Carolina Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Puerto Rico, United States
Is Airbnb profitable in Carolina in 2025? Explore comprehensive Airbnb analytics for Carolina, Puerto Rico, United States to uncover income potential. This 2025 STR market report for Carolina, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 2,028 active listings.
Whether you're considering an Airbnb investment in Carolina, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Carolina Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Carolina Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Carolina (2025)
Understanding the monthly revenue variations for Airbnb listings in Carolina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Carolina is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Carolina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,943+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,241 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,446 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,338, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Carolina
Carolina Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Carolina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Carolina:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 61%.
- Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Carolina
Average Daily Rate (ADR) Airbnb Trends in Carolina (2025)
Effective short term rental pricing strategy in Carolina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Carolina typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $332+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $209 or more.
- Typical properties (Median) charge around $136 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Carolina
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Airbnb Seasonality Analysis & Trends in Carolina (2025)
Peak Season (June, May, July)
- Revenue averages $3,905 per month
- Occupancy rates average 60.8%
- Daily rates average $180
Shoulder Season
- Revenue averages $3,531 per month
- Occupancy maintains around 59.4%
- Daily rates hold near $187
Low Season (September, October, November)
- Revenue drops to average $2,403 per month
- Occupancy decreases to average 44.6%
- Daily rates adjust to average $174
Seasonality Insights for Carolina
- The Airbnb seasonality in Carolina shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Carolina's highest earning potential, with monthly revenues capable of climbing to $3,996, occupancy reaching a high of 65.8%, and ADRs peaking at $194.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,202, occupancy could drop to 42.0%, and ADRs may adjust down to $171.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Carolina.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Carolina seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Carolina (2025)
Exploring the top neighborhoods for short-term rentals in Carolina? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| San Juan | Historic capital of Puerto Rico known for its beautiful beaches, colonial architecture, and vibrant culture. It's a prime location for tourists looking for history, culture, and nightlife. | Old San Juan, El Morro, San Juan Cathedral, La Fortaleza, Condado Beach |
| Rincón | A picturesque beach town known for its surfing, diving spots, and sunset views. Ideal for travelers seeking a relaxed atmosphere with outdoor activities. | Domes Beach, Puntas Beach, Rincón Lighthouse, Sandy Beach, Rincón Art Walk |
| Vieques | A small island famous for its stunning beaches and the bioluminescent bay. It's great for those looking for adventure and natural beauty away from the mainland. | Mosquito Bay, Flamenco Beach, Bioluminescent Bay, Vieques National Wildlife Refuge, Black Sand Beach |
| Culebra | Another beautiful island known for its pristine beaches and clear waters, perfect for snorkeling and diving. Attracts nature lovers and beach enthusiasts. | Flamenco Beach, Culebra National Wildlife Refuge, Culebrita Beach, Tamarindo Beach, Luis Peña Channel |
| Ponce | The second-largest city in Puerto Rico known for its rich history and culture, with beautiful architecture and museums. A cultural hotspot for visitors. | Plaza Las Delicias, Ponce City Museum, Parque de Bombas, Catedral de Ponce, Museo de Arte de Ponce |
| Aguadilla | A coastal city known for its surfing and outdoor activities, offering a mix of relaxation and adventure. It's less touristy, making it a great getaway. | Crash Boat Beach, Surfers Beach, Las Cascadas Water Park, Aguadilla Ice Skating Arena, Punta Borinquen Lighthouse |
| Luquillo | Known for its beaches and proximity to El Yunque National Forest. Ideal for those who want to enjoy both the beach and rainforest adventures. | Luquillo Beach, El Yunque National Forest, Kiosko de Luquillo, La Selva Chocolate, Pia's Place |
| Fajardo | A gateway to the beautiful islands of Culebra and Vieques, popular for snorkeling, diving, and boat excursions. It's great for watersport enthusiasts. | Fajardo Bio Bay, Las Cabezas de San Juan Nature Reserve, Elkhorn Reef, Seven Seas Beach, Fajardo Ferry Terminal |
Understanding Airbnb License Requirements & STR Laws in Carolina (2025)
While Carolina, Puerto Rico, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Carolina to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Carolina (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Carolinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Emerald Haus-12Bd/6Bath-Sleeps 26,7min to Airport
Entire Place • 12 bedrooms
STUNNING 6BR PENTHOUSE ON ISLA VERDE BEACH
Entire Place • 6 bedrooms
Villa Mar Guest House
Entire Place • 8 bedrooms
Villa Mar Full Building with Pool
Entire Place • 7 bedrooms
The Penthouse SJU+6.5BA6BDRSleep 20 Million$View
Entire Place • 6 bedrooms
Beach Villa
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Carolina (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Carolina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Beatrice | 33 | $2,612,446 | 3367 | 4.83/5.0 |
| #Capital Jetset LLC | 19 | $1,186,196 | 2361 | 4.50/5.0 |
| Chana | 17 | $979,108 | 1170 | 4.84/5.0 |
| Dennis | 6 | $922,179 | 95 | 4.89/5.0 |
| OpArt Managers | 10 | $715,258 | 1087 | 4.88/5.0 |
| Vacation-Apartments | 25 | $663,462 | 531 | 3.97/5.0 |
| John M | 10 | $653,932 | 877 | 4.72/5.0 |
| West Indies | 7 | $556,847 | 829 | 4.67/5.0 |
| BnBConcierge | 15 | $556,498 | 853 | 4.64/5.0 |
| Maritza | 16 | $550,364 | 940 | 4.64/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Carolina.
Dive Deeper: Advanced Carolina STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Carolina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCarolina Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Carolina
- The Carolina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96% of the 2,028 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Carolina, Apartment/Condo properties are the most common (72%), reflecting the local real estate landscape.
- Houses represent a significant 21.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 6.4%) offer potential for unique stay experiences.
Carolina Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Carolina
- The dominant room capacity in Carolina is 1 bedroom listings, making up 42.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.9% of the active Airbnb listings in Carolina, indicating a high concentration in these sizes.
- A significant 21.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Carolina.
Carolina Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Carolina
- The most common guest capacity trend in Carolina vacation rentals is listings accommodating 2 guests (28.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Carolina STR market, accounting for 56.0% of listings.
- 29.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Carolina.
- On average, properties in Carolina are equipped to host 4.2 guests.
Carolina Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Carolina
- The most common availability pattern in Carolina falls within the 91-180 days range, representing 36.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 44.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Carolina (36.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 56.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Carolina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
569 listings
30% of total
2 Nights
502 listings
26.4% of total
3 Nights
375 listings
19.7% of total
4-6 Nights
141 listings
7.4% of total
7-29 Nights
9 listings
0.5% of total
30+ Nights
303 listings
16% of total
Key Insights
- The most prevalent minimum stay requirement in Carolina is 1 Night, adopted by 30% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (16%) caters to monthly stays (30+ nights) in Carolina, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 30% of Carolina hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Carolina.
Carolina Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
8 listings
0.4% of total
Super Strict 60 Days
4 listings
0.2% of total
Flexible
454 listings
24.4% of total
Moderate
495 listings
26.6% of total
Firm
365 listings
19.6% of total
Strict
535 listings
28.7% of total
Cancellation Policy Insights for Carolina
- The prevailing Airbnb cancellation policy trend in Carolina is Strict, used by 28.7% of listings.
- There's a relatively balanced mix between guest-friendly (51.0%) and stricter (48.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 28.7% market standard in Carolina.
- Regularly review your cancellation policy against competitors and market demand shifts in Carolina.
Carolina STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Carolina
- The overall average booking lead time for vacation rentals in Carolina is 37 days.
- Guests book furthest in advance for stays during January (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (46 days avg.) sees the longest lead times, while Fall (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Carolina.
- Target marketing efforts for the Winter season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Carolina averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Carolina (2025)
Amenity Prevalence
Amenity Insights for Carolina
- Essential amenities in Carolina that guests expect include: Air conditioning, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Carolina: Air conditioning, Wifi, TV.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Carolina to stay competitive.
Carolina Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Carolina
- The typical guest profile for Airbnb in Carolina consists of primarily domestic travelers (88%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 88.3% of guests.
- Key international markets include United States (88.3%) and Puerto Rico (6.9%).
- Top languages spoken are English (55.8%) followed by Spanish (36.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Miami.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Carolina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fortuna | 12 | $5,931 | $291.01 | 54% |
| Toa Alta | 14 | $4,930 | $257.09 | 56% |
| Dorado | 267 | $4,106 | $399.52 | 47% |
| Cayey | 41 | $3,996 | $246.57 | 52% |
| Yabucoa | 64 | $3,902 | $248.98 | 49% |
| Río Grande | 729 | $3,875 | $343.51 | 44% |
| Vega Alta | 103 | $3,841 | $296.39 | 47% |
| Naranjito | 11 | $3,784 | $258.53 | 48% |
| Isabel Segunda | 262 | $3,778 | $307.63 | 46% |
| Luquillo | 60 | $3,756 | $233.63 | 46% |