Birmingham Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Birmingham in 2025? Explore comprehensive Airbnb analytics for Birmingham, England, United Kingdom to uncover income potential. This 2025 STR market report for Birmingham, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,734 active listings.
Whether you're considering an Airbnb investment in Birmingham, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Birmingham Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Birmingham Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Birmingham (2025)
Understanding the monthly revenue variations for Airbnb listings in Birmingham is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Birmingham is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Birmingham across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,961+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,699 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,403 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $654, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Birmingham
Birmingham Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Birmingham STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Birmingham:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Birmingham
Average Daily Rate (ADR) Airbnb Trends in Birmingham (2025)
Effective short term rental pricing strategy in Birmingham involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Birmingham typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $240+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $172 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Birmingham
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Airbnb Seasonality Analysis & Trends in Birmingham (2025)
Peak Season (May, June, April)
- Revenue averages $2,389 per month
- Occupancy rates average 40.2%
- Daily rates average $154
Shoulder Season
- Revenue averages $1,875 per month
- Occupancy maintains around 46.7%
- Daily rates hold near $147
Low Season (January, February, March)
- Revenue drops to average $1,450 per month
- Occupancy decreases to average 37.3%
- Daily rates adjust to average $129
Seasonality Insights for Birmingham
- The Airbnb seasonality in Birmingham shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Birmingham's highest earning potential, with monthly revenues capable of climbing to $2,539, occupancy reaching a high of 49.3%, and ADRs peaking at $156.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,412, occupancy could drop to 35.4%, and ADRs may adjust down to $128.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Birmingham.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Birmingham seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Birmingham (2025)
Exploring the top neighborhoods for short-term rentals in Birmingham? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Centre | The heart of Birmingham, bustling with commerce, dining, and entertainment. Ideal for travelers looking for convenience and accessibility to key attractions. | Bullring Shopping Centre, Birmingham Museum and Art Gallery, Symphony Hall, Birmingham New Street station, Gas Street Basin |
| Jewellery Quarter | Famous for its historic and vibrant jewellery trade, this area attracts tourists interested in heritage and culture, along with fine dining and local craftsmanship. | Museum of the Jewellery Quarter, St. Paul's Square, Birmingham Assay Office, Jewellery Quarter Heritage Trail, Art galleries and independent shops |
| Harborne | A picturesque suburb with a strong village feel and a variety of cafes, boutiques, and parks. Favoured by families and young professionals looking for a quieter retreat near the city. | Harborne High Street, Queens Park, Birmingham Botanical Gardens, The Green Man pub, Local shops and restaurants |
| Edgbaston | Home to upscale residential housing, Edgbaston is close to leisure facilities and universities, attracting both tourists and business travelers alike. | Edgbaston Cricket Ground, Birmingham Botanical Gardens, Cannon Hill Park, The mac Birmingham, An array of restaurants and cafes |
| Moseley | Known for its bohemian vibe and vibrant community, Moseley is a hotspot for arts and culture enthusiasts, offering unique shops and artistic events. | Moseley Village, Cannon Hill Park, The Hive, Local music venues, Quirky independent shops |
| Selly Oak | A hub for students and young professionals, given its proximity to the University of Birmingham, making it an excellent location for short-term rentals. | University of Birmingham, Selly Oak Park, Local pubs and cafes, Bournville Village, Cadbury World |
| Kings Heath | An eclectic suburb known for its parks and artistic culture, appealing to families and those seeking a vibrant community atmosphere. | Kings Heath Park, High Street shops, Local markets, Kings Heath Village Square, Various music and arts events |
| Balsall Heath | A residential area undergoing regeneration, offering competitive prices and attracting visitors looking for affordable stays while being close to the city center. | Pershore Road shopping, Local restaurants, Close to Birmingham City Centre, The Custard Factory, Cultural diversity and community events |
Understanding Airbnb License Requirements & STR Laws in Birmingham (2025)
While Birmingham, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Birmingham to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Birmingham (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Birminghambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stoney Court, Sleeps 17, Near NEC,City Centre,HS2
Entire Place • 9 bedrooms
Ackers Residential Centre
Entire Place • 9 bedrooms
Unique Edwardian, Arts and Crafts detached house
Entire Place • 4 bedrooms
Spacious 4BR 4BA central JQ townhouse w/ balconies
Entire Place • 4 bedrooms
Wonderful Stay With Nature & Fun
Entire Place • 2 bedrooms
Fort Hse 6 big bedrooms 8 beds - Nec, JLR, M6, M42
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Birmingham (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Birmingham based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Your Perfect Stay™ | 49 | $1,075,221 | 1055 | 4.46/5.0 |
| Helen & Ally | 39 | $811,628 | 875 | 4.16/5.0 |
| Claire | 20 | $630,521 | 505 | 4.87/5.0 |
| Niall Wyndale Living | 11 | $453,396 | 300 | 4.64/5.0 |
| Tudors | 24 | $420,364 | 136 | 3.11/5.0 |
| City View Apartments | 24 | $420,261 | 734 | 3.87/5.0 |
| Empire | 31 | $381,804 | 140 | 2.55/5.0 |
| Maevela® | 14 | $291,696 | 152 | 3.26/5.0 |
| Stay | 55 | $290,954 | 433 | 3.56/5.0 |
| Quality City | 7 | $285,529 | 567 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Birmingham.
Dive Deeper: Advanced Birmingham STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Birmingham. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBirmingham Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Birmingham
- The Birmingham Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.6% of the 1,734 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Birmingham, Apartment/Condo properties are the most common (58.1%), reflecting the local real estate landscape.
- Houses represent a significant 37.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 4.5%) offer potential for unique stay experiences.
Birmingham Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Birmingham
- The dominant room capacity in Birmingham is 1 bedroom listings, making up 39.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.4% of the active Airbnb listings in Birmingham, indicating a high concentration in these sizes.
Birmingham Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Birmingham
- The most common guest capacity trend in Birmingham vacation rentals is listings accommodating 2 guests (24.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Birmingham STR market, accounting for 45.9% of listings.
- 20.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Birmingham.
- On average, properties in Birmingham are equipped to host 3.2 guests.
Birmingham Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Birmingham
- The most common availability pattern in Birmingham falls within the 271-366 days range, representing 43.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Birmingham (28.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Birmingham Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
519 listings
34.5% of total
2 Nights
450 listings
29.9% of total
3 Nights
107 listings
7.1% of total
4-6 Nights
109 listings
7.3% of total
7-29 Nights
181 listings
12% of total
30+ Nights
137 listings
9.1% of total
Key Insights
- The most prevalent minimum stay requirement in Birmingham is 1 Night, adopted by 34.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.4%) of the Birmingham Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 34.5% of Birmingham hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Birmingham.
Birmingham Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
8 listings
0.6% of total
Non-refundable
1 listings
0.1% of total
Super Strict 30 Days
1 listings
0.1% of total
Refundable
7 listings
0.5% of total
Flexible
357 listings
27.6% of total
Moderate
397 listings
30.7% of total
Firm
172 listings
13.3% of total
Strict
351 listings
27.1% of total
Cancellation Policy Insights for Birmingham
- The prevailing Airbnb cancellation policy trend in Birmingham is Moderate, used by 30.7% of listings.
- There's a relatively balanced mix between guest-friendly (58.3%) and stricter (40.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.7% market standard in Birmingham.
- Regularly review your cancellation policy against competitors and market demand shifts in Birmingham.
Birmingham STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Birmingham
- The overall average booking lead time for vacation rentals in Birmingham is 35 days.
- Guests book furthest in advance for stays during May (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (47 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Birmingham.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Birmingham averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Birmingham (2025)
Amenity Prevalence
Amenity Insights for Birmingham
- Essential amenities in Birmingham that guests expect include: Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Birmingham: Wifi, Smoke alarm, Heating.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Birmingham to stay competitive.
Birmingham Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Birmingham
- The typical guest profile for Airbnb in Birmingham consists of primarily domestic travelers (78%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 78.3% of guests.
- Key international markets include United Kingdom (78.3%) and United States (3.6%).
- Top languages spoken are English (60.6%) followed by French (6.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Birmingham Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Stamford Bridge | 11 | $4,669 | $410.14 | 38% |