Guayama Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Puerto Rico, United States

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Guayama in 2025? Explore comprehensive Airbnb analytics for Guayama, Puerto Rico, United States to uncover income potential. This 2025 STR market report for Guayama, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 100 active listings.

Whether you're considering an Airbnb investment in Guayama, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Guayama Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Guayama Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$166
The average rental revenue earned for an occupied room per day in Guayama.
Occupancy Rate(?)
39.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$19,257
Typical annual income for an Airbnb listing in Guayama. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-12.8%
Significant decrease (-12.8%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Guayama.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Guayama.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
100
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Guayama (2025)

Understanding the monthly revenue variations for Airbnb listings in Guayama is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Guayama is typically July, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Guayama across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,817+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,637 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,454 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $764, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Guayama

Guayama Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Guayama STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Guayama:

  • Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 42%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Guayama

Average Daily Rate (ADR) Airbnb Trends in Guayama (2025)

Effective short term rental pricing strategy in Guayama involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Guayama typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $280+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $178 or more.
  • Typical properties (Median) charge around $117 per night.
  • Entry-level properties (Bottom 25%) earn around $82 per night.

Average Daily Rate (ADR) Trend by Month in Guayama

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Airbnb Seasonality Analysis & Trends in Guayama (2025)

Peak Season (July, December, June)
  • Revenue averages $2,513 per month
  • Occupancy rates average 49.0%
  • Daily rates average $153
Shoulder Season
  • Revenue averages $2,190 per month
  • Occupancy maintains around 43.0%
  • Daily rates hold near $168
Low Season (September, October, November)
  • Revenue drops to average $1,681 per month
  • Occupancy decreases to average 34.3%
  • Daily rates adjust to average $150

Seasonality Insights for Guayama

  • The Airbnb seasonality in Guayama shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Guayama's highest earning potential, with monthly revenues capable of climbing to $2,609, occupancy reaching a high of 53.5%, and ADRs peaking at $176.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,533, occupancy could drop to 31.3%, and ADRs may adjust down to $148.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Guayama.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Guayama seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Guayama (2025)

Exploring the top neighborhoods for short-term rentals in Guayama? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Pueblo de Guayama
Historic center with colonial architecture and a vibrant local culture. Attracts visitors interested in Puerto Rican history, festivals, and local cuisine.
Plaza de Recreo de Guayama, Iglesia San Antonio de Padua, Casa Cautivo, Guayama's Carnival Festival, Museo de Guayama
Playita.
Beautiful beach area known for its picturesque scenery and water activities. Magnificent sunsets and a relaxing beach atmosphere attract tourists looking for a beach retreat.
Playita de Guayama, Water sports and activities, Beachfront restaurants, Scenic views, Local fishing spots
Cerro Maravilla
A natural reserve with stunning views and hiking opportunities. Appeals to adventurers and nature lovers looking for outdoor experiences close to the city.
Cerro Maravilla hiking trails, Bird watching, Scenic viewpoints, Photography opportunities
Monumento a la Bandera
An important tourist site with historical significance. Draws history enthusiasts and provides a unique insight into Puerto Rican pride and heritage.
Monumento a la Bandera, Cultural events, Local festivities, Historical markers
Las Mareas
A coastal area popular for local dining and relaxing near the ocean. Provides a taste of local life with beautiful views and fresh seafood restaurants.
Local seafood restaurants, Beach access, Fishing spots, Scenic coastal walkways
Salinas
Nearby town with beautiful beaches and a laid-back atmosphere. Attracts those looking for a more tranquil beach experience away from busier tourist spots.
Salinas Beach, Waterfront dining, Local art and crafts, Community events
Caguas Botanical Garden
Though slightly outside of Guayama, this attraction draws visitors interested in nature and botany. Perfect for those looking for educational and beautiful surroundings.
Botanical gardens, Nature trails, Educational exhibits, Relaxing picnic spots
Cofresi Cove
A hidden gem resembling a cove with calm waters and a serene ambiance. Ideal for relaxation and water sports, attracting those who enjoy less crowded spots.
Cofresi Beach, Water activities, Peaceful environment, Natural beauty

Understanding Airbnb License Requirements & STR Laws in Guayama (2025)

While Guayama, Puerto Rico, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Guayama to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 1% licensed listings)

Top Performing Airbnb Properties in Guayama (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Guayamabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

2 Houses Beachfront With Pool

2 Houses Beachfront With Pool

Entire Place • 6 bedrooms

$126,865
Revenue
63.6%
Occupancy
$544.40
Daily Rate
Nature's Peaceful Estate, 4 Villa w/ Private Pool

Nature's Peaceful Estate, 4 Villa w/ Private Pool

Entire Place • 5 bedrooms

$86,221
Revenue
40.1%
Occupancy
$615.92
Daily Rate
DC Luxury House

DC Luxury House

Entire Place • 4 bedrooms

$75,980
Revenue
61.6%
Occupancy
$366.53
Daily Rate
Hacienda Simaruba - Villa

Hacienda Simaruba - Villa

Entire Place • 3 bedrooms

$75,964
Revenue
35.7%
Occupancy
$676.57
Daily Rate
CARRIBEAN 181 -MODERN   FRONT BEACH HOUSE

CARRIBEAN 181 -MODERN FRONT BEACH HOUSE

Entire Place • 2 bedrooms

$72,113
Revenue
33.7%
Occupancy
$585.12
Daily Rate
Caribbean Sun
Private pool with heater

Caribbean Sun Private pool with heater

Entire Place • 4 bedrooms

$67,606
Revenue
60.3%
Occupancy
$307.42
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Guayama (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Guayama based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Dawne3$201,9991944.58/5.0
PRdise2$162,185944.89/5.0
Carolina3$140,769854.60/5.0
Marie1$75,980524.92/5.0
Milly1$67,606914.77/5.0
Mauro1$63,060134.54/5.0
Carlos3$52,0635054.91/5.0
Gina1$51,0101374.98/5.0
Vanessa1$50,9201374.93/5.0
Marisa4$50,7904264.92/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Guayama.

Dive Deeper: Advanced Guayama STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Guayama. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Guayama Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Guayama

  • The Guayama Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99% of the 100 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Guayama, Apartment/Condo properties are the most common (44%), reflecting the local real estate landscape.
  • Houses represent a significant 41% portion, catering likely to families or larger groups.
  • Smaller segments like unique stays, others, hotel/boutique (combined 5.0%) offer potential for unique stay experiences.

Guayama Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Guayama

  • The dominant room capacity in Guayama is 1 bedroom listings, making up 43% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 68.0% of the active Airbnb listings in Guayama, indicating a high concentration in these sizes.
  • A significant 32.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Guayama.

Guayama Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Guayama

  • The most common guest capacity trend in Guayama vacation rentals is listings accommodating 2 guests (30%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 6 guests dominate the Guayama STR market, accounting for 53.0% of listings.
  • 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Guayama.
  • On average, properties in Guayama are equipped to host 4.5 guests.

Guayama Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Guayama

  • The most common availability pattern in Guayama falls within the 271-366 days range, representing 44% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Guayama (38%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Guayama Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (32.3%)

1 Night

31 listings

32.3% of total

2 Nights (44.8%)

2 Nights

43 listings

44.8% of total

3 Nights (11.5%)

3 Nights

11 listings

11.5% of total

7-29 Nights (3.1%)

7-29 Nights

3 listings

3.1% of total

30+ Nights (8.3%)

30+ Nights

8 listings

8.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Guayama is 2 Nights, adopted by 44.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (77.1%) of the Guayama Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 44.8% of Guayama hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 8.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Guayama.

Guayama Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (22.6%)

Flexible

21 listings

22.6% of total

Moderate (36.6%)

Moderate

34 listings

36.6% of total

Firm (7.5%)

Firm

7 listings

7.5% of total

Strict (33.3%)

Strict

31 listings

33.3% of total

Cancellation Policy Insights for Guayama

  • The prevailing Airbnb cancellation policy trend in Guayama is Moderate, used by 36.6% of listings.
  • There's a relatively balanced mix between guest-friendly (59.2%) and stricter (40.8%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 36.6% market standard in Guayama.
  • With 33.3% using Strict terms, this is a viable option in Guayama, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Guayama.

Guayama STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Guayama

  • The overall average booking lead time for vacation rentals in Guayama is 39 days.
  • Guests book furthest in advance for stays during December (average 59 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 30 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (47 days avg.) sees the longest lead times, while Summer (38 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Guayama.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 47 days) to capture early planners.
  • Monitor your own booking lead times against these Guayama averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Guayama (2025)

Amenity Prevalence

Amenity Insights for Guayama

  • Essential amenities in Guayama that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
  • Popular amenities like TV, Air conditioning, Hot water are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Guayama: Kitchen.
  • Prioritize adding missing essentials: Kitchen.
  • Consider adding popular differentiators like TV or Air conditioning to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Guayama to stay competitive.

Guayama Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Guayama

  • The typical guest profile for Airbnb in Guayama consists of a mix of domestic (57%) and international guests, often arriving from nearby San Juan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 56.7% of guests.
  • Key international markets include United States (56.7%) and Puerto Rico (41.3%).
  • Top languages spoken are Spanish (48.7%) followed by English (47.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Guayama Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Fortuna13$5,723$301.9355%
Toa Alta14$4,400$266.9854%
Dorado286$3,966$450.2544%
Isabel Segunda257$3,937$317.6647%
Río Grande712$3,911$363.6144%
Cayey41$3,788$250.2251%
Vega Alta102$3,785$316.3745%
Yabucoa64$3,491$260.6947%
Vieques74$3,445$278.6649%
Luquillo63$3,279$244.1644%

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