Airbnb Market Analytics, Statistics and Data in San Juan, Puerto Rico, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in San Juan? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in San Juan:
How much do Airbnb hosts make on average per month in San Juan?
The short-term rental market in San Juan shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,389 per month
- Strong performing properties (top 25%) make $4,072 or more
- Best-in-class properties (top 10%) achieve $6,764+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,330
Revenue Variations by Month
Occupancy Rates Throughout the Year in San Juan
The market in San Juan shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 58% occupancy rates
- Strong performing properties (top 25%) achieve 76% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 33%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in San Juan
Daily rates in San Juan vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $134 per night
- Strong performing properties (top 25%) secure $206 or more
- Best-in-class properties (top 10%) pull in $345+ per night
- Entry-level properties (bottom 25%) earn around $88
Daily Rate Variations by Month
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Seasonality patterns in San Juan
Peak Season (March, June, February)
- Revenue peaks at $4298.51 per month
- Occupancy rates reach 66.55%
- Daily rates average $215.06
Shoulder Season
- Revenue averages $3419.95 per month
- Occupancy maintains 54.43%
- Daily rates hold at $189.59
Low Season (November, October, September)
- Revenue drops to $2257.94 per month
- Occupancy decreases to 40.96%
- Daily rates adjust to $182.39
Is it still profitable to do Airbnb in San Juan in 2025?
Yes! San Juan demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 54% and strong monthly revenue averaging $3420 and As a mature market with 4169 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (leaf-peepers, wine tourists, cultural festival attendees, solo travelers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in San Juan
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old San Juan | Historic district with colorful buildings, cobblestone streets, and a rich cultural heritage. Attracts tourists interested in history, architecture, and vibrant local culture. | El Morro, San Cristóbal Fort, La Fortaleza, Cathedral of San Juan Bautista, Paseo de la Princesa, Old San Juan's vibrant nightlife |
| Condado | Upscale beachfront area known for luxury hotels, restaurants, and a vibrant nightlife. Popular with both tourists and locals seeking leisure and entertainment by the beach. | Condado Beach, Ashford Avenue, Fine dining restaurants, Casino Del Mar, La Ventana al Mar, Water sports activities |
| Isla Verde | Popular beach destination known for its long stretch of sand and water activities. A favorite spot for families and party-goers looking for beach fun and nightlife. | Isla Verde Beach, Balneario de Carolina, local bars and clubs, Water sports rentals, El Alambique Beach, Ocean Park nearby |
| Santurce | Cultural hub with an emerging arts scene and local flair. Attractive for visitors interested in local art, music, and gastronomy. | Santurce's street art, Centro de Bailes, Pablo Casals Museum, Plaza del Mercado, Museo de Arte de Puerto Rico, local restaurants and cafes |
| Hato Rey | Business district that is developing its hospitality scene. Close to shopping and corporate offices, appealing for business travelers at conventions or meetings. | Plaza Las Américas, Hato Rey shopping areas, Convention center, Park of the Americas, local dining options |
| Rio Piedras | University area with a youthful atmosphere, lively street life, and affordable accommodations. Ideal for students, professors, and visitors to the University of Puerto Rico. | University of Puerto Rico, Plaza de Río Piedras, Museo de Arte Contemporáneo, local cafes and bars, historic architecture |
| Guaynabo | Residential area close to San Juan with family-friendly attractions. It's attractive for those looking for a quieter environment while still close to the city's main attractions. | Parque de las Ciencias, Shopping centers, local parks, restaurants, family-friendly activities |
| Bayamón | Growing suburban area with affordable options and proximity to attractions. Suitable for families or those looking to escape the hustle of the city while being within reach of it. | Parque de las Ciencias, Bayamón Central Park, Museo de Arte de Bayamón, Shopping centers, nearby nature trails |
Do you need a license for Airbnb in San Juan?
We recommend checking directly with San Juan's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in San Juan
Entire Villa - 7BR | Pool + Sun Deck | Ocean Park
Entire Place • 7 bedrooms
Casa General l Luxury Villa | Gym, Pool & Rooftop
Entire Place • 8 bedrooms
Steps to Beach, 6BR/5Bath, Pool, BBQ, Parking, Gen
Entire Place • 6 bedrooms
4000 sq ft Luxury Beach House - Villa Azure
Entire Place • 7 bedrooms
LUX BEACH COMPOUND, ROOFTOP HOT TUB + GRILL & POOL
Entire Place • 6 bedrooms
Ocean Park Beach Oasis (1-5) San Juan 2min 2 beach
Entire Place • 8 bedrooms
Top Performing Professional Hosts in San Juan
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| West Indies | 64 | $3,202,840 | 6551 | 4.69/5.0 |
| Stephan And Roy | 42 | $2,536,856 | 2808 | 4.57/5.0 |
| 240222161 | 45 | $1,551,484 | 3206 | 4.40/5.0 |
| Geraldine | 7 | $1,544,290 | 974 | 4.88/5.0 |
| Adrienne | 10 | $1,449,071 | 346 | 4.46/5.0 |
| C | 15 | $1,374,693 | 476 | 3.67/5.0 |
| Axial | 28 | $1,332,519 | 2163 | 4.58/5.0 |
| Sebastian | 16 | $1,212,337 | 1602 | 4.86/5.0 |
| Kathleen & Hector | 10 | $1,156,132 | 1234 | 4.85/5.0 |
| Monique | 11 | $1,122,675 | 829 | 4.80/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in San Juan
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.3%), with apartment & condo and house properties comprising 91.5% of inventory
- Untapped potential in others, outdoor & mobile segments (2.4% combined)
Room Capacity Distribution
Analysis of 4,169 properties in San Juan shows that 1 bedroom properties are most prevalent, making up 47.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.4% of all listings.
Key Insights
- Most common: 1 bedroom (47.2%)
- Least common: 4 bedrooms (3.5%)
- Market concentration: 68.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 4,169 properties in San Juan reveals that 2 guests properties dominate the market, representing 33.7% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 57.1% of the market.
Key Insights
- Most common capacity: 2 guests (33.7% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 57.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 4,169 properties in San Juan, the most common availability pattern is 91-180 days (35.5% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (35.7% of properties).
Key Insights
- Most common availability window: 91-180 days (35.5%)
- Most common booking duration: 181-270 days (35.7%)
- Properties with high availability (180+ days): 47.4%
- Properties with long-term bookings (180+ days): 54.6%
Minimum Stay Distributions
1 Night
1206 listings
32.1% of total
2 Nights
1299 listings
34.6% of total
3 Nights
661 listings
17.6% of total
4-6 Nights
231 listings
6.2% of total
7-29 Nights
47 listings
1.3% of total
30+ Nights
310 listings
8.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 66.7%
- Mid-length stays (4-6 nights) represent 6.2% of listings
- Monthly+ stays (8.3%) suggest a stable extended-stay market
- High market flexibility with 84.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
4 listings
0.1% of total
Super Strict 30 Days
12 listings
0.3% of total
Flexible
759 listings
20.6% of total
Moderate
1039 listings
28.3% of total
Firm
724 listings
19.7% of total
Strict
1139 listings
31% of total
Key Insights
- Strict is the preferred policy at 31.0% of listings
- The market shows a balanced distribution between guest-friendly (48.9%) and strict (50.7%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Feb, Mar, averaging 49 days
- Shortest booking windows are in Aug, Oct, Sep, averaging 32 days
- Winter shows the longest average booking window at 49 days, while Fall has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 49 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in San Juan
Below is the distribution of amenities across listings in San Juan:
Traveler Demographics
Key Insights
- Domestic travelers make up 83.5% of total guests, indicating a dominant local market share.
- Primary international markets: Puerto Rico (8.8%) and DC (1.6%)
- English is the top language at 59%, followed by Spanish (35.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for New York and Chicago markets
- Develop localized content for Puerto Rico and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding San Juan. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Fortuna | 12 | $5,665 | $285.89 | 51% |
| Toa Alta | 15 | $4,603 | $278.16 | 57% |
| Dorado | 271 | $4,157 | $405.26 | 46% |
| Vega Alta | 103 | $4,063 | $304.66 | 48% |
| Yabucoa | 65 | $3,903 | $245.70 | 47% |
| Río Grande | 751 | $3,836 | $332.25 | 44% |
| Naranjito | 11 | $3,668 | $246.78 | 49% |
| Isabel Segunda | 263 | $3,642 | $294.31 | 45% |
| Luquillo | 62 | $3,597 | $233.40 | 43% |
| Cayey | 43 | $3,585 | $228.59 | 51% |
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