Top 78 Best Places in Montenegro to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-06-01

Unlock high-ROI opportunities in Montenegro‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Montenegro. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Montenegro for 2025.

Top Short-Term Rental Markets in Montenegro

Rank:#1Market:BudvaCountry:MontenegroProperties:1,407Monthly Revenue:$585.04Daily Rate (ADR):$95.58Occupancy:37.67%Regulation:Low
Rank:#2Market:DobrotaCountry:MontenegroProperties:929Monthly Revenue:$1003.53Daily Rate (ADR):$124.80Occupancy:44.32%Regulation:Low
Rank:#3Market:PodgoricaCountry:MontenegroProperties:504Monthly Revenue:$398.54Daily Rate (ADR):$50.67Occupancy:37.96%Regulation:Low
Rank:#4Market:KotorCountry:MontenegroProperties:499Monthly Revenue:$1053.11Daily Rate (ADR):$118.31Occupancy:44.22%Regulation:Low
Rank:#5Market:Ulcinj - UlqinCountry:MontenegroProperties:425Monthly Revenue:$293.63Daily Rate (ADR):$82.58Occupancy:32.99%Regulation:Low
Rank:#6Market:TivatCountry:MontenegroProperties:384Monthly Revenue:$648.15Daily Rate (ADR):$108.21Occupancy:35.50%Regulation:Low
Rank:#7Market:Herceg NoviCountry:MontenegroProperties:332Monthly Revenue:$465.77Daily Rate (ADR):$90.02Occupancy:37.29%Regulation:Low
Rank:#8Market:BečićiCountry:MontenegroProperties:304Monthly Revenue:$572.34Daily Rate (ADR):$105.10Occupancy:36.04%Regulation:Low
Rank:#9Market:PrčanjCountry:MontenegroProperties:303Monthly Revenue:$972.54Daily Rate (ADR):$127.55Occupancy:44.46%Regulation:Low
Rank:#10Market:BarCountry:MontenegroProperties:284Monthly Revenue:$263.27Daily Rate (ADR):$65.69Occupancy:31.13%Regulation:Low
Rank:#11Market:Petrovac na MoruCountry:MontenegroProperties:251Monthly Revenue:$304.81Daily Rate (ADR):$84.89Occupancy:35.57%Regulation:Low
Rank:#12Market:ŽabljakCountry:MontenegroProperties:238Monthly Revenue:$388.50Daily Rate (ADR):$78.69Occupancy:29.31%Regulation:Low
Rank:#13Market:KunjeCountry:MontenegroProperties:185Monthly Revenue:$520.42Daily Rate (ADR):$111.16Occupancy:36.42%Regulation:Low
Rank:#14Market:Sveti StefanCountry:MontenegroProperties:176Monthly Revenue:$677.72Daily Rate (ADR):$150.29Occupancy:32.11%Regulation:Low
Rank:#15Market:RafailovićiCountry:MontenegroProperties:145Monthly Revenue:$527.36Daily Rate (ADR):$123.23Occupancy:34.91%Regulation:Low
Rank:#16Market:PržnoCountry:MontenegroProperties:138Monthly Revenue:$541.99Daily Rate (ADR):$128.10Occupancy:34.48%Regulation:Low
Rank:#17Market:ŠušanjCountry:MontenegroProperties:136Monthly Revenue:$337.45Daily Rate (ADR):$84.72Occupancy:36.88%Regulation:Low
Rank:#18Market:Donja LastvaCountry:MontenegroProperties:134Monthly Revenue:$668.54Daily Rate (ADR):$120.48Occupancy:35.93%Regulation:Low
Rank:#19Market:SutomoreCountry:MontenegroProperties:132Monthly Revenue:$226.70Daily Rate (ADR):$67.93Occupancy:32.72%Regulation:Low
Rank:#20Market:BoretiCountry:MontenegroProperties:126Monthly Revenue:$455.08Daily Rate (ADR):$101.58Occupancy:32.88%Regulation:Low
Rank:#21Market:KolašinCountry:MontenegroProperties:120Monthly Revenue:$393.25Daily Rate (ADR):$100.73Occupancy:22.73%Regulation:Low
Rank:#22Market:RisanCountry:MontenegroProperties:114Monthly Revenue:$572.04Daily Rate (ADR):$85.14Occupancy:43.42%Regulation:Low
Rank:#23Market:PečuriceCountry:MontenegroProperties:93Monthly Revenue:$436.62Daily Rate (ADR):$105.64Occupancy:35.54%Regulation:Low
Rank:#24Market:Gornji Štoj - Shtoji i EpërmCountry:MontenegroProperties:88Monthly Revenue:$614.69Daily Rate (ADR):$138.47Occupancy:31.62%Regulation:Low
Rank:#25Market:PerastCountry:MontenegroProperties:84Monthly Revenue:$1196.58Daily Rate (ADR):$179.01Occupancy:42.26%Regulation:Low
Rank:#26Market:LušticaCountry:MontenegroProperties:83Monthly Revenue:$1254.79Daily Rate (ADR):$176.85Occupancy:42.33%Regulation:Low
Rank:#27Market:MuoCountry:MontenegroProperties:83Monthly Revenue:$1015.51Daily Rate (ADR):$149.44Occupancy:45.60%Regulation:Low
Rank:#28Market:ĐenovićiCountry:MontenegroProperties:80Monthly Revenue:$397.43Daily Rate (ADR):$97.88Occupancy:34.13%Regulation:Low
Rank:#29Market:BijelaCountry:MontenegroProperties:75Monthly Revenue:$361.18Daily Rate (ADR):$79.17Occupancy:35.78%Regulation:Low
Rank:#30Market:Donji Štoj - Shtoji i PoshtëmCountry:MontenegroProperties:75Monthly Revenue:$223.40Daily Rate (ADR):$71.16Occupancy:27.00%Regulation:Low
Rank:#31Market:BuljaricaCountry:MontenegroProperties:74Monthly Revenue:$552.09Daily Rate (ADR):$103.18Occupancy:40.14%Regulation:Low
Rank:#32Market:Donji OrahovacCountry:MontenegroProperties:74Monthly Revenue:$1133.35Daily Rate (ADR):$136.15Occupancy:46.90%Regulation:Low
Rank:#33Market:IgaloCountry:MontenegroProperties:73Monthly Revenue:$313.82Daily Rate (ADR):$73.99Occupancy:30.22%Regulation:Low
Rank:#34Market:TrojicaCountry:MontenegroProperties:71Monthly Revenue:$757.03Daily Rate (ADR):$117.94Occupancy:37.75%Regulation:Low
Rank:#35Market:CetinjeCountry:MontenegroProperties:68Monthly Revenue:$246.23Daily Rate (ADR):$59.24Occupancy:29.35%Regulation:Low
Rank:#36Market:BoljevićiCountry:MontenegroProperties:65Monthly Revenue:$480.32Daily Rate (ADR):$70.48Occupancy:36.64%Regulation:Low
Rank:#37Market:KrašićiCountry:MontenegroProperties:63Monthly Revenue:$548.73Daily Rate (ADR):$139.77Occupancy:36.85%Regulation:Low
Rank:#38Market:MrčevacCountry:MontenegroProperties:61Monthly Revenue:$259.38Daily Rate (ADR):$82.68Occupancy:27.51%Regulation:Low
Rank:#39Market:Dobra VodaCountry:MontenegroProperties:56Monthly Revenue:$480.48Daily Rate (ADR):$121.49Occupancy:35.08%Regulation:Low
Rank:#40Market:Lastva GrbaljskaCountry:MontenegroProperties:54Monthly Revenue:$374.39Daily Rate (ADR):$84.72Occupancy:33.28%Regulation:Moderate
Rank:#41Market:RadovićiCountry:MontenegroProperties:54Monthly Revenue:$697.36Daily Rate (ADR):$242.86Occupancy:31.44%Regulation:Low
Rank:#42Market:LepetaneCountry:MontenegroProperties:53Monthly Revenue:$716.21Daily Rate (ADR):$104.60Occupancy:40.71%Regulation:Low
Rank:#43Market:ProvodinaCountry:MontenegroProperties:51Monthly Revenue:$423.19Daily Rate (ADR):$95.68Occupancy:39.84%Regulation:Low
Rank:#44Market:NikšićCountry:MontenegroProperties:50Monthly Revenue:$186.15Daily Rate (ADR):$42.56Occupancy:25.32%Regulation:Low
Rank:#45Market:KumborCountry:MontenegroProperties:49Monthly Revenue:$412.00Daily Rate (ADR):$105.96Occupancy:36.79%Regulation:Low
Rank:#46Market:Motički gajCountry:MontenegroProperties:42Monthly Revenue:$326.60Daily Rate (ADR):$93.24Occupancy:29.08%Regulation:Low
Rank:#47Market:KavačCountry:MontenegroProperties:41Monthly Revenue:$392.20Daily Rate (ADR):$117.72Occupancy:17.33%Regulation:Low
Rank:#48Market:MorinjCountry:MontenegroProperties:41Monthly Revenue:$661.29Daily Rate (ADR):$147.57Occupancy:35.93%Regulation:Low
Rank:#49Market:BaošićiCountry:MontenegroProperties:39Monthly Revenue:$705.83Daily Rate (ADR):$115.56Occupancy:46.27%Regulation:Low
Rank:#50Market:BogišićiCountry:MontenegroProperties:38Monthly Revenue:$1173.54Daily Rate (ADR):$246.14Occupancy:43.84%Regulation:Low
Rank:#51Market:Kruče - KërruçiCountry:MontenegroProperties:37Monthly Revenue:$499.61Daily Rate (ADR):$128.35Occupancy:38.04%Regulation:Low
Rank:#52Market:SeocaCountry:MontenegroProperties:36Monthly Revenue:$469.47Daily Rate (ADR):$111.44Occupancy:37.61%Regulation:Low
Rank:#53Market:BigovaCountry:MontenegroProperties:36Monthly Revenue:$399.39Daily Rate (ADR):$93.19Occupancy:40.41%Regulation:Low
Rank:#54Market:Long BeachCountry:MontenegroProperties:36Monthly Revenue:$861.05Daily Rate (ADR):$480.83Occupancy:22.00%Regulation:Low
Rank:#55Market:VirakCountry:MontenegroProperties:33Monthly Revenue:$384.07Daily Rate (ADR):$91.62Occupancy:33.64%Regulation:Low
Rank:#56Market:PrijevorCountry:MontenegroProperties:32Monthly Revenue:$1217.47Daily Rate (ADR):$344.05Occupancy:36.10%Regulation:Low
Rank:#57Market:MeždoCountry:MontenegroProperties:31Monthly Revenue:$256.17Daily Rate (ADR):$73.33Occupancy:24.52%Regulation:Low
Rank:#58Market:Dražin VrtCountry:MontenegroProperties:30Monthly Revenue:$1462.60Daily Rate (ADR):$166.44Occupancy:49.87%Regulation:Low
Rank:#59Market:ĐuraševićiCountry:MontenegroProperties:30Monthly Revenue:$1199.04Daily Rate (ADR):$225.56Occupancy:43.92%Regulation:Low
Rank:#60Market:Kovačka DolinaCountry:MontenegroProperties:29Monthly Revenue:$534.25Daily Rate (ADR):$99.73Occupancy:34.71%Regulation:Low
Rank:#61Market:RazvršjeCountry:MontenegroProperties:29Monthly Revenue:$449.43Daily Rate (ADR):$84.99Occupancy:35.95%Regulation:Low
Rank:#62Market:VirpazarCountry:MontenegroProperties:28Monthly Revenue:$304.97Daily Rate (ADR):$66.88Occupancy:28.51%Regulation:Low
Rank:#63Market:BorjeCountry:MontenegroProperties:28Monthly Revenue:$448.12Daily Rate (ADR):$106.80Occupancy:26.03%Regulation:Low
Rank:#64Market:PitomineCountry:MontenegroProperties:28Monthly Revenue:$654.83Daily Rate (ADR):$110.58Occupancy:41.94%Regulation:Low
Rank:#65Market:PodiCountry:MontenegroProperties:27Monthly Revenue:$1326.66Daily Rate (ADR):$237.93Occupancy:46.19%Regulation:Low
Rank:#66Market:RađenovićiCountry:MontenegroProperties:25Monthly Revenue:$1635.49Daily Rate (ADR):$353.21Occupancy:31.50%Regulation:Moderate
Rank:#67Market:ZagrađeCountry:MontenegroProperties:24Monthly Revenue:$206.94Daily Rate (ADR):$116.84Occupancy:26.91%Regulation:Low
Rank:#68Market:ŠkaljariCountry:MontenegroProperties:24Monthly Revenue:$384.20Daily Rate (ADR):$76.57Occupancy:24.91%Regulation:Moderate
Rank:#69Market:BurtaišiCountry:MontenegroProperties:23Monthly Revenue:$149.43Daily Rate (ADR):$53.94Occupancy:30.89%Regulation:Low
Rank:#70Market:GošićiCountry:MontenegroProperties:23Monthly Revenue:$493.28Daily Rate (ADR):$166.20Occupancy:26.40%Regulation:Moderate
Rank:#71Market:PlužineCountry:MontenegroProperties:22Monthly Revenue:$386.95Daily Rate (ADR):$69.07Occupancy:31.84%Regulation:Low
Rank:#72Market:KuljačeCountry:MontenegroProperties:21Monthly Revenue:$1012.33Daily Rate (ADR):$305.43Occupancy:31.86%Regulation:Low
Rank:#73Market:KrimoviceCountry:MontenegroProperties:21Monthly Revenue:$1263.10Daily Rate (ADR):$485.33Occupancy:31.78%Regulation:Low
Rank:#74Market:DanilovgradCountry:MontenegroProperties:20Monthly Revenue:$949.47Daily Rate (ADR):$126.35Occupancy:42.54%Regulation:Low
Rank:#75Market:ZelenikaCountry:MontenegroProperties:20Monthly Revenue:$306.32Daily Rate (ADR):$79.72Occupancy:37.88%Regulation:Low
Rank:#76Market:BrcaCountry:MontenegroProperties:19Monthly Revenue:$1188.66Daily Rate (ADR):$182.51Occupancy:37.80%Regulation:Low
Rank:#77Market:JavorjeCountry:MontenegroProperties:19Monthly Revenue:$449.95Daily Rate (ADR):$50.55Occupancy:46.91%Regulation:Low
Rank:#78Market:NjegovuđaCountry:MontenegroProperties:19Monthly Revenue:$317.85Daily Rate (ADR):$60.98Occupancy:36.58%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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