Toa Baja Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Puerto Rico, United States
Is Airbnb profitable in Toa Baja in 2025? Explore comprehensive Airbnb analytics for Toa Baja, Puerto Rico, United States to uncover income potential. This 2025 STR market report for Toa Baja, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 168 active listings.
Whether you're considering an Airbnb investment in Toa Baja, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Toa Baja Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Toa Baja Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Toa Baja (2025)
Understanding the monthly revenue variations for Airbnb listings in Toa Baja is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Toa Baja is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Toa Baja across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,206+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,519 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,685 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,036, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Toa Baja
Toa Baja Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Toa Baja STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Toa Baja:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Toa Baja
Average Daily Rate (ADR) Airbnb Trends in Toa Baja (2025)
Effective short term rental pricing strategy in Toa Baja involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Toa Baja typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $199+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $129 or more.
- Typical properties (Median) charge around $89 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Toa Baja
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Airbnb Seasonality Analysis & Trends in Toa Baja (2025)
Peak Season (June, May, April)
- Revenue averages $2,731 per month
- Occupancy rates average 53.0%
- Daily rates average $115
Shoulder Season
- Revenue averages $2,159 per month
- Occupancy maintains around 59.0%
- Daily rates hold near $116
Low Season (September, October, November)
- Revenue drops to average $1,497 per month
- Occupancy decreases to average 44.0%
- Daily rates adjust to average $111
Seasonality Insights for Toa Baja
- The Airbnb seasonality in Toa Baja shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Toa Baja's highest earning potential, with monthly revenues capable of climbing to $2,835, occupancy reaching a high of 65.5%, and ADRs peaking at $118.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,414, occupancy could drop to 43.0%, and ADRs may adjust down to $110.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Toa Baja.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Toa Baja seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Toa Baja (2025)
Exploring the top neighborhoods for short-term rentals in Toa Baja? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Canta Gallo | A serene beach town with stunning ocean views and a local vibe, ideal for those looking to escape the hustle and bustle. Attracts visitors seeking a laid-back atmosphere with beautiful beaches. | Canta Gallo Beach, Bahía de Canta Gallo, local seafood eateries, water sports activities, scenic viewpoints |
| Bajamar | A coastal community known for its beautiful beaches and golf courses. An excellent choice for families and golf enthusiasts looking for leisure and recreation. | Golfito de Bajamar, Bajamar Beach, local markets, restaurants with ocean views, water sports |
| Tetuán | A growing neighborhood that showcases local culture and tasty cuisine. Attracts tourists interested in immersive experiences and local dining. | Local art galleries, Tetuán cuisine, local festivals, traditional markets, community events |
| Piedras | A charming area close to natural attractions, ideal for eco-tourism and adventure seekers. Offers a unique mix of nature and local culture. | Cueva de los Indios, nature trails, local botanical gardens, eco-tourism activities, organic farms |
| Tamarindo | Known for its vibrant beach life and water activities, this area is popular among surf enthusiasts and vacationers looking for fun in the sun. | Tamarindo Beach, surf schools, beach bars, sea turtle conservation areas, water sports rentals |
| San Antón | A residential area with easy access to urban amenities and local markets. Suitable for longer stays and those wanting a home-like atmosphere. | local parks, community markets, cultural events, family-friendly restaurants, shopping districts |
| Puerto Nuevo | Famous for its beautiful beaches and oceanfront dining, this location is a hotspot for tourists seeking sun and sea, as well as local seafood delicacies. | Puerto Nuevo Beach, seafood restaurants, snorkeling spots, beachfront cafes, water sports activities |
| Cataño | A historic area with cultural significance and beautiful waterfront views, ideal for visitors looking for a mix of history and leisure activities. | Cataño Waterfront, Casa Bacardí, historical landmarks, local nightlife, outdoor events |
Understanding Airbnb License Requirements & STR Laws in Toa Baja (2025)
While Toa Baja, Puerto Rico, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Toa Baja to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Toa Baja (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Toa Bajabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Tropical beauty w/pool-near beach-Placita-San Juan
Entire Place • 5 bedrooms
Atlantic Retreat
Entire Place • 4 bedrooms
Brisas By The Sun. Handicap friendly,25min airport
Entire Place • 3 bedrooms
S & k White House
Entire Place • 3 bedrooms
Villa Nereida
Entire Place • 3 bedrooms
Lake Villa House in Toa Baja
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Toa Baja (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Toa Baja based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Namil | 5 | $182,657 | 409 | 4.83/5.0 |
| Kaelyn | 7 | $176,864 | 353 | 4.68/5.0 |
| Marisol | 1 | $137,468 | 51 | 5.00/5.0 |
| Jorge | 4 | $113,760 | 252 | 4.80/5.0 |
| Wilmel | 1 | $108,045 | 54 | 4.72/5.0 |
| Davo | 5 | $98,606 | 240 | 4.80/5.0 |
| Jeannette And Armando | 2 | $91,477 | 149 | 4.93/5.0 |
| Francisco | 4 | $87,907 | 188 | 4.90/5.0 |
| Joan | 1 | $86,461 | 53 | 4.70/5.0 |
| Karl | 1 | $83,349 | 47 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Toa Baja.
Dive Deeper: Advanced Toa Baja STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Toa Baja. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsToa Baja Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Toa Baja
- The Toa Baja Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 168 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Toa Baja, Apartment/Condo properties are the most common (63.7%), reflecting the local real estate landscape.
- Houses represent a significant 32.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 3.6%) offer potential for unique stay experiences.
Toa Baja Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Toa Baja
- The dominant room capacity in Toa Baja is 1 bedroom listings, making up 35.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.3% of the active Airbnb listings in Toa Baja, indicating a high concentration in these sizes.
- A significant 24.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Toa Baja.
Toa Baja Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Toa Baja
- The most common guest capacity trend in Toa Baja vacation rentals is listings accommodating 4 guests (27.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Toa Baja STR market, accounting for 47.6% of listings.
- 32.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Toa Baja.
- On average, properties in Toa Baja are equipped to host 4.3 guests.
Toa Baja Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Toa Baja
- The most common availability pattern in Toa Baja falls within the 91-180 days range, representing 38.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 44.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Toa Baja (39.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 56.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Toa Baja Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
49 listings
32.2% of total
2 Nights
54 listings
35.5% of total
3 Nights
26 listings
17.1% of total
4-6 Nights
1 listings
0.7% of total
30+ Nights
22 listings
14.5% of total
Key Insights
- The most prevalent minimum stay requirement in Toa Baja is 2 Nights, adopted by 35.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.7%) of the Toa Baja Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.5%) caters to monthly stays (30+ nights) in Toa Baja, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.5% of Toa Baja hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Toa Baja.
Toa Baja Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
40 listings
27% of total
Moderate
45 listings
30.4% of total
Firm
26 listings
17.6% of total
Strict
37 listings
25% of total
Cancellation Policy Insights for Toa Baja
- The prevailing Airbnb cancellation policy trend in Toa Baja is Moderate, used by 30.4% of listings.
- There's a relatively balanced mix between guest-friendly (57.4%) and stricter (42.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.4% market standard in Toa Baja.
- Regularly review your cancellation policy against competitors and market demand shifts in Toa Baja.
Toa Baja STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Toa Baja
- The overall average booking lead time for vacation rentals in Toa Baja is 30 days.
- Guests book furthest in advance for stays during July (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (34 days avg.) sees the longest lead times, while Fall (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Toa Baja.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Toa Baja averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Toa Baja (2025)
Amenity Prevalence
Amenity Insights for Toa Baja
- Essential amenities in Toa Baja that guests expect include: TV, Wifi, Free parking on premises, Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Hot water, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Toa Baja: TV, Wifi, Free parking on premises, Air conditioning, Kitchen.
- Prioritize adding missing essentials: TV, Wifi, Free parking on premises, Air conditioning, Kitchen.
- Consider adding popular differentiators like Dishes and silverware or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Toa Baja to stay competitive.
Toa Baja Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Toa Baja
- The typical guest profile for Airbnb in Toa Baja consists of primarily domestic travelers (76%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 75.7% of guests.
- Key international markets include United States (75.7%) and Puerto Rico (19.6%).
- Top languages spoken are English (49.2%) followed by Spanish (43%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Orlando.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Toa Baja Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fortuna | 12 | $5,931 | $291.01 | 54% |
| Toa Alta | 14 | $4,930 | $257.09 | 56% |
| Dorado | 267 | $4,106 | $399.52 | 47% |
| Cayey | 41 | $3,996 | $246.57 | 52% |
| Yabucoa | 64 | $3,902 | $248.98 | 49% |
| Río Grande | 729 | $3,875 | $343.51 | 44% |
| Vega Alta | 103 | $3,841 | $296.39 | 47% |
| Naranjito | 11 | $3,784 | $258.53 | 48% |
| Isabel Segunda | 262 | $3,778 | $307.63 | 46% |
| Luquillo | 60 | $3,756 | $233.63 | 46% |