Top 78 Best Places in Montenegro to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-11-01

Unlock high-ROI opportunities in Montenegro‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Montenegro. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Montenegro for 2025.

Top Short-Term Rental Markets in Montenegro

Rank:#1Market:BudvaCountry:MontenegroProperties:1,326Monthly Revenue:$686.27Daily Rate (ADR):$102.13Occupancy:36.02%Regulation:Low
Rank:#2Market:DobrotaCountry:MontenegroProperties:922Monthly Revenue:$1207.36Daily Rate (ADR):$131.02Occupancy:42.73%Regulation:Low
Rank:#3Market:KotorCountry:MontenegroProperties:498Monthly Revenue:$1211.15Daily Rate (ADR):$126.48Occupancy:41.48%Regulation:Low
Rank:#4Market:PodgoricaCountry:MontenegroProperties:465Monthly Revenue:$440.60Daily Rate (ADR):$56.09Occupancy:35.33%Regulation:Low
Rank:#5Market:Ulcinj - UlqinCountry:MontenegroProperties:391Monthly Revenue:$321.77Daily Rate (ADR):$83.94Occupancy:30.22%Regulation:Low
Rank:#6Market:TivatCountry:MontenegroProperties:386Monthly Revenue:$733.96Daily Rate (ADR):$115.94Occupancy:33.04%Regulation:Low
Rank:#7Market:Herceg NoviCountry:MontenegroProperties:335Monthly Revenue:$549.24Daily Rate (ADR):$98.00Occupancy:34.52%Regulation:Low
Rank:#8Market:PrčanjCountry:MontenegroProperties:294Monthly Revenue:$1148.26Daily Rate (ADR):$144.86Occupancy:39.64%Regulation:Low
Rank:#9Market:BečićiCountry:MontenegroProperties:278Monthly Revenue:$699.76Daily Rate (ADR):$117.94Occupancy:34.79%Regulation:Low
Rank:#10Market:ŽabljakCountry:MontenegroProperties:244Monthly Revenue:$441.11Daily Rate (ADR):$82.32Occupancy:28.64%Regulation:Low
Rank:#11Market:BarCountry:MontenegroProperties:242Monthly Revenue:$346.97Daily Rate (ADR):$76.33Occupancy:28.36%Regulation:Low
Rank:#12Market:Petrovac na MoruCountry:MontenegroProperties:242Monthly Revenue:$323.02Daily Rate (ADR):$90.24Occupancy:30.98%Regulation:Low
Rank:#13Market:KunjeCountry:MontenegroProperties:188Monthly Revenue:$522.66Daily Rate (ADR):$127.98Occupancy:31.33%Regulation:Low
Rank:#14Market:Sveti StefanCountry:MontenegroProperties:180Monthly Revenue:$668.28Daily Rate (ADR):$150.89Occupancy:28.44%Regulation:Low
Rank:#15Market:ŠušanjCountry:MontenegroProperties:140Monthly Revenue:$391.41Daily Rate (ADR):$86.91Occupancy:33.72%Regulation:Low
Rank:#16Market:PržnoCountry:MontenegroProperties:135Monthly Revenue:$569.18Daily Rate (ADR):$133.00Occupancy:31.41%Regulation:Low
Rank:#17Market:RafailovićiCountry:MontenegroProperties:128Monthly Revenue:$686.35Daily Rate (ADR):$139.22Occupancy:33.76%Regulation:Low
Rank:#18Market:Donja LastvaCountry:MontenegroProperties:127Monthly Revenue:$928.73Daily Rate (ADR):$133.92Occupancy:34.98%Regulation:Low
Rank:#19Market:SutomoreCountry:MontenegroProperties:125Monthly Revenue:$259.36Daily Rate (ADR):$74.16Occupancy:31.23%Regulation:Low
Rank:#20Market:KolašinCountry:MontenegroProperties:124Monthly Revenue:$468.97Daily Rate (ADR):$108.15Occupancy:22.49%Regulation:Low
Rank:#21Market:BoretiCountry:MontenegroProperties:114Monthly Revenue:$568.25Daily Rate (ADR):$109.17Occupancy:31.16%Regulation:Low
Rank:#22Market:RisanCountry:MontenegroProperties:113Monthly Revenue:$635.65Daily Rate (ADR):$101.10Occupancy:37.11%Regulation:Low
Rank:#23Market:LušticaCountry:MontenegroProperties:91Monthly Revenue:$1296.54Daily Rate (ADR):$206.92Occupancy:33.73%Regulation:Low
Rank:#24Market:PerastCountry:MontenegroProperties:86Monthly Revenue:$1374.93Daily Rate (ADR):$179.87Occupancy:39.72%Regulation:Low
Rank:#25Market:Donji OrahovacCountry:MontenegroProperties:84Monthly Revenue:$1278.84Daily Rate (ADR):$174.38Occupancy:41.84%Regulation:Low
Rank:#26Market:Gornji Štoj - Shtoji i EpërmCountry:MontenegroProperties:81Monthly Revenue:$694.17Daily Rate (ADR):$150.04Occupancy:31.27%Regulation:Low
Rank:#27Market:MuoCountry:MontenegroProperties:80Monthly Revenue:$1135.02Daily Rate (ADR):$139.19Occupancy:47.17%Regulation:Low
Rank:#28Market:BijelaCountry:MontenegroProperties:77Monthly Revenue:$383.65Daily Rate (ADR):$98.25Occupancy:31.09%Regulation:Low
Rank:#29Market:PečuriceCountry:MontenegroProperties:76Monthly Revenue:$704.72Daily Rate (ADR):$138.87Occupancy:34.27%Regulation:Low
Rank:#30Market:Donji Štoj - Shtoji i PoshtëmCountry:MontenegroProperties:76Monthly Revenue:$251.28Daily Rate (ADR):$88.16Occupancy:24.54%Regulation:Low
Rank:#31Market:BuljaricaCountry:MontenegroProperties:70Monthly Revenue:$582.81Daily Rate (ADR):$100.29Occupancy:36.86%Regulation:Low
Rank:#32Market:CetinjeCountry:MontenegroProperties:70Monthly Revenue:$264.21Daily Rate (ADR):$58.05Occupancy:27.33%Regulation:Low
Rank:#33Market:TrojicaCountry:MontenegroProperties:67Monthly Revenue:$940.62Daily Rate (ADR):$118.94Occupancy:38.43%Regulation:Low
Rank:#34Market:IgaloCountry:MontenegroProperties:66Monthly Revenue:$343.43Daily Rate (ADR):$85.73Occupancy:25.55%Regulation:Low
Rank:#35Market:BoljevićiCountry:MontenegroProperties:60Monthly Revenue:$601.34Daily Rate (ADR):$75.95Occupancy:37.64%Regulation:Low
Rank:#36Market:KrašićiCountry:MontenegroProperties:59Monthly Revenue:$657.90Daily Rate (ADR):$145.50Occupancy:35.88%Regulation:Low
Rank:#37Market:NikšićCountry:MontenegroProperties:55Monthly Revenue:$259.40Daily Rate (ADR):$52.54Occupancy:28.60%Regulation:Low
Rank:#38Market:ĐenovićiCountry:MontenegroProperties:54Monthly Revenue:$528.81Daily Rate (ADR):$110.24Occupancy:31.45%Regulation:Low
Rank:#39Market:ProvodinaCountry:MontenegroProperties:53Monthly Revenue:$512.06Daily Rate (ADR):$103.88Occupancy:36.61%Regulation:Low
Rank:#40Market:LepetaneCountry:MontenegroProperties:51Monthly Revenue:$884.55Daily Rate (ADR):$103.03Occupancy:41.41%Regulation:Low
Rank:#41Market:Dobra VodaCountry:MontenegroProperties:49Monthly Revenue:$703.99Daily Rate (ADR):$129.25Occupancy:33.83%Regulation:Low
Rank:#42Market:MrčevacCountry:MontenegroProperties:48Monthly Revenue:$443.62Daily Rate (ADR):$89.27Occupancy:27.94%Regulation:Low
Rank:#43Market:BogišićiCountry:MontenegroProperties:45Monthly Revenue:$1053.69Daily Rate (ADR):$185.74Occupancy:37.27%Regulation:Low
Rank:#44Market:RadovićiCountry:MontenegroProperties:45Monthly Revenue:$957.89Daily Rate (ADR):$233.30Occupancy:30.56%Regulation:Low
Rank:#45Market:BigovaCountry:MontenegroProperties:40Monthly Revenue:$353.21Daily Rate (ADR):$102.06Occupancy:32.78%Regulation:Low
Rank:#46Market:KumborCountry:MontenegroProperties:39Monthly Revenue:$502.83Daily Rate (ADR):$95.01Occupancy:36.02%Regulation:Low
Rank:#47Market:KavačCountry:MontenegroProperties:37Monthly Revenue:$450.00Daily Rate (ADR):$125.98Occupancy:16.99%Regulation:Low
Rank:#48Market:MorinjCountry:MontenegroProperties:37Monthly Revenue:$784.18Daily Rate (ADR):$159.00Occupancy:36.21%Regulation:Low
Rank:#49Market:Kruče - KërruçiCountry:MontenegroProperties:37Monthly Revenue:$612.16Daily Rate (ADR):$131.73Occupancy:38.51%Regulation:Low
Rank:#50Market:Lastva GrbaljskaCountry:MontenegroProperties:36Monthly Revenue:$533.16Daily Rate (ADR):$88.28Occupancy:32.21%Regulation:Low
Rank:#51Market:ĐuraševićiCountry:MontenegroProperties:36Monthly Revenue:$1099.09Daily Rate (ADR):$219.55Occupancy:36.78%Regulation:Low
Rank:#52Market:PrijevorCountry:MontenegroProperties:34Monthly Revenue:$443.76Daily Rate (ADR):$234.46Occupancy:27.65%Regulation:Low
Rank:#53Market:Motički gajCountry:MontenegroProperties:34Monthly Revenue:$496.18Daily Rate (ADR):$104.49Occupancy:28.82%Regulation:Low
Rank:#54Market:VirpazarCountry:MontenegroProperties:33Monthly Revenue:$355.78Daily Rate (ADR):$74.38Occupancy:27.41%Regulation:Low
Rank:#55Market:BaošićiCountry:MontenegroProperties:33Monthly Revenue:$853.24Daily Rate (ADR):$113.55Occupancy:42.21%Regulation:Low
Rank:#56Market:Dražin VrtCountry:MontenegroProperties:33Monthly Revenue:$1588.16Daily Rate (ADR):$155.68Occupancy:43.23%Regulation:Low
Rank:#57Market:ŠkaljariCountry:MontenegroProperties:33Monthly Revenue:$1145.75Daily Rate (ADR):$105.64Occupancy:42.41%Regulation:Low
Rank:#58Market:MeždoCountry:MontenegroProperties:33Monthly Revenue:$378.15Daily Rate (ADR):$96.00Occupancy:23.44%Regulation:Low
Rank:#59Market:VirakCountry:MontenegroProperties:33Monthly Revenue:$483.70Daily Rate (ADR):$101.24Occupancy:27.52%Regulation:Low
Rank:#60Market:Kovačka DolinaCountry:MontenegroProperties:31Monthly Revenue:$653.41Daily Rate (ADR):$109.94Occupancy:29.96%Regulation:Low
Rank:#61Market:SeocaCountry:MontenegroProperties:30Monthly Revenue:$798.00Daily Rate (ADR):$134.38Occupancy:35.42%Regulation:Low
Rank:#62Market:KrimoviceCountry:MontenegroProperties:30Monthly Revenue:$2296.55Daily Rate (ADR):$403.25Occupancy:34.24%Regulation:Low
Rank:#63Market:BorjeCountry:MontenegroProperties:30Monthly Revenue:$596.71Daily Rate (ADR):$110.54Occupancy:27.80%Regulation:Low
Rank:#64Market:PitomineCountry:MontenegroProperties:30Monthly Revenue:$770.81Daily Rate (ADR):$96.20Occupancy:41.51%Regulation:Low
Rank:#65Market:RazvršjeCountry:MontenegroProperties:30Monthly Revenue:$501.62Daily Rate (ADR):$93.28Occupancy:31.71%Regulation:Low
Rank:#66Market:ZagrađeCountry:MontenegroProperties:27Monthly Revenue:$421.58Daily Rate (ADR):$120.15Occupancy:29.33%Regulation:Low
Rank:#67Market:PodiCountry:MontenegroProperties:24Monthly Revenue:$1845.45Daily Rate (ADR):$266.55Occupancy:43.16%Regulation:Low
Rank:#68Market:UlcinjCountry:MontenegroProperties:24Monthly Revenue:$506.14Daily Rate (ADR):$149.18Occupancy:30.95%Regulation:Low
Rank:#69Market:JavorjeCountry:MontenegroProperties:23Monthly Revenue:$471.81Daily Rate (ADR):$46.39Occupancy:40.09%Regulation:Low
Rank:#70Market:RađenovićiCountry:MontenegroProperties:22Monthly Revenue:$1490.39Daily Rate (ADR):$360.42Occupancy:26.86%Regulation:Low
Rank:#71Market:KuljačeCountry:MontenegroProperties:21Monthly Revenue:$851.46Daily Rate (ADR):$251.57Occupancy:26.41%Regulation:Low
Rank:#72Market:PlužineCountry:MontenegroProperties:21Monthly Revenue:$529.06Daily Rate (ADR):$60.06Occupancy:33.75%Regulation:Low
Rank:#73Market:BrcaCountry:MontenegroProperties:20Monthly Revenue:$621.80Daily Rate (ADR):$185.70Occupancy:32.53%Regulation:Low
Rank:#74Market:BurtaišiCountry:MontenegroProperties:20Monthly Revenue:$189.52Daily Rate (ADR):$65.37Occupancy:28.38%Regulation:Low
Rank:#75Market:GošićiCountry:MontenegroProperties:20Monthly Revenue:$542.52Daily Rate (ADR):$206.29Occupancy:23.74%Regulation:Low
Rank:#76Market:KrstacCountry:MontenegroProperties:19Monthly Revenue:$1421.69Daily Rate (ADR):$202.99Occupancy:42.37%Regulation:Low
Rank:#77Market:MeljineCountry:MontenegroProperties:18Monthly Revenue:$367.72Daily Rate (ADR):$67.48Occupancy:31.37%Regulation:Low
Rank:#78Market:DanilovgradCountry:MontenegroProperties:18Monthly Revenue:$1136.81Daily Rate (ADR):$137.86Occupancy:39.97%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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This report is powered by our industry-leading Airbnb Data API, providing direct access to live short-term rental data from global markets like Montenegro. Use this data to build powerful analytics tools, discover investment opportunities, and inform your vacation rental strategy.

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