Top 79 Best Places in Montenegro to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-08-01

Unlock high-ROI opportunities in Montenegro‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Montenegro. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Montenegro for 2025.

Top Short-Term Rental Markets in Montenegro

Rank:#1Market:BudvaCountry:MontenegroProperties:1,398Monthly Revenue:$605.28Daily Rate (ADR):$97.20Occupancy:36.68%Regulation:Low
Rank:#2Market:DobrotaCountry:MontenegroProperties:960Monthly Revenue:$1017.18Daily Rate (ADR):$123.36Occupancy:42.40%Regulation:Low
Rank:#3Market:KotorCountry:MontenegroProperties:511Monthly Revenue:$1062.44Daily Rate (ADR):$116.74Occupancy:42.51%Regulation:Low
Rank:#4Market:PodgoricaCountry:MontenegroProperties:500Monthly Revenue:$395.65Daily Rate (ADR):$50.78Occupancy:36.93%Regulation:Low
Rank:#5Market:TivatCountry:MontenegroProperties:406Monthly Revenue:$638.93Daily Rate (ADR):$107.66Occupancy:33.81%Regulation:Low
Rank:#6Market:Ulcinj - UlqinCountry:MontenegroProperties:403Monthly Revenue:$290.19Daily Rate (ADR):$78.92Occupancy:31.76%Regulation:Low
Rank:#7Market:Herceg NoviCountry:MontenegroProperties:358Monthly Revenue:$450.40Daily Rate (ADR):$89.08Occupancy:35.22%Regulation:Low
Rank:#8Market:PrčanjCountry:MontenegroProperties:313Monthly Revenue:$958.70Daily Rate (ADR):$130.01Occupancy:40.58%Regulation:Low
Rank:#9Market:BečićiCountry:MontenegroProperties:303Monthly Revenue:$577.22Daily Rate (ADR):$111.39Occupancy:34.82%Regulation:Low
Rank:#10Market:BarCountry:MontenegroProperties:266Monthly Revenue:$301.59Daily Rate (ADR):$70.62Occupancy:30.82%Regulation:Low
Rank:#11Market:Petrovac na MoruCountry:MontenegroProperties:253Monthly Revenue:$279.42Daily Rate (ADR):$87.98Occupancy:31.68%Regulation:Low
Rank:#12Market:ŽabljakCountry:MontenegroProperties:250Monthly Revenue:$381.41Daily Rate (ADR):$78.93Occupancy:28.14%Regulation:Low
Rank:#13Market:KunjeCountry:MontenegroProperties:197Monthly Revenue:$470.90Daily Rate (ADR):$120.49Occupancy:34.35%Regulation:Low
Rank:#14Market:Sveti StefanCountry:MontenegroProperties:189Monthly Revenue:$598.54Daily Rate (ADR):$137.48Occupancy:28.81%Regulation:Low
Rank:#15Market:ŠušanjCountry:MontenegroProperties:147Monthly Revenue:$276.29Daily Rate (ADR):$69.95Occupancy:34.22%Regulation:Low
Rank:#16Market:PržnoCountry:MontenegroProperties:143Monthly Revenue:$485.17Daily Rate (ADR):$119.35Occupancy:32.87%Regulation:Low
Rank:#17Market:Donja LastvaCountry:MontenegroProperties:136Monthly Revenue:$716.45Daily Rate (ADR):$126.43Occupancy:34.37%Regulation:Low
Rank:#18Market:RafailovićiCountry:MontenegroProperties:134Monthly Revenue:$553.69Daily Rate (ADR):$110.45Occupancy:33.61%Regulation:Low
Rank:#19Market:SutomoreCountry:MontenegroProperties:129Monthly Revenue:$225.27Daily Rate (ADR):$67.72Occupancy:31.42%Regulation:Low
Rank:#20Market:KolašinCountry:MontenegroProperties:127Monthly Revenue:$401.95Daily Rate (ADR):$103.02Occupancy:22.29%Regulation:Low
Rank:#21Market:BoretiCountry:MontenegroProperties:121Monthly Revenue:$489.60Daily Rate (ADR):$109.18Occupancy:32.66%Regulation:Low
Rank:#22Market:RisanCountry:MontenegroProperties:113Monthly Revenue:$554.11Daily Rate (ADR):$94.09Occupancy:38.51%Regulation:Low
Rank:#23Market:LušticaCountry:MontenegroProperties:94Monthly Revenue:$1155.95Daily Rate (ADR):$180.25Occupancy:37.41%Regulation:Low
Rank:#24Market:Donji OrahovacCountry:MontenegroProperties:88Monthly Revenue:$1111.90Daily Rate (ADR):$160.80Occupancy:41.29%Regulation:Low
Rank:#25Market:Gornji Štoj - Shtoji i EpërmCountry:MontenegroProperties:86Monthly Revenue:$615.28Daily Rate (ADR):$141.67Occupancy:31.90%Regulation:Low
Rank:#26Market:MuoCountry:MontenegroProperties:82Monthly Revenue:$992.10Daily Rate (ADR):$129.48Occupancy:45.77%Regulation:Low
Rank:#27Market:PerastCountry:MontenegroProperties:82Monthly Revenue:$1235.79Daily Rate (ADR):$166.42Occupancy:40.14%Regulation:Low
Rank:#28Market:BijelaCountry:MontenegroProperties:81Monthly Revenue:$370.15Daily Rate (ADR):$90.49Occupancy:34.05%Regulation:Low
Rank:#29Market:PečuriceCountry:MontenegroProperties:78Monthly Revenue:$533.51Daily Rate (ADR):$121.03Occupancy:35.85%Regulation:Low
Rank:#30Market:BuljaricaCountry:MontenegroProperties:73Monthly Revenue:$570.55Daily Rate (ADR):$95.76Occupancy:40.38%Regulation:Low
Rank:#31Market:Donji Štoj - Shtoji i PoshtëmCountry:MontenegroProperties:72Monthly Revenue:$213.58Daily Rate (ADR):$74.11Occupancy:25.48%Regulation:Low
Rank:#32Market:TrojicaCountry:MontenegroProperties:70Monthly Revenue:$875.33Daily Rate (ADR):$119.10Occupancy:37.88%Regulation:Low
Rank:#33Market:CetinjeCountry:MontenegroProperties:67Monthly Revenue:$234.48Daily Rate (ADR):$55.89Occupancy:27.38%Regulation:Low
Rank:#34Market:IgaloCountry:MontenegroProperties:66Monthly Revenue:$292.78Daily Rate (ADR):$78.58Occupancy:25.98%Regulation:Low
Rank:#35Market:BoljevićiCountry:MontenegroProperties:62Monthly Revenue:$514.64Daily Rate (ADR):$71.34Occupancy:37.31%Regulation:Low
Rank:#36Market:ĐenovićiCountry:MontenegroProperties:59Monthly Revenue:$439.80Daily Rate (ADR):$102.16Occupancy:33.24%Regulation:Low
Rank:#37Market:KrašićiCountry:MontenegroProperties:59Monthly Revenue:$542.31Daily Rate (ADR):$146.69Occupancy:35.86%Regulation:Low
Rank:#38Market:ProvodinaCountry:MontenegroProperties:56Monthly Revenue:$369.33Daily Rate (ADR):$95.02Occupancy:36.80%Regulation:Low
Rank:#39Market:NikšićCountry:MontenegroProperties:55Monthly Revenue:$197.62Daily Rate (ADR):$46.13Occupancy:26.82%Regulation:Low
Rank:#40Market:LepetaneCountry:MontenegroProperties:55Monthly Revenue:$791.19Daily Rate (ADR):$91.66Occupancy:41.11%Regulation:Low
Rank:#41Market:Dobra VodaCountry:MontenegroProperties:54Monthly Revenue:$446.56Daily Rate (ADR):$101.78Occupancy:35.14%Regulation:Low
Rank:#42Market:MrčevacCountry:MontenegroProperties:48Monthly Revenue:$318.43Daily Rate (ADR):$82.99Occupancy:26.42%Regulation:Low
Rank:#43Market:RadovićiCountry:MontenegroProperties:44Monthly Revenue:$724.38Daily Rate (ADR):$222.58Occupancy:29.63%Regulation:Low
Rank:#44Market:BogišićiCountry:MontenegroProperties:43Monthly Revenue:$837.03Daily Rate (ADR):$174.84Occupancy:34.98%Regulation:Low
Rank:#45Market:KumborCountry:MontenegroProperties:42Monthly Revenue:$372.41Daily Rate (ADR):$90.45Occupancy:35.25%Regulation:Low
Rank:#46Market:BigovaCountry:MontenegroProperties:40Monthly Revenue:$327.54Daily Rate (ADR):$95.79Occupancy:34.24%Regulation:Low
Rank:#47Market:MorinjCountry:MontenegroProperties:39Monthly Revenue:$658.57Daily Rate (ADR):$147.07Occupancy:34.27%Regulation:Low
Rank:#48Market:BaošićiCountry:MontenegroProperties:38Monthly Revenue:$630.34Daily Rate (ADR):$104.65Occupancy:44.07%Regulation:Low
Rank:#49Market:Lastva GrbaljskaCountry:MontenegroProperties:38Monthly Revenue:$468.98Daily Rate (ADR):$83.90Occupancy:36.13%Regulation:Low
Rank:#50Market:KavačCountry:MontenegroProperties:37Monthly Revenue:$384.60Daily Rate (ADR):$126.01Occupancy:17.62%Regulation:Low
Rank:#51Market:ĐuraševićiCountry:MontenegroProperties:36Monthly Revenue:$802.88Daily Rate (ADR):$218.16Occupancy:34.50%Regulation:Low
Rank:#52Market:Kruče - KërruçiCountry:MontenegroProperties:36Monthly Revenue:$460.27Daily Rate (ADR):$111.84Occupancy:36.99%Regulation:Low
Rank:#53Market:Dražin VrtCountry:MontenegroProperties:35Monthly Revenue:$1470.10Daily Rate (ADR):$231.66Occupancy:44.97%Regulation:Low
Rank:#54Market:PrijevorCountry:MontenegroProperties:33Monthly Revenue:$367.00Daily Rate (ADR):$161.89Occupancy:31.67%Regulation:Low
Rank:#55Market:Motički gajCountry:MontenegroProperties:33Monthly Revenue:$388.15Daily Rate (ADR):$93.94Occupancy:29.15%Regulation:Low
Rank:#56Market:SeocaCountry:MontenegroProperties:32Monthly Revenue:$589.02Daily Rate (ADR):$108.94Occupancy:38.89%Regulation:Low
Rank:#57Market:VirakCountry:MontenegroProperties:32Monthly Revenue:$448.98Daily Rate (ADR):$94.43Occupancy:31.90%Regulation:Low
Rank:#58Market:MeždoCountry:MontenegroProperties:31Monthly Revenue:$298.88Daily Rate (ADR):$84.10Occupancy:25.88%Regulation:Low
Rank:#59Market:VirpazarCountry:MontenegroProperties:30Monthly Revenue:$314.65Daily Rate (ADR):$68.46Occupancy:26.24%Regulation:Low
Rank:#60Market:Kovačka DolinaCountry:MontenegroProperties:29Monthly Revenue:$540.32Daily Rate (ADR):$100.95Occupancy:29.96%Regulation:Low
Rank:#61Market:BorjeCountry:MontenegroProperties:28Monthly Revenue:$467.60Daily Rate (ADR):$104.09Occupancy:27.03%Regulation:Low
Rank:#62Market:PitomineCountry:MontenegroProperties:28Monthly Revenue:$760.27Daily Rate (ADR):$92.67Occupancy:44.08%Regulation:Low
Rank:#63Market:RazvršjeCountry:MontenegroProperties:28Monthly Revenue:$441.75Daily Rate (ADR):$84.70Occupancy:35.41%Regulation:Low
Rank:#64Market:KrimoviceCountry:MontenegroProperties:27Monthly Revenue:$1405.37Daily Rate (ADR):$415.15Occupancy:30.24%Regulation:Low
Rank:#65Market:ŠkaljariCountry:MontenegroProperties:27Monthly Revenue:$677.23Daily Rate (ADR):$81.38Occupancy:34.88%Regulation:Low
Rank:#66Market:ZagrađeCountry:MontenegroProperties:25Monthly Revenue:$282.97Daily Rate (ADR):$106.21Occupancy:31.51%Regulation:Low
Rank:#67Market:PodiCountry:MontenegroProperties:25Monthly Revenue:$1572.24Daily Rate (ADR):$253.82Occupancy:42.75%Regulation:Low
Rank:#68Market:JavorjeCountry:MontenegroProperties:25Monthly Revenue:$361.35Daily Rate (ADR):$42.82Occupancy:39.87%Regulation:Low
Rank:#69Market:KuljačeCountry:MontenegroProperties:22Monthly Revenue:$796.76Daily Rate (ADR):$272.61Occupancy:28.69%Regulation:Low
Rank:#70Market:MeljineCountry:MontenegroProperties:22Monthly Revenue:$240.71Daily Rate (ADR):$62.52Occupancy:31.77%Regulation:Low
Rank:#71Market:RađenovićiCountry:MontenegroProperties:21Monthly Revenue:$1434.85Daily Rate (ADR):$343.63Occupancy:28.45%Regulation:Low
Rank:#72Market:PlužineCountry:MontenegroProperties:21Monthly Revenue:$455.90Daily Rate (ADR):$57.62Occupancy:33.89%Regulation:Low
Rank:#73Market:BurtaišiCountry:MontenegroProperties:20Monthly Revenue:$162.83Daily Rate (ADR):$60.16Occupancy:34.12%Regulation:Low
Rank:#74Market:KrstacCountry:MontenegroProperties:20Monthly Revenue:$884.56Daily Rate (ADR):$194.45Occupancy:37.78%Regulation:Low
Rank:#75Market:UlcinjCountry:MontenegroProperties:20Monthly Revenue:$509.50Daily Rate (ADR):$151.54Occupancy:29.87%Regulation:Low
Rank:#76Market:GošićiCountry:MontenegroProperties:19Monthly Revenue:$455.05Daily Rate (ADR):$191.23Occupancy:31.97%Regulation:Low
Rank:#77Market:BrcaCountry:MontenegroProperties:18Monthly Revenue:$966.11Daily Rate (ADR):$188.67Occupancy:34.07%Regulation:Low
Rank:#78Market:ZelenikaCountry:MontenegroProperties:18Monthly Revenue:$215.75Daily Rate (ADR):$84.48Occupancy:33.63%Regulation:Low
Rank:#79Market:DanilovgradCountry:MontenegroProperties:18Monthly Revenue:$1031.33Daily Rate (ADR):$128.14Occupancy:42.30%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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