Franklin, Tennessee Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Franklin, Tennessee? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $45,928 per year — at a $307 nightly rate, 47.8% occupancy, and a $144 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Franklin's 399 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 30.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Franklin?
In Franklin, the headline Airbnb metrics are $45,928 in average annual revenue,47.8% occupancy, $307 ADR, and $144 in RevPAR, and guests book about 47 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Franklin?
Understanding the monthly revenue variations for Airbnb listings in Franklin is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Franklin is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Franklin across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,852+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,109 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,801 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,104, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Franklin
What Is the Monthly Airbnb Occupancy Rate in Franklin?
Maximize your bookings by understanding the Franklin STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Franklin:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Franklin
What Is the Average Airbnb Nightly Rate in Franklin?
Effective short term rental pricing strategy in Franklin involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Franklin typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $496+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $337 or more.
- Typical properties (Median) charge around $226 per night.
- Entry-level properties (Bottom 25%) earn around $151 per night.
Average Daily Rate (ADR) Trend by Month in Franklin
What Is the RevPAR for Airbnb in Franklin?
RevPAR in Franklin is currently $144. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $68 RevPAR.
- Typical properties (Median) generate $118 RevPAR.
- Strong performers (Top 25%) earn $175 RevPAR.
- Best-in-class (Top 10%) achieve $260 RevPAR.
Average Monthly RevPAR Trend in Franklin
RevPAR Insights for Franklin
- The average RevPAR in Franklin is $144. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($260) and bottom 25% ($68) is $192, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Oct and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Franklin benchmarks. If your RevPAR falls below the median of $118, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $175+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Franklin?
Franklin's peak Airbnb season falls in October, September, November, while the softest stretch is January, February, April. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, September, November)
- Revenue averages $5,552 per month
- Occupancy rates average 56.2%
- Daily rates average $299
Shoulder Season
- Revenue averages $4,965 per month
- Occupancy maintains around 51.6%
- Daily rates hold near $295
Low Season (January, February, April)
- Revenue drops to average $3,746 per month
- Occupancy decreases to average 45.1%
- Daily rates adjust to average $288
Seasonality Insights for Franklin
- The Airbnb seasonality pattern in Franklin shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Franklin's highest earning potential, with monthly revenues climbing to $5,970, occupancy reaching 60.0%, and ADRs peaking at $313.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $3,501, occupancy could drop to 38.5%, and ADRs may adjust to $270.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Franklin.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Franklin seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Franklin?
Low regulation and minimal registration activity in Franklin, Tennessee, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Franklin to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Franklin?
Location within Franklin matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Franklin | Historic district filled with charming shops, restaurants, and entertainment venues. Ideal for tourists wanting to explore local culture and history. | Carnton Plantation, Franklin Theatre, Main Street shops, Carter House, Franklin Farmers Market |
| Battle Ground Academy Area | Family-friendly neighborhood with easy access to parks and schools. Attracts visitors seeking a quiet, residential experience with amenities nearby. | Battle Ground Academy, Pinkerton Park, Fieldstone Park |
| The Factory at Franklin | Unique venue featuring local shops, restaurants, and events. Great for guests wanting to experience local art and culture in a historic setting. | The Factory shops, Food trucks, Live music events, Farmers market |
| Nolensville Pike Area | Growing area with diverse dining options and close proximity to Nashville's attractions. Popular with visitors exploring both Franklin and Nashville. | The Nolensville Feed Mill, Nolensville Park, Local eateries, Community events |
| Westhaven | Planned community with a charming town center, parks, and beautiful homes. Appeals to families and travelers seeking a suburban experience. | Westhaven Golf Club, Westhaven Town Center, Parks and playgrounds |
| Cool Springs | Commercial hub with shopping and dining. Attracts business travelers and shoppers looking for convenience and modern amenities. | CoolSprings Galleria, Restaurants and cafes, Business centers |
| Leipers Fork | Quaint village known for its artistic community and scenic views. Great for travelers looking for rustic charm and a slower pace. | Leipers Fork Historic District, Music venues, Art galleries, Scenic driving routes |
| Carriage Hill Neighborhood | Residential area with parks and proximity to local schools. Good for families and those wanting a community feel while visiting. | Local parks, Community events, Family-friendly activity spots |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Franklin offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Franklin?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Franklin
- The Franklin Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.2% of the 399 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Franklin, House properties are the most common (69.4%), reflecting the local real estate landscape.
- Houses represent a significant 69.4% portion, catering likely to families or larger groups.
- The presence of 5.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 4.3%) offer potential for unique stay experiences.
Franklin Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Franklin
- The dominant room capacity in Franklin is 3 bedrooms listings, making up 27.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 52.9% of the active Airbnb listings in Franklin, indicating a high concentration in these sizes.
- A significant 43.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Franklin.
Franklin Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Franklin
- The most common guest capacity trend in Franklin vacation rentals is listings accommodating 8+ guests (24.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Franklin STR market, accounting for 47.4% of listings.
- 48.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Franklin.
- On average, properties in Franklin are equipped to host 4.9 guests.
How Do Listings in Franklin Compare on Quality?
Listing quality in Franklin can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Franklin
- At 37.8 photos per listing on average, Franklin hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 26.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Franklin averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Franklin?
Amenity Prevalence
Amenity Insights for Franklin
- Essential amenities in Franklin that guests expect include: Air conditioning, Heating, Wifi, Free parking on premises, Smoke alarm, TV, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Hair dryer, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Franklin: Air conditioning, Heating, Wifi, Free parking on premises, Smoke alarm, TV, Hot water.
- Prioritize adding missing essentials: Air conditioning, Heating, Free parking on premises, Smoke alarm, TV, Hot water.
- Consider adding popular differentiators like Coffee maker or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Franklin to stay competitive.
Which Airbnb Amenities Boost Revenue in Franklin?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Franklin, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 97.2% | $46,935 | $10,423 | 350.3% |
Pool tableHigh opportunity | 2.5% | $127,156 | $43,840 | 190.0% |
Washer | 83.2% | $51,125 | $20,176 | 153.4% |
Dryer | 82.2% | $51,412 | $20,595 | 149.6% |
Hair dryer | 93.7% | $47,685 | $19,651 | 142.7% |
Kitchen | 90.0% | $48,666 | $21,352 | 127.9% |
Oven | 73.9% | $53,030 | $25,784 | 105.7% |
Cooking basics | 84.2% | $49,896 | $24,765 | 101.5% |
Dishwasher | 67.9% | $54,609 | $27,550 | 98.2% |
Hammock | 4.3% | $87,157 | $44,093 | 97.7% |
Revenue Impact Insights for Franklin
- TV tops the revenue impact list with a 350.3% uplift — listings with this amenity earn $46,935 vs. $10,423 without it.
- High-opportunity amenities — Pool table — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Washer, Dryer, Hair dryer, Kitchen, Cooking basics — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Pool table — it has the best combination of high revenue impact and low market saturation in Franklin.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Franklin STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Franklin. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFranklin Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Franklin
- The typical guest profile for Airbnb in Franklin consists of primarily domestic travelers (97%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.8% of guests.
- Key international markets include United States (96.8%) and United Kingdom (0.9%).
- Top languages spoken are English (83%) followed by Spanish (7.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Franklin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Franklin?
Listings in Franklin average 4.91 out of 5 overall, with about 111.6 reviews per active listing and 61.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Franklin
- With an overall rating of 4.91, Franklin listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.95), while Value (4.84) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 61.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Franklin Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Franklin
- The most common availability pattern in Franklin falls within the 91-180 days range, representing 33.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Franklin (33.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Franklin?
Average Booking Lead Time by Month
Booking Lead Time Insights for Franklin
- The overall average booking lead time for vacation rentals in Franklin is 47 days.
- Guests book furthest in advance for stays during October (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (61 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Franklin.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Franklin averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Franklin?
Guests in Franklin stay about 4.9 nights on average, generating roughly 13,769 reservations and 34.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Franklin
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Franklin
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 34.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (5 nights) and shorten in Sep (3.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Franklin Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
72 listings
18% of total
2 Nights
179 listings
44.9% of total
3 Nights
10 listings
2.5% of total
4-6 Nights
3 listings
0.8% of total
7-29 Nights
24 listings
6% of total
30+ Nights
111 listings
27.8% of total
Key Insights
- The most prevalent minimum stay requirement in Franklin is 2 Nights, adopted by 44.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.9%) of the Franklin Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (27.8%) caters to monthly stays (30+ nights) in Franklin, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 44.9% of Franklin hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18% currently do.
- A 2-night minimum appears standard (44.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 27.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Franklin.
Franklin Airbnb Cancellation Policy Trends Analysis (2026)
Limited
18 listings
4.5% of total
Super Strict 30 Days
17 listings
4.3% of total
Super Strict 60 Days
1 listings
0.3% of total
Flexible
55 listings
13.8% of total
Moderate
98 listings
24.6% of total
Firm
147 listings
36.8% of total
Strict
63 listings
15.8% of total
Cancellation Policy Insights for Franklin
- The prevailing Airbnb cancellation policy trend in Franklin is Firm, used by 36.8% of listings.
- A majority (52.6%) of hosts in Franklin utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.8% market standard in Franklin.
- Regularly review your cancellation policy against competitors and market demand shifts in Franklin.
How Much Are Airbnb Cleaning Fees in Franklin?
Cleaning fees in Franklin are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Franklin
- 89.5% of listings charge a cleaning fee, making it standard practice in Franklin. Guests expect it and factor it into their booking decisions.
- The gap between the average ($223) and median ($150) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 12.2% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Franklin median of $150. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Franklin Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Franklinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Extraordinary Manor at Dark Horse Estate
Entire Place • 7 bedrooms
Above Nashville Eagle's View | Pool & Spa I Sauna
Entire Place • 6 bedrooms
18-Acre Hideaway: Hot Tub
Entire Place • 5 bedrooms
Lyric Retreat - Sleeps 23 w Pool
Entire Place • 7 bedrooms
Luxury Franklin Farmhouse
Entire Place • 4 bedrooms
Pool, Hot Tub & Outdoor Theater: Franklin Retreat
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Franklin?
Learn from the best! This table showcases top-performing Airbnb hosts in Franklin based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gretchen | 15 | $983,053 | 2155 | 4.92/5.0 |
| Host Extraordinaires | 12 | $819,169 | 1488 | 4.76/5.0 |
| Jason And DeMarco | 11 | $757,847 | 902 | 4.90/5.0 |
| Robin | 3 | $751,154 | 341 | 4.97/5.0 |
| Karen | 7 | $695,888 | 1259 | 4.94/5.0 |
| Liz | 12 | $570,915 | 1566 | 4.96/5.0 |
| Brian Joseph | 1 | $409,946 | 2 | Not Rated |
| Sarah | 6 | $329,748 | 86 | 4.97/5.0 |
| Jonathan | 35 | $236,315 | 709 | 4.71/5.0 |
| Lauren | 2 | $226,621 | 495 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Franklin.
Who Are the Airbnb Hosts in Franklin?
Franklin is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Franklin
- With 81.0% Superhosts, Franklin has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 10.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 82.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 39.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Franklin averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Franklin
These are the highest-grossing professional property management operations in Franklin, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Gretchen | 15 | $983,053 | $277 | 63.7% | 4.92/5 |
| Brian Joseph | 1 | $409,946 | $3,607 | 40.0% | N/A |
| Sarah | 6 | $329,748 | $480 | 34.8% | 4.97/5 |
| Jonathan | 35 | $236,315 | $301 | 14.3% | 4.71/5 |
| Steph | 1 | $223,051 | $753 | 84.4% | 4.87/5 |
| Evolve | 3 | $211,908 | $483 | 35.1% | 4.67/5 |
| Steph | 1 | $198,968 | $826 | 65.2% | 5.00/5 |
| Liz & Dave | 3 | $184,348 | $304 | 55.7% | 4.57/5 |
| Chady Property Management LLC | 3 | $128,188 | $191 | 62.0% | 4.78/5 |
| Music City Vacation Homes | 1 | $126,648 | $520 | 66.3% | 4.96/5 |
Management Company Insights for Franklin
- The leading management company, Gretchen, operates 15 listings with $983,053 in gross revenue — a useful benchmark for what scale looks like in Franklin.
- Top managers average 7 properties each, suggesting professional management in Franklin still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.83/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 10.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Franklin's Airbnb Market Compare to Nearby Cities?
How does the Franklin Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Coalmont, Franklin has 3 percentage points lower occupancy and about $56 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Arley | 43 | $4,879 | $554.36 | 36% |
| Brentwood | 14 | $4,775 | $615.93 | 47% |
| Bremen | 24 | $4,490 | $601.00 | 33% |
| Berry Hill | 137 | $4,287 | $342.68 | 44% |
| Nashville-Davidson | 6,010 | $3,863 | $336.98 | 44% |
| Thompson's Station | 33 | $3,768 | $332.54 | 42% |
| Cedar Bluff | 38 | $3,732 | $388.33 | 33% |
| Lookout Mountain | 83 | $3,701 | $334.92 | 46% |
| Pegram | 18 | $3,690 | $268.05 | 45% |
| Coalmont | 13 | $3,643 | $251.41 | 51% |
Frequently Asked Questions About Airbnb in Franklin
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Franklin.
How much do Airbnb hosts make in Franklin?
Franklin hosts earn about $45,928 per year on average, with an average nightly rate of $307 and RevPAR of $144. Those figures describe the typical revenue environment for active listings in Franklin, Tennessee, not the ceiling for the best operators. Source: AirROI 2026 data, Franklin market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Franklin?
The average Airbnb occupancy rate in Franklin is 47.8%. October is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Franklin?
Listings in Franklin average $307 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Franklin?
Franklin currently has about 399 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Franklin?
AirROI currently classifies the short-term rental regulation level in Franklin as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Franklin?
RevPAR in Franklin is about $144. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Franklin?
At 47.8% occupancy, Franklin can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $45,928, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Franklin?
The average booking lead time in Franklin is about 47 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Franklin?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Franklin include Downtown Franklin, Battle Ground Academy Area, The Factory at Franklin. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Franklin?
entire_home listings make up 88.2% of the active supply in Franklin. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Franklin compare to nearby Airbnb markets?
Among neighboring markets, Arley posts $58,552 in average annual revenue with 36.3% occupancy, compared to Franklin's $45,928 and 47.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Franklin?
The average Airbnb stay length in Franklin is about 4.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Franklin?
Airbnb listings in Franklin average 4.91 out of 5 overall. About 61.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Franklin?
TV and Pool table are among the strongest revenue-linked amenities in Franklin. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Franklin?
Yes. About 89.5% of active Airbnb listings in Franklin charge a cleaning fee, and the average fee is $223. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Franklin?
A 81.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.