Lajas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Puerto Rico, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Lajas in 2025? Explore comprehensive Airbnb analytics for Lajas, Puerto Rico, United States to uncover income potential. This 2025 STR market report for Lajas, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 208 active listings.

Whether you're considering an Airbnb investment in Lajas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lajas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Lajas Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$178
The average rental revenue earned for an occupied room per day in Lajas.
Occupancy Rate(?)
32.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$21,331
Typical annual income for an Airbnb listing in Lajas. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-11.7%
Significant decrease (-11.7%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Lajas.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Lajas.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
208
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Lajas (2025)

Understanding the monthly revenue variations for Airbnb listings in Lajas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lajas is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lajas across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,199+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,606 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,419 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $696, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Lajas

Lajas Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Lajas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lajas:

  • Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 31%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Lajas

Average Daily Rate (ADR) Airbnb Trends in Lajas (2025)

Effective short term rental pricing strategy in Lajas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lajas typically peaks in May and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $361+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $194 or more.
  • Typical properties (Median) charge around $136 per night.
  • Entry-level properties (Bottom 25%) earn around $98 per night.

Average Daily Rate (ADR) Trend by Month in Lajas

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Airbnb Seasonality Analysis & Trends in Lajas (2025)

Peak Season (June, April, July)
  • Revenue averages $3,083 per month
  • Occupancy rates average 42.3%
  • Daily rates average $188
Shoulder Season
  • Revenue averages $2,102 per month
  • Occupancy maintains around 34.0%
  • Daily rates hold near $181
Low Season (February, September, October)
  • Revenue drops to average $1,565 per month
  • Occupancy decreases to average 29.4%
  • Daily rates adjust to average $183

Seasonality Insights for Lajas

  • The Airbnb seasonality in Lajas shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Lajas's highest earning potential, with monthly revenues capable of climbing to $3,366, occupancy reaching a high of 49.1%, and ADRs peaking at $189.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,447, occupancy could drop to 24.0%, and ADRs may adjust down to $176.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lajas.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Lajas seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Lajas (2025)

Exploring the top neighborhoods for short-term rentals in Lajas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
La Parguera
A beautiful coastal village known for its bioluminescent bay and stunning sunsets, making it a favorite for tourists looking for natural wonders and local charm.
Bioluminescent Bay, La Parguera Nature Reserve, Cayo Caracoles, local seafood restaurants, water sports activities, beach access
Lajas Town Center
The charming town center offers a blend of local culture and access to nearby attractions, ideal for travelers looking to experience authentic Puerto Rican life.
Plaza de Recreo, Lajas Municipal Cemetery, Cultural festivals, local art galleries, town square events
Mona Island
An uninhabited island that is a perfect getaway for nature lovers and adventurers. Island hopping and exploring natural landscapes are major draws.
Snorkeling and scuba diving spots, Pristine beaches, Wildlife viewing, Hiking trails, Eco-tours
Guánica Dry Forest
A UNESCO Biosphere Reserve, this area is ideal for eco-tourists and those interested in hiking and exploring unique flora and fauna.
Hiking trails, Bird watching, Flora and fauna, Guánica Beach, local tours
Boquerón
A picturesque beach town known for its vibrant nightlife and beautiful beaches, popular among both locals and tourists looking to relax and have fun.
Boquerón Beach, El Poblado beach, waterfront restaurants, bars and nightlife, water sports rentals
Cabo Rojo Lighthouse
A historic lighthouse with stunning coastal views, attracting tourists interested in photography and natural beauty.
Cabo Rojo National Wildlife Refuge, Beach access, Historical landmarks, Photography opportunities, Local seafood
Salinas
Known for its salt flats and beautiful beaches, Salinas is a quieter alternative for those looking to relax away from the hustle of larger towns.
Salinas Beach, Salt flats tours, Kayaking and fishing, Local dining options, Scenic views
Isla de Ratones
A small island ideal for day trips, offering serene beaches and scuba diving opportunities, a hidden gem for those seeking adventure.
Diving and snorkeling spots, Beaches, Picnic areas, Island exploration, Marine life

Understanding Airbnb License Requirements & STR Laws in Lajas (2025)

While Lajas, Puerto Rico, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lajas to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Lajas (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Lajasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

La Parguera Vip

La Parguera Vip

Entire Place • 7 bedrooms

$130,259
Revenue
43.3%
Occupancy
$625.11
Daily Rate
Cayo Verde, a spacious house with pool at Parguera

Cayo Verde, a spacious house with pool at Parguera

Entire Place • 6 bedrooms

$123,047
Revenue
41.2%
Occupancy
$814.14
Daily Rate
Villa PalGram; 2 Villas Complex @ La Parguera PR

Villa PalGram; 2 Villas Complex @ La Parguera PR

Entire Place • 3 bedrooms

$118,255
Revenue
49.9%
Occupancy
$514.48
Daily Rate
Casa Marena, La Parguera

Casa Marena, La Parguera

Entire Place • 4 bedrooms

$109,589
Revenue
46.6%
Occupancy
$643.57
Daily Rate
El Banito de Abi

El Banito de Abi

Entire Place • 2 bedrooms

$107,637
Revenue
61.7%
Occupancy
$476.82
Daily Rate
Cheerfull Cabin

Cheerfull Cabin

Entire Place • 5 bedrooms

$98,470
Revenue
43.6%
Occupancy
$646.06
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Lajas (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Lajas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jose4$323,4452934.96/5.0
Mirella3$177,593574.88/5.0
Juan And Madeline12$167,31114714.84/5.0
Lissette1$123,047334.82/5.0
Emanuel1$118,255285.00/5.0
Jessica1$109,589544.94/5.0
José Ángel2$109,561494.96/5.0
Host #4492711091$98,470654.80/5.0
West Indies3$98,0751614.76/5.0
Delma5$92,6093834.80/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lajas.

Dive Deeper: Advanced Lajas STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lajas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Lajas Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Lajas

  • The Lajas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.7% of the 208 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Lajas, Apartment/Condo properties are the most common (41.8%), reflecting the local real estate landscape.
  • Houses represent a significant 38% portion, catering likely to families or larger groups.
  • The presence of 8.7% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, unique stays, others (combined 11.5%) offer potential for unique stay experiences.

Lajas Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Lajas

  • The dominant room capacity in Lajas is 1 bedroom listings, making up 38% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 71.2% of the active Airbnb listings in Lajas, indicating a high concentration in these sizes.
  • A significant 20.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lajas.

Lajas Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Lajas

  • The most common guest capacity trend in Lajas vacation rentals is listings accommodating 4 guests (28.4%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Lajas STR market, accounting for 48.6% of listings.
  • 43.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lajas.
  • On average, properties in Lajas are equipped to host 4.8 guests.

Lajas Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Lajas

  • The most common availability pattern in Lajas falls within the 271-366 days range, representing 43.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 82.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Lajas (41.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 18.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Lajas Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (29.7%)

1 Night

57 listings

29.7% of total

2 Nights (62%)

2 Nights

119 listings

62% of total

3 Nights (1%)

3 Nights

2 listings

1% of total

7-29 Nights (1%)

7-29 Nights

2 listings

1% of total

30+ Nights (6.3%)

30+ Nights

12 listings

6.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Lajas is 2 Nights, adopted by 62% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (91.7%) of the Lajas Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 62% of Lajas hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.7% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lajas.

Lajas Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (21%)

Flexible

39 listings

21% of total

Moderate (40.9%)

Moderate

76 listings

40.9% of total

Firm (15.1%)

Firm

28 listings

15.1% of total

Strict (23.1%)

Strict

43 listings

23.1% of total

Cancellation Policy Insights for Lajas

  • The prevailing Airbnb cancellation policy trend in Lajas is Moderate, used by 40.9% of listings.
  • There's a relatively balanced mix between guest-friendly (61.9%) and stricter (38.2%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 40.9% market standard in Lajas.
  • Regularly review your cancellation policy against competitors and market demand shifts in Lajas.

Lajas STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Lajas

  • The overall average booking lead time for vacation rentals in Lajas is 37 days.
  • Guests book furthest in advance for stays during July (average 56 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 24 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (49 days avg.) sees the longest lead times, while Fall (33 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Lajas.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 49 days) to capture early planners.
  • Monitor your own booking lead times against these Lajas averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Lajas (2025)

Amenity Prevalence

Amenity Insights for Lajas

  • Essential amenities in Lajas that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Hot water, TV, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Lajas: Air conditioning.
  • Prioritize adding missing essentials: Air conditioning.
  • Consider adding popular differentiators like Hot water or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Lajas to stay competitive.

Lajas Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Lajas

  • The typical guest profile for Airbnb in Lajas consists of a mix of domestic (50%) and international guests, with top international origins including Puerto Rico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 49.8% of guests.
  • Key international markets include United States (49.8%) and Puerto Rico (46%).
  • Top languages spoken are Spanish (47.1%) followed by English (46.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Lajas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Toa Alta14$4,930$257.0956%
Dorado267$4,106$399.5247%
La Romana864$3,996$853.1229%
Cayey41$3,996$246.5752%
Vega Alta103$3,841$296.3947%
Naranjito11$3,784$258.5348%
Morovis10$3,432$228.3546%
La Playa10$3,128$320.9237%
Manatí99$3,064$217.1147%
Rincón1,129$2,985$247.3144%

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