South Oxfordshire Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in South Oxfordshire in 2025? Explore comprehensive Airbnb analytics for South Oxfordshire, England, United Kingdom to uncover income potential. This 2025 STR market report for South Oxfordshire, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 579 active listings.
Whether you're considering an Airbnb investment in South Oxfordshire, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the South Oxfordshire Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key South Oxfordshire Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in South Oxfordshire (2025)
Understanding the monthly revenue variations for Airbnb listings in South Oxfordshire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in South Oxfordshire is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in South Oxfordshire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,118+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,594 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,036 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,022, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in South Oxfordshire
South Oxfordshire Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the South Oxfordshire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in South Oxfordshire:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in South Oxfordshire
Average Daily Rate (ADR) Airbnb Trends in South Oxfordshire (2025)
Effective short term rental pricing strategy in South Oxfordshire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in South Oxfordshire typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $497+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $243 or more.
- Typical properties (Median) charge around $153 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in South Oxfordshire
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Airbnb Seasonality Analysis & Trends in South Oxfordshire (2025)
Peak Season (July, May, June)
- Revenue averages $3,800 per month
- Occupancy rates average 49.0%
- Daily rates average $256
Shoulder Season
- Revenue averages $3,075 per month
- Occupancy maintains around 46.9%
- Daily rates hold near $245
Low Season (January, February, March)
- Revenue drops to average $2,135 per month
- Occupancy decreases to average 35.7%
- Daily rates adjust to average $225
Seasonality Insights for South Oxfordshire
- The Airbnb seasonality in South Oxfordshire shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases South Oxfordshire's highest earning potential, with monthly revenues capable of climbing to $4,137, occupancy reaching a high of 57.8%, and ADRs peaking at $261.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,074, occupancy could drop to 33.7%, and ADRs may adjust down to $223.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in South Oxfordshire.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these South Oxfordshire seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in South Oxfordshire (2025)
Exploring the top neighborhoods for short-term rentals in South Oxfordshire? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Henley-on-Thames | Charming riverside town with a rich history and appealing scenery. It attracts visitors looking for a relaxing getaway, particularly during the Henley Royal Regatta. | Henley Royal Regatta, River Thames, Henley Bridge, The River and Rowing Museum, Nuffield Place |
| Wallingford | Historic market town with a picturesque setting by the River Thames. It appeals to tourists interested in history, nature, and picturesque towns. | Wallingford Castle, Wallingford Museum, River Thames walks, The Croft |
| Didcot | A growing town with good transport links, attracting business travelers and families. Close to the Science Vale and key employment centers. | Didcot Railway Centre, The Orchard Centre, Great Western Park |
| Abingdon | One of the oldest towns in England with stunning architecture and historical sites. Popular with tourists interested in history and culture. | Abingdon Abbey, The River Thames, The Abingdon County Hall Museum, Christ's Hospital |
| Turville | A picturesque village in the Chiltern Hills, perfect for those seeking a scenic and tranquil countryside experience. | Turville Windmill, The Bull and Butcher pub, Near to the scenic views of the Chilterns |
| Goring-on-Thames | A beautiful village on the banks of the River Thames, ideal for walkers and nature lovers, with easy access to the countryside. | Goring and Streatley Golf Club, The River Thames, Goring Lock |
| Wheatley | Close proximity to Oxford, appealing to visitors looking to explore the historic city while enjoying a quiet suburban atmosphere. | Wheatley Park, St. Mary’s Church, Nearby Oxford attractions |
| Culham | Known for Culham Science Centre, it attracts business travelers and those looking to stay near research facilities. | Culham Science Centre, Nearby River Thames |
Understanding Airbnb License Requirements & STR Laws in South Oxfordshire (2025)
While South Oxfordshire, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for South Oxfordshire to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in South Oxfordshire (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in South Oxfordshirebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Award winning luxury. Pool , hot tubs , games .
Entire Place • 11 bedrooms
Woodvale - Sleeps 20
Entire Place • 8 bedrooms
Luxurious family-friendly Oxfordshire farmhouse
Entire Place • 5 bedrooms
Large house w/tennis court - negotiable rates
Entire Place • 6 bedrooms
The Lakeside Viewing Gallery
Entire Place • 4 bedrooms
Hayward House, Hot Tub, Large Garden
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in South Oxfordshire (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in South Oxfordshire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emily | 29 | $1,949,729 | 736 | 3.85/5.0 |
| Hosting Holidays | 15 | $506,709 | 557 | 4.21/5.0 |
| Stevie | 2 | $398,742 | 107 | 4.83/5.0 |
| Cottages | 7 | $327,063 | 93 | 2.86/5.0 |
| Emily | 8 | $286,907 | 106 | 4.76/5.0 |
| Elliot | 7 | $253,270 | 404 | 4.91/5.0 |
| Gary | 4 | $237,157 | 688 | 4.96/5.0 |
| David | 19 | $233,067 | 268 | 4.62/5.0 |
| Dove House Farm | 1 | $231,809 | 11 | 5.00/5.0 |
| Ronan | 1 | $222,168 | 62 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in South Oxfordshire.
Dive Deeper: Advanced South Oxfordshire STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for South Oxfordshire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouth Oxfordshire Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for South Oxfordshire
- The South Oxfordshire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.3% of the 579 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in South Oxfordshire, House properties are the most common (49.7%), reflecting the local real estate landscape.
- Houses represent a significant 49.7% portion, catering likely to families or larger groups.
- The presence of 12.8% Hotel/Boutique listings indicates integration with traditional hospitality.
South Oxfordshire Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for South Oxfordshire
- The dominant room capacity in South Oxfordshire is 1 bedroom listings, making up 42.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.8% of the active Airbnb listings in South Oxfordshire, indicating a high concentration in these sizes.
South Oxfordshire Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for South Oxfordshire
- The most common guest capacity trend in South Oxfordshire vacation rentals is listings accommodating 2 guests (32.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the South Oxfordshire STR market, accounting for 52.3% of listings.
- 17.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in South Oxfordshire.
- On average, properties in South Oxfordshire are equipped to host 3.2 guests.
South Oxfordshire Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for South Oxfordshire
- The most common availability pattern in South Oxfordshire falls within the 271-366 days range, representing 39.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in South Oxfordshire (27.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
South Oxfordshire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
152 listings
28.4% of total
2 Nights
185 listings
34.6% of total
3 Nights
44 listings
8.2% of total
4-6 Nights
36 listings
6.7% of total
7-29 Nights
12 listings
2.2% of total
30+ Nights
106 listings
19.8% of total
Key Insights
- The most prevalent minimum stay requirement in South Oxfordshire is 2 Nights, adopted by 34.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.0%) of the South Oxfordshire Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19.8%) caters to monthly stays (30+ nights) in South Oxfordshire, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.6% of South Oxfordshire hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 19.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in South Oxfordshire.
South Oxfordshire Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
0.4% of total
Non-refundable
1 listings
0.2% of total
Refundable
1 listings
0.2% of total
Super Strict 60 Days
4 listings
0.8% of total
Flexible
112 listings
21.8% of total
Moderate
183 listings
35.6% of total
Firm
105 listings
20.4% of total
Strict
106 listings
20.6% of total
Cancellation Policy Insights for South Oxfordshire
- The prevailing Airbnb cancellation policy trend in South Oxfordshire is Moderate, used by 35.6% of listings.
- There's a relatively balanced mix between guest-friendly (57.4%) and stricter (41.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.6% market standard in South Oxfordshire.
- Regularly review your cancellation policy against competitors and market demand shifts in South Oxfordshire.
South Oxfordshire STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for South Oxfordshire
- The overall average booking lead time for vacation rentals in South Oxfordshire is 47 days.
- Guests book furthest in advance for stays during July (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (69 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in South Oxfordshire.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these South Oxfordshire averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in South Oxfordshire (2025)
Amenity Prevalence
Amenity Insights for South Oxfordshire
- Essential amenities in South Oxfordshire that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for South Oxfordshire: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in South Oxfordshire to stay competitive.
South Oxfordshire Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for South Oxfordshire
- The typical guest profile for Airbnb in South Oxfordshire consists of primarily domestic travelers (83%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 83.2% of guests.
- Key international markets include United Kingdom (83.2%) and United States (4.7%).
- Top languages spoken are English (64.9%) followed by French (8.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the South Oxfordshire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |