Mount Juliet, Tennessee Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Mount Juliet, Tennessee? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $31,991 per year — at a $219 nightly rate, 44.7% occupancy, and a $100 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 36 active listings, Mount Juliet is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply has held steady year over year while revenue and nightly rates climbed — a mature market where existing hosts capture more value per listing. Stable inventory paired with rising returns reflects healthy demand.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Mount Juliet?
In Mount Juliet, the headline Airbnb metrics are $31,991 in average annual revenue,44.7% occupancy, $219 ADR, and $100 in RevPAR, and guests book about 41 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Mount Juliet?
Understanding the monthly revenue variations for Airbnb listings in Mount Juliet is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mount Juliet is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mount Juliet across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,677+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,489 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,734 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,329, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mount Juliet
What Is the Monthly Airbnb Occupancy Rate in Mount Juliet?
Maximize your bookings by understanding the Mount Juliet STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mount Juliet:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mount Juliet
What Is the Average Airbnb Nightly Rate in Mount Juliet?
Effective short term rental pricing strategy in Mount Juliet involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mount Juliet typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $349+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $237 or more.
- Typical properties (Median) charge around $163 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in Mount Juliet
What Is the RevPAR for Airbnb in Mount Juliet?
RevPAR in Mount Juliet is currently $100. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $35 RevPAR.
- Typical properties (Median) generate $69 RevPAR.
- Strong performers (Top 25%) earn $140 RevPAR.
- Best-in-class (Top 10%) achieve $197 RevPAR.
Average Monthly RevPAR Trend in Mount Juliet
RevPAR Insights for Mount Juliet
- The average RevPAR in Mount Juliet is $100. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($197) and bottom 25% ($35) is $161, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jun and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Mount Juliet benchmarks. If your RevPAR falls below the median of $69, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $140+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Mount Juliet Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Mount Juliet?
Mount Juliet's peak Airbnb season falls in July, June, October, while the softest stretch is January, February, April. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, October)
- Revenue averages $4,056 per month
- Occupancy rates average 57.2%
- Daily rates average $225
Shoulder Season
- Revenue averages $3,471 per month
- Occupancy maintains around 50.3%
- Daily rates hold near $223
Low Season (January, February, April)
- Revenue drops to average $2,616 per month
- Occupancy decreases to average 43.4%
- Daily rates adjust to average $221
Seasonality Insights for Mount Juliet
- The Airbnb seasonality pattern in Mount Juliet shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mount Juliet's highest earning potential, with monthly revenues climbing to $4,156, occupancy reaching 58.3%, and ADRs peaking at $239.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,173, occupancy could drop to 32.2%, and ADRs may adjust to $203.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mount Juliet.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Mount Juliet seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Mount Juliet?
Low regulation and minimal registration activity in Mount Juliet, Tennessee, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Mount Juliet to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Mount Juliet?
With a compact short-term rental market, Mount Juliet gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Providence | A vibrant shopping and dining area that attracts families and tourists. With easy access to parks and community events, it's a popular choice for Airbnb hosts looking to cater to visitors wanting a relaxing stay. | Providence Marketplace, The Pavilion, Mount Juliet Parks, Local dining options |
| Lakewood | A beautiful lakeside community that offers scenic views and outdoor activities. Ideal for travelers seeking a peaceful retreat near the water, making it a great spot for Airbnb rentals. | Old Hickory Lake, Lakewood Park, Fishing and boating opportunities |
| Walnut Grove | Known for its quiet suburban feel, Walnut Grove appeals to families and business travelers alike looking for comfortable short-term housing options during visits. | Local parks, Community events, Shopping centers |
| Mount Juliet City Center | The heart of the city with easy access to restaurants, shops, and entertainment venues. A prime location for visitors wanting to explore the local culture and amenities. | Mount Juliet Train Station, Local restaurants, Cultural events and festivals |
| Saratoga Hills | A scenic neighborhood with a mix of residential and natural landscapes, attracting those who appreciate a tranquil environment with nearby amenities for convenient living. | Parks and walking trails, Nearby shopping, Community events |
| Pinecrest | An appealing neighborhood with beautiful homes and a strong community feel. Popular among families and individuals looking for a comfortable and welcoming environment. | Community parks, Local schools, Family-friendly activities |
| Brookstone | A charming suburb with a family-oriented atmosphere. Its proximity to local attractions and recreational facilities makes it a favorable location for Airbnb guests. | Local parks, Shopping areas, Dining options |
| Willow Creek | A quiet neighborhood known for its spacious lots and tranquility. Great for those looking for a relaxing stay with easy access to local amenities. | Community parks, Nature trails, Local dining spots |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Mount Juliet offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Mount Juliet?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mount Juliet
- The Mount Juliet Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mount Juliet, House properties are the most common (61.1%), reflecting the local real estate landscape.
- Houses represent a significant 61.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, apartment/condo (combined 5.6%) offer potential for unique stay experiences.
Mount Juliet Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mount Juliet
- The dominant room capacity in Mount Juliet is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 61.1% of the active Airbnb listings in Mount Juliet, indicating a high concentration in these sizes.
- A significant 41.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mount Juliet.
Mount Juliet Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mount Juliet
- The most common guest capacity trend in Mount Juliet vacation rentals is listings accommodating 8+ guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Mount Juliet STR market, accounting for 44.4% of listings.
- 47.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mount Juliet.
- On average, properties in Mount Juliet are equipped to host 4.8 guests.
How Do Listings in Mount Juliet Compare on Quality?
Listing quality in Mount Juliet can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Mount Juliet
- At 28.8 photos per listing on average, Mount Juliet hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 19.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Mount Juliet averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Mount Juliet?
Amenity Prevalence
Amenity Insights for Mount Juliet
- Essential amenities in Mount Juliet that guests expect include: Air conditioning, Heating, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Coffee maker, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mount Juliet: Air conditioning, Heating, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Air conditioning, Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Hair dryer or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mount Juliet to stay competitive.
Which Airbnb Amenities Boost Revenue in Mount Juliet?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Mount Juliet, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Carbon monoxide alarm | 72.2% | $40,697 | $9,357 | 335.0% |
Refrigerator | 75.0% | $39,118 | $10,613 | 268.6% |
Hot tub | 13.9% | $84,971 | $23,446 | 262.4% |
Children’s books and toys | 16.7% | $76,945 | $23,001 | 234.5% |
Children’s dinnerware | 13.9% | $80,719 | $24,132 | 234.5% |
Kitchen | 77.8% | $37,895 | $11,330 | 234.5% |
Iron | 83.3% | $36,184 | $11,028 | 228.1% |
Cooking basics | 77.8% | $37,814 | $11,612 | 225.6% |
Baby safety gates | 19.4% | $71,498 | $22,455 | 218.4% |
Oven | 61.1% | $43,215 | $14,354 | 201.1% |
Revenue Impact Insights for Mount Juliet
- Carbon monoxide alarm tops the revenue impact list with a 335.0% uplift — listings with this amenity earn $40,697 vs. $9,357 without it.
- Iron — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Mount Juliet STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mount Juliet. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMount Juliet Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Mount Juliet
- The typical guest profile for Airbnb in Mount Juliet consists of primarily domestic travelers (95%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.8% of guests.
- Key international markets include United States (94.8%) and United Kingdom (2.4%).
- Top languages spoken are English (80.9%) followed by Spanish (11%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Memphis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Mount Juliet?
Listings in Mount Juliet average 4.83 out of 5 overall, with about 151 reviews per active listing and 52.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Mount Juliet
- With an overall rating of 4.83, Mount Juliet listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.94), while Cleanliness (4.78) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 52.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Mount Juliet Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mount Juliet
- The most common availability pattern in Mount Juliet falls within the 91-180 days range, representing 36.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Mount Juliet (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 44.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Mount Juliet?
Average Booking Lead Time by Month
Booking Lead Time Insights for Mount Juliet
- The overall average booking lead time for vacation rentals in Mount Juliet is 41 days.
- Guests book furthest in advance for stays during June (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (54 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Mount Juliet.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Mount Juliet averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Mount Juliet?
Guests in Mount Juliet stay about 4.8 nights on average, generating roughly 1,111 reservations and 30.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Mount Juliet
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Mount Juliet
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 30.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Feb (7.1 nights) and shorten in May (3.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Mount Juliet Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
16.7% of total
2 Nights
14 listings
38.9% of total
3 Nights
4 listings
11.1% of total
7-29 Nights
1 listings
2.8% of total
30+ Nights
11 listings
30.6% of total
Key Insights
- The most prevalent minimum stay requirement in Mount Juliet is 2 Nights, adopted by 38.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (30.6%) caters to monthly stays (30+ nights) in Mount Juliet, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.9% of Mount Juliet hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
- A 2-night minimum appears standard (38.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 30.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mount Juliet.
Mount Juliet Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
2.8% of total
Limited
3 listings
8.3% of total
Flexible
8 listings
22.2% of total
Moderate
12 listings
33.3% of total
Firm
9 listings
25% of total
Strict
3 listings
8.3% of total
Cancellation Policy Insights for Mount Juliet
- The prevailing Airbnb cancellation policy trend in Mount Juliet is Moderate, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (55.5%) and stricter (33.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in Mount Juliet.
- Using a Strict policy might deter some guests, as only 8.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mount Juliet.
How Much Are Airbnb Cleaning Fees in Mount Juliet?
Cleaning fees in Mount Juliet are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Mount Juliet
- 86.1% of listings charge a cleaning fee, making it standard practice in Mount Juliet. Guests expect it and factor it into their booking decisions.
- The gap between the average ($328) and median ($100) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.1% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Mount Juliet median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Mount Juliet Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mount Julietbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakehouse near Nashville dog friendly Hot tub
Entire Place • 5 bedrooms
Heated Pool, Hot Tub, Beauty, Style & Privacy
Entire Place • 6 bedrooms
Southern Rhythm Farmhouse
Entire Place • 6 bedrooms
Nashville Lake Chalet, Waterfront Sunset Views!
Entire Place • 2 bedrooms
Nashville Lakehouse on Old Hickory, Two Foot Cove!
Entire Place • 4 bedrooms
The Wright House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Mount Juliet?
Learn from the best! This table showcases top-performing Airbnb hosts in Mount Juliet based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bryan | 1 | $143,232 | 204 | 4.96/5.0 |
| Patrick | 2 | $131,837 | 483 | 4.75/5.0 |
| Debi | 1 | $111,410 | 83 | 4.95/5.0 |
| Katie | 1 | $73,549 | 98 | 4.82/5.0 |
| Evolve | 2 | $73,086 | 113 | 4.85/5.0 |
| Mark | 1 | $58,514 | 187 | 4.98/5.0 |
| Greg | 2 | $55,387 | 992 | 4.92/5.0 |
| Jean | 1 | $51,145 | 92 | 4.88/5.0 |
| Teresa Snow | 1 | $49,652 | 222 | 4.90/5.0 |
| Gina And Mike | 1 | $49,080 | 122 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mount Juliet.
Who Are the Airbnb Hosts in Mount Juliet?
Mount Juliet is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Mount Juliet
- With 63.9% Superhosts, Mount Juliet has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 11.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 72.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 25.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Mount Juliet averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Mount Juliet
These are the highest-grossing professional property management operations in Mount Juliet, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 2 | $73,086 | $178 | 64.3% | 4.85/5 |
| Vacasa Arizona | 1 | $12,553 | $240 | 24.8% | 4.31/5 |
| Zach | 1 | $1,237 | $170 | 11.6% | N/A |
Management Company Insights for Mount Juliet
- The leading management company, Evolve, operates 2 listings with $73,086 in gross revenue — a useful benchmark for what scale looks like in Mount Juliet.
- Top managers average 1 properties each, suggesting professional management in Mount Juliet still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.58/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 11.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Mount Juliet's Airbnb Market Compare to Nearby Cities?
How does the Mount Juliet Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Coalmont, Mount Juliet has 6 percentage points lower occupancy and about $32 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Brentwood | 14 | $4,775 | $615.93 | 47% |
| Berry Hill | 137 | $4,287 | $342.68 | 44% |
| Coxs Creek | 12 | $4,189 | $437.19 | 40% |
| Nashville-Davidson | 6,010 | $3,863 | $336.98 | 44% |
| Franklin | 399 | $3,827 | $307.47 | 48% |
| Thompson's Station | 33 | $3,768 | $332.54 | 42% |
| Bloomfield | 11 | $3,720 | $432.68 | 34% |
| Bee Spring | 12 | $3,711 | $484.16 | 40% |
| Pegram | 18 | $3,690 | $268.05 | 45% |
| Coalmont | 13 | $3,643 | $251.41 | 51% |
Frequently Asked Questions About Airbnb in Mount Juliet
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Mount Juliet.
How much do Airbnb hosts make in Mount Juliet?
Mount Juliet hosts earn about $31,991 per year on average, with an average nightly rate of $219 and RevPAR of $100. Those figures describe the typical revenue environment for active listings in Mount Juliet, Tennessee, not the ceiling for the best operators. Source: AirROI 2026 data, Mount Juliet market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Mount Juliet?
The average Airbnb occupancy rate in Mount Juliet is 44.7%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Mount Juliet?
Listings in Mount Juliet average $219 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Mount Juliet?
Mount Juliet currently has about 36 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Mount Juliet?
AirROI currently classifies the short-term rental regulation level in Mount Juliet as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Mount Juliet?
RevPAR in Mount Juliet is about $100. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Mount Juliet?
At 44.7% occupancy, Mount Juliet can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $31,991, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Mount Juliet?
The average booking lead time in Mount Juliet is about 41 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Mount Juliet?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Mount Juliet include Providence, Lakewood, Walnut Grove. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Mount Juliet?
entire_home listings make up 83.3% of the active supply in Mount Juliet. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Mount Juliet compare to nearby Airbnb markets?
Among neighboring markets, Brentwood posts $57,300 in average annual revenue with 47.1% occupancy, compared to Mount Juliet's $31,991 and 44.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Mount Juliet?
The average Airbnb stay length in Mount Juliet is about 4.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Mount Juliet?
Airbnb listings in Mount Juliet average 4.83 out of 5 overall. About 52.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Mount Juliet?
Carbon monoxide alarm and Refrigerator are among the strongest revenue-linked amenities in Mount Juliet. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Mount Juliet?
Yes. About 86.1% of active Airbnb listings in Mount Juliet charge a cleaning fee, and the average fee is $328. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Mount Juliet?
A 63.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.