What Are the Best Places to Invest in Airbnb in New South Wales, Australia?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI
Updated:

The short-term rental market in New South Wales, Australia spans 30 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in New South Wales, Australia across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Sydney, New South Wales leads by market size with 11,405 active listings and $2,680/month revenue. Across all ranked markets, average occupancy is 36.5% with $2,645/month in average revenue and $324/night ADR.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Top Airbnb Markets in New South Wales, Australia by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in New South Wales, Australia attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Sydney, New South Wales leads with 11,405 active short-term rental listings and $2,680/month in average revenue.

#MarketActive Listings (TTM)Revenue/moADROccupancyRegulation
1Sydney, New South Wales11,405$2,680$24848.3%High
2Shoalhaven City Council, New South Wales1,094$3,043$40233.1%High
3Byron Bay, New South Wales983$4,096$43541.7%High
4Newcastle-Maitland, New South Wales889$2,552$23344.5%High
5Gosford, New South Wales855$2,479$36533.4%High
6Central Coast Council, New South Wales852$2,571$35932.3%High
7Jindabyne, New South Wales585$2,381$39831.4%High
8Wollongong City Council, New South Wales562$2,481$24443.9%High
9Nelson Bay, New South Wales502$2,296$36628.8%High
10Cessnock, New South Wales494$3,695$42433.9%High
11Eurobodalla Shire Council, New South Wales433$1,878$26133.3%High
12Vincentia, New South Wales425$3,048$36634.3%High
13Yamba, New South Wales425$2,460$32234.0%High
14Forster, New South Wales424$1,693$27030.0%High
15Port Macquarie, New South Wales390$1,981$20242.8%High
16Port Stephens Council, New South Wales343$2,774$40531.0%High
17Kingscliff, New South Wales340$3,001$36836.2%High
18Orange, New South Wales337$2,392$22043.4%High
19Coffs Harbour, New South Wales323$2,704$24541.2%High
20Mid-Coast Council, New South Wales298$1,897$24533.9%High
21Thredbo, New South Wales271$2,830$51226.6%High
22Wagga Wagga City Council, New South Wales271$2,025$23142.4%High
23Bathurst, New South Wales254$2,052$29136.6%High
24Blackheath, New South Wales247$3,067$27643.3%High
25Shoal Bay, New South Wales242$2,513$38328.0%High
26Huskisson, New South Wales240$3,489$34137.5%High
27Lennox Head, New South Wales235$2,766$33940.6%High
28Snowy Monaro Regional Council, New South Wales224$3,414$39934.1%High
29Mid-Western Regional Council, New South Wales222$2,931$31834.2%High
30Merimbula, New South Wales219$2,168$25238.9%High

Most Profitable Airbnb Markets in New South Wales, Australia by Revenue

The most profitable Airbnb cities in New South Wales, Australia are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Byron Bay, New South Wales leads with $4,096/month at $435 ADR and 41.7% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#MarketRevenue/moActive Listings (TTM)ADROccupancyRegulation
1Byron Bay, New South Wales$4,096983$43541.7%High
2Cessnock, New South Wales$3,695494$42433.9%High
3Huskisson, New South Wales$3,489240$34137.5%High
4Snowy Monaro Regional Council, New South Wales$3,414224$39934.1%High
5Blackheath, New South Wales$3,067247$27643.3%High
6Vincentia, New South Wales$3,048425$36634.3%High
7Shoalhaven City Council, New South Wales$3,0431,094$40233.1%High
8Kingscliff, New South Wales$3,001340$36836.2%High
9Mid-Western Regional Council, New South Wales$2,931222$31834.2%High
10Thredbo, New South Wales$2,830271$51226.6%High
11Port Stephens Council, New South Wales$2,774343$40531.0%High
12Lennox Head, New South Wales$2,766235$33940.6%High
13Coffs Harbour, New South Wales$2,704323$24541.2%High
14Sydney, New South Wales$2,68011,405$24848.3%High
15Central Coast Council, New South Wales$2,571852$35932.3%High
16Newcastle-Maitland, New South Wales$2,552889$23344.5%High
17Shoal Bay, New South Wales$2,513242$38328.0%High
18Wollongong City Council, New South Wales$2,481562$24443.9%High
19Gosford, New South Wales$2,479855$36533.4%High
20Yamba, New South Wales$2,460425$32234.0%High
21Orange, New South Wales$2,392337$22043.4%High
22Jindabyne, New South Wales$2,381585$39831.4%High
23Nelson Bay, New South Wales$2,296502$36628.8%High
24Merimbula, New South Wales$2,168219$25238.9%High
25Bathurst, New South Wales$2,052254$29136.6%High
26Wagga Wagga City Council, New South Wales$2,025271$23142.4%High
27Port Macquarie, New South Wales$1,981390$20242.8%High
28Mid-Coast Council, New South Wales$1,897298$24533.9%High
29Eurobodalla Shire Council, New South Wales$1,878433$26133.3%High
30Forster, New South Wales$1,693424$27030.0%High

Most Expensive Airbnb Markets in New South Wales, Australia by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Thredbo, New South Wales commands the highest Airbnb nightly rate in New South Wales, Australia at $512/night, generating $2,830/month at 26.6% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#MarketADRActive Listings (TTM)Revenue/moOccupancyRegulation
1Thredbo, New South Wales$512271$2,83026.6%High
2Byron Bay, New South Wales$435983$4,09641.7%High
3Cessnock, New South Wales$424494$3,69533.9%High
4Port Stephens Council, New South Wales$405343$2,77431.0%High
5Shoalhaven City Council, New South Wales$4021,094$3,04333.1%High
6Snowy Monaro Regional Council, New South Wales$399224$3,41434.1%High
7Jindabyne, New South Wales$398585$2,38131.4%High
8Shoal Bay, New South Wales$383242$2,51328.0%High
9Kingscliff, New South Wales$368340$3,00136.2%High
10Vincentia, New South Wales$366425$3,04834.3%High
11Nelson Bay, New South Wales$366502$2,29628.8%High
12Gosford, New South Wales$365855$2,47933.4%High
13Central Coast Council, New South Wales$359852$2,57132.3%High
14Huskisson, New South Wales$341240$3,48937.5%High
15Lennox Head, New South Wales$339235$2,76640.6%High
16Yamba, New South Wales$322425$2,46034.0%High
17Mid-Western Regional Council, New South Wales$318222$2,93134.2%High
18Bathurst, New South Wales$291254$2,05236.6%High
19Blackheath, New South Wales$276247$3,06743.3%High
20Forster, New South Wales$270424$1,69330.0%High
21Eurobodalla Shire Council, New South Wales$261433$1,87833.3%High
22Merimbula, New South Wales$252219$2,16838.9%High
23Sydney, New South Wales$24811,405$2,68048.3%High
24Mid-Coast Council, New South Wales$245298$1,89733.9%High
25Coffs Harbour, New South Wales$245323$2,70441.2%High
26Wollongong City Council, New South Wales$244562$2,48143.9%High
27Newcastle-Maitland, New South Wales$233889$2,55244.5%High
28Wagga Wagga City Council, New South Wales$231271$2,02542.4%High
29Orange, New South Wales$220337$2,39243.4%High
30Port Macquarie, New South Wales$202390$1,98142.8%High

Highest Occupancy Airbnb Markets in New South Wales, Australia

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Sydney, New South Wales leads New South Wales, Australia with 48.3% occupancy, $2,680/month revenue, and 11,405 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 100+ listings to ensure statistical reliability.

#MarketOccupancyActive Listings (TTM)Revenue/moADRRegulation
1Sydney, New South Wales48.3%11,405$2,680$248High
2Newcastle-Maitland, New South Wales44.5%889$2,552$233High
3Wollongong City Council, New South Wales43.9%562$2,481$244High
4Orange, New South Wales43.4%337$2,392$220High
5Blackheath, New South Wales43.3%247$3,067$276High
6Port Macquarie, New South Wales42.8%390$1,981$202High
7Wagga Wagga City Council, New South Wales42.4%271$2,025$231High
8Byron Bay, New South Wales41.7%983$4,096$435High
9Coffs Harbour, New South Wales41.2%323$2,704$245High
10Lennox Head, New South Wales40.6%235$2,766$339High
11Merimbula, New South Wales38.9%219$2,168$252High
12Huskisson, New South Wales37.5%240$3,489$341High
13Bathurst, New South Wales36.6%254$2,052$291High
14Kingscliff, New South Wales36.2%340$3,001$368High
15Vincentia, New South Wales34.3%425$3,048$366High
16Mid-Western Regional Council, New South Wales34.2%222$2,931$318High
17Snowy Monaro Regional Council, New South Wales34.1%224$3,414$399High
18Yamba, New South Wales34.0%425$2,460$322High
19Cessnock, New South Wales33.9%494$3,695$424High
20Mid-Coast Council, New South Wales33.9%298$1,897$245High
21Gosford, New South Wales33.4%855$2,479$365High
22Eurobodalla Shire Council, New South Wales33.3%433$1,878$261High
23Shoalhaven City Council, New South Wales33.1%1,094$3,043$402High
24Central Coast Council, New South Wales32.3%852$2,571$359High
25Jindabyne, New South Wales31.4%585$2,381$398High
26Port Stephens Council, New South Wales31.0%343$2,774$405High
27Forster, New South Wales30.0%424$1,693$270High
28Nelson Bay, New South Wales28.8%502$2,296$366High
29Shoal Bay, New South Wales28.0%242$2,513$383High
30Thredbo, New South Wales26.6%271$2,830$512High

How to Choose an Airbnb Investment Market in New South Wales, Australia

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in New South Wales, Australia tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in New South Wales, Australia

Understanding the regulatory environment is critical for any Airbnb investment in New South Wales, Australia. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 30 markets ranked on this page: 0 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 30 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in New South Wales, Australia

This page ranks Airbnb markets in New South Wales, Australia across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in New South Wales, Australia.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

  • Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in New South Wales, Australia.
  • Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in New South Wales, Australia and projecting cash flow.
  • Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
  • Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 100+ listings to exclude small markets with unreliable averages.
  • Regulation: An indicator of the local regulatory climate in New South Wales, Australia, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in New South Wales, Australia

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for New South Wales, Australia.

What are the best places to invest in Airbnb in New South Wales, Australia?

Sydney, New South Wales leads this ranking for New South Wales, Australia with 11,405 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in New South Wales, Australia?

Byron Bay, New South Wales posts the highest average monthly revenue in this ranking at $4,096. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in New South Wales, Australia?

Sydney, New South Wales has the highest occupancy rate in this comparison at 48.3%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which market has the highest Airbnb nightly rate in New South Wales, Australia?

Thredbo, New South Wales commands the highest average daily rate at $512 per night. A high ADR does not automatically translate to the highest revenue — occupancy and seasonality determine how much of that rate converts to realized income.

Is short-term rental investing still profitable in New South Wales, Australia in 2026?

The markets ranked here average 36.5% occupancy, and the top performer posts $4,096 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across New South Wales, Australia for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in New South Wales, Australia?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in New South Wales, Australia?

First-time investors in New South Wales, Australia should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in New South Wales, Australia?

Across the markets ranked here, the average occupancy rate in New South Wales, Australia is 36.5%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in New South Wales, Australia?

Regulation is one of the most overlooked risks in short-term rental investing. In New South Wales, Australia, 0 of 30 ranked markets have low regulation, 0 have medium, and 30 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in New South Wales, Australia?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this New South Wales, Australia ranking has about 390 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in New South Wales, Australia?

Seasonal markets in New South Wales, Australia experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-04-09. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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