Airbnb Market Analytics, Statistics and Data in Toa Baja, Puerto Rico, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Toa Baja? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Toa Baja:
How much do Airbnb hosts make on average per month in Toa Baja?
The short-term rental market in Toa Baja shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,681 per month
- Strong performing properties (top 25%) make $2,540 or more
- Best-in-class properties (top 10%) achieve $4,350+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,052
Revenue Variations by Month
Occupancy Rates Throughout the Year in Toa Baja
The market in Toa Baja shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 53% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 31%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Toa Baja
Daily rates in Toa Baja vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $87 per night
- Strong performing properties (top 25%) secure $125 or more
- Best-in-class properties (top 10%) pull in $199+ per night
- Entry-level properties (bottom 25%) earn around $69
Daily Rate Variations by Month
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Seasonality patterns in Toa Baja
Peak Season (June, March, April)
- Revenue peaks at $2871.38 per month
- Occupancy rates reach 63.81%
- Daily rates average $117.32
Shoulder Season
- Revenue averages $2158.95 per month
- Occupancy maintains 51.42%
- Daily rates hold at $112.72
Low Season (November, October, September)
- Revenue drops to $1494.89 per month
- Occupancy decreases to 43.23%
- Daily rates adjust to $107.93
Is it still profitable to do Airbnb in Toa Baja in 2025?
Yes! Toa Baja demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 51% and solid monthly revenue averaging $2159 and The market's 170 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (leaf-peepers, wine tourists, cultural festival attendees, solo travelers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Toa Baja
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Matanzas | A beautiful coastal area with stunning beaches, perfect for tourists looking to relax by the sea. Matanzas is known for its warm weather and friendly atmosphere. | Matanza Beach, Matanza Island, Pirate Cove, Casa de la Cultura, Matanzas Plaza |
| Castañer | Nestled in the mountains, Castañer offers a serene escape with breathtaking views. It's great for those looking to enjoy nature, hiking, and local cuisine. | Castañer Forest Reserve, Coffee Farms, Hiking Trails, Local Festivals, Café Castañer |
| Vega Baja | A vibrant community known for its beautiful beaches and local charm. Vega Baja is popular for family vacations and offers a range of outdoor activities. | Vega Baja Beach, Cueva del Indio, Playa La Roca, Scuba Diving, Vega Baja Golf Course |
| Rio Mar | A sought-after destination for its luxury resorts and golf courses, Rio Mar attracts both tourists and locals looking for relaxation and recreation. | Rio Mar Beach, El Yunque National Forest, Golf Courses, Water Sports, Spa Resorts |
| Dorado | An upscale, beachfront area known for its golf resorts and luxury experiences. Dorado is perfect for travelers seeking high-end vacation rentals. | Dorado Beach, Dorado Gold Course, Puerto Rico Tennis Club, Local Shops, Dorado Lagoon |
| Bayamon | A bustling city with rich cultural sites and proximity to San Juan. Bayamon attracts tourists who wish to explore urban life and attractions. | Bayamon Central Park, Museum of Art, Bayamon Zoo, Local Markets, Cultural Festivals |
| Isla de Cabra | A beautiful small island that offers stunning views and unique experiences for tourists, ideal for those seeking a quieter getaway. | Isla de Cabra Beach, Snorkeling Spots, Kayaking, Relaxation Areas, Island Tours |
| Cabo Rojo | Known for its stunning cliffs and beaches, Cabo Rojo is a favorite for beachgoers and nature lovers, making it a prime location for tourism. | Cabo Rojo Lighthouse, Playuela Beach, Salt Flats, Wildlife Refuge, Susúa Beach |
Do you need a license for Airbnb in Toa Baja?
We recommend checking directly with Toa Baja's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Toa Baja
Tropical beauty w/pool-near beach-Placita-San Juan
Entire Place • 5 bedrooms
Atlantic Retreat
Entire Place • 4 bedrooms
Brisas By The Sun. Handicap friendly,25min airport
Entire Place • 3 bedrooms
S & k White House
Entire Place • 3 bedrooms
Villa Nereida
Entire Place • 3 bedrooms
Lake Villa House in Toa Baja
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Toa Baja
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Namil | 5 | $177,279 | 409 | 4.83/5.0 |
| Kaelyn | 7 | $172,428 | 353 | 4.68/5.0 |
| Marisol | 1 | $142,336 | 51 | 5.00/5.0 |
| Jorge | 4 | $120,364 | 252 | 4.80/5.0 |
| Wilmel | 1 | $101,071 | 54 | 4.72/5.0 |
| Joan | 1 | $96,606 | 53 | 4.70/5.0 |
| Davo | 5 | $96,515 | 240 | 4.80/5.0 |
| Karl | 1 | $91,106 | 47 | 4.81/5.0 |
| Jeannette And Armando | 2 | $90,725 | 149 | 4.93/5.0 |
| Francisco | 4 | $87,490 | 188 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Toa Baja
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.8%), with apartment & condo and house properties comprising 96.4% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, others segments (3.6% combined)
Room Capacity Distribution
Analysis of 170 properties in Toa Baja shows that 1 bedroom properties are most prevalent, making up 35.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.5% of all listings.
Key Insights
- Most common: 1 bedroom (35.9%)
- Least common: 5+ bedrooms (1.2%)
- Market concentration: 63.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 170 properties in Toa Baja reveals that 4 guests properties dominate the market, representing 26.5% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 47.1% of the market.
Key Insights
- Most common capacity: 4 guests (26.5% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 47.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 170 properties in Toa Baja, the most common availability pattern is 91-180 days (36.5% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (37.1% of properties).
Key Insights
- Most common availability window: 91-180 days (36.5%)
- Most common booking duration: 181-270 days (37.1%)
- Properties with high availability (180+ days): 43.5%
- Properties with long-term bookings (180+ days): 59.4%
Minimum Stay Distributions
1 Night
54 listings
35.8% of total
2 Nights
61 listings
40.4% of total
3 Nights
30 listings
19.9% of total
4-6 Nights
2 listings
1.3% of total
30+ Nights
4 listings
2.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.2%
- Mid-length stays (4-6 nights) represent 1.3% of listings
- Monthly+ stays (2.6%) suggest a stable extended-stay market
- High market flexibility with 96.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
40 listings
27.2% of total
Moderate
44 listings
29.9% of total
Firm
26 listings
17.7% of total
Strict
37 listings
25.2% of total
Key Insights
- Moderate is the preferred policy at 29.9% of listings
- The market shows a balanced distribution between guest-friendly (57.1%) and strict (42.9%) policies
- Firm policies are least common at 17.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Nov, averaging 39 days
- Shortest booking windows are in Mar, Aug, Sep, averaging 22 days
- Summer shows the longest average booking window at 35 days, while Fall has the shortest at 28 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 35 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Sep when lead times are shortest
Popular Airbnb Amenities in Toa Baja
Below is the distribution of amenities across listings in Toa Baja:
Traveler Demographics
Key Insights
- Domestic travelers make up 75.7% of total guests, indicating a dominant local market share.
- Primary international markets: Puerto Rico (20.4%) and Canada (0.8%)
- English is the top language at 51.6%, followed by Spanish (44.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.2%
Recommendations
- Target marketing campaigns for New York and Orlando markets
- Develop localized content for Puerto Rico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Toa Baja. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Fortuna | 12 | $5,665 | $285.89 | 51% |
| Toa Alta | 15 | $4,603 | $278.16 | 57% |
| Dorado | 271 | $4,157 | $405.26 | 46% |
| Vega Alta | 103 | $4,063 | $304.66 | 48% |
| Yabucoa | 65 | $3,903 | $245.70 | 47% |
| Río Grande | 751 | $3,836 | $332.25 | 44% |
| Naranjito | 11 | $3,668 | $246.78 | 49% |
| Isabel Segunda | 263 | $3,642 | $294.31 | 45% |
| Luquillo | 62 | $3,597 | $233.40 | 43% |
| Cayey | 43 | $3,585 | $228.59 | 51% |
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