Las Marías Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Puerto Rico, United States
Is Airbnb profitable in Las Marías in 2025? Explore comprehensive Airbnb analytics for Las Marías, Puerto Rico, United States to uncover income potential. This 2025 STR market report for Las Marías, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Las Marías, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Las Marías Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Las Marías Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Las Marías (2025)
Understanding the monthly revenue variations for Airbnb listings in Las Marías is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Las Marías is typically March, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Las Marías across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,562+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,379 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,464 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $522, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Las Marías
Las Marías Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Las Marías STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Las Marías:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Las Marías
Average Daily Rate (ADR) Airbnb Trends in Las Marías (2025)
Effective short term rental pricing strategy in Las Marías involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Las Marías typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $294+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $158 or more.
- Typical properties (Median) charge around $96 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Las Marías
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Airbnb Seasonality Analysis & Trends in Las Marías (2025)
Peak Season (March, April, December)
- Revenue averages $2,786 per month
- Occupancy rates average 40.4%
- Daily rates average $147
Shoulder Season
- Revenue averages $2,492 per month
- Occupancy maintains around 36.9%
- Daily rates hold near $143
Low Season (February, August, September)
- Revenue drops to average $1,934 per month
- Occupancy decreases to average 32.1%
- Daily rates adjust to average $142
Seasonality Insights for Las Marías
- The Airbnb seasonality in Las Marías shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Las Marías's highest earning potential, with monthly revenues capable of climbing to $2,964, occupancy reaching a high of 44.0%, and ADRs peaking at $155.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,772, occupancy could drop to 24.2%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Las Marías.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Las Marías seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Las Marías (2025)
Exploring the top neighborhoods for short-term rentals in Las Marías? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Playa | Popular beach area known for its beautiful coastline and recreational activities. Ideal for tourists looking to unwind by the sea and enjoy water sports. | La Playa Beach, Snorkeling, Kayaking, Local seafood restaurants |
| El Yunque | Notable for its lush rainforest and hiking trails. A hotspot for nature lovers and adventure seekers looking for a unique Eco-tourism experience. | El Yunque National Forest, Laguna Grande, La Mina Falls, Hiking trails |
| Pueblo | The town center offers a blend of local culture and tradition, making it attractive for visitors who wish to experience authentic Puerto Rican life. | Local markets, Historic sites, Cultural festivals, Authentic Puerto Rican cuisine |
| Río Mar Beach | A serene beach destination perfect for relaxation and water activities, attracting families and couples alike. | Río Mar Beach, Surfing, Sunbathing, Scuba diving |
| Coffee Plantations | Unique for its coffee culture, attracts tourists interested in agritourism and exploring local coffee production. | Coffee tours, Tasting experiences, Scenic landscapes, Local farms |
| Las Marías Historic Area | Rich in history with colonial architecture and heritage, ideal for tourists interested in culture and history. | Historical landmarks, Local museums, Cultural experiences, Guided tours |
| La Montaña | Attractive for those seeking mountain experiences, hiking, and cooler climates, popular among nature enthusiasts. | Hiking trails, Scenic viewpoints, Nature reserves, Bird watching |
| Local Festivals | Engaging local events that attract tourists, showcasing Puerto Rican culture and traditions throughout the year. | Cultural festivals, Food fairs, Live music events, Arts and crafts exhibitions |
Understanding Airbnb License Requirements & STR Laws in Las Marías (2025)
While Las Marías, Puerto Rico, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Las Marías to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Las Marías (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Las Maríasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chalet del Campo
Private Room • N/A
Casa Serena w/ Heated Pool + Mt View + River
Entire Place • 4 bedrooms
Casa Brisa w/ Heated Pool + Mt. View + River
Entire Place • 3 bedrooms
Montaña Viva PR
Entire Place • 1 bedroom
Casa Verde at Hacienda Serena w/ Mt. View + River
Entire Place • 2 bedrooms
Finca Alelí-Agroforestry Retreat
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Las Marías (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Las Marías based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Antonio | 4 | $178,024 | 269 | 4.97/5.0 |
| Veronica | 1 | $97,352 | 591 | 4.95/5.0 |
| Mariela | 1 | $48,464 | 54 | 4.93/5.0 |
| Karina | 1 | $30,111 | 23 | 4.91/5.0 |
| Veronica | 3 | $30,104 | 430 | 4.84/5.0 |
| Yania | 1 | $18,859 | 82 | 4.95/5.0 |
| Zul | 1 | $18,012 | 10 | 4.90/5.0 |
| Nelsie | 2 | $16,926 | 234 | 4.84/5.0 |
| Host #473548590 | 2 | $4,050 | 2 | 0.00/5.0 |
| Hector | 1 | $3,517 | 52 | 4.63/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Las Marías.
Dive Deeper: Advanced Las Marías STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Las Marías. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLas Marías Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Las Marías
- The Las Marías Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.2% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Las Marías, Outdoor/Unique properties are the most common (42.3%), reflecting the local real estate landscape.
- Houses represent a significant 38.5% portion, catering likely to families or larger groups.
Las Marías Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Las Marías
- The dominant room capacity in Las Marías is 1 bedroom listings, making up 34.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.4% of the active Airbnb listings in Las Marías, indicating a high concentration in these sizes.
- A significant 26.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Las Marías.
Las Marías Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Las Marías
- The most common guest capacity trend in Las Marías vacation rentals is listings accommodating 4 guests (30.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Las Marías STR market, accounting for 57.7% of listings.
- 38.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Las Marías.
- On average, properties in Las Marías are equipped to host 4.5 guests.
Las Marías Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Las Marías
- The most common availability pattern in Las Marías falls within the 271-366 days range, representing 57.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Las Marías (46.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Las Marías Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
38.5% of total
2 Nights
12 listings
46.2% of total
30+ Nights
4 listings
15.4% of total
Key Insights
- The most prevalent minimum stay requirement in Las Marías is 2 Nights, adopted by 46.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.7%) of the Las Marías Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.4%) caters to monthly stays (30+ nights) in Las Marías, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.2% of Las Marías hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Las Marías.
Las Marías Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
26.1% of total
Moderate
4 listings
17.4% of total
Firm
3 listings
13% of total
Strict
10 listings
43.5% of total
Cancellation Policy Insights for Las Marías
- The prevailing Airbnb cancellation policy trend in Las Marías is Strict, used by 43.5% of listings.
- A majority (56.5%) of hosts in Las Marías utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 43.5% market standard in Las Marías.
- With 43.5% using Strict terms, this is a viable option in Las Marías, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Las Marías.
Las Marías STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Las Marías
- The overall average booking lead time for vacation rentals in Las Marías is 45 days.
- Guests book furthest in advance for stays during January (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (60 days avg.) sees the longest lead times, while Spring (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Las Marías.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Las Marías averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Las Marías (2025)
Amenity Prevalence
Amenity Insights for Las Marías
- Essential amenities in Las Marías that guests expect include: Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Essentials, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Las Marías: Free parking on premises, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like TV or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Las Marías to stay competitive.
Las Marías Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Las Marías
- The typical guest profile for Airbnb in Las Marías consists of a mix of domestic (64%) and international guests, often arriving from nearby San Juan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 64.2% of guests.
- Key international markets include United States (64.2%) and Puerto Rico (33.7%).
- Top languages spoken are English (51.1%) followed by Spanish (39.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Juan and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Las Marías Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fortuna | 12 | $5,931 | $291.01 | 54% |
| Toa Alta | 14 | $4,930 | $257.09 | 56% |
| Dorado | 267 | $4,106 | $399.52 | 47% |
| Cayey | 41 | $3,996 | $246.57 | 52% |
| Yabucoa | 64 | $3,902 | $248.98 | 49% |
| Río Grande | 729 | $3,875 | $343.51 | 44% |
| Vega Alta | 103 | $3,841 | $296.39 | 47% |
| Naranjito | 11 | $3,784 | $258.53 | 48% |
| Isabel Segunda | 262 | $3,778 | $307.63 | 46% |
| Luquillo | 60 | $3,756 | $233.63 | 46% |