful architecture. Attracts both tourists and locals looking for a lively atmosphere with cultural activities. | Montpelier Gardens, The Cheltenham Art Gallery, Independent boutiques, The Exmouth Arms, The Montpellier Wine Bar |
| The Suffolks | An affluent and picturesque area with stunning Victorian architecture. Popular for its fine dining restaurants and proximity to Cheltenham's cultural hotspots. | The Suffolks High Street, The Daffodil Restaurant, The Everyman Theatre, Pittville Park, Montpellier District |
| Pittville | Known for its parks and stunning Regency architecture, this area attracts families and tourists looking for outdoor activities and cultural events. | Pittville Park, The Pump Room, Pittville Pump Room, The Cheltenham Racecourse, The Cheltenham Town Hall |
| Leckhampton | A residential area with a charming village feel, close to the Cotswolds. Great for families and tourists who want access to nature while being close to the town center. | Leckhampton Hill, Cotswold Way, Local pubs and restaurants, Leckhampton Village |
| Cheltenham Town Centre | The heart of Cheltenham, filled with shops, restaurants, and cultural attractions. Ideal for those wanting convenience and access to entertainment. | High Street shopping, The Montpellier Gardens, The Everyman Theatre, Cheltenham Leisure Centre, Promenade |
| Benhall | A growing area with decent amenities and schools, attractive to families and longer-term stays. Provides a balance of urban and suburban lifestyles. | Local parks, Benhall Community Centre, Nearby shopping facilities, Public transport links |
| Fairview | A friendly and diverse neighborhood close to the town center, providing easy access to arts, dining, and cultural events. | Warwick Place, Local cafes and shops, The Gardens |
| Sixways | An upcoming area with new developments and attractive for young professionals and families, close to major transport links and amenities. | Local parks, Sixways retail areas, Transport Links to the town |
Understanding Airbnb License Requirements & STR Laws in Cheltenham (2025)
While Cheltenham, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cheltenham to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Cheltenham (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cheltenhambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cheltenham, The Finest House in The Cotswolds!
Entire Place • 9 bedrooms
The Hewletts by Birch Stays
Entire Place • 6 bedrooms
Luxurious 6 Bedroom Home With Hot Tub & Log Burner
Entire Place • 6 bedrooms
Cheltenham Victorian family home
Entire Place • 5 bedrooms
Cotswolds - Cheltenham, whole house large garden
Entire Place • 6 bedrooms
Cheltenham stylish large house with bar & hot tub
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cheltenham (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cheltenham based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Phil | 23 | $1,497,327 | 924 | 4.90/5.0 |
| Oliver | 13 | $878,019 | 571 | 4.85/5.0 |
| Red Kite Stays Team | 14 | $614,536 | 306 | 4.84/5.0 |
| Curb | 3 | $390,183 | 31 | 3.15/5.0 |
| James | 12 | $381,020 | 380 | 4.90/5.0 |
| Fortuna Property | 8 | $301,061 | 267 | 4.82/5.0 |
| Daniel | 17 | $289,836 | 58 | 2.87/5.0 |
| Host #1854981 | 1 | $280,845 | 0 | 0.00/5.0 |
| Emelye | 15 | $270,024 | 910 | 4.82/5.0 |
| Sally | 5 | $211,643 | 126 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cheltenham.
Dive Deeper: Advanced Cheltenham STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cheltenham. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCheltenham Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cheltenham
- The Cheltenham Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.9% of the 747 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cheltenham, House properties are the most common (47.1%), reflecting the local real estate landscape.
- Houses represent a significant 47.1% portion, catering likely to families or larger groups.
- The presence of 5.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 2.8%) offer potential for unique stay experiences.
Cheltenham Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cheltenham
- The dominant room capacity in Cheltenham is 1 bedroom listings, making up 36.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.6% of the active Airbnb listings in Cheltenham, indicating a high concentration in these sizes.
Cheltenham Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cheltenham
- The most common guest capacity trend in Cheltenham vacation rentals is listings accommodating 2 guests (31.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Cheltenham STR market, accounting for 55.7% of listings.
- 22.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cheltenham.
- On average, properties in Cheltenham are equipped to host 3.4 guests.
Cheltenham Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cheltenham
- The most common availability pattern in Cheltenham falls within the 271-366 days range, representing 35.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Cheltenham (28.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Cheltenham Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
200 listings
28.9% of total
2 Nights
271 listings
39.1% of total
3 Nights
46 listings
6.6% of total
4-6 Nights
41 listings
5.9% of total
7-29 Nights
25 listings
3.6% of total
30+ Nights
110 listings
15.9% of total
Key Insights
- The most prevalent minimum stay requirement in Cheltenham is 2 Nights, adopted by 39.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.0%) of the Cheltenham Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.9%) caters to monthly stays (30+ nights) in Cheltenham, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.1% of Cheltenham hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cheltenham.
Cheltenham Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
27 listings
4.2% of total
Super Strict 30 Days
12 listings
1.9% of total
Refundable
2 listings
0.3% of total
Flexible
114 listings
17.6% of total
Moderate
220 listings
34.1% of total
Firm
100 listings
15.5% of total
Strict
171 listings
26.5% of total
Cancellation Policy Insights for Cheltenham
- The prevailing Airbnb cancellation policy trend in Cheltenham is Moderate, used by 34.1% of listings.
- There's a relatively balanced mix between guest-friendly (51.7%) and stricter (42.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.1% market standard in Cheltenham.
- Regularly review your cancellation policy against competitors and market demand shifts in Cheltenham.
Cheltenham STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cheltenham
- The overall average booking lead time for vacation rentals in Cheltenham is 56 days.
- Guests book furthest in advance for stays during March (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (69 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Cheltenham.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Cheltenham averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cheltenham (2025)
Amenity Prevalence
Amenity Insights for Cheltenham
- Essential amenities in Cheltenham that guests expect include: Heating, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cheltenham: Heating, Wifi, Smoke alarm.
- Prioritize adding missing essentials: Heating, Wifi, Smoke alarm.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cheltenham to stay competitive.
Cheltenham Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cheltenham
- The typical guest profile for Airbnb in Cheltenham consists of primarily domestic travelers (83%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 83.0% of guests.
- Key international markets include United Kingdom (83%) and United States (4%).
- Top languages spoken are English (65.3%) followed by French (8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cheltenham Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |