Hatillo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Puerto Rico, United States

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Hatillo in 2025? Explore comprehensive Airbnb analytics for Hatillo, Puerto Rico, United States to uncover income potential. This 2025 STR market report for Hatillo, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 66 active listings.

Whether you're considering an Airbnb investment in Hatillo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hatillo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Hatillo Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$182
The average rental revenue earned for an occupied room per day in Hatillo.
Occupancy Rate(?)
41.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$23,507
Typical annual income for an Airbnb listing in Hatillo. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-11.9%
Significant decrease (-11.9%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Hatillo.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Hatillo.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
66
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Hatillo (2025)

Understanding the monthly revenue variations for Airbnb listings in Hatillo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hatillo is typically July, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hatillo across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,546+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,895 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,555 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $835, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Hatillo

Hatillo Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Hatillo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hatillo:

  • Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 41%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Hatillo

Average Daily Rate (ADR) Airbnb Trends in Hatillo (2025)

Effective short term rental pricing strategy in Hatillo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hatillo typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $294+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $191 or more.
  • Typical properties (Median) charge around $130 per night.
  • Entry-level properties (Bottom 25%) earn around $89 per night.

Average Daily Rate (ADR) Trend by Month in Hatillo

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Airbnb Seasonality Analysis & Trends in Hatillo (2025)

Peak Season (July, June, March)
  • Revenue averages $3,314 per month
  • Occupancy rates average 51.7%
  • Daily rates average $174
Shoulder Season
  • Revenue averages $2,598 per month
  • Occupancy maintains around 42.7%
  • Daily rates hold near $181
Low Season (September, November, December)
  • Revenue drops to average $2,195 per month
  • Occupancy decreases to average 36.7%
  • Daily rates adjust to average $167

Seasonality Insights for Hatillo

  • The Airbnb seasonality in Hatillo shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Hatillo's highest earning potential, with monthly revenues capable of climbing to $3,663, occupancy reaching a high of 55.2%, and ADRs peaking at $194.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,055, occupancy could drop to 33.4%, and ADRs may adjust down to $161.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hatillo.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Hatillo seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Hatillo (2025)

Exploring the top neighborhoods for short-term rentals in Hatillo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Playa de Guayanés
A picturesque beach area known for its stunning sunsets and tranquil atmosphere, making it ideal for vacationers looking for relaxation and natural beauty.
Guayanés Beach, La Cueva del Indio, Scenic viewpoints, Local seafood restaurants, Whale watching (seasonal)
Cerro Gordo
Famous for its natural reserves and hiking trails, Cerro Gordo attracts nature lovers and adventurers. The area offers stunning views of the coastline and lush greenery.
Cerro Gordo Beach, Nature trails, Ecological reserves, Local artisan market, Historical landmarks
Jobos Beach
A popular destination for surfers and beach lovers, Jobos offers a lively atmosphere with great waves and beach bars, perfect for those looking for fun in the sun.
Jobos Beach, Surf spots, Local eateries, Beach bars, Sunset views
San Sebastián
Known for its rich cultural heritage and vibrant festivals, San Sebastián provides a taste of local traditions and is ideal for travelers interested in Puerto Rican culture.
San Sebastián Church, Local artisan shops, Cultural festivals, Historical museums, Community events
Isla de Culebra
A beautiful island offering pristine beaches and crystal-clear waters, Culebra is perfect for travelers seeking a tropical paradise with great snorkeling and diving opportunities.
Flamenco Beach, Culebra National Wildlife Refuge, Snorkeling spots, Kayaking tours, Island hopping
Sierra de Luquillo
This mountainous region offers breathtaking views and a quieter atmosphere, appealing to those looking to escape the hustle and bustle and immerse themselves in nature.
El Yunque National Forest, Hiking trails, Waterfalls, Birdwatching, Scenic viewpoints
Punta Santiago
A quaint coastal community with friendly locals, Punta Santiago offers a unique experience for travelers interested in authentic Puerto Rican culture and cuisine.
Punta Santiago Beach, Local markets, Fishing spots, Cultural events, Delicious restaurants
Río Grande
Home to luxury resorts and close to El Yunque, Río Grande attracts tourists looking for high-end accommodations and easy access to outdoor adventures and beaches.
El Yunque National Forest, Resorts and spas, Bioluminescent Bay, Golf courses, Beaches

Understanding Airbnb License Requirements & STR Laws in Hatillo (2025)

While Hatillo, Puerto Rico, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hatillo to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 5% licensed listings)

Top Performing Airbnb Properties in Hatillo (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Hatillobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Tesoro Del Mar Stunning Beachfront Beach Villa

Tesoro Del Mar Stunning Beachfront Beach Villa

Entire Place • 5 bedrooms

$356,178
Revenue
61.2%
Occupancy
$1578.21
Daily Rate
2 Min from Beach - Modern Home - Heated Black Pool

2 Min from Beach - Modern Home - Heated Black Pool

Entire Place • 3 bedrooms

$95,754
Revenue
83.9%
Occupancy
$338.45
Daily Rate
Casa De Hatillo

Casa De Hatillo

Entire Place • 2 bedrooms

$68,662
Revenue
68.3%
Occupancy
$260.48
Daily Rate
1 Walk to the beach/private pool and food walking

1 Walk to the beach/private pool and food walking

Entire Place • 3 bedrooms

$53,846
Revenue
42.4%
Occupancy
$612.35
Daily Rate
Luxury Modern Style Resort it is a private mansion

Luxury Modern Style Resort it is a private mansion

Entire Place • 3 bedrooms

$46,467
Revenue
26.8%
Occupancy
$552.76
Daily Rate
Chaparral House

Chaparral House

Entire Place • 2 bedrooms

$43,043
Revenue
52.6%
Occupancy
$237.35
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Hatillo (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Hatillo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
LizM1$356,178474.91/5.0
Sheila4$119,3441644.79/5.0
Sandra1$95,754475.00/5.0
Jennifer1$68,662574.96/5.0
Liliana & Chris2$54,4243554.88/5.0
Luis2$49,5962014.88/5.0
Willie1$46,467574.79/5.0
La Marina Casa2$43,813345.00/5.0
Aleida1$43,043164.81/5.0
Denisse1$41,8951094.90/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hatillo.

Dive Deeper: Advanced Hatillo STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hatillo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Hatillo Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Hatillo

  • The Hatillo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97% of the 66 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Hatillo, House properties are the most common (62.1%), reflecting the local real estate landscape.
  • Houses represent a significant 62.1% portion, catering likely to families or larger groups.
  • Smaller segments like outdoor/unique, hotel/boutique (combined 3.0%) offer potential for unique stay experiences.

Hatillo Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Hatillo

  • The dominant room capacity in Hatillo is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 63.6% of the active Airbnb listings in Hatillo, indicating a high concentration in these sizes.
  • A significant 37.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hatillo.

Hatillo Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Hatillo

  • The most common guest capacity trend in Hatillo vacation rentals is listings accommodating 6 guests (25.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 8+ guests dominate the Hatillo STR market, accounting for 50.0% of listings.
  • 54.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hatillo.
  • On average, properties in Hatillo are equipped to host 5.3 guests.

Hatillo Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Hatillo

  • The most common availability pattern in Hatillo falls within the 271-366 days range, representing 40.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 78.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Hatillo (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 24.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Hatillo Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (27.7%)

1 Night

18 listings

27.7% of total

2 Nights (43.1%)

2 Nights

28 listings

43.1% of total

3 Nights (21.5%)

3 Nights

14 listings

21.5% of total

4-6 Nights (3.1%)

4-6 Nights

2 listings

3.1% of total

30+ Nights (4.6%)

30+ Nights

3 listings

4.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Hatillo is 2 Nights, adopted by 43.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (70.8%) of the Hatillo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 43.1% of Hatillo hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.7% currently do.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hatillo.

Hatillo Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (34.4%)

Flexible

22 listings

34.4% of total

Moderate (34.4%)

Moderate

22 listings

34.4% of total

Firm (18.8%)

Firm

12 listings

18.8% of total

Strict (12.5%)

Strict

8 listings

12.5% of total

Cancellation Policy Insights for Hatillo

  • The prevailing Airbnb cancellation policy trend in Hatillo is Flexible, used by 34.4% of listings.
  • There's a relatively balanced mix between guest-friendly (68.8%) and stricter (31.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 34.4% market standard in Hatillo.
  • Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Hatillo.

Hatillo STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Hatillo

  • The overall average booking lead time for vacation rentals in Hatillo is 40 days.
  • Guests book furthest in advance for stays during January (average 60 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 22 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (55 days avg.) sees the longest lead times, while Fall (32 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Hatillo.
  • For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 55 days) to capture early planners.
  • Monitor your own booking lead times against these Hatillo averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Hatillo (2025)

Amenity Prevalence

Amenity Insights for Hatillo

  • Essential amenities in Hatillo that guests expect include: Wifi, TV, Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Dishes and silverware, Refrigerator, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Hatillo: Wifi, TV, Air conditioning, Kitchen.
  • Prioritize adding missing essentials: TV, Air conditioning, Kitchen.
  • Consider adding popular differentiators like Dishes and silverware or Refrigerator to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Hatillo to stay competitive.

Hatillo Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Hatillo

  • The typical guest profile for Airbnb in Hatillo consists of primarily domestic travelers (69%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 68.8% of guests.
  • Key international markets include United States (68.8%) and Puerto Rico (28.7%).
  • Top languages spoken are English (49.7%) followed by Spanish (45.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from New York and San Juan.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Hatillo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Fortuna13$5,723$301.9355%
Toa Alta14$4,400$266.9854%
Dorado286$3,966$450.2544%
Isabel Segunda257$3,937$317.6647%
Río Grande712$3,911$363.6144%
Cayey41$3,788$250.2251%
Vega Alta102$3,785$316.3745%
Yabucoa64$3,491$260.6947%
Vieques74$3,445$278.6649%
Luquillo63$3,279$244.1644%

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