Muo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kotor Municipality, Montenegro

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Muo in 2025? Explore comprehensive Airbnb analytics for Muo, Kotor Municipality, Montenegro to uncover income potential. This 2025 STR market report for Muo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 80 active listings.

Whether you're considering an Airbnb investment in Muo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Muo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Muo Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$137
The average rental revenue earned for an occupied room per day in Muo.
Occupancy Rate(?)
49.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$13,468
Typical annual income for an Airbnb listing in Muo. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
11.3%
Strong growth (11.3%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Muo.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Muo.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
80
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Muo (2025)

Understanding the monthly revenue variations for Airbnb listings in Muo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Muo is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Muo across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,007+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,940 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,232 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $697, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Muo

Muo Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Muo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Muo:

  • Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 40%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Muo

Average Daily Rate (ADR) Airbnb Trends in Muo (2025)

Effective short term rental pricing strategy in Muo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Muo typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $212+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $129 or more.
  • Typical properties (Median) charge around $100 per night.
  • Entry-level properties (Bottom 25%) earn around $72 per night.

Average Daily Rate (ADR) Trend by Month in Muo

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Airbnb Seasonality Analysis & Trends in Muo (2025)

Peak Season (July, August, June)
  • Revenue averages $2,893 per month
  • Occupancy rates average 64.2%
  • Daily rates average $136
Shoulder Season
  • Revenue averages $1,404 per month
  • Occupancy maintains around 39.8%
  • Daily rates hold near $125
Low Season (January, February, March)
  • Revenue drops to average $440 per month
  • Occupancy decreases to average 21.4%
  • Daily rates adjust to average $135

Seasonality Insights for Muo

  • The Airbnb seasonality in Muo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Muo's highest earning potential, with monthly revenues capable of climbing to $3,280, occupancy reaching a high of 71.1%, and ADRs peaking at $139.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $412, occupancy could drop to 19.4%, and ADRs may adjust down to $115.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Muo.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Muo seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Muo (2025)

Exploring the top neighborhoods for short-term rentals in Muo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Kotor Old Town
A UNESCO World Heritage site known for its preserved medieval architecture and stunning bay views. Attracts tourists seeking history, culture, and stunning landscapes.
Kotor Fortress, Piazza of the Arms, Cathedral of Saint Tryphon, Maritime Museum, Kotor City Walls
Perast
A picturesque coastal town with baroque palaces and stunning views of the bay. Ideal for visitors looking for a serene atmosphere and beautiful scenery.
Our Lady of the Rocks, Perast Island, St. Nicholas Church, Perast Museum, Bay of Kotor
Tivat
Known for its luxury marina and proximity to Porto Montenegro. Ideal for upscale travelers and those seeking a modern coastal experience with amenities.
Porto Montenegro, Tivat Marina, Olive Tree Beach, Pine Beach, St. Michael's Church
Dobrota
A charming village along the coast just outside Kotor. Offers a peaceful retreat with stunning sea views and easy access to Kotor and the surrounding area.
Dobrota Beach, Pine Forest, Church of Our Lady of Health, Kotor Bay views, local restaurants
Risan
A small town with historical significance, known for its Roman mosaics and proximity to natural beauty. Great for those interested in history and nature.
Roman Mosaics, Risan Bay, Church of Saint Peter, Natural beauty spots, Local hiking trails
Kotor Bay
The entire bay area offers stunning scenery and numerous outdoor activities, suitable for tourists who enjoy nature, hiking, and water sports.
Scenic viewpoints, Kayaking, Boat tours, Hiking trails, Beaches along the bay
Lepetane
A quiet village located near the ferry crossing to the other side of Kotor Bay. An excellent spot for those wanting tranquility, yet close to attractions.
Beachfront views, Ferry to Kamenari, Local seafood restaurants, Tranquil village atmosphere, Easily accessible to Kotor
Muo
A traditional coastal village offering a more local experience while being close to Kotor. Ideal for visitors wanting a quieter place to stay with easy access to Kotor.
Seafront promenade, Local markets, Traditional restaurants, Close proximity to Kotor, Beautiful bay views

Understanding Airbnb License Requirements & STR Laws in Muo (2025)

While Muo, Kotor Municipality, Montenegro currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Muo to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Muo (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Muobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Mima. Luxury Villa with pool in Kotor

Villa Mima. Luxury Villa with pool in Kotor

Entire Place • 4 bedrooms

$60,372
Revenue
54.6%
Occupancy
$994.13
Daily Rate
Laurus Lux

Laurus Lux

Entire Place • 2 bedrooms

$58,988
Revenue
85.1%
Occupancy
$261.38
Daily Rate
Boka Bay Utopia, Stunning Sea View & Private Patio

Boka Bay Utopia, Stunning Sea View & Private Patio

Entire Place • 2 bedrooms

$31,542
Revenue
73.8%
Occupancy
$170.73
Daily Rate
DekaderonLux/Two-Bedroom Apartment 2

DekaderonLux/Two-Bedroom Apartment 2

Entire Place • 2 bedrooms

$31,516
Revenue
55.2%
Occupancy
$215.41
Daily Rate
Apartment Aura with Sea View

Apartment Aura with Sea View

Entire Place • 2 bedrooms

$28,883
Revenue
62.5%
Occupancy
$167.94
Daily Rate
Panoramic view of picturesque Kotor Bay & Old Town

Panoramic view of picturesque Kotor Bay & Old Town

Entire Place • 2 bedrooms

$28,880
Revenue
58.1%
Occupancy
$156.20
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Muo (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Muo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Aleksandar5$95,2101954.75/5.0
Djordje1$60,372224.73/5.0
Andrijana4$59,7403244.97/5.0
Zeljko1$58,988554.98/5.0
Milena3$50,2903594.91/5.0
Danijela3$48,0472494.99/5.0
Spiro3$41,652243.22/5.0
Mikhail4$39,292843.63/5.0
Sava3$35,7091264.86/5.0
Anya3$34,567634.89/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Muo.

Dive Deeper: Advanced Muo STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Muo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Muo Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Muo

  • The Muo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.3% of the 80 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Muo, Apartment/Condo properties are the most common (78.8%), reflecting the local real estate landscape.
  • Houses represent a significant 17.5% portion, catering likely to families or larger groups.
  • Smaller segments like others, hotel/boutique (combined 3.8%) offer potential for unique stay experiences.

Muo Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Muo

  • The dominant room capacity in Muo is 1 bedroom listings, making up 42.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 77.5% of the active Airbnb listings in Muo, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (7.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Muo.

Muo Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Muo

  • The most common guest capacity trend in Muo vacation rentals is listings accommodating 2 guests (35%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Muo STR market, accounting for 65.0% of listings.
  • 12.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Muo.
  • On average, properties in Muo are equipped to host 3.5 guests.

Muo Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Muo

  • The most common availability pattern in Muo falls within the 181-270 days range, representing 45% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 86.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Muo (43.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Muo Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (24.1%)

1 Night

19 listings

24.1% of total

2 Nights (32.9%)

2 Nights

26 listings

32.9% of total

3 Nights (20.3%)

3 Nights

16 listings

20.3% of total

4-6 Nights (13.9%)

4-6 Nights

11 listings

13.9% of total

7-29 Nights (2.5%)

7-29 Nights

2 listings

2.5% of total

30+ Nights (6.3%)

30+ Nights

5 listings

6.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Muo is 2 Nights, adopted by 32.9% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 32.9% of Muo hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.1% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Muo.

Muo Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

1.4% of total

Flexible (22.2%)

Flexible

16 listings

22.2% of total

Moderate (16.7%)

Moderate

12 listings

16.7% of total

Firm (19.4%)

Firm

14 listings

19.4% of total

Strict (40.3%)

Strict

29 listings

40.3% of total

Cancellation Policy Insights for Muo

  • The prevailing Airbnb cancellation policy trend in Muo is Strict, used by 40.3% of listings.
  • A majority (59.7%) of hosts in Muo utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 40.3% market standard in Muo.
  • With 40.3% using Strict terms, this is a viable option in Muo, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Muo.

Muo STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Muo

  • The overall average booking lead time for vacation rentals in Muo is 55 days.
  • Guests book furthest in advance for stays during June (average 88 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 13 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (83 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Muo.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
  • Monitor your own booking lead times against these Muo averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Muo (2025)

Amenity Prevalence

Amenity Insights for Muo

  • Essential amenities in Muo that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, TV, Hair dryer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Muo: Wifi, Air conditioning.
  • Prioritize adding missing essentials: Wifi, Air conditioning.
  • Consider adding popular differentiators like Kitchen or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Muo to stay competitive.

Muo Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Muo

  • The typical guest profile for Airbnb in Muo consists of predominantly international visitors (99%), with top international origins including Türkiye, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Turkish.
  • Domestic travelers account for 0.6% of guests.
  • Key international markets include United Kingdom (25.5%) and Türkiye (11%).
  • Top languages spoken are English (46.5%) followed by Turkish (9.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Türkiye.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Muo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Grubine26$2,814$358.6147%
Majkovi18$2,765$316.0948%
Zavrelje14$2,670$445.5157%
Lapčići10$2,611$305.3945%
Ledenice10$2,591$394.3042%
Zmijavci25$2,344$463.9041%
Čilipi29$2,242$248.9454%
Močići31$2,162$265.4843%
Petrača13$2,067$215.5349%
Donja Banda23$1,990$328.8239%

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