Cookeville, Tennessee Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Cookeville, Tennessee? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $20,003 per year — at a $150 nightly rate, 45.4% occupancy, and a $70 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 119 active listings, Cookeville is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 45.1% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Cookeville?
In Cookeville, the headline Airbnb metrics are $20,003 in average annual revenue,45.4% occupancy, $150 ADR, and $70 in RevPAR, and guests book about 45 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Cookeville?
Understanding the monthly revenue variations for Airbnb listings in Cookeville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cookeville is typically October, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cookeville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,913+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,948 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,074 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,272, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cookeville
What Is the Monthly Airbnb Occupancy Rate in Cookeville?
Maximize your bookings by understanding the Cookeville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cookeville:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cookeville
What Is the Average Airbnb Nightly Rate in Cookeville?
Effective short term rental pricing strategy in Cookeville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cookeville typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $227+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $183 or more.
- Typical properties (Median) charge around $139 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Cookeville
What Is the RevPAR for Airbnb in Cookeville?
RevPAR in Cookeville is currently $70. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $48 RevPAR.
- Typical properties (Median) generate $68 RevPAR.
- Strong performers (Top 25%) earn $87 RevPAR.
- Best-in-class (Top 10%) achieve $104 RevPAR.
Average Monthly RevPAR Trend in Cookeville
RevPAR Insights for Cookeville
- The average RevPAR in Cookeville is $70. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($104) and bottom 25% ($48) is $56, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Oct and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Cookeville benchmarks. If your RevPAR falls below the median of $68, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $87+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Cookeville Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Cookeville?
Cookeville's peak Airbnb season falls in October, July, November, while the softest stretch is January, February, April. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, July, November)
- Revenue averages $2,611 per month
- Occupancy rates average 53.3%
- Daily rates average $157
Shoulder Season
- Revenue averages $2,278 per month
- Occupancy maintains around 47.5%
- Daily rates hold near $158
Low Season (January, February, April)
- Revenue drops to average $1,875 per month
- Occupancy decreases to average 40.2%
- Daily rates adjust to average $157
Seasonality Insights for Cookeville
- The Airbnb seasonality pattern in Cookeville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cookeville's highest earning potential, with monthly revenues climbing to $2,715, occupancy reaching 55.2%, and ADRs peaking at $168.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,629, occupancy could drop to 39.3%, and ADRs may adjust to $144.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cookeville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Cookeville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Cookeville?
Low regulation and minimal registration activity in Cookeville, Tennessee, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Cookeville to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Cookeville?
Cookeville is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Cookeville | The heart of Cookeville with a blend of history and modern amenities. Attracts both business travelers and vacationers with its vibrant atmosphere and close proximity to local attractions. | Cookeville Depot Museum, Dogwood Park, local shops and restaurants, Tennessee Tech University, Tennessee Legend Distillery |
| Cookeville City Park | A family-friendly area dominated by the beautiful City Park, offering leisure activities and picnic spots. Ideal for families looking for a retreat near nature. | City Park, Cookeville Community Center, Pine Park, Walking trails, Duck Pond |
| Smithville Highway | A growing area that provides easy access to the highway and is close to shopping and dining. Attracts tourists traveling through or stopping in Cookeville. | Shoppes at Cookeville, Restaurants, Motlow State Community College, Cumberland Mountain State Park |
| Baxter | A charming small town located just north of Cookeville, offering a quiet retreat with a friendly atmosphere and outdoor activities. | Baxter Community Center, Near Center Hill Lake, Local shops and eateries, Fishing and boating opportunities |
| Putnam County | The surrounding county of Cookeville offers a mix of rural charm and access to natural beauty, appealing to outdoor enthusiasts and vacationers looking for a peaceful stay. | Cummins Falls State Park, Standing Stone State Park, Burgess Falls State Park, Hiking trails, Scenic views |
| Tech Village | Close to the Tennessee Tech University, making it a popular choice for students and academic visitors. Provides affordable lodging options for extended stays. | Tennessee Tech University, Libraries, Academic events, Local cafes |
| The Highlands | A picturesque residential area known for its scenic views and proximity to natural attractions. Ideal for guests seeking tranquility and nature experiences. | Cumberland River, Hiking trails, Scenic overlooks, Local wineries |
| Algood | Just south of Cookeville, this area offers a peaceful escape with community-focused living and access to outdoor activities, attracting visitors looking for a cozy stay. | Algood Park, Local shops, Proximity to Cookeville, Historic sites |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Cookeville offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Cookeville?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cookeville
- The Cookeville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.5% of the 119 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cookeville, House properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 57.1% portion, catering likely to families or larger groups.
- Smaller segments like others, unique stays (combined 4.2%) offer potential for unique stay experiences.
Cookeville Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cookeville
- The dominant room capacity in Cookeville is 3 bedrooms listings, making up 32.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 59.7% of the active Airbnb listings in Cookeville, indicating a high concentration in these sizes.
- A significant 42.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cookeville.
Cookeville Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cookeville
- The most common guest capacity trend in Cookeville vacation rentals is listings accommodating 6 guests (31.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Cookeville STR market, accounting for 56.3% of listings.
- 47.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cookeville.
- On average, properties in Cookeville are equipped to host 4.8 guests.
How Do Listings in Cookeville Compare on Quality?
Listing quality in Cookeville can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Cookeville
- At 31 photos per listing on average, Cookeville hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 25.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Cookeville averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Cookeville?
Amenity Prevalence
Amenity Insights for Cookeville
- Essential amenities in Cookeville that guests expect include: Air conditioning, Free parking on premises, Wifi, Heating, Smoke alarm, TV, Coffee maker. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cookeville: Air conditioning, Free parking on premises, Wifi, Heating, Smoke alarm, TV, Coffee maker.
- Prioritize adding missing essentials: Air conditioning, Wifi, Heating, Smoke alarm, TV, Coffee maker.
- Consider adding popular differentiators like Dishes and silverware or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cookeville to stay competitive.
Which Airbnb Amenities Boost Revenue in Cookeville?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Cookeville, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Coffee maker | 95.0% | $20,616 | $8,461 | 143.7% |
Refrigerator | 91.6% | $21,044 | $8,662 | 142.9% |
Dishes and silverware | 94.1% | $20,628 | $10,004 | 106.2% |
Fire extinguisher | 86.6% | $21,346 | $11,359 | 87.9% |
Backyard | 54.6% | $24,747 | $14,294 | 73.1% |
Cooking basics | 87.4% | $21,091 | $12,465 | 69.2% |
Barbecue utensils | 30.3% | $27,700 | $16,665 | 66.2% |
Washer | 84.0% | $21,353 | $12,901 | 65.5% |
Drying rack for clothing | 9.2% | $31,136 | $18,869 | 65.0% |
Bidet | 4.2% | $32,059 | $19,475 | 64.6% |
Revenue Impact Insights for Cookeville
- Coffee maker tops the revenue impact list with a 143.7% uplift — listings with this amenity earn $20,616 vs. $8,461 without it.
- Coffee maker, Refrigerator, Dishes and silverware, Fire extinguisher, Cooking basics, Washer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Cookeville STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cookeville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCookeville Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Cookeville
- The typical guest profile for Airbnb in Cookeville consists of primarily domestic travelers (97%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.4% of guests.
- Key international markets include United States (97.4%) and United Kingdom (0.4%).
- Top languages spoken are English (79.3%) followed by Spanish (7.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Cookeville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Cookeville?
Listings in Cookeville average 4.91 out of 5 overall, with about 115.8 reviews per active listing and 63.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Cookeville
- With an overall rating of 4.91, Cookeville listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.96), while Value (4.88) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 63.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Cookeville Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cookeville
- The most common availability pattern in Cookeville falls within the 181-270 days range, representing 38.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Cookeville (37%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Cookeville?
Average Booking Lead Time by Month
Booking Lead Time Insights for Cookeville
- The overall average booking lead time for vacation rentals in Cookeville is 45 days.
- Guests book furthest in advance for stays during May (average 55 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (49 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Cookeville.
- Target marketing efforts for the Summer season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Cookeville averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Cookeville?
Guests in Cookeville stay about 6.7 nights on average, generating roughly 3,252 reservations and 27.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Cookeville
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Cookeville
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 27.3 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (7.2 nights) and shorten in Sep (3.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Cookeville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
49 listings
41.2% of total
2 Nights
29 listings
24.4% of total
3 Nights
5 listings
4.2% of total
7-29 Nights
7 listings
5.9% of total
30+ Nights
29 listings
24.4% of total
Key Insights
- The most prevalent minimum stay requirement in Cookeville is 1 Night, adopted by 41.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.6%) of the Cookeville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (24.4%) caters to monthly stays (30+ nights) in Cookeville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.2% of Cookeville hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 24.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cookeville.
Cookeville Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
34 listings
28.6% of total
Moderate
31 listings
26.1% of total
Firm
50 listings
42% of total
Strict
4 listings
3.4% of total
Cancellation Policy Insights for Cookeville
- The prevailing Airbnb cancellation policy trend in Cookeville is Firm, used by 42% of listings.
- There's a relatively balanced mix between guest-friendly (54.7%) and stricter (45.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42% market standard in Cookeville.
- Using a Strict policy might deter some guests, as only 3.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Cookeville.
How Much Are Airbnb Cleaning Fees in Cookeville?
Cleaning fees in Cookeville are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Cookeville
- 87.4% of listings charge a cleaning fee, making it standard practice in Cookeville. Guests expect it and factor it into their booking decisions.
- The gap between the average ($467) and median ($85) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.1% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Cookeville median of $85. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Cookeville Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cookevillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Haven-by Downtown, I40 & Lake | Parking | Bonfire
Entire Place • 6 bedrooms
Large Abode | by Downtown | Lake | I-40 | Bonfire
Entire Place • 4 bedrooms
Downtown Luxe Modern Home
Entire Place • 4 bedrooms
The Cottage on Blackberry Lane
Entire Place • 3 bedrooms
New Modern Luxury Mountain Cottage
Entire Place • 2 bedrooms
Spacious 3BR 2BA, 11 Min to Cummins Falls Park
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Cookeville?
Learn from the best! This table showcases top-performing Airbnb hosts in Cookeville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anna | 20 | $333,006 | 1354 | 4.92/5.0 |
| Joe & Tosha | 7 | $259,344 | 719 | 4.96/5.0 |
| Stacey & Mallie | 4 | $119,964 | 1338 | 4.91/5.0 |
| Scott | 7 | $103,115 | 410 | 4.81/5.0 |
| Victoria | 3 | $95,144 | 211 | 4.98/5.0 |
| Brad | 3 | $79,215 | 203 | 4.97/5.0 |
| Debi | 2 | $64,259 | 739 | 4.98/5.0 |
| Kevin And Sherri | 2 | $59,063 | 1095 | 4.96/5.0 |
| Michael | 1 | $47,162 | 132 | 4.98/5.0 |
| David | 1 | $46,664 | 337 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cookeville.
Who Are the Airbnb Hosts in Cookeville?
Cookeville is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Cookeville
- With 67.2% Superhosts, Cookeville has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 10.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 74.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 18.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Cookeville averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Cookeville
These are the highest-grossing professional property management operations in Cookeville, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Scott | 7 | $103,115 | $108 | 48.1% | 4.81/5 |
| Debi | 2 | $64,259 | $161 | 52.1% | 4.98/5 |
| Evolve | 3 | $44,441 | $163 | 28.0% | 4.99/5 |
| Regina | 1 | $18,015 | $151 | 33.2% | 4.64/5 |
Management Company Insights for Cookeville
- The leading management company, Scott, operates 7 listings with $103,115 in gross revenue — a useful benchmark for what scale looks like in Cookeville.
- Top managers average 3 properties each, suggesting professional management in Cookeville still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.86/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 10.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Cookeville's Airbnb Market Compare to Nearby Cities?
How does the Cookeville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Loudon, Cookeville has 8 percentage points lower occupancy and about $113 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Brentwood | 14 | $4,775 | $615.93 | 47% |
| Berry Hill | 137 | $4,287 | $342.68 | 44% |
| Coxs Creek | 12 | $4,189 | $437.19 | 40% |
| Nashville-Davidson | 6,010 | $3,863 | $336.98 | 44% |
| Franklin | 399 | $3,827 | $307.47 | 48% |
| Thompson's Station | 33 | $3,768 | $332.54 | 42% |
| Bloomfield | 11 | $3,720 | $432.68 | 34% |
| Bee Spring | 12 | $3,711 | $484.16 | 40% |
| Loudon | 15 | $3,659 | $262.94 | 53% |
| Coalmont | 13 | $3,643 | $251.41 | 51% |
Frequently Asked Questions About Airbnb in Cookeville
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Cookeville.
How much do Airbnb hosts make in Cookeville?
Cookeville hosts earn about $20,003 per year on average, with an average nightly rate of $150 and RevPAR of $70. Those figures describe the typical revenue environment for active listings in Cookeville, Tennessee, not the ceiling for the best operators. Source: AirROI 2026 data, Cookeville market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Cookeville?
The average Airbnb occupancy rate in Cookeville is 45.4%. October is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Cookeville?
Listings in Cookeville average $150 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Cookeville?
Cookeville currently has about 119 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Cookeville?
AirROI currently classifies the short-term rental regulation level in Cookeville as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Cookeville?
RevPAR in Cookeville is about $70. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Cookeville?
At 45.4% occupancy, Cookeville can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $20,003, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Cookeville?
The average booking lead time in Cookeville is about 45 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Cookeville?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Cookeville include Downtown Cookeville, Cookeville City Park, Smithville Highway. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Cookeville?
entire_home listings make up 97.5% of the active supply in Cookeville. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Cookeville compare to nearby Airbnb markets?
Among neighboring markets, Brentwood posts $57,300 in average annual revenue with 47.1% occupancy, compared to Cookeville's $20,003 and 45.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Cookeville?
The average Airbnb stay length in Cookeville is about 6.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Cookeville?
Airbnb listings in Cookeville average 4.91 out of 5 overall. About 63.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Cookeville?
Coffee maker and Refrigerator are among the strongest revenue-linked amenities in Cookeville. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Cookeville?
Yes. About 87.4% of active Airbnb listings in Cookeville charge a cleaning fee, and the average fee is $467. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Cookeville?
A 67.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.