AirROI ranking · 202636 markets ranked

Best Places to Buy an Airbnb in Tennessee (2026)

Franklin is the best place to buy an Airbnb in Tennessee in 2026, according to AirROI's ranking of 36 markets. Its listings averaged $50,000 in revenue over the 12 months to October 2026 and were booked on 49% of nights. It leads on the blend rather than on any one measure, placing 2nd of 36 for occupancy, 4th of 36 for year-round demand and 6th of 36 for revenue growth. Sevierville and Nashville-Davidson come next.

Source: AirROI Reviewed by , Founder @ AirROI Updated

Markets tracked
169
Active Airbnb listings
38,500
Avg. revenue per listing
$44,600
Occupancy rate
43%
Avg. nightly rate
$335
Revenue change, typical market
+8%

The short answer

Tennessee Airbnb Market at a Glance

Across Tennessee, the 38,500 active Airbnb listings tracked by AirROI, a short-term-rental data firm, averaged $44,600 over the same period. They were booked on 43% of nights at about $335 a night; the ranking covers the 36 markets with at least 100 active listings. Revenue per listing rose in 32 of the 36 ranked markets with a comparable year of data, by 8% in the typical one.

The ranking weighs revenue per listing most, then occupancy and market size, then how evenly income spreads across the year and how it changed on the year. It reflects rental performance, not purchase prices or local short-term rental rules. How the ranking works.

Where the top 10 Airbnb markets in Tennessee are

Each dot is one of the 169 markets AirROI tracks in Tennessee (1 outlying one falls outside the map), sized by active listings and coloured by average revenue per listing. Select a number to jump to its profile.

Where the top 10 Airbnb markets in Tennessee areDot map of 168 Airbnb markets. Numbered pins mark the top-ranked markets: 1 Franklin, 2 Sevierville, 3 Nashville-Davidson, 4 Gatlinburg, 5 Knoxville, 6 Pigeon Forge, 7 Chattanooga, 8 Berry Hill, 9 Wears Valley, 10 Pittman Center.10987654321© OpenStreetMap
Avg. revenueUnder $21k$21k–$26k$26k–$36k$36k+ Under 30 listings 1 Top-ranked market

Top 10

The Top 10 Airbnb Markets in Tennessee

Each profile draws on the market's full AirROI report: how it earns, when in the year, who books and what sells. Monthly figures are averages per listing active in that month, so twelve of them add up to more than the annual average, which also counts listings that operated for only part of the year.

The top 10 Airbnb markets in Tennessee at a glance
#MarketAvg. revenueOccupancy
Franklin High occupancy · Year-round demand$50,00049%
Sevierville Large market · High earnings$60,00045%
Nashville-Davidson Large market · High earnings$50,20044%
4 Gatlinburg Large market · High earnings$54,90044%
5 Knoxville Large market · Year-round demand$31,30045%
6 Pigeon Forge Large market · High earnings$51,40043%
7 Chattanooga High occupancy · Large market$31,30045%
8 Berry Hill High earnings · High occupancy$55,10044%
9 Wears Valley High earnings · Growing revenue$55,10043%
10 Pittman Center Growing revenue · High earnings$48,40041%

  1. 1. Franklin

    Known for: High occupancy · Year-round demand

    Top-earning Airbnb listing in Franklin, 7 bedrooms Top-earning Airbnb listing in Franklin, 5 bedrooms Top-earning Airbnb listing in Franklin, 8 bedrooms
    Top-earning Airbnb listings in Franklin
    Avg. revenue
    $50,000 +19% vs. last year
    Occupancy
    49%
    Nightly rate
    $340
    Active listings
    409

    Where it places among the 36 ranked markets in Tennessee

    • Revenue 8th of 36
    • Occupancy 2nd of 36
    • Market size 11th of 36
    • Year-round 4th of 36
    • Growth 6th of 36
    How it earns
    Franklin fills more nights than most of Tennessee: 49% of them, the second-highest occupancy of the 36 ranked markets, at about $340 a night. That adds up to $50,000 per listing over the year, the eighth-highest of the 36 ranked markets. A typical listing takes in about $4,390 a month; the top quarter clear $6,850 or more. Revenue per listing rose 19% over the year, helped by nightly rates 18% higher.
    When it earns
    Demand in Franklin holds up through the year: January, the slowest month, still brings in about 61% of June's revenue.
    What sells
    The most common entire home has 3 bedrooms (33% of entire homes), and houses make up 71% of supply.
    Who it suits
    It suits buyers who want income that holds up all year.

    Revenue per listing by month

    Median listing
    $4,390/mo
    Top 25% of listings
    $6,850+/mo
    Booked ahead
    48 days
    Average stay
    5 nights
    Most common home size
    3 bedrooms
    Superhosts
    78%

    Areas in the full report: Downtown Franklin · Battle Ground Academy Area · The Factory at Franklin

    Full Franklin Airbnb report

  2. 2. Sevierville

    Known for: Large market · High earnings

    Top-earning Airbnb listing in Sevierville, 5 bedrooms Top-earning Airbnb listing in Sevierville, 7 bedrooms Top-earning Airbnb listing in Sevierville, 10 bedrooms
    Top-earning Airbnb listings in Sevierville
    Avg. revenue
    $60,000 +9% vs. last year
    Occupancy
    45%
    Nightly rate
    $415
    Active listings
    7,520

    Where it places among the 36 ranked markets in Tennessee

    • Revenue 2nd of 36
    • Occupancy 8th of 36
    • Market size 1st of 36
    • Year-round 29th of 36
    • Growth 17th of 36
    How it earns
    Sevierville is Tennessee's largest Airbnb market, with 7,520 active listings to price against. Average revenue per listing came to $60,000, the second-highest of the 36 ranked markets. In a typical month the median listing brings in about $5,090, and the best quarter clear $8,270. Revenue per listing rose 9% over the year, helped by nightly rates 17% higher, even as the number of listings grew 29%.
    When it earns
    Sevierville's season covers June and July, peaking in July at about $9,120 per listing; February, the quietest month, brings in about $3,180.
    The competition
    Professional managers run 44% of listings, against about 18% in the typical market in Tennessee, and the largest operator runs 182 listings, so new hosts compete with polished operations.
    Guest expectations
    Average ratings (4.78 stars) trail the typical market in Tennessee (4.86), which leaves room for a well-run listing to stand out.
    Who it suits
    Best for buyers who can carry costs through a quiet February and plan to use a professional manager or run a polished operation.

    Revenue per listing by month

    Median listing
    $5,090/mo
    Top 25% of listings
    $8,270+/mo
    Booked ahead
    57 days
    Average stay
    4 nights
    Most common home size
    2 bedrooms
    Superhosts
    62%

    Areas in the full report: Pigeon Forge · Gatlinburg · Sevierville Historic District

    Full Sevierville Airbnb report

  3. 3. Nashville-Davidson

    Known for: Large market · High earnings

    Top-earning Airbnb listing in Nashville-Davidson, 6 bedrooms Top-earning Airbnb listing in Nashville-Davidson, 4 bedrooms Top-earning Airbnb listing in Nashville-Davidson, 6 bedrooms
    Top-earning Airbnb listings in Nashville-Davidson
    Avg. revenue
    $50,200 +14% vs. last year
    Occupancy
    44%
    Nightly rate
    $360
    Active listings
    5,310

    Where it places among the 36 ranked markets in Tennessee

    • Revenue 7th of 36
    • Occupancy 13th of 36
    • Market size 2nd of 36
    • Year-round 14th of 36
    • Growth 11th of 36
    How it earns
    Nashville-Davidson is Tennessee's second-largest Airbnb market, with 5,310 active listings to price against. Listings averaged $50,200 in revenue over the year, the seventh-highest of the 36 ranked markets. Month to month, the median listing earns about $4,130 and a top-quarter listing $6,740 or more. Revenue per listing rose 14% over the year, helped by nightly rates 14% higher.
    When it earns
    Revenue in Nashville-Davidson concentrates from March to October: May earns about $6,240 per listing, about twice as much as January.
    Who books
    Guests are overwhelmingly domestic (93%); the most common home cities are Nashville, New York and Atlanta.
    What sells
    Two-bedroom homes lead the market (24% of entire homes), and houses make up 56% of supply.

    Revenue per listing by month

    Median listing
    $4,130/mo
    Top 25% of listings
    $6,740+/mo
    Booked ahead
    57 days
    Average stay
    4 nights
    Most common home size
    2 bedrooms
    Superhosts
    69%

    Areas in the full report: Downtown Nashville · East Nashville · The Gulch

    Full Nashville-Davidson Airbnb report

  4. 4. Gatlinburg

    Known for: Large market · High earnings

    Top-earning Airbnb listing in Gatlinburg, 13 bedrooms Top-earning Airbnb listing in Gatlinburg, 8 bedrooms Top-earning Airbnb listing in Gatlinburg, 6 bedrooms
    Top-earning Airbnb listings in Gatlinburg
    Avg. revenue
    $54,900 +8% vs. last year
    Occupancy
    44%
    Nightly rate
    $385
    Active listings
    4,120

    Where it places among the 36 ranked markets in Tennessee

    • Revenue 5th of 36
    • Occupancy 12th of 36
    • Market size 3rd of 36
    • Year-round 25th of 36
    • Growth 18th of 36
    How it earns
    Gatlinburg is Tennessee's third-largest Airbnb market, with 4,120 active listings to price against. Average revenue per listing came to $54,900, the fifth-highest of the 36 ranked markets. A typical listing takes in about $4,590 a month; the top quarter clear $7,800 or more. Revenue per listing rose 8% over the year, helped by nightly rates 11% higher, even as the number of listings grew 24%.
    When it earns
    Gatlinburg has two seasons, October–December and June–July. July is the strongest month at about $8,030 per listing, and February the quietest at about $3,020. Guests book early, about 60 days ahead against roughly 48 for the typical market in Tennessee, and stay about 4 nights.
    The competition
    Professional managers run 44% of listings, against about 18% in the typical market in Tennessee, and the largest operator runs 55 listings, so new hosts compete with polished operations.
    Guest expectations
    Average ratings (4.77 stars) trail the typical market in Tennessee (4.86), which leaves room for a well-run listing to stand out.
    Who it suits
    A good fit for buyers who plan to use a professional manager or run a polished operation and can ride out a slow February.

    Revenue per listing by month

    Median listing
    $4,590/mo
    Top 25% of listings
    $7,800+/mo
    Booked ahead
    60 days
    Average stay
    4 nights
    Most common home size
    2 bedrooms
    Superhosts
    57%

    Areas in the full report: The Strip · Great Smoky Mountains National Park · Downtown Gatlinburg

    Full Gatlinburg Airbnb report

  5. 5. Knoxville

    Known for: Large market · Year-round demand

    Top-earning Airbnb listing in Knoxville, 6 bedrooms Top-earning Airbnb listing in Knoxville, 8 bedrooms Top-earning Airbnb listing in Knoxville, 6 bedrooms
    Top-earning Airbnb listings in Knoxville
    Avg. revenue
    $31,300 +7% vs. last year
    Occupancy
    45%
    Nightly rate
    $235
    Active listings
    1,160

    Where it places among the 36 ranked markets in Tennessee

    • Revenue 16th of 36
    • Occupancy 9th of 36
    • Market size 6th of 36
    • Year-round 7th of 36
    • Growth 21st of 36
    How it earns
    Knoxville has a milder off-season than most of Tennessee: January, its slowest month, brings in about 59% of September's revenue. Moderate rates keep revenue per listing at $31,300, 30% below the Tennessee average. Its place at #5 rests on market size (6th of 36) and year-round demand (7th of 36) rather than on revenue per listing. In a typical month the median listing brings in about $2,810, and the best quarter clear $4,600. Revenue per listing rose 7% over the year, helped by nightly rates 19% higher, even as the number of listings grew 26%.
    When it earns
    In Knoxville, the months from May to November earn above the yearly average, led by September at about $3,830 per listing; January is the low point at about $2,270.
    What sells
    The most common entire home has 2 bedrooms (33% of entire homes), and houses make up 60% of supply.

    Revenue per listing by month

    Median listing
    $2,810/mo
    Top 25% of listings
    $4,600+/mo
    Booked ahead
    49 days
    Average stay
    5 nights
    Most common home size
    2 bedrooms
    Superhosts
    69%

    Areas in the full report: Downtown Knoxville · Old City · North Knoxville

    Full Knoxville Airbnb report

  6. 6. Pigeon Forge

    Known for: Large market · High earnings

    Top-earning Airbnb listing in Pigeon Forge, 20 bedrooms Top-earning Airbnb listing in Pigeon Forge, 7 bedrooms Top-earning Airbnb listing in Pigeon Forge, 12 bedrooms
    Top-earning Airbnb listings in Pigeon Forge
    Avg. revenue
    $51,400 +7% vs. last year
    Occupancy
    43%
    Nightly rate
    $370
    Active listings
    3,410

    Where it places among the 36 ranked markets in Tennessee

    • Revenue 6th of 36
    • Occupancy 16th of 36
    • Market size 4th of 36
    • Year-round 29th of 36
    • Growth 23rd of 36
    How it earns
    Pigeon Forge is Tennessee's fourth-largest Airbnb market, with 3,410 active listings to price against. Average revenue per listing came to $51,400, the sixth-highest of the 36 ranked markets. Month to month, the median listing earns about $4,360 and a top-quarter listing $7,090 or more. Revenue per listing rose 7% over the year, helped by nightly rates 11% higher, even as the number of listings grew 22%.
    When it earns
    Revenue in Pigeon Forge peaks twice, over October–December and again over June–July; July leads at about $7,720 per listing, while February brings in about $2,690. Bookings arrive well in advance, about 60 days before check-in, so much of a season's calendar fills early; stays average 4 nights.
    The competition
    Professional managers run 47% of listings, against about 18% in the typical market in Tennessee, and the largest operator runs 106 listings, so new hosts compete with polished operations.
    Guest expectations
    Average ratings (4.76 stars) trail the typical market in Tennessee (4.86), which leaves room for a well-run listing to stand out.
    Who it suits
    It suits buyers who plan to use a professional manager or run a polished operation and are prepared for thin bookings around February.

    Revenue per listing by month

    Median listing
    $4,360/mo
    Top 25% of listings
    $7,090+/mo
    Booked ahead
    60 days
    Average stay
    4 nights
    Most common home size
    2 bedrooms
    Superhosts
    56%

    Areas in the full report: The Parkway · Gatlinburg · Walden's Creek

    Full Pigeon Forge Airbnb report

  7. 7. Chattanooga

    Known for: High occupancy · Large market

    Top-earning Airbnb listing in Chattanooga, 5 bedrooms Top-earning Airbnb listing in Chattanooga, 6 bedrooms Top-earning Airbnb listing in Chattanooga, 5 bedrooms
    Top-earning Airbnb listings in Chattanooga
    Avg. revenue
    $31,300 +8% vs. last year
    Occupancy
    45%
    Nightly rate
    $210
    Active listings
    1,090

    Where it places among the 36 ranked markets in Tennessee

    • Revenue 18th of 36
    • Occupancy 6th of 36
    • Market size 7th of 36
    • Year-round 13th of 36
    • Growth 19th of 36
    How it earns
    Chattanooga listings charge about $210 a night, 37% below the Tennessee average, and are booked on 45% of nights. Moderate rates keep revenue per listing at $31,300, 30% below the Tennessee average. Its place at #7 rests on occupancy (6th of 36) and market size (7th of 36) rather than on revenue per listing. A typical listing takes in about $2,850 a month; the top quarter clear $4,520 or more. Revenue per listing rose 8% over the year, helped by nightly rates 16% higher.
    When it earns
    Chattanooga has two seasons, May–July and September–October. July is the strongest month at about $4,260 per listing, and January the quietest at about $2,150.
    What sells
    Two-bedroom homes lead the market (35% of entire homes), and houses make up 58% of supply.

    Revenue per listing by month

    Median listing
    $2,850/mo
    Top 25% of listings
    $4,520+/mo
    Booked ahead
    37 days
    Average stay
    4 nights
    Most common home size
    2 bedrooms
    Superhosts
    70%

    Areas in the full report: North Shore · Downtown Chattanooga · St. Elmo

    Full Chattanooga Airbnb report

  8. 8. Berry Hill

    Known for: High earnings · High occupancy

    Top-earning Airbnb listing in Berry Hill, 8 bedrooms Top-earning Airbnb listing in Berry Hill, 8 bedrooms Top-earning Airbnb listing in Berry Hill, 8 bedrooms
    Top-earning Airbnb listings in Berry Hill
    Avg. revenue
    $55,100 +13% vs. last year
    Occupancy
    44%
    Nightly rate
    $365
    Active listings
    133

    Where it places among the 36 ranked markets in Tennessee

    • Revenue 3rd of 36
    • Occupancy 14th of 36
    • Market size 28th of 36
    • Year-round 16th of 36
    • Growth 14th of 36
    How it earns
    Berry Hill books 44% of nights at about $365 a night, close to the typical market in Tennessee. Listings averaged $55,100 in revenue over the year, the third-highest of the 36 ranked markets. The gap between listings is wide: a typical one takes in about $3,720 a month, while the top quarter clear $7,610 and the top 10% $11,300, so pricing and presentation count for more here than in most of Tennessee. Revenue per listing rose 13% over the year, helped by nightly rates 11% higher. With 133 listings it is a small market, so its averages can move more from year to year.
    When it earns
    Berry Hill's season runs from May to October, peaking in October at about $6,330 per listing; January, the quietest month, brings in about $3,080.
    What sells
    Big homes set the market: 71% of entire homes have three or more bedrooms, against about 47% in the typical market in Tennessee, and houses make up 59% of supply.
    Guest expectations
    Average ratings (4.80 stars) trail the typical market in Tennessee (4.86), which leaves room for a well-run listing to stand out.
    Who it suits
    Best for buyers who want a large home for groups and families and plan to use a professional manager or run a polished operation.

    Revenue per listing by month

    Median listing
    $3,720/mo
    Top 25% of listings
    $7,610+/mo
    Booked ahead
    48 days
    Average stay
    4 nights
    Most common home size
    4 bedrooms
    Superhosts
    61%
    Full Berry Hill Airbnb report

  9. 9. Wears Valley

    Known for: High earnings · Growing revenue

    Top-earning Airbnb listing in Wears Valley, 6 bedrooms Top-earning Airbnb listing in Wears Valley, 5 bedrooms Top-earning Airbnb listing in Wears Valley, 5 bedrooms
    Top-earning Airbnb listings in Wears Valley
    Avg. revenue
    $55,100 +15% vs. last year
    Occupancy
    43%
    Nightly rate
    $365
    Active listings
    172

    Where it places among the 36 ranked markets in Tennessee

    • Revenue 4th of 36
    • Occupancy 17th of 36
    • Market size 17th of 36
    • Year-round 31st of 36
    • Growth 10th of 36
    How it earns
    Wears Valley books 43% of nights at about $365 a night, close to the typical market in Tennessee. Average revenue per listing came to $55,100, the fourth-highest of the 36 ranked markets. In a typical month the median listing brings in about $4,340, and the best quarter clear $7,310. Revenue per listing rose 15% over the year, helped by nightly rates 15% higher. Its 172 listings make it one of the smaller ranked markets, so its figures are less settled than those of larger ones.
    When it earns
    Revenue in Wears Valley peaks twice, over October–December and again over June–July; July leads at about $8,160 per listing, while February brings in about $2,800. Guests book early, about 62 days ahead against roughly 48 for the typical market in Tennessee, and stay about 4 nights.
    The competition
    Professional managers run 49% of listings, against about 18% in the typical market in Tennessee, so new hosts compete with polished operations.
    Guest expectations
    Average ratings (4.81 stars) trail the typical market in Tennessee (4.86), which leaves room for a well-run listing to stand out.
    Who it suits
    A good fit for buyers who plan to use a professional manager or run a polished operation and can carry costs through a quiet February.

    Revenue per listing by month

    Median listing
    $4,340/mo
    Top 25% of listings
    $7,310+/mo
    Booked ahead
    62 days
    Average stay
    4 nights
    Most common home size
    3 bedrooms
    Superhosts
    67%
    Full Wears Valley Airbnb report

  10. 10. Pittman Center

    Known for: Growing revenue · High earnings

    Top-earning Airbnb listing in Pittman Center, 5 bedrooms Top-earning Airbnb listing in Pittman Center, 6 bedrooms Top-earning Airbnb listing in Pittman Center, 5 bedrooms
    Top-earning Airbnb listings in Pittman Center
    Avg. revenue
    $48,400 +18% vs. last year
    Occupancy
    41%
    Nightly rate
    $345
    Active listings
    289

    Where it places among the 36 ranked markets in Tennessee

    • Revenue 10th of 36
    • Occupancy 22nd of 36
    • Market size 13th of 36
    • Year-round 22nd of 36
    • Growth 8th of 36
    How it earns
    Pittman Center books 41% of nights at about $345 a night, close to the typical market in Tennessee. That adds up to $48,400 per listing over the year, the tenth-highest of the 36 ranked markets. Month to month, the median listing earns about $3,460 and a top-quarter listing $6,170 or more. Revenue per listing rose 18% over the year, helped by nightly rates 14% higher. With 289 listings it is a small market, so its averages can move more from year to year.
    When it earns
    Revenue in Pittman Center concentrates in June and July: July earns about $7,020 per listing, about 2.6 times as much as February. Bookings arrive well in advance, about 64 days before check-in, so much of a season's calendar fills early; stays average 4 nights.
    The competition
    Professional managers run 50% of listings, against about 18% in the typical market in Tennessee, so new hosts compete with polished operations.
    Guest expectations
    Average ratings (4.79 stars) trail the typical market in Tennessee (4.86), which leaves room for a well-run listing to stand out.
    Who it suits
    It suits buyers who plan to use a professional manager or run a polished operation and can ride out a slow February.

    Revenue per listing by month

    Median listing
    $3,460/mo
    Top 25% of listings
    $6,170+/mo
    Booked ahead
    64 days
    Average stay
    4 nights
    Most common home size
    2 bedrooms
    Superhosts
    61%
    Full Pittman Center Airbnb report

Full ranking

How All 36 Ranked Markets in Tennessee Compare

The overall ranking with the five measures behind it. "Slow month" is a market's weakest month of revenue as a share of its best, so a higher figure means steadier income. Select a column heading to re-sort.

Top Airbnb markets in Tennessee, ranked by AirROI
Franklin High occupancy, year-round demand$49,96049%$34061%+19%409
Sevierville Large market, high earnings$60,01445%$41735%+9%7,523
Nashville-Davidson Large market, high earnings$50,24644%$36050%+14%5,305
4Gatlinburg Large market, high earnings$54,87044%$38538%+8%4,115
5Knoxville Large market, year-round demand$31,33145%$23559%+7%1,162
6Pigeon Forge Large market, high earnings$51,41343%$36835%+7%3,414
7Chattanooga High occupancy, large market$31,30245%$21251%+8%1,086
8Berry Hill High earnings, high occupancy$55,14844%$36649%+13%133
9Wears Valley High earnings, growing revenue$55,09543%$36734%+15%172
10Pittman Center Growing revenue, high earnings$48,40741%$34639%+18%289
11Murfreesboro High occupancy, large market$27,56144%$21552%+14%381
12Maryville High occupancy, year-round demand$29,03450%$18556%+17%126
13Townsend Large market, growing revenue$36,96042%$28137%+12%479
14Gallatin High occupancy, growing revenue$44,35947%$33137%+22%101
15Cosby Growing revenue, large market$31,31038%$25039%+25%459
16Hendersonville High occupancy, growing revenue$42,06746%$28933%+13%103
17Johnson City Year-round demand, high occupancy$22,65745%$16761%−1%254
18Dandridge Growing revenue$43,17136%$38321%+25%218
19Sevier County High earnings$84,51843%$58932%−2%101
20Winchester Growing revenue, high earnings$48,08935%$42523%+19%159
21Columbia Year-round demand, high occupancy$26,43243%$20855%+5%150
22Cookeville Year-round demand, high occupancy$21,54946%$17167%+10%126
23Kingsport Year-round demand, high occupancy$21,94445%$17960%+8%137
24LaFollette Growing revenue, high earnings$49,08632%$55816%+23%147
25Clarksville Year-round demand, large market$20,93541%$18366%+1%464

By measure

Tennessee Airbnb Markets Ranked by Revenue, Nightly Rate and Occupancy

The overall ranking balances five measures. These lists take one at a time, for buyers who care most about income, pricing power, bookings, a steady calendar, momentum or market size.

Highest-earning Airbnb markets in Tennessee

Average annual revenue per active listing over the past 12 months. Markets with at least 200 listings.

Highest-earning Airbnb markets in Tennessee
#MarketRevenue
Sevierville #2 overall$60,000
Gatlinburg #4 overall$54,900
Pigeon Forge #6 overall$51,400
4Nashville-Davidson #3 overall$50,200
5Franklin #1 overall$50,000
6Pittman Center #10 overall$48,400
7Dandridge #18 overall$43,200
8Townsend #13 overall$37,000
9Knoxville #5 overall$31,300
10Cosby #15 overall$31,300
11Chattanooga #7 overall$31,300
12Murfreesboro #11 overall$27,600
13Johnson City #17 overall$22,700
14Bristol #27 overall$22,300
15Clarksville #25 overall$20,900
16Memphis #26 overall$20,600

Most expensive Airbnb markets in Tennessee by nightly rate

Average rate per booked night. A high rate earns most where occupancy holds up too. Markets with at least 200 listings.

Most expensive Airbnb markets in Tennessee by nightly rate
#MarketNightly
Sevierville #2 overall$415
Gatlinburg #4 overall$385
Dandridge #18 overall$385
4Pigeon Forge #6 overall$370
5Nashville-Davidson #3 overall$360
6Pittman Center #10 overall$345
7Franklin #1 overall$340
8Townsend #13 overall$280
9Cosby #15 overall$250
10Knoxville #5 overall$235
11Bristol #27 overall$220
12Murfreesboro #11 overall$215
13Chattanooga #7 overall$210
14Memphis #26 overall$200
15Clarksville #25 overall$185
16Johnson City #17 overall$165

Highest-occupancy Airbnb markets in Tennessee

Share of available nights booked over the past 12 months. Markets with at least 200 listings.

Highest-occupancy Airbnb markets in Tennessee
#MarketOccupancy
Franklin #1 overall49%
Chattanooga #7 overall45%
Sevierville #2 overall45%
4Knoxville #5 overall45%
5Johnson City #17 overall45%
6Murfreesboro #11 overall44%
7Gatlinburg #4 overall44%
8Nashville-Davidson #3 overall44%
9Pigeon Forge #6 overall43%
10Townsend #13 overall42%
11Clarksville #25 overall41%
12Pittman Center #10 overall41%
13Memphis #26 overall39%
14Cosby #15 overall38%
15Bristol #27 overall38%
16Dandridge #18 overall36%

Most year-round Airbnb markets in Tennessee

Revenue in the slowest month as a share of the best month, so a higher figure means steadier income. Markets with at least 200 listings.

Most year-round Airbnb markets in Tennessee
#MarketSlow month
Clarksville #25 overall66%
Memphis #26 overall64%
Franklin #1 overall61%
4Johnson City #17 overall61%
5Knoxville #5 overall59%
6Murfreesboro #11 overall52%
7Chattanooga #7 overall51%
8Nashville-Davidson #3 overall50%
9Bristol #27 overall50%
10Cosby #15 overall39%
11Pittman Center #10 overall39%
12Gatlinburg #4 overall38%
13Townsend #13 overall37%
14Sevierville #2 overall35%
15Pigeon Forge #6 overall35%
16Dandridge #18 overall21%

Fastest-growing Airbnb markets in Tennessee

Change in revenue per listing from the year before, among markets where it rose. Markets with at least 200 listings.

Fastest-growing Airbnb markets in Tennessee
#MarketChange
Cosby #15 overall+25%
Dandridge #18 overall+25%
Franklin #1 overall+19%
4Pittman Center #10 overall+18%
5Nashville-Davidson #3 overall+14%
6Murfreesboro #11 overall+14%
7Townsend #13 overall+12%
8Sevierville #2 overall+9%
9Gatlinburg #4 overall+8%
10Chattanooga #7 overall+8%
11Knoxville #5 overall+7%
12Pigeon Forge #6 overall+7%
13Bristol #27 overall+5%
14Memphis #26 overall+5%
15Clarksville #25 overall+1%

Largest Airbnb markets in Tennessee

Active listings. Bigger markets have more comparable rentals to price against and more buyers at resale.

Largest Airbnb markets in Tennessee
#MarketListings
Sevierville #2 overall7,520
Nashville-Davidson #3 overall5,310
Gatlinburg #4 overall4,120
4Pigeon Forge #6 overall3,410
5Memphis #26 overall1,730
6Knoxville #5 overall1,160
7Chattanooga #7 overall1,090
8Townsend #13 overall479
9Clarksville #25 overall464
10Cosby #15 overall459
11Franklin #1 overall409
12Murfreesboro #11 overall381
13Pittman Center #10 overall289
14Bristol #27 overall268
15Johnson City #17 overall254
16Dandridge #18 overall218
17Wears Valley #9 overall172
18Jackson #30 overall170
19Cleveland #32 overall164
20Winchester #20 overall159
21Columbia #21 overall150
22Lebanon #28 overall150
23LaFollette #24 overall147
24Tracy City #35 overall146
25Monteagle #29 overall145

Seasonality

When Airbnbs in Tennessee Earn the Most

July is the best month for nearly six in ten ranked markets in Tennessee. January is the most common slowest month, in 22 markets.

July earns about 2.3 times what February does

Average revenue per listing across the 36 ranked markets in Tennessee, by month

Average Airbnb revenue per listing and the number of ranked markets that earn most in each month, in Tennessee
MonthAvg. revenue per listingBest month forHighest-ranked examples
January$2,980––
February$2,830––
March$4,820––
April$4,190––
May$4,6603 marketsNashville-Davidson, Memphis, Jackson
June$6,4508 marketsFranklin, Murfreesboro, Maryville
July$6,63021 marketsSevierville, Gatlinburg, Pigeon Forge
August$4,710––
September$4,3901 marketKnoxville
October$5,7703 marketsBerry Hill, Townsend, Tellico Plains
November$4,710––
December$5,450––

Average revenue is per listing across the ranked markets, the line in the chart above. "Best month for" counts the ranked markets whose own revenue peaks in that month.

Named regions

Regions in Tennessee

These pages compare the towns of a region that people search by name, with figures for the region as a whole.

Management

Who Manages Airbnbs in Tennessee?

AirROI ranks the 50 largest of the 376 companies that run 5 or more Airbnb listings in Tennessee, by listings, guest rating and growth; companies run 36% of its listings.

Method

How the Ranking Works

The ranking covers the 36 markets in Tennessee with at least 100 active Airbnb listings and data through October 2026. Each market is compared with the others on five measures, and markets are ordered by a weighted blend of where they place on each:

  • Revenue per listing (35%): average revenue an active listing earned over the past 12 months.
  • Occupancy (20%): share of available nights that were booked.
  • Market size (20%): active listings. Bigger markets offer more comparable rentals to price against and more buyers when you sell.
  • Year-round demand (15%): revenue in the slowest month as a share of the best month. The latest month is left out when its bookings look incomplete.
  • Growth (10%): change in revenue per listing from the year before. Markets whose boundaries changed between years are scored in the middle.

Left out: 20 markets whose data predate the latest refresh and 2 towns listed a second time under another spelling. The score measures how rentals perform. It does not include purchase prices, financing, operating costs or local short-term rental rules, which vary by address and should be checked before buying. Figures are in US dollars and match each market's own report; see the data methodology for how listings are tracked.

To check one property before buying, run its address and size through the Airbnb income calculator for a revenue, occupancy and nightly-rate range from comparable listings.

FAQ

Frequently Asked Questions About Airbnb Investing in Tennessee

What is the best place to buy an Airbnb in Tennessee?

Franklin ranks first of the 36 markets in Tennessee in AirROI's ranking, with $50,000 in average revenue per listing and 49% occupancy. Sevierville and Nashville-Davidson follow. The ranking weighs revenue, occupancy, market size, seasonality and growth; it leaves out purchase prices.

What are the most profitable Airbnb locations in Tennessee?

By revenue per listing, among markets with at least 200 listings, Sevierville leads at $60,000 a year, ahead of Gatlinburg at $54,900. Profit also depends on what a property costs to buy and run, which varies far more between markets than revenue does.

How much does an Airbnb make in Tennessee?

The average active listing in Tennessee earned $44,600 over the 12 months to October 2026, at 43% occupancy. Across the ranked markets, the middle half averaged between $22,300 and $48,400 per listing. Averages include listings that operated for only part of the year, so a listing rented all year typically earns more.

What is a good Airbnb occupancy rate in Tennessee?

The average listing in Tennessee was booked on 43% of available nights over the past 12 months. Half of the ranked markets fall between 36% and 45%, so a market above about 45% sits in the top quarter. Occupancy is only half the picture: a market with lower occupancy can still earn more if its nightly rates are higher.

Where is Airbnb demand highest in Tennessee?

Among ranked markets with at least 200 listings, Franklin has the highest occupancy, with 49% of available nights booked, followed by Chattanooga at 45%. Its listings average about $340 a night and $50,000 a year.

Where are Airbnb nightly rates highest in Tennessee?

Among ranked markets with at least 200 listings, Sevierville has the highest average nightly rate, about $415, followed by Gatlinburg at $385. Johnson City is the least expensive, at about $165. The average booked night in Tennessee costs about $335.

What is the best month for Airbnb in Tennessee?

July is the highest-earning month for 21 of the 36 ranked markets, followed by June (8). January is the most common slowest month, in 22 of the 36 markets. Each market's report shows its own month-by-month revenue, occupancy and rates.

Which Airbnb markets in Tennessee earn the most evenly through the year?

Among ranked markets with at least 200 listings, Clarksville has the steadiest income: its slowest month, January, still earns about two-thirds of its best. Memphis follows, at 64%. Steadier markets are easier to budget for, though they do not always earn the most per listing.

Which Airbnb markets are growing fastest in Tennessee?

Among ranked markets with at least 200 listings, revenue per listing grew most in Cosby, up 25% on the year before, and in Dandridge, up 25%. A single strong year can reflect events or new supply, so it is worth checking a market's monthly trend before relying on it.

Is Airbnb still profitable in Tennessee in 2026?

Revenue per listing grew in 32 of the 36 ranked markets with a comparable year of data; in the typical market it rose 8%. Whether a given property profits depends on its purchase price, financing and running costs.

What are the best smaller Airbnb markets in Tennessee?

Among ranked markets with fewer than 150 active listings, Berry Hill (#8 overall, $55,100 per listing), Maryville (#12, $29,000) and Gallatin (#14, $44,400) place highest. Smaller markets have fewer comparable rentals to price against, so their averages can move more from year to year.

How many Airbnb listings are there in Tennessee?

AirROI tracked 38,500 active Airbnb listings in Tennessee over the 12 months to October 2026, across 169 markets. The largest ranked market is Sevierville, with 7,520 listings, followed by Nashville-Davidson with 5,310.

Directory

All 169 Airbnb Markets in Tennessee

Every Tennessee city with an AirROI Airbnb market report, A–Z, with its active listing count.

A

B

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D

E

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G

H

J

K

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M

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