San Juan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Puerto Rico, United States
Is Airbnb profitable in San Juan in 2025? Explore comprehensive Airbnb analytics for San Juan, Puerto Rico, United States to uncover income potential. This 2025 STR market report for San Juan, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 4,109 active listings.
Whether you're considering an Airbnb investment in San Juan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Juan Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Juan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Juan (2025)
Understanding the monthly revenue variations for Airbnb listings in San Juan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Juan is typically March, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Juan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,825+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,157 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,431 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,331, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Juan
San Juan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San Juan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Juan:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 59%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Juan
Average Daily Rate (ADR) Airbnb Trends in San Juan (2025)
Effective short term rental pricing strategy in San Juan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Juan typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $357+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $213 or more.
- Typical properties (Median) charge around $138 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in San Juan
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Airbnb Seasonality Analysis & Trends in San Juan (2025)
Peak Season (March, June, May)
- Revenue averages $4,101 per month
- Occupancy rates average 59.1%
- Daily rates average $198
Shoulder Season
- Revenue averages $3,670 per month
- Occupancy maintains around 58.2%
- Daily rates hold near $201
Low Season (September, October, November)
- Revenue drops to average $2,380 per month
- Occupancy decreases to average 43.7%
- Daily rates adjust to average $183
Seasonality Insights for San Juan
- The Airbnb seasonality in San Juan shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Juan's highest earning potential, with monthly revenues capable of climbing to $4,268, occupancy reaching a high of 63.9%, and ADRs peaking at $219.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,109, occupancy could drop to 41.0%, and ADRs may adjust down to $179.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Juan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Juan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Juan (2025)
Exploring the top neighborhoods for short-term rentals in San Juan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old San Juan | Historic district known for its colorful Spanish colonial buildings, cobblestone streets, and rich culture. A major tourist attraction with numerous restaurants, shops, and historic sites. | El Morro Fortress, San Juan Cathedral, Castillo San Cristobal, Paseo de la Princesa, La Fortaleza |
| Condado | Chic beachfront area known for luxury hotels, trendy restaurants, and vibrant nightlife. A popular choice for tourists seeking convenience and access to the beach. | Condado Beach, Ashford Avenue, Laguna del Condado, La Concha Resort, Ocean Park |
| Isla Verde | Popular beach area featuring beautiful sandy shores and a plethora of water sports. Attracts both locals and international tourists looking for sun and fun. | Isla Verde Beach, Carolina Beach, El Alambique Beach, Water sports rentals, Restaurants and beach bars |
| Santurce | Cultural hub of San Juan known for its art scene, music, and culinary offerings. Gaining popularity among tourists looking for a more local experience. | Museo de Arte de Puerto Rico, Santurce es Ley murals, Plaza del Mercado, Calle Loiza, Theater and music venues |
| Rio Piedras | Emerging neighborhood known for its vibrant university atmosphere and affordable accommodations. Often attracts younger travelers and students. | University of Puerto Rico, Plaza de Rio Piedras, Calle de la Amistad, Local eateries and shops |
| Moneyless Caguas | Suburban area known for its local attractions, shopping, and parks. Provides a more residential experience for guests. | Caguas Botanical Garden, Caguas Museum of Art, Plaza Palmer, Local festivals and events |
| Ponce | Culturally rich city known as 'The Jewel of the South', offering historical sites and a thriving arts scene. Ideal for tourists looking to explore beyond San Juan. | Ponce Historic Zone, Museo de Arte de Ponce, Plaza Las Delicias, El Parque de Bombas, The Serrallés Castle |
| Guaynabo | Urban municipality with a mix of residential neighborhoods and commercial areas. Ideal for families and longer term stays, providing a quieter atmosphere. | Guaynabo Town Center, La Iglesia de Guaynabo, Museo de Arte de Puerto Rico, Parks and outdoor spaces |
Understanding Airbnb License Requirements & STR Laws in San Juan (2025)
While San Juan, Puerto Rico, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Juan to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in San Juan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Juanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa General l Luxury Villa | Gym, Pool & Rooftop
Entire Place • 8 bedrooms
Entire Villa - 7BR | Pool + Sun Deck | Ocean Park
Entire Place • 7 bedrooms
Ocean Park Beach Oasis (1-5) San Juan 2min 2 beach
Entire Place • 8 bedrooms
4000 sq ft Luxury Beach House - Villa Azure
Entire Place • 7 bedrooms
Steps to Beach, 6BR/5Bath, Pool, BBQ, Parking, Gen
Entire Place • 6 bedrooms
Condado Home, 7BR/5Bath, Pool, Rooftop, Generator
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Juan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San Juan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| West Indies | 63 | $3,340,905 | 6524 | 4.69/5.0 |
| Stephan And Roy | 41 | $2,495,100 | 2799 | 4.56/5.0 |
| Geraldine | 7 | $1,509,280 | 974 | 4.88/5.0 |
| Adrienne | 10 | $1,399,057 | 346 | 4.46/5.0 |
| Axial | 28 | $1,358,997 | 2163 | 4.58/5.0 |
| Sebastian | 16 | $1,315,816 | 1602 | 4.86/5.0 |
| C | 15 | $1,230,487 | 476 | 3.67/5.0 |
| Kathleen & Hector | 10 | $1,195,350 | 1234 | 4.85/5.0 |
| Melina Micaela | 12 | $1,116,970 | 2360 | 4.85/5.0 |
| #Capital Jetset LLC | 18 | $1,107,300 | 444 | 3.05/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Juan.
Dive Deeper: Advanced San Juan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Juan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Juan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Juan
- The San Juan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.6% of the 4,109 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in San Juan, Apartment/Condo properties are the most common (73.8%), reflecting the local real estate landscape.
- Houses represent a significant 17.6% portion, catering likely to families or larger groups.
- The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 2.5%) offer potential for unique stay experiences.
San Juan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Juan
- The dominant room capacity in San Juan is 1 bedroom listings, making up 46.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.1% of the active Airbnb listings in San Juan, indicating a high concentration in these sizes.
San Juan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Juan
- The most common guest capacity trend in San Juan vacation rentals is listings accommodating 2 guests (33.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the San Juan STR market, accounting for 57.1% of listings.
- 24.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Juan.
- On average, properties in San Juan are equipped to host 3.8 guests.
San Juan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Juan
- The most common availability pattern in San Juan falls within the 91-180 days range, representing 35.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 47.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in San Juan (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 53.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
San Juan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1094 listings
28.9% of total
2 Nights
1209 listings
31.9% of total
3 Nights
540 listings
14.2% of total
4-6 Nights
203 listings
5.4% of total
7-29 Nights
48 listings
1.3% of total
30+ Nights
697 listings
18.4% of total
Key Insights
- The most prevalent minimum stay requirement in San Juan is 2 Nights, adopted by 31.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.8%) of the San Juan Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.4%) caters to monthly stays (30+ nights) in San Juan, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.9% of San Juan hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Juan.
San Juan Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
12 listings
0.3% of total
Super Strict 60 Days
4 listings
0.1% of total
Flexible
753 listings
20.7% of total
Moderate
1029 listings
28.2% of total
Firm
718 listings
19.7% of total
Strict
1129 listings
31% of total
Cancellation Policy Insights for San Juan
- The prevailing Airbnb cancellation policy trend in San Juan is Strict, used by 31% of listings.
- A majority (50.7%) of hosts in San Juan utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31% market standard in San Juan.
- With 31% using Strict terms, this is a viable option in San Juan, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in San Juan.
San Juan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Juan
- The overall average booking lead time for vacation rentals in San Juan is 38 days.
- Guests book furthest in advance for stays during January (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (48 days avg.) sees the longest lead times, while Fall (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in San Juan.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these San Juan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Juan (2025)
Amenity Prevalence
Amenity Insights for San Juan
- Essential amenities in San Juan that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San Juan: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like TV or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Juan to stay competitive.
San Juan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San Juan
- The typical guest profile for Airbnb in San Juan consists of primarily domestic travelers (84%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 83.7% of guests.
- Key international markets include United States (83.7%) and Puerto Rico (8.3%).
- Top languages spoken are English (55.1%) followed by Spanish (32.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Juan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fortuna | 12 | $5,931 | $291.01 | 54% |
| Toa Alta | 14 | $4,930 | $257.09 | 56% |
| Dorado | 267 | $4,106 | $399.52 | 47% |
| Cayey | 41 | $3,996 | $246.57 | 52% |
| Yabucoa | 64 | $3,902 | $248.98 | 49% |
| Río Grande | 729 | $3,875 | $343.51 | 44% |
| Vega Alta | 103 | $3,841 | $296.39 | 47% |
| Naranjito | 11 | $3,784 | $258.53 | 48% |
| Isabel Segunda | 262 | $3,778 | $307.63 | 46% |
| Luquillo | 60 | $3,756 | $233.63 | 46% |