Sutomore Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bar Municipality, Montenegro
Is Airbnb profitable in Sutomore in 2025? Explore comprehensive Airbnb analytics for Sutomore, Bar Municipality, Montenegro to uncover income potential. This 2025 STR market report for Sutomore, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 132 active listings.
Whether you're considering an Airbnb investment in Sutomore, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sutomore Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sutomore Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sutomore (2025)
Understanding the monthly revenue variations for Airbnb listings in Sutomore is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sutomore is typically August, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sutomore across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,056+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $646 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $309 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $145, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sutomore
Sutomore Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sutomore STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sutomore:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sutomore
Average Daily Rate (ADR) Airbnb Trends in Sutomore (2025)
Effective short term rental pricing strategy in Sutomore involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sutomore typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $140+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $76 or more.
- Typical properties (Median) charge around $51 per night.
- Entry-level properties (Bottom 25%) earn around $34 per night.
Average Daily Rate (ADR) Trend by Month in Sutomore
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Airbnb Seasonality Analysis & Trends in Sutomore (2025)
Peak Season (August, July, September)
- Revenue averages $855 per month
- Occupancy rates average 37.8%
- Daily rates average $87
Shoulder Season
- Revenue averages $434 per month
- Occupancy maintains around 22.7%
- Daily rates hold near $75
Low Season (March, October, November)
- Revenue drops to average $317 per month
- Occupancy decreases to average 21.2%
- Daily rates adjust to average $80
Seasonality Insights for Sutomore
- The Airbnb seasonality in Sutomore shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sutomore's highest earning potential, with monthly revenues capable of climbing to $1,025, occupancy reaching a high of 42.0%, and ADRs peaking at $89.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $285, occupancy could drop to 17.0%, and ADRs may adjust down to $65.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sutomore.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sutomore seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sutomore (2025)
Exploring the top neighborhoods for short-term rentals in Sutomore? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sutomore Beach | Known for its beautiful sandy beaches and clear blue waters, Sutomore Beach is a prime location for tourists looking to relax and enjoy the sun. It attracts beachgoers and families during the summer months. | Sutomore Beach, Maljevik Beach, Crvene Stjene, Fortress Strain, Local seafood restaurants |
| The Old Town | The Old Town area boasts historic architecture and a charming atmosphere. It's ideal for visitors interested in culture, history, and authentic Mediterranean experiences. | Old Fortress, Local markets, Church of St. Mary, Narrow streets filled with shops, Cafes with local cuisine |
| Mount Rumija | Ideal for nature lovers and hikers, Mount Rumija offers stunning views and hiking trails. It attracts outdoor enthusiasts and travelers seeking adventure. | Hiking trails, Scenic viewpoints, Nature photography spots |
| Sutomore Promenade | The promenade is lined with cafes and shops, providing a lively atmosphere. It's perfect for those who enjoy evening strolls and socializing in a beach environment. | Cafes and bars, Shopping, Live music events, Beach activities |
| Adriatic Highway | This area provides easy access to various towns along the coast. It's ideal for those wanting to explore nearby attractions and beaches. | Access to Bar, Nearby beaches, Local vineyards, Scenic coastal views |
| Local Vineyards | Montenegro is known for its wine, and this area features local vineyards appealing to wine lovers and those interested in culinary tourism. | Wine tasting tours, Vineyard tours, Wine cellars |
| Cultural Festivals | With various cultural festivals held throughout the year, this area attracts visitors interested in local customs and celebrations. | Summer festivals, Food festivals, Music events, Cultural heritage events |
| Historical Sites | The region's rich history is reflected in its various historical sites that draw history enthusiasts and tourists looking to learn more about Montenegro's past. | Old olive tree in Bar, King Nikola's Palace, Aqueduct of Stari Bar, Ancient Roman ruins |
Understanding Airbnb License Requirements & STR Laws in Sutomore (2025)
While Sutomore, Bar Municipality, Montenegro currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sutomore to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 8% licensed listings)
Top Performing Airbnb Properties in Sutomore (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sutomorebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Pine
Entire Place • 4 bedrooms
Seaview and Beach House
Entire Place • 2 bedrooms
Amazing Beach 1bdr ap. with terrace free parking6
Entire Place • 1 bedroom
A house with a garden 2 minutes from the beach.
Entire Place • 3 bedrooms
Guest house Montenegro
Entire Place • 3 bedrooms
Giardino Apartments - luxury sea view apartment
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sutomore (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sutomore based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Milo | 1 | $46,140 | 6 | 5.00/5.0 |
| Jasmin & Sabina | 8 | $32,339 | 83 | 4.92/5.0 |
| Marina | 5 | $26,207 | 84 | 4.94/5.0 |
| Biljana | 4 | $22,428 | 39 | 4.96/5.0 |
| Vojislav | 1 | $15,991 | 15 | 5.00/5.0 |
| Viktoriia | 6 | $14,659 | 40 | 4.84/5.0 |
| Oxana | 1 | $10,834 | 18 | 5.00/5.0 |
| Danijela | 3 | $9,874 | 125 | 4.61/5.0 |
| Radojko | 6 | $9,569 | 130 | 4.85/5.0 |
| Slava | 5 | $9,524 | 19 | 4.46/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sutomore.
Dive Deeper: Advanced Sutomore STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sutomore. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSutomore Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sutomore
- The Sutomore Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.2% of the 132 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sutomore, Apartment/Condo properties are the most common (65.9%), reflecting the local real estate landscape.
- Houses represent a significant 20.5% portion, catering likely to families or larger groups.
Sutomore Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sutomore
- The dominant room capacity in Sutomore is 1 bedroom listings, making up 53.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.0% of the active Airbnb listings in Sutomore, indicating a high concentration in these sizes.
- With over half the market (53.8%) consisting of studios or 1-bedroom units, Sutomore is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Sutomore.
Sutomore Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sutomore
- The most common guest capacity trend in Sutomore vacation rentals is listings accommodating 4 guests (24.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Sutomore STR market, accounting for 43.1% of listings.
- 15.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sutomore.
- On average, properties in Sutomore are equipped to host 3.8 guests.
Sutomore Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sutomore
- The most common availability pattern in Sutomore falls within the 271-366 days range, representing 92.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 99.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Sutomore (51.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 0.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sutomore Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
18% of total
2 Nights
23 listings
18% of total
3 Nights
34 listings
26.6% of total
4-6 Nights
30 listings
23.4% of total
7-29 Nights
16 listings
12.5% of total
30+ Nights
2 listings
1.6% of total
Key Insights
- The most prevalent minimum stay requirement in Sutomore is 3 Nights, adopted by 26.6% of listings. This highlights the market's preference for longer commitments.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.6%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 26.6% of Sutomore hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sutomore.
Sutomore Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
23 listings
22.5% of total
Moderate
14 listings
13.7% of total
Firm
15 listings
14.7% of total
Strict
50 listings
49% of total
Cancellation Policy Insights for Sutomore
- The prevailing Airbnb cancellation policy trend in Sutomore is Strict, used by 49% of listings.
- A majority (63.7%) of hosts in Sutomore utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 49% market standard in Sutomore.
- With 49% using Strict terms, this is a viable option in Sutomore, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sutomore.
Sutomore STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sutomore
- The overall average booking lead time for vacation rentals in Sutomore is 38 days.
- Guests book furthest in advance for stays during September (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (43 days avg.) sees the longest lead times, while Winter (7 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Sutomore.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Sutomore averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sutomore (2025)
Amenity Prevalence
Amenity Insights for Sutomore
- Essential amenities in Sutomore that guests expect include: Wifi, Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, TV, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sutomore: Wifi, Air conditioning, Kitchen.
- Prioritize adding missing essentials: Wifi, Air conditioning, Kitchen.
- Consider adding popular differentiators like Essentials or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sutomore to stay competitive.
Sutomore Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sutomore
- The typical guest profile for Airbnb in Sutomore consists of predominantly international visitors (98%), with top international origins including Poland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 1.8% of guests.
- Key international markets include Germany (20.5%) and Poland (9%).
- Top languages spoken are English (40%) followed by German (13.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Poland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sutomore Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Zavrelje | 14 | $2,282 | $433.67 | 55% |
| Ledenice | 12 | $2,019 | $387.53 | 37% |
| Čilipi | 31 | $2,004 | $287.50 | 51% |
| Močići | 34 | $1,941 | $275.73 | 42% |
| Lapčići | 13 | $1,888 | $275.65 | 38% |
| Dubrovnik | 4,726 | $1,812 | $186.77 | 52% |
| Čelopeci | 23 | $1,744 | $189.73 | 54% |
| Mlini | 216 | $1,679 | $183.12 | 52% |
| Čibača | 28 | $1,637 | $241.60 | 51% |
| Rađenovići | 25 | $1,635 | $353.21 | 31% |