Top 30 Best Places in Puerto Rico, United States to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-06-01

Unlock high-ROI opportunities in Puerto Rico, United States‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Puerto Rico, United States. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Puerto Rico, United States for 2025.

Top Short-Term Rental Markets in Puerto Rico, United States

Rank:#1Market:San JuanCountry:United StatesProperties:4,223Monthly Revenue:$2747.67Daily Rate (ADR):$208.71Occupancy:52.23%Regulation:Low
Rank:#2Market:CarolinaCountry:United StatesProperties:2,214Monthly Revenue:$2600.51Daily Rate (ADR):$186.42Occupancy:53.26%Regulation:Low
Rank:#3Market:RincónCountry:United StatesProperties:1,144Monthly Revenue:$2901.82Daily Rate (ADR):$253.08Occupancy:43.68%Regulation:Low
Rank:#4Market:Cabo RojoCountry:United StatesProperties:1,002Monthly Revenue:$1652.26Daily Rate (ADR):$186.69Occupancy:34.83%Regulation:Low
Rank:#5Market:LuquilloCountry:United StatesProperties:744Monthly Revenue:$2524.08Daily Rate (ADR):$179.09Occupancy:53.87%Regulation:Low
Rank:#6Market:Río GrandeCountry:United StatesProperties:712Monthly Revenue:$3910.88Daily Rate (ADR):$363.61Occupancy:44.47%Regulation:Low
Rank:#7Market:AguadillaCountry:United StatesProperties:683Monthly Revenue:$1794.38Daily Rate (ADR):$155.81Occupancy:42.20%Regulation:Low
Rank:#8Market:IsabelaCountry:United StatesProperties:662Monthly Revenue:$2115.59Daily Rate (ADR):$187.88Occupancy:42.42%Regulation:Low
Rank:#9Market:FajardoCountry:United StatesProperties:621Monthly Revenue:$2153.65Daily Rate (ADR):$188.88Occupancy:43.91%Regulation:Low
Rank:#10Market:AguadaCountry:United StatesProperties:469Monthly Revenue:$2006.24Daily Rate (ADR):$179.40Occupancy:40.50%Regulation:Low
Rank:#11Market:CulebraCountry:United StatesProperties:365Monthly Revenue:$2981.62Daily Rate (ADR):$236.70Occupancy:45.62%Regulation:Low
Rank:#12Market:HumacaoCountry:United StatesProperties:365Monthly Revenue:$2680.44Daily Rate (ADR):$245.53Occupancy:43.91%Regulation:Low
Rank:#13Market:AreciboCountry:United StatesProperties:341Monthly Revenue:$1741.17Daily Rate (ADR):$176.35Occupancy:39.36%Regulation:Low
Rank:#14Market:LoízaCountry:United StatesProperties:310Monthly Revenue:$3068.49Daily Rate (ADR):$229.28Occupancy:49.84%Regulation:Low
Rank:#15Market:Río PiedrasCountry:United StatesProperties:293Monthly Revenue:$1790.93Daily Rate (ADR):$223.59Occupancy:51.16%Regulation:High
Rank:#16Market:DoradoCountry:United StatesProperties:286Monthly Revenue:$3966.41Daily Rate (ADR):$450.25Occupancy:44.23%Regulation:Low
Rank:#17Market:Isabel SegundaCountry:United StatesProperties:257Monthly Revenue:$3937.33Daily Rate (ADR):$317.66Occupancy:46.51%Regulation:Low
Rank:#18Market:PonceCountry:United StatesProperties:252Monthly Revenue:$1255.31Daily Rate (ADR):$125.99Occupancy:41.11%Regulation:Low
Rank:#19Market:LajasCountry:United StatesProperties:205Monthly Revenue:$1569.54Daily Rate (ADR):$183.40Occupancy:32.19%Regulation:Low
Rank:#20Market:Vega BajaCountry:United StatesProperties:202Monthly Revenue:$2388.91Daily Rate (ADR):$191.06Occupancy:42.94%Regulation:Low
Rank:#21Market:Toa BajaCountry:United StatesProperties:174Monthly Revenue:$1527.17Daily Rate (ADR):$115.26Occupancy:51.22%Regulation:Low
Rank:#22Market:MayagüezCountry:United StatesProperties:159Monthly Revenue:$1071.23Daily Rate (ADR):$119.68Occupancy:38.25%Regulation:Low
Rank:#23Market:CeibaCountry:United StatesProperties:128Monthly Revenue:$1873.81Daily Rate (ADR):$155.15Occupancy:46.77%Regulation:Low
Rank:#24Market:BayamónCountry:United StatesProperties:121Monthly Revenue:$1576.20Daily Rate (ADR):$134.70Occupancy:49.82%Regulation:Low
Rank:#25Market:GuánicaCountry:United StatesProperties:119Monthly Revenue:$1811.33Daily Rate (ADR):$245.90Occupancy:35.17%Regulation:Low
Rank:#26Market:CaguasCountry:United StatesProperties:114Monthly Revenue:$1592.91Daily Rate (ADR):$134.81Occupancy:40.57%Regulation:Low
Rank:#27Market:SalinasCountry:United StatesProperties:105Monthly Revenue:$1764.88Daily Rate (ADR):$199.62Occupancy:33.18%Regulation:Low
Rank:#28Market:Vega AltaCountry:United StatesProperties:102Monthly Revenue:$3784.84Daily Rate (ADR):$316.37Occupancy:45.49%Regulation:Low
Rank:#29Market:GuayamaCountry:United StatesProperties:100Monthly Revenue:$1604.79Daily Rate (ADR):$166.02Occupancy:38.98%Regulation:Low
Rank:#30Market:Isabel IICountry:United StatesProperties:98Monthly Revenue:$1783.04Daily Rate (ADR):$169.44Occupancy:41.00%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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