Airbnb Market Analytics, Statistics and Data in Salinas, Puerto Rico, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Salinas? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Salinas:
How much do Airbnb hosts make on average per month in Salinas?
The short-term rental market in Salinas shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,069 per month
- Strong performing properties (top 25%) make $3,619 or more
- Best-in-class properties (top 10%) achieve $5,855+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,034
Revenue Variations by Month
Occupancy Rates Throughout the Year in Salinas
The market in Salinas shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 58% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Salinas
Daily rates in Salinas vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $141 per night
- Strong performing properties (top 25%) secure $224 or more
- Best-in-class properties (top 10%) pull in $308+ per night
- Entry-level properties (bottom 25%) earn around $99
Daily Rate Variations by Month
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Seasonality patterns in Salinas
Peak Season (June, March, May)
- Revenue peaks at $3914.13 per month
- Occupancy rates reach 54.06%
- Daily rates average $193.59
Shoulder Season
- Revenue averages $2862.52 per month
- Occupancy maintains 38.80%
- Daily rates hold at $182.48
Low Season (November, October, September)
- Revenue drops to $1561.04 per month
- Occupancy decreases to 26.61%
- Daily rates adjust to $171.94
Is it still profitable to do Airbnb in Salinas in 2025?
Yes! Salinas demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and strong monthly revenue averaging $2863 and The market's 103 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (leaf-peepers, wine tourists, cultural festival attendees, solo travelers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Salinas
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Carolina Beach | Beautiful beach destination with soft sands and crystal clear waters. Popular among tourists for water sports, sunbathing, and relaxation. | Balneario de Carolina, Carolina Beach, El San Juan Hotel Casino, Isla Verde Beach, Ocean Park Beach |
| Old San Juan | Historic district filled with colorful colonial buildings, cobblestone streets, and cultural landmarks. A must-visit for those interested in the rich history and local culture. | Castillo San Felipe del Morro, Castillo San Cristóbal, La Catedral de San Juan Bautista, La Fortaleza, Plaza de Armas |
| Ponce | Known as 'La Perla del Sur', this charming city offers a mix of history, art, and beautiful architecture. Attracts tourists looking for a more local flavor of Puerto Rico. | Parque de Bombas, Museo de Arte de Ponce, Plaza Las Delicias, Catedral de Ponce, El Parque de los Pilares |
| Rincón | Famous for its surf beaches and stunning sunsets, Rincón is a favorite among beachgoers and surfers. Ideal for those seeking a laid-back coastal lifestyle. | Domes Beach, Marias Beach, Tres Palmas Marine Reserve, Rincón Lighthouse Park, Sandy Beach |
| Dorado | Upscale beach town with family-friendly resorts and golf courses. Ideal for visitors looking for luxury and relaxation by the beach. | Resorts World Dorado, Dorado Beach, Balneario Manuel Morales, Dorado Beach East, Paseo de la Playa |
| Luquillo | Known for its beautiful beaches and proximity to El Yunque National Forest. Great for outdoor enthusiasts and those looking for adventure in nature. | Luquillo Beach, El Yunque National Forest, Kioskos de Luquillo, La Selva, Las Paylas |
| Caguas | A city rich in culture and history, providing an authentic Puerto Rican experience. Close to San Juan, making it a good spot for local exploration. | Parque Ceremonial Indígena de Caguana, Museo de Arte de Caguas, Caguas Botanical Garden, Plaza de Recreo, Teatro Alejandro Fernández |
| Isla Verde | A vibrant area with a mix of high-end hotels, restaurants, and beach bars. Perfect for nightlife and entertainment right by the beach. | Isla Verde Beach, El San Juan Hotel, Marriott Resort, Pine Grove Beach, Ocean Park Beach |
Do you need a license for Airbnb in Salinas?
We recommend checking directly with Salinas's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Salinas
Stunning ocean front beach house with pool
Entire Place • 5 bedrooms
Casa Caribe en Salinas PR
Entire Place • 3 bedrooms
Pedazo Del Mar Beach House
Entire Place • 4 bedrooms
Costa Mar Salinas PR
Entire Place • 4 bedrooms
Caracoles Beach HouseIOceanFront
Entire Place • 3 bedrooms
Salinas Beach House with Pool
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Salinas
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yerania | 2 | $239,642 | 56 | 4.94/5.0 |
| Sylvia | 1 | $188,042 | 58 | 4.91/5.0 |
| Pedazo Del Mar | 1 | $112,913 | 25 | 5.00/5.0 |
| Juan | 3 | $95,812 | 56 | 4.95/5.0 |
| Xavier | 2 | $77,277 | 10 | 2.44/5.0 |
| 234226862 | 1 | $72,698 | 5 | 4.80/5.0 |
| Yanira | 1 | $72,304 | 79 | 4.86/5.0 |
| Julian Y Ruth | 6 | $70,314 | 68 | 4.48/5.0 |
| Wil | 1 | $69,728 | 49 | 4.82/5.0 |
| Nayda | 3 | $69,634 | 49 | 4.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Salinas
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.3%), with house and apartment & condo properties comprising 78.7% of inventory
- Strong specialty sector (20.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (1.0% combined)
Room Capacity Distribution
Analysis of 103 properties in Salinas shows that 1 bedroom properties are most prevalent, making up 35% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 64.1% of all listings.
Key Insights
- Most common: 1 bedroom (35%)
- Least common: 5+ bedrooms (2.9%)
- Market concentration: 64.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 103 properties in Salinas reveals that 8+ guests properties dominate the market, representing 32% of all listings. The average property accommodates 5.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 51.5% of the market.
Key Insights
- Most common capacity: 8+ guests (32% of market)
- Least common capacity: 7 guests (3.9% of market)
- Average guest capacity: 5.5 guests per property
- Market concentration: 51.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 103 properties in Salinas, the most common availability pattern is 181-270 days (37.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (38.8% of properties).
Key Insights
- Most common availability window: 181-270 days (37.9%)
- Most common booking duration: 91-180 days (38.8%)
- Properties with high availability (180+ days): 68.9%
- Properties with long-term bookings (180+ days): 32.0%
Minimum Stay Distributions
1 Night
32 listings
33.7% of total
2 Nights
57 listings
60% of total
3 Nights
5 listings
5.3% of total
30+ Nights
1 listings
1.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 93.7%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (1.1%) suggest a stable extended-stay market
- High market flexibility with 99.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
35 listings
39.3% of total
Moderate
15 listings
16.9% of total
Firm
17 listings
19.1% of total
Strict
22 listings
24.7% of total
Key Insights
- Flexible is the preferred policy at 39.3% of listings
- The market shows a balanced distribution between guest-friendly (56.2%) and strict (43.8%) policies
- Moderate policies are least common at 16.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Dec, Apr, averaging 51 days
- Shortest booking windows are in Aug, Oct, Sep, averaging 29 days
- Winter shows the longest average booking window at 44 days, while Fall has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 44 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in Salinas
Every property in Salinas comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 48.5% of total guests, indicating a significant local market share.
- Primary international markets: United States (49.2%) and Canada (0.7%)
- Spanish is the top language at 51.9%, followed by English (46%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.5%
Recommendations
- Target marketing campaigns for San Juan and Caguas markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Salinas. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Fortuna | 12 | $5,665 | $285.89 | 51% |
| Toa Alta | 15 | $4,603 | $278.16 | 57% |
| Dorado | 271 | $4,157 | $405.26 | 46% |
| Vega Alta | 103 | $4,063 | $304.66 | 48% |
| Yabucoa | 65 | $3,903 | $245.70 | 47% |
| Río Grande | 751 | $3,836 | $332.25 | 44% |
| Naranjito | 11 | $3,668 | $246.78 | 49% |
| Isabel Segunda | 263 | $3,642 | $294.31 | 45% |
| Luquillo | 62 | $3,597 | $233.40 | 43% |
| Cayey | 43 | $3,585 | $228.59 | 51% |
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