Airbnb Market Analytics, Statistics and Data in Herceg Novi, Herceg Novi Municipality, Montenegro

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Herceg Novi? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Herceg Novi:

Average Daily Rate

$91

Occupancy Rate

38.64%

Annual Revenue

$6,494

Revenue Growth YoY

3.46%

Best Month

August

Worst Month

December

Regulation

Low

Active Listings

310

How much do Airbnb hosts make on average per month in Herceg Novi?

The short-term rental market in Herceg Novi shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $629 per month
Strong performing properties (top 25%) make $1,230 or more
Best-in-class properties (top 10%) achieve $2,087+ monthly
Entry-level properties (bottom 25%) typically earn around $282

Revenue Variations by Month

Occupancy Rates Throughout the Year in Herceg Novi

The market in Herceg Novi shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 29% occupancy rates
Strong performing properties (top 25%) achieve 50% or higher
Best-in-class properties (top 10%) reach 71%+occupancy
Entry-level properties (bottom 25%) average around 13%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Herceg Novi

Daily rates in Herceg Novi vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $64 per night
Strong performing properties (top 25%) secure $96 or more
Best-in-class properties (top 10%) pull in $156+ per night
Entry-level properties (bottom 25%) earn around $45

Daily Rate Variations by Month

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Seasonality patterns in Herceg Novi

Peak Season (August, July, September)

Revenue peaks at $1750.45 per month
Occupancy rates reach 57.60%
Daily rates average $100.93

Shoulder Season

Revenue averages $930.56 per month
Occupancy maintains 34.18%
Daily rates hold at $91.51

Low Season (February, January, December)

Revenue drops to $367.12 per month
Occupancy decreases to 15.82%
Daily rates adjust to $82.66

Is it still profitable to do Airbnb in Herceg Novi in 2025?

Yes! Herceg Novi demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and monthly revenue averaging $931 and With 310 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Herceg Novi

Area	Why Choose This Area	Key Attractions
Old Town (Stari Grad)	Historic area with charming streets, stunning architecture and cultural heritage. It attracts tourists looking to explore the rich history of Herceg Novi and enjoy local restaurants and cafes.	Fortress of Herceg Novi, Kanli Kula, Boka Bay, Church of St. Michael, Novi gradski park
Igalo	Popular coastal area known for its beaches and wellness centers. It's favored by tourists wanting a relaxing vacation by the sea, with numerous activities and amenities.	Igalo beach, Wellness centers, Promenade, Local restaurants, Water sports
Savina	A peaceful neighborhood known for its greenery and proximity to beaches, ideal for families and tourists who enjoy nature and tranquility.	Savina Monastery, Beaches, Nature trails, Local markets
Mali Monastir	A quieter and less crowded area, perfect for those who seek a more serene vacation experience while still being close to the waterfront.	Mali Monastir Beach, Scenic views, Local cafes and restaurants
Herceg Novi Rivijera	A scenic coastal area known for its beautiful views and beach access, appealing to nature lovers and those looking to relax by the sea.	Riviera Beach, Mali Ston Bay, Stari Grad Beach, Pedestrian Boulevard
Topla	A residential area that is conveniently located near the sea, known for its local charm and family-friendly environment, making it suitable for longer stays.	Topla beach, Local shops, Parks
Kumbor	A tranquil, less touristy spot with beautiful beaches and a laid-back atmosphere, ideal for visitors seeking peace and quiet.	Kumbor Beach, Local seafood restaurants, Beautiful views of the bay
Njivice	A small village perfect for a getaway, known for its secluded beaches and beautiful nature, appealing to those who like privacy and natural beauty.	Njivice Beach, Nature walks, Scenic landscapes

Do you need a license for Airbnb in Herceg Novi?

$87.68

Daily Rate

Top Performing Professional Hosts in Herceg Novi

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Nada	6	$96,998	179	4.95/5.0
Rasko	9	$66,979	221	4.97/5.0
Dragana	2	$66,090	51	4.83/5.0
Päivi-Radovan	3	$62,749	117	4.91/5.0
Davor	6	$47,236	266	4.88/5.0
495817947	6	$47,111	1	0.00/5.0
Dušan	4	$41,777	312	4.93/5.0
Ljiljana & Nenad	4	$41,027	185	4.98/5.0
Ivana	6	$41,020	115	4.89/5.0
Sasa	1	$37,660	46	4.98/5.0

Additional analytics on vacation rental, real estate, short term rental data in Herceg Novi

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (88.1%), with apartment & condo and house properties comprising 95.2% of inventory
Untapped potential in boutique & hotels, others segments (4.8% combined)

Room Capacity Distribution

Analysis of 310 properties in Herceg Novi shows that 1 bedroom properties are most prevalent, making up 49.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 73.2% of all listings.

Key Insights

Most common: 1 bedroom (49.4%)
Least common: 4 bedrooms (1.6%)
Market concentration: 73.2% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 310 properties in Herceg Novi reveals that 4 guests properties dominate the market, representing 34.8% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 51.6% of the market.

Key Insights

Most common capacity: 4 guests (34.8% of market)
Least common capacity: 7 guests (1.3% of market)
Average guest capacity: 3.6 guests per property
Market concentration: 51.6% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 310 properties in Herceg Novi, the most common availability pattern is 271-366 days (67.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (38.1% of properties).

Key Insights

Most common availability window: 271-366 days (67.7%)
Most common booking duration: 31-90 days (38.1%)
Properties with high availability (180+ days): 94.2%
Properties with long-term bookings (180+ days): 6.5%

Minimum Stay Distributions

1 Night (19.5%)

1 Night

55 listings

19.5% of total

2 Nights (10.3%)

2 Nights

29 listings

10.3% of total

3 Nights (37.2%)

3 Nights

105 listings

37.2% of total

4-6 Nights (26.2%)

4-6 Nights

74 listings

26.2% of total

7-29 Nights (5%)

7-29 Nights

14 listings

5% of total

30+ Nights (1.8%)

30+ Nights

5 listings

1.8% of total

Key Insights

Short stays (1-2 nights) dominate the market at 29.8%
Mid-length stays (4-6 nights) represent 26.2% of listings
Monthly+ stays (1.8%) suggest a stable extended-stay market
High market flexibility with 67.0% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 60 Days (0.7%)

Super Strict 60 Days

2 listings

0.7% of total

Flexible (22.3%)

Flexible

60 listings

22.3% of total

Moderate (22.7%)

Moderate

61 listings

22.7% of total

Firm (11.5%)

Firm

31 listings

11.5% of total

Strict (42.8%)

Strict

115 listings

42.8% of total

Key Insights

Strict is the preferred policy at 42.8% of listings
The market shows a balanced distribution between guest-friendly (45.0%) and strict (54.3%) policies
Strong market consensus around Strict policies
Super Strict 60 Days policies are least common at 0.7% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Strict policies suggests this should be your baseline

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, Aug, Jun, averaging 73 days
Shortest booking windows are in Mar, Dec, Jan, averaging 32 days
Summer shows the longest average booking window at 73 days, while Winter has the shortest at 32 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 73 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Mar-Jan when lead times are shortest

Popular Airbnb Amenities in Herceg Novi

Below is the distribution of amenities across listings in Herceg Novi:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 2.8% of total guests, indicating a mostly international-driven market.
Primary international markets: France (20.9%) and Serbia (19.7%)
English is the top language at 56.7%, followed by French (11.9%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.4%

Recommendations

Target marketing campaigns for Belgrade and London markets
Develop localized content for France and Serbia
Prioritize English and French language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Herceg Novi. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Majkovi	19	$2,694	$331.76	43%
Lapčići	10	$2,679	$295.12	44%
Ledenice	10	$2,651	$396.08	42%
Močići	29	$2,404	$262.00	43%
Grubine	28	$2,373	$367.59	42%
Zavrelje	23	$2,253	$436.29	55%
Zmijavci	28	$2,136	$481.29	38%
Čilipi	34	$2,065	$223.93	49%
Popovići	11	$1,992	$267.07	43%
Dubrovnik	4,977	$1,990	$198.90	52%

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