Shellharbour City Council, New South Wales Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Shellharbour City Council, New South Wales? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $39,680 per year — at a $336 nightly rate, 42.5% occupancy, and a $132 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 172 active listings, Shellharbour City Council is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 63.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 94% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Shellharbour City Council?
In Shellharbour City Council, the headline Airbnb metrics are $39,680 in average annual revenue,42.5% occupancy, $336 ADR, and $132 in RevPAR, and guests book about 53 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Shellharbour City Council?
Understanding the monthly revenue variations for Airbnb listings in Shellharbour City Council is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shellharbour City Council is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shellharbour City Council across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,571+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,613 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,184 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,897, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shellharbour City Council
What Is the Monthly Airbnb Occupancy Rate in Shellharbour City Council?
Maximize your bookings by understanding the Shellharbour City Council STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shellharbour City Council:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shellharbour City Council
What Is the Average Airbnb Nightly Rate in Shellharbour City Council?
Effective short term rental pricing strategy in Shellharbour City Council involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shellharbour City Council typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $625+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $422 or more.
- Typical properties (Median) charge around $290 per night.
- Entry-level properties (Bottom 25%) earn around $163 per night.
Average Daily Rate (ADR) Trend by Month in Shellharbour City Council
What Is the RevPAR for Airbnb in Shellharbour City Council?
RevPAR in Shellharbour City Council is currently $132. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $73 RevPAR.
- Typical properties (Median) generate $103 RevPAR.
- Strong performers (Top 25%) earn $173 RevPAR.
- Best-in-class (Top 10%) achieve $237 RevPAR.
Average Monthly RevPAR Trend in Shellharbour City Council
RevPAR Insights for Shellharbour City Council
- The average RevPAR in Shellharbour City Council is $132. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($237) and bottom 25% ($73) is $164, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jan and bottoms out in Aug, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Shellharbour City Council benchmarks. If your RevPAR falls below the median of $103, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $173+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Shellharbour City Council Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Shellharbour City Council?
Shellharbour City Council's peak Airbnb season falls in January, December, October, while the softest stretch is May, June, August. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, December, October)
- Revenue averages $6,211 per month
- Occupancy rates average 57.0%
- Daily rates average $360
Shoulder Season
- Revenue averages $3,764 per month
- Occupancy maintains around 43.7%
- Daily rates hold near $330
Low Season (May, June, August)
- Revenue drops to average $2,988 per month
- Occupancy decreases to average 34.7%
- Daily rates adjust to average $327
Seasonality Insights for Shellharbour City Council
- Airbnb seasonality in Shellharbour City Council is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Shellharbour City Council's highest earning potential, with monthly revenues climbing to $6,799, occupancy reaching 60.4%, and ADRs peaking at $366.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,968, occupancy could drop to 32.6%, and ADRs may adjust to $321.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shellharbour City Council.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Shellharbour City Council, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Shellharbour City Council, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Shellharbour City Council?
Yes, Shellharbour City Council, New South Wales, Australia enforces high STR regulations and 94% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Shellharbour City Council to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 94% licensed listings)
What Are the Best Neighborhoods for Airbnb in Shellharbour City Council?
Shellharbour City Council is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shellharbour Village | A charming coastal village known for its beautiful harbor, beaches, and community atmosphere. Ideal for tourists who enjoy a relaxed seaside lifestyle with local dining and shops. | Shellharbour Village Beach, The Shellharbour Club, Killalea State Park, Shellharbour Marina, Little Park |
| Warilla | A suburb offering a mix of beach access and local amenities, appealing to families and those looking for a friendly neighborhood vibe. Close to lovely parks and schools, making it a good choice for longer stays. | Warilla Beach, Peterborough Park, Warilla Grove Shopping Centre, Bingara Sanctuary, Windang Island |
| Lake Illawarra | A scenic area surrounding the lake, perfect for water activities and nature lovers. Attracts visitors interested in fishing, kayaking, and enjoying nature, as well as those seeking a tranquil escape. | Lake Illawarra, Windang Beach, Historical Sites, Fishing Spots, Nature Reserves |
| Barrack Point | Known for its stunning coastal views and proximity to beaches. A great spot for tourists wanting to relax and enjoy water sports and beach activities. | Barrack Point Beach, Warilla Beach, Little Lake, Local cafes and restaurants, Shelly Beach |
| Albion Park | Situated inland, this area is known for its rich history and community spirit. It offers a variety of local attractions and has easy access to the surrounding natural beauty, appealing to families and history enthusiasts. | Historical Museum, Albion Park Rail, Local Wineries, Restaurants, Surrounding National Parks |
| Shell Cove | An emerging coastal community with a marina and modern developments, appealing to those looking for a fresh experience by the water. Great for visitors wanting new accommodations and amenities. | Shell Cove Marina, Killalea State Park, The Farm, Local shops and cafes, Nearby beaches |
| Port Kembla | A unique industrial beach suburb, known for its cultural diversity and historic sites. It attracts a variety of visitors interested in experiencing the local vibe and exploring the beaches. | Port Kembla Beach, Villa Maria Surf Lifesaving Club, Historical Significance, Local Markets, Diverse eateries |
| Dapto | A suburb with a both suburban and rural feel, offering parks and local amenities. Dapto has easy access to the beaches and major roads, making it a versatile choice for tourists. | Dapto Mall, Parks and Recreation Areas, Local Coffee Shops, Nearby Nature Trails, Dapto Show |
Because Shellharbour City Council has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Shellharbour City Council?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shellharbour City Council
- The Shellharbour City Council Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.1% of the 172 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shellharbour City Council, House properties are the most common (59.3%), reflecting the local real estate landscape.
- Houses represent a significant 59.3% portion, catering likely to families or larger groups.
- The presence of 7.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.7%) offer potential for unique stay experiences.
Shellharbour City Council Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shellharbour City Council
- The dominant room capacity in Shellharbour City Council is 3 bedrooms listings, making up 26.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 48.8% of the active Airbnb listings in Shellharbour City Council, indicating a high concentration in these sizes.
- A significant 60.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shellharbour City Council.
Shellharbour City Council Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shellharbour City Council
- The most common guest capacity trend in Shellharbour City Council vacation rentals is listings accommodating 8+ guests (40.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Shellharbour City Council STR market, accounting for 57.5% of listings.
- 61.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shellharbour City Council.
- On average, properties in Shellharbour City Council are equipped to host 5.7 guests.
How Do Listings in Shellharbour City Council Compare on Quality?
Listing quality in Shellharbour City Council can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Shellharbour City Council
- At 32.6 photos per listing on average, Shellharbour City Council hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 33.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Shellharbour City Council averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Shellharbour City Council?
Amenity Prevalence
Amenity Insights for Shellharbour City Council
- Essential amenities in Shellharbour City Council that guests expect include: TV, Smoke alarm, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Air conditioning, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shellharbour City Council: TV, Smoke alarm, Kitchen, Wifi.
- Prioritize adding missing essentials: TV, Smoke alarm, Kitchen, Wifi.
- Consider adding popular differentiators like Free parking on premises or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shellharbour City Council to stay competitive.
Which Airbnb Amenities Boost Revenue in Shellharbour City Council?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Shellharbour City Council, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 93.6% | $42,281 | $1,621 | 2507.9% |
Bed linens | 90.7% | $41,975 | $17,306 | 142.6% |
Outdoor kitchenHigh opportunity | 4.7% | $85,509 | $37,445 | 128.4% |
Indoor fireplaceHigh opportunity | 8.1% | $74,449 | $36,600 | 103.4% |
Bathtub | 61.0% | $48,251 | $26,249 | 83.8% |
Fire extinguisher | 69.8% | $45,850 | $25,443 | 80.2% |
Dishwasher | 76.2% | $44,366 | $24,709 | 79.6% |
Hot tub | 7.6% | $66,484 | $37,489 | 77.3% |
Pool | 22.1% | $59,863 | $33,957 | 76.3% |
Smoking allowed | 6.4% | $65,606 | $37,909 | 73.1% |
Revenue Impact Insights for Shellharbour City Council
- Heating tops the revenue impact list with a 2507.9% uplift — listings with this amenity earn $42,281 vs. $1,621 without it.
- High-opportunity amenities — Outdoor kitchen, Indoor fireplace — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating, Bed linens — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Outdoor kitchen — it has the best combination of high revenue impact and low market saturation in Shellharbour City Council.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Shellharbour City Council STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shellharbour City Council. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShellharbour City Council Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Shellharbour City Council
- The typical guest profile for Airbnb in Shellharbour City Council consists of primarily domestic travelers (88%), often arriving from nearby Sydney, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 87.9% of guests.
- Key international markets include Australia (87.9%) and United Kingdom (2.4%).
- Top languages spoken are English (69.3%) followed by Chinese (7.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Sydney and New South Wales.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Shellharbour City Council?
Listings in Shellharbour City Council average 4.87 out of 5 overall, with about 97.4 reviews per active listing and 47.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Shellharbour City Council
- With an overall rating of 4.87, Shellharbour City Council listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.93), while Value (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 47.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Shellharbour City Council Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shellharbour City Council
- The most common availability pattern in Shellharbour City Council falls within the 271-366 days range, representing 37.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Shellharbour City Council (37.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Shellharbour City Council?
Average Booking Lead Time by Month
Booking Lead Time Insights for Shellharbour City Council
- The overall average booking lead time for vacation rentals in Shellharbour City Council is 53 days.
- Guests book furthest in advance for stays during December (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (66 days avg.) sees the longest lead times, while Summer (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Shellharbour City Council.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Shellharbour City Council averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Shellharbour City Council?
Guests in Shellharbour City Council stay about 3.9 nights on average, generating roughly 5,309 reservations and 31 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Shellharbour City Council
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Shellharbour City Council
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 31 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Nov (4.4 nights) and shorten in Mar (3.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Shellharbour City Council Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
13.4% of total
2 Nights
58 listings
33.7% of total
4-6 Nights
5 listings
2.9% of total
7-29 Nights
5 listings
2.9% of total
30+ Nights
81 listings
47.1% of total
Key Insights
- The most prevalent minimum stay requirement in Shellharbour City Council is 30+ Nights, adopted by 47.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (47.1%) caters to monthly stays (30+ nights) in Shellharbour City Council, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 47.1% of Shellharbour City Council hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.4% currently do.
- A 2-night minimum appears standard (33.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 47.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shellharbour City Council.
Shellharbour City Council Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
7 listings
4.1% of total
Limited
12 listings
7% of total
Super Strict 60 Days
6 listings
3.5% of total
Flexible
20 listings
11.7% of total
Moderate
50 listings
29.2% of total
Firm
68 listings
39.8% of total
Strict
8 listings
4.7% of total
Cancellation Policy Insights for Shellharbour City Council
- The prevailing Airbnb cancellation policy trend in Shellharbour City Council is Firm, used by 39.8% of listings.
- There's a relatively balanced mix between guest-friendly (40.9%) and stricter (44.5%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 39.8% market standard in Shellharbour City Council.
- Using a Strict policy might deter some guests, as only 4.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Shellharbour City Council.
How Much Are Airbnb Cleaning Fees in Shellharbour City Council?
Cleaning fees in Shellharbour City Council are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Shellharbour City Council
- 76.7% of listings charge a cleaning fee, making it standard practice in Shellharbour City Council. Guests expect it and factor it into their booking decisions.
- The gap between the average ($200) and median ($148) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.7% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Shellharbour City Council median of $148. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Shellharbour City Council Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shellharbour City Councilbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Island break beach-house: Beachfront + POOL + SPA
Entire Place • 4 bedrooms
Spectacular Ocean Front Home With Pool
Entire Place • 5 bedrooms
La Palma Beach House
Entire Place • 4 bedrooms
LegaSea Lodge - Beachfront
Entire Place • 4 bedrooms
Modern Executive Ocean View Mansion Sleeps 16
Entire Place • 6 bedrooms
『 Train: 1.7km 』TOP 5% • Space & Privacy •GameRoom
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Shellharbour City Council?
Learn from the best! This table showcases top-performing Airbnb hosts in Shellharbour City Council based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marty And Jade | 11 | $719,377 | 543 | 4.81/5.0 |
| Shellharbour Accommodation | 12 | $505,527 | 213 | 4.85/5.0 |
| AirKeeper | 3 | $269,309 | 238 | 4.67/5.0 |
| Ben | 2 | $263,220 | 345 | 4.99/5.0 |
| Mailys | 2 | $236,159 | 257 | 4.99/5.0 |
| Laura | 2 | $211,715 | 107 | 4.89/5.0 |
| Paul | 3 | $186,972 | 35 | 4.80/5.0 |
| Holiday Rental Specialists | 2 | $166,098 | 31 | 4.62/5.0 |
| John | 5 | $152,188 | 181 | 4.77/5.0 |
| Illawarra Getaways | 2 | $141,321 | 356 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shellharbour City Council.
Who Are the Airbnb Hosts in Shellharbour City Council?
Shellharbour City Council is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Shellharbour City Council
- With 70.3% Superhosts, Shellharbour City Council has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 18.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 77.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 35.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Shellharbour City Council averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Shellharbour City Council
These are the highest-grossing professional property management operations in Shellharbour City Council, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Shellharbour Accommodation | 12 | $505,527 | $395 | 37.4% | 4.85/5 |
| AirKeeper | 3 | $269,309 | $574 | 40.2% | 4.67/5 |
| Paul | 3 | $186,972 | $695 | 23.0% | 4.80/5 |
| Holiday Rental Specialists | 2 | $166,098 | $1,149 | 27.7% | 4.62/5 |
| John | 5 | $152,188 | $481 | 27.7% | 4.77/5 |
| Coast And Country Holidays | 2 | $63,770 | $852 | 16.5% | 5.00/5 |
| Likehome | 1 | $60,835 | $408 | 42.0% | 4.87/5 |
| Angela | 1 | $51,322 | $345 | 35.8% | 4.88/5 |
| Jake | 2 | $45,052 | $353 | 25.0% | 4.26/5 |
| Timothy | 1 | $42,638 | $161 | 70.8% | 4.94/5 |
Management Company Insights for Shellharbour City Council
- The leading management company, Shellharbour Accommodation, operates 12 listings with $505,527 in gross revenue — a useful benchmark for what scale looks like in Shellharbour City Council.
- Top managers average 3 properties each, suggesting professional management in Shellharbour City Council still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.77/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 18.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Shellharbour City Council's Airbnb Market Compare to Nearby Cities?
How does the Shellharbour City Council Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Millers Point, Shellharbour City Council has 22 percentage points lower occupancy and about $55 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Millers Point | 16 | $6,440 | $390.38 | 64% |
| Berry | 117 | $5,808 | $570.50 | 39% |
| Penrose | 12 | $5,694 | $715.96 | 36% |
| Burrawang | 12 | $5,344 | $567.78 | 37% |
| Jaspers Brush | 15 | $4,805 | $450.03 | 32% |
| Robertson | 44 | $4,765 | $422.27 | 39% |
| Exeter | 34 | $4,561 | $514.24 | 42% |
| The Council of the Municipality of Kiama | 109 | $4,476 | $445.03 | 42% |
| Glenquarry | 14 | $4,199 | $392.02 | 42% |
| Bundanoon | 52 | $4,164 | $412.99 | 41% |
Frequently Asked Questions About Airbnb in Shellharbour City Council
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Shellharbour City Council.
How much do Airbnb hosts make in Shellharbour City Council?
Shellharbour City Council hosts earn about $39,680 per year on average, with an average nightly rate of $336 and RevPAR of $132. Those figures describe the typical revenue environment for active listings in Shellharbour City Council, New South Wales, not the ceiling for the best operators. Source: AirROI 2026 data, Shellharbour City Council market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Shellharbour City Council?
The average Airbnb occupancy rate in Shellharbour City Council is 42.5%. January is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Shellharbour City Council?
Listings in Shellharbour City Council average $336 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Shellharbour City Council?
Shellharbour City Council currently has about 172 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Shellharbour City Council?
AirROI currently classifies the short-term rental regulation level in Shellharbour City Council as High. The dataset also shows about 93.6% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Shellharbour City Council?
RevPAR in Shellharbour City Council is about $132. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Shellharbour City Council?
At 42.5% occupancy, Shellharbour City Council can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $39,680, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Shellharbour City Council?
The average booking lead time in Shellharbour City Council is about 53 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Shellharbour City Council?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Shellharbour City Council include Shellharbour Village, Warilla, Lake Illawarra. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Shellharbour City Council?
entire_home listings make up 97.1% of the active supply in Shellharbour City Council. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Shellharbour City Council compare to nearby Airbnb markets?
Among neighboring markets, Millers Point posts $77,283 in average annual revenue with 63.7% occupancy, compared to Shellharbour City Council's $39,680 and 42.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Shellharbour City Council?
The average Airbnb stay length in Shellharbour City Council is about 3.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Shellharbour City Council?
Airbnb listings in Shellharbour City Council average 4.87 out of 5 overall. About 47.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Shellharbour City Council?
Heating and Bed linens are among the strongest revenue-linked amenities in Shellharbour City Council. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Shellharbour City Council?
Yes. About 76.7% of active Airbnb listings in Shellharbour City Council charge a cleaning fee, and the average fee is $200. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Shellharbour City Council?
A 70.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.