Airbnb Market Analytics, Statistics and Data in Carolina, Puerto Rico, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Carolina? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Carolina:
How much do Airbnb hosts make on average per month in Carolina?
The short-term rental market in Carolina shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,448 per month
- Strong performing properties (top 25%) make $4,232 or more
- Best-in-class properties (top 10%) achieve $6,939+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,369
Revenue Variations by Month
Occupancy Rates Throughout the Year in Carolina
The market in Carolina shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 60% occupancy rates
- Strong performing properties (top 25%) achieve 78% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 34%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Carolina
Daily rates in Carolina vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $131 per night
- Strong performing properties (top 25%) secure $202 or more
- Best-in-class properties (top 10%) pull in $320+ per night
- Entry-level properties (bottom 25%) earn around $89
Daily Rate Variations by Month
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Seasonality patterns in Carolina
Peak Season (March, June, July)
- Revenue peaks at $4142.76 per month
- Occupancy rates reach 66.73%
- Daily rates average $190.46
Shoulder Season
- Revenue averages $3346.41 per month
- Occupancy maintains 55.74%
- Daily rates hold at $176.64
Low Season (November, October, September)
- Revenue drops to $2324.85 per month
- Occupancy decreases to 42.26%
- Daily rates adjust to $170.72
Is it still profitable to do Airbnb in Carolina in 2025?
Yes! Carolina demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 56% and strong monthly revenue averaging $3346 and As a mature market with 2068 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (leaf-peepers, wine tourists, cultural festival attendees, solo travelers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Carolina
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| San Juan | The capital city and a major tourist destination with rich history and vibrant nightlife. Offers stunning beaches, historical sites, and a diverse culinary scene. Ideal for travelers seeking culture and entertainment. | Old San Juan, El Morro, La Perla Beach, San Juan National Historic Site, Castillo San Cristóbal, Condado Beach |
| Luquillo | Known for its beautiful beaches and proximity to El Yunque National Forest. Attracts nature lovers and beachgoers looking for a serene getaway. | Luquillo Beach, El Yunque National Forest, Luquillo Kiosks, La Pared Beach, Balneario La Monserrate |
| Ponce | A historic city known for its architecture and cultural sites. Offers a unique perspective of Puerto Rican history and charm, attracting tourists interested in art and culture. | Parque de Bombas, Ponce Museum of Art, Plaza Las Delicias, Catedral de Ponce, El Museo Castillo Serrallés |
| Cabo Rojo | Famous for its stunning cliffs and beaches, Cabo Rojo offers a laid-back atmosphere with beautiful natural sights. Perfect for those seeking relaxation and adventure alike. | Las Salinas, Cabo Rojo Lighthouse, Combate Beach, Playuela Beach, Refugio de Vida Silvestre de Cabo Rojo |
| Rincon | Known as the surfing capital of Puerto Rico, Rincon attracts water sports enthusiasts and beach lovers. Offers a laid-back vibe and stunning sunsets. | Rincon Beach, Domes Beach, Sandy Beach, Tamboo Beach, Steps Beach |
| Vieques | A small island offering stunning beaches and bioluminescent bays. Attracts nature lovers and those looking for a unique tropical experience away from crowds. | Mosquito Bay, Bioluminescent Bay, Navio Beach, Carlos Rosario Beach, Esperanza |
| Aguadilla | Famous for its beautiful beaches and water sports. Offers an authentic Puerto Rican experience with a less crowded atmosphere, perfect for family vacations. | Crash Boat Beach, Surfer’s Beach, Punta Borinquen Lighthouse, Las Cascadas Water Park, Ramey Base |
| Culebra | Offers some of the best beaches in the world, known for their tranquility and beauty. Ideal for travelers seeking an idyllic beach getaway. | Flamenco Beach, Culebra National Wildlife Refuge, Tamarindo Beach, Zoni Beach, Carlos Rosario Beach |
Do you need a license for Airbnb in Carolina?
We recommend checking directly with Carolina's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Carolina
Emerald Haus-12Bd/6Bath-Sleeps 26,7min to Airport
Entire Place • 12 bedrooms
STUNNING 6BR PENTHOUSE ON ISLA VERDE BEACH
Entire Place • 6 bedrooms
Beach Villa
Entire Place • 5 bedrooms
Villa Mar Guest House
Entire Place • 8 bedrooms
Luxurious and Beautiful Isla Verde beach house
Entire Place • 6 bedrooms
Vistamar Villa 5BDR Private Waterfront Home Pool
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Carolina
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Beatrice | 33 | $2,591,640 | 3367 | 4.83/5.0 |
| #Capital Jetset LLC | 19 | $1,208,200 | 2361 | 4.50/5.0 |
| Chana | 17 | $992,449 | 1170 | 4.84/5.0 |
| Dennis | 6 | $734,952 | 95 | 4.89/5.0 |
| Vacation-Apartments | 27 | $685,361 | 551 | 3.99/5.0 |
| John M | 10 | $685,241 | 877 | 4.72/5.0 |
| OpArt Managers | 10 | $683,484 | 1087 | 4.88/5.0 |
| Maritza | 16 | $617,717 | 940 | 4.64/5.0 |
| BnBConcierge | 15 | $603,397 | 853 | 4.64/5.0 |
| Daniel | 23 | $574,745 | 505 | 4.26/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Carolina
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.9%), with apartment & condo and house properties comprising 93.5% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (6.5% combined)
Room Capacity Distribution
Analysis of 2,068 properties in Carolina shows that 1 bedroom properties are most prevalent, making up 42.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.4% of all listings.
Key Insights
- Most common: 1 bedroom (42.8%)
- Least common: 5+ bedrooms (2.6%)
- Market concentration: 66.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,068 properties in Carolina reveals that 4 guests properties dominate the market, representing 28% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 56.0% of the market.
Key Insights
- Most common capacity: 4 guests (28% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 56.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,068 properties in Carolina, the most common availability pattern is 91-180 days (36.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (35.8% of properties).
Key Insights
- Most common availability window: 91-180 days (36.4%)
- Most common booking duration: 181-270 days (35.8%)
- Properties with high availability (180+ days): 43.5%
- Properties with long-term bookings (180+ days): 57.9%
Minimum Stay Distributions
1 Night
602 listings
31.8% of total
2 Nights
541 listings
28.5% of total
3 Nights
442 listings
23.3% of total
4-6 Nights
161 listings
8.5% of total
7-29 Nights
10 listings
0.5% of total
30+ Nights
139 listings
7.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 60.3%
- Mid-length stays (4-6 nights) represent 8.5% of listings
- Monthly+ stays (7.3%) suggest a stable extended-stay market
- High market flexibility with 83.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
8 listings
0.4% of total
Super Strict 60 Days
4 listings
0.2% of total
Flexible
458 listings
24.4% of total
Moderate
500 listings
26.6% of total
Firm
369 listings
19.6% of total
Strict
539 listings
28.7% of total
Key Insights
- Strict is the preferred policy at 28.7% of listings
- The market shows a balanced distribution between guest-friendly (51.0%) and strict (48.3%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Jan, May, averaging 48 days
- Shortest booking windows are in Oct, Aug, Sep, averaging 32 days
- Winter shows the longest average booking window at 47 days, while Fall has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 47 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Carolina
Below is the distribution of amenities across listings in Carolina:
Traveler Demographics
Key Insights
- Domestic travelers make up 88% of total guests, indicating a dominant local market share.
- Primary international markets: Puerto Rico (7.5%) and DC (0.9%)
- English is the top language at 58.4%, followed by Spanish (38%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.7%
Recommendations
- Target marketing campaigns for New York and Chicago markets
- Develop localized content for Puerto Rico and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Carolina. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Fortuna | 12 | $5,665 | $285.89 | 51% |
| Toa Alta | 15 | $4,603 | $278.16 | 57% |
| Dorado | 271 | $4,157 | $405.26 | 46% |
| Vega Alta | 103 | $4,063 | $304.66 | 48% |
| Yabucoa | 65 | $3,903 | $245.70 | 47% |
| Río Grande | 751 | $3,836 | $332.25 | 44% |
| Naranjito | 11 | $3,668 | $246.78 | 49% |
| Isabel Segunda | 263 | $3,642 | $294.31 | 45% |
| Luquillo | 62 | $3,597 | $233.40 | 43% |
| Cayey | 43 | $3,585 | $228.59 | 51% |
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