Airbnb Market Analytics, Statistics and Data in Podgorica, Podgorica Capital City, Montenegro
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Podgorica? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Podgorica:
How much do Airbnb hosts make on average per month in Podgorica?
The short-term rental market in Podgorica shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $705 per month
- Strong performing properties (top 25%) make $1,118 or more
- Best-in-class properties (top 10%) achieve $1,497+ monthly
- Entry-level properties (bottom 25%) typically earn around $347
Revenue Variations by Month
Occupancy Rates Throughout the Year in Podgorica
The market in Podgorica shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Podgorica
Daily rates in Podgorica vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $44 per night
- Strong performing properties (top 25%) secure $59 or more
- Best-in-class properties (top 10%) pull in $78+ per night
- Entry-level properties (bottom 25%) earn around $36
Daily Rate Variations by Month
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Seasonality patterns in Podgorica
Peak Season (June, August, July)
- Revenue peaks at $1033.86 per month
- Occupancy rates reach 54.68%
- Daily rates average $56.02
Shoulder Season
- Revenue averages $791.68 per month
- Occupancy maintains 43.36%
- Daily rates hold at $51.92
Low Season (November, December, January)
- Revenue drops to $445.90 per month
- Occupancy decreases to 29.68%
- Daily rates adjust to $49.22
Is it still profitable to do Airbnb in Podgorica in 2025?
Yes! Podgorica demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and monthly revenue averaging $792 and With 450 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Podgorica
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town | Historic area with charming streets, cafes, and rich cultural heritage. It's a major attraction for tourists looking to explore Montenegrin history and architecture. | St. George's Church, Clock Tower, Bourgeoisie Palace, Natural History Museum, Ribnica Bridge |
| City Center | The bustling heart of Podgorica, close to shops, restaurants, and entertainment. Ideal for travelers who want easy access to city life and local amenities. | Millennium Bridge, Podgorica City Mall, King's Park, Café del Monte, Scadarlija Street |
| Gorica | A residential area known for its green parks and tranquility. Attractive for those looking for a quieter stay while still being close to the city center. | Gorica Hill, National Park Lake Skadar, Paragliding in Gorica, Zlatica Negovana Park, Cafes with city views |
| Mali Rat | A developing area with great potential for growth in tourism. Offers a mix of local culture and emerging attractions that appeal to adventurous travelers. | Mali Rat Mountain, Rural sightseeing, Local cuisine experiences, Traditional markets, Nearby hiking trails |
| Blok 5 | A modern and vibrant area frequented by young professionals. Perfect for guests looking for a trendy atmosphere with easy access to nightlife and dining options. | Shopping centers, Local bars and restaurants, Cultural events, Parks for leisure activities, Creative art spaces |
| Dajbabe Monastery | A serene and spiritual site attracting visitors interested in religious tourism and nature. Offers a unique experience away from the busy city center. | Dajbabe Monastery, Natural landscapes, Hiking trails, Meditation spots, Cultural events held at the monastery |
| Tološi | A calm residential neighborhood that provides an authentic local experience and an ideal base for exploring the city and nearby nature. | Local markets, Community gardens, Proximity to recreational areas, Traditional restaurants, Biking and walking paths |
| Ljubović | A peaceful green area known for its nature and hospitality. Attracts tourists and families looking for a relaxed atmosphere close to the city. | Ljubović Hill, Outdoor activities, Cafes with nature views, Historical sites nearby, Family-friendly parks |
Do you need a license for Airbnb in Podgorica?
We recommend checking directly with Podgorica's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Podgorica
Zeta River, Podgorica
Entire Place • 1 bedroom
White Homes 37 • Central Point
Entire Place • 2 bedrooms
Duplex Old Town Apartment HeArt
Entire Place • 2 bedrooms
Stylish Two-Bedroom Apartment | Ljubovic Hill Park
Entire Place • 2 bedrooms
Top floor Luxury 2BR Apartment
Entire Place • 2 bedrooms
Fabulous 1BR apt in best part of Podgorica
Entire Place • 1 bedroom
Top Performing Professional Hosts in Podgorica
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Apartments 28 | 31 | $301,447 | 788 | 4.91/5.0 |
| Maja | 20 | $140,364 | 198 | 4.16/5.0 |
| Vamio | 10 | $114,197 | 1364 | 4.82/5.0 |
| Drazen | 1 | $52,322 | 31 | 4.94/5.0 |
| Zarko | 5 | $42,703 | 376 | 4.88/5.0 |
| Vesna | 4 | $36,512 | 378 | 4.93/5.0 |
| Lina | 4 | $34,522 | 111 | 4.92/5.0 |
| Pavle | 3 | $34,448 | 95 | 4.94/5.0 |
| Mitar | 3 | $34,101 | 398 | 4.94/5.0 |
| Nina | 4 | $32,571 | 253 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Podgorica
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.8%), with apartment & condo and house properties comprising 93.1% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, others segments (6.9% combined)
Room Capacity Distribution
Analysis of 450 properties in Podgorica shows that 1 bedroom properties are most prevalent, making up 68.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 84.2% of all listings.
Key Insights
- Most common: 1 bedroom (68.2%)
- Least common: 3 bedrooms (1.1%)
- Market concentration: 84.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 450 properties in Podgorica reveals that 2 guests properties dominate the market, representing 34% of all listings. The average property accommodates 3.0 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 65.3% of the market.
Key Insights
- Most common capacity: 2 guests (34% of market)
- Least common capacity: 7 guests (0.4% of market)
- Average guest capacity: 3.0 guests per property
- Market concentration: 65.3% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 450 properties in Podgorica, the most common availability pattern is 271-366 days (41.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.7% of properties).
Key Insights
- Most common availability window: 271-366 days (41.6%)
- Most common booking duration: 91-180 days (32.7%)
- Properties with high availability (180+ days): 72.0%
- Properties with long-term bookings (180+ days): 29.8%
Minimum Stay Distributions
1 Night
216 listings
51.6% of total
2 Nights
105 listings
25.1% of total
3 Nights
44 listings
10.5% of total
4-6 Nights
26 listings
6.2% of total
7-29 Nights
11 listings
2.6% of total
30+ Nights
17 listings
4.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.7%
- Mid-length stays (4-6 nights) represent 6.2% of listings
- Monthly+ stays (4.1%) suggest a stable extended-stay market
- High market flexibility with 87.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
143 listings
38.2% of total
Moderate
87 listings
23.3% of total
Firm
82 listings
21.9% of total
Strict
62 listings
16.6% of total
Key Insights
- Flexible is the preferred policy at 38.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 61.5% of the market
- Strict policies are least common at 16.6% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Sep, averaging 43 days
- Shortest booking windows are in Feb, Jan, Dec, averaging 19 days
- Summer shows the longest average booking window at 41 days, while Winter has the shortest at 19 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 41 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Dec when lead times are shortest
Popular Airbnb Amenities in Podgorica
Below is the distribution of amenities across listings in Podgorica:
Traveler Demographics
Key Insights
- Domestic travelers make up 5.1% of total guests, indicating a mostly international-driven market.
- Primary international markets: United States (19.3%) and Germany (18.5%)
- English is the top language at 60.6%, followed by Russian (10.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.2%
Recommendations
- Target marketing campaigns for London and İstanbul markets
- Develop localized content for United States and Germany
- Prioritize English and Russian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Podgorica. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lapčići | 10 | $2,679 | $295.12 | 44% |
| Ledenice | 10 | $2,651 | $396.08 | 42% |
| Močići | 29 | $2,404 | $262.00 | 43% |
| Zavrelje | 23 | $2,253 | $436.29 | 55% |
| Čilipi | 34 | $2,065 | $223.93 | 49% |
| Popovići | 11 | $1,992 | $267.07 | 43% |
| Dubrovnik | 4,977 | $1,990 | $198.90 | 52% |
| Čibača | 29 | $1,908 | $301.24 | 49% |
| Milovići | 12 | $1,877 | $177.10 | 46% |
| Rađenovići | 23 | $1,846 | $411.66 | 32% |
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